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{{short description|British reputation management company}}
{{short description|British reputation management company}}
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{{Use dmy dates|date=April 2022}}


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'''Metrica''' was a global [[Mass media|media]] analysis, [[media evaluation]] and PR planning consultancy that became part of the Gorkana group which is now [https://www.theguardian.com/media/2014/oct/22/media-jobs-gorkana-sold-cision-gtcr owned by Cision]. Headquartered in [[London]], Metrica was founded in 1993. The company worked in the fields of reputation management, public relations measurement and [[content analysis]]. Metrica is part of The Gorkana Group, which incorporated Durrants, Gorkana and Metrica.
'''Metrica''' is a global [[Mass media|media]] analysis, [[media evaluation]] and PR planning consultancy and is now part of the Gorkana group. Headquartered in [[London]], the business was founded in 1993. The company works in the fields of reputation management, public relations measurement and [[content analysis]]. Metrica is part of The Gorkana Group, which incorporates Durrants, Gorkana and Metrica.


==History==
==History==
Metrica was founded in 1993 by Mark Westaby, director of Portfolio Communications. Since 1996 the company was run by Managing Director [https://pracademy.co.uk/insights/50over50-richard-bagnall/ Richard Bagnall] and Media Analysis Director Paul Hender.{{Needs citation|date=December 2023}}
The business was founded in 1993 by Mark Westaby, director of Portfolio Communications. Since 1996 the company has been run by Media Analysis Director Paul Hender and Managing Director Richard Bagnall.


Metrica's Head Office was on Old Street close to the [[Silicon Roundabout]] in East London's [[Tech City]]. The company employed over 200 staff and consultants across the globe and is retained by more than 150 organisations.{{Needs citation|date=December 2023}}
Metrica's Head Office is on Old Street close to the [[Silicon Roundabout]] in East London's [[Tech City]]. The company employs over 200 staff and consultants across the globe and is retained by more than 150 organisations.


In October 2009, Metrica was [https://www.prweek.com/article/948019/durrants-acquires-metrica-boost-media-analysis-offering acquired by Exponent Private Equity], into the fund which already owned Durrants, a provider of [[media monitoring]] services.<ref>[http://www.prweek.com/channel/ConsumerEntertainment/article/948019/Durrants%20acquires%20Metrica%20to%20boost%20media%20analysis%20offering/ PR Week UK, 26 October 2009]</ref>{{Deadlink|date=December 2023}} In April 2010, [https://fusiondiginet.com/2010/04/15/media-monitoring-business-durrants-acquires-gorkana-for-25-million/ Durrants also acquired Gorkana], a media database and portal for PRs and journalists.<ref>[https://web.archive.org/web/20100411050013/http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/digital-media/7564911/Gorkana-founders-online-for-20m-windfall.html Telegraph.co.uk, 8 April 2010]</ref> The three companies together formed The Gorkana Group to reenergise the pr services tool sector.{{Needs citation|date=December 2023}}
In October 2009, Metrica was acquired by Durrants, a provider of [[media monitoring]] services.<ref>[http://www.prweek.com/channel/ConsumerEntertainment/article/948019/Durrants%20acquires%20Metrica%20to%20boost%20media%20analysis%20offering/ PR Week UK, 26 October 2009]</ref> In April 2010, Durrants also acquired Gorkana, a media database and portal for PRs and journalists.<ref>[https://web.archive.org/web/20100411050013/http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/digital-media/7564911/Gorkana-founders-online-for-20m-windfall.html Telegraph.co.uk, 8 April 2010]</ref> The three companies together form The Gorkana Group.


On 22 November 2010, Gorkana Group announced it has taken a [[Equity (finance)|stake]] in Brighton-based [[social media]] monitoring company [[Brandwatch]].<ref>[https://finance.yahoo.com/news/Durrants-Invests-in-prnews-2937098060.html?x=0&.v=1/ Yahoo! Finance, 22 November 2010]</ref>{{Deadlink|date=December 2023}}
On 22 November 2010, Durrants announced it has taken a [[Equity (finance)|stake]] in Brighton-based [[social media]] monitoring company [[Brandwatch]].<ref>[https://finance.yahoo.com/news/Durrants-Invests-in-prnews-2937098060.html?x=0&.v=1/ Yahoo! Finance, 22 November 2010]</ref>

