Surreptitious advertising: Difference between revisions
Tom.Reding (talk | contribs) +{{Authority control}} (1 ID from Wikidata), WP:GenFixes on |
No edit summary |
||
| Line 2: | Line 2: | ||
'''Surreptitious advertising''' refers to secretive communication practices that might mislead the public about products or services. According to the Television Without Frontiers (TWF) Directive <ref>[http://www.out-law.com/page-11996 EU advertising laws can apply to surreptitious ads even if payment not made, rules EC, 13 June 2011]</ref> from the [[EU]], misleading representations of products are considered intentional "in particular if it is done in return for payment or for similar consideration". |
'''Surreptitious advertising''' refers to secretive communication practices that might mislead the public about products or services. According to the Television Without Frontiers (TWF) Directive <ref>[http://www.out-law.com/page-11996 EU advertising laws can apply to surreptitious ads even if payment not made, rules EC, 13 June 2011]</ref> from the [[EU]], misleading representations of products are considered intentional "in particular if it is done in return for payment or for similar consideration". |
||
== History == |
|||
Edward Bernays resorted to surreptitious advertising for the American Tobacco Company back in the 1920s: Women, he discovered, regarded cigarettes in the 1920s as phallic symbols of male power and therefore unsuitable for women. Bernays tried to make smoking attractive to women for ATC. He employed a group of women and asked them to dress up like suffragettes and go on strike. The women marched through New York's Fifth Avenue, and when newspaper reporters photographed them, they lit cigarettes and proclaimed them "torches of freedom". |
|||
==References== |
==References== |
||
Revision as of 12:42, 13 December 2023
 | This article needs additional citations for verification. (July 2015) |
Surreptitious advertising refers to secretive communication practices that might mislead the public about products or services. According to the Television Without Frontiers (TWF) Directive [1] from the EU, misleading representations of products are considered intentional "in particular if it is done in return for payment or for similar consideration".
History
Edward Bernays resorted to surreptitious advertising for the American Tobacco Company back in the 1920s: Women, he discovered, regarded cigarettes in the 1920s as phallic symbols of male power and therefore unsuitable for women. Bernays tried to make smoking attractive to women for ATC. He employed a group of women and asked them to dress up like suffragettes and go on strike. The women marched through New York's Fifth Avenue, and when newspaper reporters photographed them, they lit cigarettes and proclaimed them "torches of freedom".
References
| Authority control databases: National |
|---|
 | This advertising-related article is a stub. You can help Wikipedia by expanding it. |