AussieMite: Difference between revisions

AussieMite
Industry	Retail
Founded	16 January 2001
Founders	Roger Ramsey
Headquarters	Byron Bay, Australia, Australia
Products	AussieMite 175g, AussieMite 290g
Owner	AussieMite Pty Ltd.
Website	www.aussiemite.com.au

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Revision as of 06:40, 10 January 2024

AussieMite is an Australian savoury food spread, used for toast, sandwiches, crumpets and cracker biscuits, as well as a filling for pastry products.^[1] It was founded by Roger Ramsey in 2001.^[2]

Nutritional information

AussieMite contains Vitamin B1, Vitamin B2, Vitamin B3, Vitamin B6, Folic Acid, Vitamin B12, and Iron and is vegan and gluten-free.^[3]^[1] It contains no artificial flavours or preservatives.^[1]

Nutritional Panel	per 100g	per 5g
Energy	829kJ/198kcal	41.5kJ/9.9kcal
Protein	10g	0.5g
Carbohydrate	37.2g	1.86g
(of which sugars)	5g	0.25g
Fat	Less than 1g	Less than 1g
(of which saturates)	Less than 1g	Less than 1g
Total Dierty Fibre	0.5g	0.02g
Sodium	3.9g	0.19g

	%RDA
Thiamin (B1)	12.0 mg(50%)	0.60 mg
Riboflavin (B2)	16.0 mg(25%)	0.80 mg
Niacin (B3)	110.0 mg(25%)	5.5 mg
Vitamin (B6)	8.0mg	.40mg
Folic Acid (B9)	2000 ug(50%)	100 ug
Vitamin B12	15.0 ug(25%)	0.75ug
Iron	36.0mg	1.80mg
Gluten	None detected

History

AussieMite was founded by Roger Ramsey, an agricultural pilot, inventor and the founder of Australian company All Natural Foods.^[4] The product was launched into Australian supermarkets in 2001 and in 2011 AussieMite was launched into the United Kingdom, The United States of America, United Arab Emirates and South East Asia.^[5] It is a registered trademark in Australia, the United Kingdom, European Union, United States of America, United Arab Emirates, Japan, South East Asia and Asia.^[6]^[7] In 2020, Australian retailer Woolworths announced they would stop selling the product in favour of products from the more popular Vegemite brand.^[8]

References

^ ^a ^b ^c "SA firm's 'Mitey' win over Dick Smith". www.adelaidenow.com.au. 26 February 2014. Retrieved 31 July 2020.
^ "AussieMite - The Australian Made Campaign". Australianmade.com.au. Retrieved 29 April 2020.
^ "The Vegemite challenge: how does Vegemite compare to other yeast spreads?". CHOICE. 22 January 2020. Retrieved 31 July 2020.
^ "All Natural Foods". Australianmade.com.au. Retrieved 29 April 2020.
^ ""It's crippling us": AussieMite hits out at Dick Smith as battle over OzEmite name escalates". SmartCompany. 30 November 2014. Retrieved 31 July 2020.
^ "Search results AussieMite". search.ipaustralia.gov.au. Retrieved 29 April 2020.
^ "IP Basics". www.gov.uk/government. Retrieved 29 April 2020.
^ Fitzsimmons, Caitlin (14 March 2020). "'It's devastating': AussieMite pushed off shelves in Vegemite wars". The Sydney Morning Herald. Retrieved 26 June 2023.

External links

Official website

[adelaidenow-1] "SA firm's 'Mitey' win over Dick Smith". www.adelaidenow.com.au. 26 February 2014. Retrieved 31 July 2020.

[2] "AussieMite - The Australian Made Campaign". Australianmade.com.au. Retrieved 29 April 2020.

[3] "The Vegemite challenge: how does Vegemite compare to other yeast spreads?". CHOICE. 22 January 2020. Retrieved 31 July 2020.

[4] "All Natural Foods". Australianmade.com.au. Retrieved 29 April 2020.

[5] ""It's crippling us": AussieMite hits out at Dick Smith as battle over OzEmite name escalates". SmartCompany. 30 November 2014. Retrieved 31 July 2020.