In October 2014, [https://www.ft.com/content/8fcdf938-59e5-11e4-8771-00144feab7de Gorkana Group was sold to Cision] in a deal reported to be worth £200 million. <ref>{{Cite web |title=Cision continues acquisition spree and snaps up Gorkana |url=https://www.prweek.com/article/1318253?utm_source=website&utm_medium=social |access-date=2023-11-19 |website=www.prweek.com |language=en}}</ref><ref>{{Cite web |last=Javed |first=Ayesha |title=GTCR-Backed Company Acquires Gorkana |url=https://www.penews.com/articles/gtcr-gorkana-vocus-cision-20141022 |access-date=2023-11-19 |website=www.penews.com |language=en-GB}}</ref><ref>{{Cite web |last=Wallace |first=Tim |date=2014-10-22 |title=Media company Gorkana sold to Cision for £200m |url=https://www.cityam.com/media-company-gorkana-sold-cision-200m/ |access-date=2023-11-19 |website=CityAM |language=en-GB}}</ref><ref>{{Cite web |title=Exponent sells Gorkana Group to Cision |url=https://www.exponentpe.com/news/exponent-sells-gorkana-group-cision |access-date=2023-11-19 |website=Exponent |language=en}}</ref>


==Services==
==Services==
Metrica specialised in analysing and measuring all forms of [[Mass media|media]], including broadcast, print, online, [[social media]] & CGM ([[Consumer Generated Media]]).{{Needs citation|date=December 2023}}
The company specialises in analysing and measuring all forms of [[Mass media|media]], including broadcast, print, online, [[social media]] & CGM ([[Consumer Generated Media]]).


Metrica offered the following services: [[media evaluation]], social media monitoring, [[Social media measurement]] and evaluation, PR planning, [[market research]] and communications evaluation [[consultancy]].{{Needs citation|date=December 2023}}
Metrica offers the following services: [[media evaluation]], social media monitoring, [[Social media measurement]] and evaluation, PR planning, [[market research]] and [[consultancy]].


==Membership==
==Membership==
Metrica was a founding member of [[The International Association for Measurement and Evaluation of Communication (AMEC)]], the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research.{{Needs citation|date=December 2023}}
Metrica is a founding member of [[The International Association for Measurement and Evaluation of Communication (AMEC)]], the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research.


==References==
==References==

Revision as of 05:13, 18 January 2024

Metrica
Company typePrivately owned
IndustryPR Measurement

Media Analysis
Media Evaluation
Content Analysis
PR Planning
Reputation management

Market Research
Founded1993
Headquarters140 Old Street, EC1V 9BJ London, UK
United States
Australia
Area served
Worldwide
Key people
Richard Bagnall, (Managing Director)
Paul Hender, (Media Analysis Director)
Kristin Wadge, (Business Strategy Director)
Michael Ishmael, (IT Director)
Jason Weekes, (Director of Business Development)
Number of employees
200+
ParentThe Gorkana Group
Websitewww.metrica.net

Metrica is a global media analysis, media evaluation and PR planning consultancy and is now part of the Gorkana group. Headquartered in London, the business was founded in 1993. The company works in the fields of reputation management, public relations measurement and content analysis. Metrica is part of The Gorkana Group, which incorporates Durrants, Gorkana and Metrica.

History

The business was founded in 1993 by Mark Westaby, director of Portfolio Communications. Since 1996 the company has been run by Media Analysis Director Paul Hender and Managing Director Richard Bagnall.

Metrica's Head Office is on Old Street close to the Silicon Roundabout in East London's Tech City. The company employs over 200 staff and consultants across the globe and is retained by more than 150 organisations.

In October 2009, Metrica was acquired by Durrants, a provider of media monitoring services.[1] In April 2010, Durrants also acquired Gorkana, a media database and portal for PRs and journalists.[2] The three companies together form The Gorkana Group.

On 22 November 2010, Durrants announced it has taken a stake in Brighton-based social media monitoring company Brandwatch.[3]

Services

The company specialises in analysing and measuring all forms of media, including broadcast, print, online, social media & CGM (Consumer Generated Media).

Metrica offers the following services: media evaluation, social media monitoring, Social media measurement and evaluation, PR planning, market research and consultancy.

Membership

Metrica is a founding member of The International Association for Measurement and Evaluation of Communication (AMEC), the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research.

References

  1. ^ PR Week UK, 26 October 2009
  2. ^ Telegraph.co.uk, 8 April 2010
  3. ^ Yahoo! Finance, 22 November 2010
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