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#REDIRECT [[Kellogg's]] |
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{{short description|American multinational food company}} |
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{{about|the global snack company|the North American cereal company|WK Kellogg Co}} |
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{{other uses|Kellogg (disambiguation)}} |
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{{Use mdy dates|date=December 2022}} |
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{{Use American English|date=June 2018}} |
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{{Infobox company |
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| name = Kellanova |
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| logo = Kellanova logo.svg |
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| image = |
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| image_size = |
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| image_caption = |
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| former_name = Kellogg Company |
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| type = [[Public company|Public]] |
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| trade_name = |
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| traded_as = {{ublist |{{nyse|K}} |[[S&P 500]] component}} |
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| industry = [[Food processing]] |
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| founded = {{Start date and age|1906|02|19}} (as Battle Creek Toasted Corn Flake Company) in<br />[[Battle Creek, Michigan]], U.S. |
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| founder = [[Will Keith Kellogg]] |
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| hq_location_city = Chicago, Illinois |
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| hq_location_country = US |
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| area_served = Worldwide |
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| key_people = Steven Cahillane<br />(Chairman & CEO) |
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| products = {{ublist |[[Breakfast cereal|Cereals]] (outside North America) |[[Cracker (food)|Crackers]] |[[Toaster pastries]] |Cereal bars |Fruit-flavored snacks |[[Waffles|Frozen waffles]] |[[Vegetarian cuisine|Vegetarian foods]]}} |
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| brands = {{ublist |[[Eggo]] |[[Gardenburger]] |[[Pringles]] |[[Sunshine Biscuits]]}} |
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| revenue = {{increase}} US$13.547 billion<ref name=10K>{{cite report|url=https://www.sec.gov/Archives/edgar/data/55067/000162828019001864/k-2018q410xk.htm|title=Kellogg Company Form 10-K for 2018 Annual Report|website=SEC.gov|publisher=[[U.S. Securities and Exchange Commission]]|access-date=September 26, 2019|archive-date=May 16, 2019|archive-url=https://web.archive.org/web/20190516193111/https://www.sec.gov/Archives/edgar/data/55067/000162828019001864/k-2018q410xk.htm|url-status=live}}</ref> |
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| revenue_year = 2018 |
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| operating_income = {{increase}} US$1.706 billion<ref name=10K/> |
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| income_year = 2018 |
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| net_income = {{increase}} US$1.344 billion<ref name=10K/> |
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| net_income_year = 2018 |
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| assets = {{increase}} US$17.780 billion<ref name=10K/> |
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| assets_year = 2018 |
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| equity = {{increase}} US$3.159 billion<ref name=10K/> |
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| equity_year = 2018 |
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| num_employees = 34,000 <ref name=10K/> |
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| num_employees_year = 2018 |
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| owner = [[W. K. Kellogg Foundation]] (18.3%)<br />[[Gordon Gund]] (6.4%)<ref>{{Cite web |url= https://www.sec.gov/Archives/edgar/data/55067/000162828022004921/a2022definitiveproxy.htm#ieea90b33f58f4be38281342dbf5a8d7d_220 |title=Proxy Statement |access-date=March 27, 2023 |archive-date=July 15, 2022 |archive-url= https://web.archive.org/web/20220715033309/https://www.sec.gov/Archives/edgar/data/55067/000162828022004921/a2022definitiveproxy.htm#ieea90b33f58f4be38281342dbf5a8d7d_220 |url-status=live }}</ref> |
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| subsid = [[Rxbar]] |
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| website = {{URL|www.kellanova.com}} |
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}} |
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[[File:Kellogg's-Logo.svg|thumb|Kellogg's brand logo used by both Kellanova and [[WK Kellogg Co]], formerly used as a corporate logo until 2023]] |
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[[File:Kellogg's Cafe 17th St jeh.jpg|thumb|Former Kellogg's Café, [[Union Square (Manhattan)]]]] |
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{{Redirect category shell| |