[6] "Search results AussieMite". search.ipaustralia.gov.au. Retrieved 29 April 2020.

[7] "IP Basics". www.gov.uk/government. Retrieved 29 April 2020.

[8] Fitzsimmons, Caitlin (14 March 2020). "'It's devastating': AussieMite pushed off shelves in Vegemite wars". The Sydney Morning Herald. Retrieved 26 June 2023.

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@@ Line 7: / Line 7: @@
 | traded_as =
 | genre =
-| foundation = 16 January 2000
+| foundation = 16 January 2001
-| founders = Roger Ramsey, Elise La Roche (Roger's daughter).
+| founders = Roger Ramsey
-| location_city = [[Adelaide]], [[South Australia]]
+| location_city = [[Byron Bay]], [[Australia]]
 | location_country = Australia
 | location = <!--modifies "Headquarters" entry-->
@@ Line 26: / Line 26: @@
 | owner = AussieMite Pty Ltd.
 | caption =
-| homepage = {{Website|http://www.aussiemite.net/}}
+| homepage = {{Website|http://www.aussiemite.com.au/}}
 | dissolved =
 | footnotes =
@@ Line 78: / Line 78: @@
 ==History==
+AussieMite was founded by Roger Ramsey, an agricultural pilot, inventor and the founder of Australian company All Natural Foods.<ref>{{cite web|url=http://www.allnaturalfoods.com.au/about/|title=All Natural Foods |website=Australianmade.com.au |date= |accessdate=2020-04-29}}</ref> The product was launched into Australian supermarkets in 2001 and in 2011 AussieMite was launched into the United Kingdom, The United States of America, United Arab Emirates and South East Asia.<ref>{{cite web|accessdate=2020-07-31|title="It's crippling us": AussieMite hits out at Dick Smith as battle over OzEmite name escalates|url=https://www.smartcompany.com.au/business-advice/legal/it-s-crippling-us-aussiemite-hits-out-at-dick-smith-as-battle-over-ozemite-name-escalates/|date=30 November 2014|website=SmartCompany}}</ref> It is a registered trademark in Australia, the United Kingdom, European Union, United States of America, United Arab Emirates, Japan, South East Asia and Asia.<ref>{{cite web|url=https://search.ipaustralia.gov.au/trademarks/search/quick/result?q=Aussie+Mite|title=Search results AussieMite|website=search.ipaustralia.gov.au |date= |accessdate=2020-04-29}}</ref><ref>{{cite web|url=https://www.gov.uk/government/publications/ip-basics/ip-basics#trade-marks|title=IP Basics|website=www.gov.uk/government |date= |accessdate=2020-04-29}}</ref> In 2020, Australian retailer [[Woolworths Group (Australia)|Woolworths]] announced they would stop selling the product in favour of products from the more popular [[Vegemite]] brand.<ref>{{Cite web |last=Fitzsimmons |first=Caitlin |date=2020-03-14 |title='It's devastating': AussieMite pushed off shelves in Vegemite wars |url=https://www.smh.com.au/business/small-business/it-s-devastating-aussiemite-pushed-off-shelves-in-vegemite-wars-20200313-p549ve.html |access-date=2023-06-26 |website=The Sydney Morning Herald |language=en}}</ref>
-AussieMite was invented in the 90's and launched into Australian retailers in 2000 and UK retailers in 2010. AussieMite remains a popular spread among Australians and people in the United Kingdom.
+<!-- should add: trademark conflicts with OzEmite; competition with Vegemite under Bega -->
 ==See also==
@@ Line 94: / Line 95: @@
 [[Category:Australian brands]]
 [[Category:Yeast extract spreads]]
-[[Category:2000 establishments in Australia]]
+[[Category:2001 establishments in Australia]]
-[[Category:Food and drink companies established in 2000]]
+[[Category:Food and drink companies established in 2001]]
-[[Category:Food and drink introduced in 2000]]
+[[Category:Food and drink introduced in 2001]]
 [[Category:Brand name condiments]]
 [[Category:Food paste]]
-[[Category:Adelaide, South Australia]]
+[[Category:Byron Bay]]
-[[Category:Companies based in South Australia]]
+[[Category:Companies based in New South Wales]]