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'''Kellanova''' (formerly known as the '''Kellogg Company''') is an American [[Multinational corporation|multinational]] food manufacturing company headquartered in [[Chicago]], [[Illinois]], US. Kellogg's produces [[breakfast cereal|cereal]] (outside North America) and convenience foods, including [[cracker (food)|crackers]] and [[toaster pastry|toaster pastries]], and markets their products by several well-known brands including the Kellogg's brand itself, [[Rice Krispies Treats]], [[Pringles]], [[Eggo]], and [[Cheez-It]], along with cereal internationally such as [[Corn flakes|Corn Flakes]], [[Rice Krispies]], [[Frosted Flakes|Frosties]] and [[Coco Pops]]. |
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{{R from move}} |
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Kellogg's products are manufactured and marketed in over 180 countries.<ref>{{cite web |last=<!--no author attribution--> |date=<!--not specified--> |title=Kellogg Company Fact Sheet (PDF) |url=http://newsroom.kelloggcompany.com/download/K+fact+sheet_FINAL+2+11+14+%282%29.pdf |url-status=dead |archive-url=https://web.archive.org/web/20140425090324/http://filecache.drivetheweb.com/mr5mr_kelloggs/194590/download/K+fact+sheet_FINAL+2+11+14+%282%29.pdf |archive-date=April 25, 2014 |access-date=April 24, 2014 |website=filecache.drivetheweb.com |publisher=KelloggCompany}}</ref> Kellogg's largest factory is at [[Trafford Park]] in [[Greater Manchester|Trafford]], [[Greater Manchester]], United Kingdom, which is also the location of its UK headquarters.<ref name="trafford">{{Cite news |title = Global brand, local values |url = http://menmedia.co.uk/manchestereveningnews/news/business/s/1051202_global_brand_local_values |newspaper = [[Manchester Evening News]] |date = May 27, 2008 |access-date = August 3, 2011 |archive-date = July 19, 2012 |archive-url = https://web.archive.org/web/20120719122135/http://menmedia.co.uk/manchestereveningnews/news/business/s/1051202_global_brand_local_values |url-status = dead }}</ref> Other corporate office locations outside of Battle Creek include [[Chicago]], [[Dublin]] (European Headquarters), [[Shanghai]], and [[Querétaro City]].<ref>{{cite web |title = Our Locations |url = http://www.kelloggcareers.com/global/locations.html |website = kelloggcareers.com |access-date = May 27, 2018 |archive-date = May 28, 2018 |archive-url = https://web.archive.org/web/20180528133615/http://www.kelloggcareers.com/global/locations.html |url-status = live }}</ref> Kellogg's held a [[Royal warrant of appointment (United Kingdom)|Royal Warrant]] from [[Elizabeth II|Queen Elizabeth II]] until her death in 2022.<ref>{{Cite web|url=https://www.royalwarrant.org/company/kellogg-marketing-sales-co-uk-ltd|title=Kellogg Marketing & Sales Co (UK) Ltd|publisher=Royal Warrant Holders Association|website=royalwarrant.org|language=en|access-date=January 28, 2018|archive-date=January 28, 2018|archive-url=https://web.archive.org/web/20180128132844/https://www.royalwarrant.org/company/kellogg-marketing-sales-co-uk-ltd|url-status=live}}</ref> |
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Kellogg's was split into two companies on October 2, 2023, with [[WK Kellogg Co]] owning the North American cereal division, and the existing company being rebranded to '''Kellanova''', owning brands such as [[Pop-Tarts]] and [[Pringles]] alongside the international cereal division. "Kellogg's" itself became a brand name of both companies. |
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== History == |
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{{See also|Will Keith Kellogg}} |
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[[File:CornFlakesPackage1906.jpg|thumb|right|First Battle Creek Toasted Corn Flake Co. [[corn flakes]] package (1906), later to become the Kellogg Food Company in 1908]] |
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In 1876, [[John Harvey Kellogg]] became the superintendent of the [[Battle Creek Sanitarium]] (originally the Western Health Reform Institute founded by [[Ellen G. White|Ellen White]]) and his brother, [[W. K. Kellogg]], worked as the bookkeeper. This is where corn flakes were created and led to the eventual formation of the Kellogg Company. |
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For years, W. K. Kellogg assisted his brother in research to improve the vegetarian diet of the Battle Creek Sanitarium's patients, especially in the search for wheat-based granola. The Kelloggs are best known for the invention of the famous breakfast cereal [[corn flakes]]. The development of the flaked cereal in 1894 has been variously described by those involved: Ella Eaton Kellogg, John Harvey Kellogg, his younger brother Will Keith Kellogg, and other family members. There is considerable disagreement over who was involved in the discovery, and the role that they played.<ref name="Markel">{{cite book |first=Howard |last=Markel |title=The Kelloggs: The Battling Brothers of Battle Creek |year=2017 |isbn=978-0307907271 |publisher=Pantheon |url=https://books.google.com/books?id=3siXDQAAQBAJ |pages=110–112, 129–133 |access-date=March 27, 2023 |archive-date=March 27, 2023 |archive-url=https://web.archive.org/web/20230327164549/https://books.google.com/books?id=3siXDQAAQBAJ |url-status=live }}</ref> It is generally agreed that upon being called out one night, John Kellogg left a batch of wheat-berry dough behind. Rather than throwing it out the following day, he sent it through the rollers and was surprised to obtain delicate flakes, which could then be baked.<ref name="Markel"/> |
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W. K. Kellogg persuaded his brother to serve the food in a flake form. Soon the flaked wheat was being packaged to meet hundreds of guest mail-order requests after they left the Sanitarium. However, Dr. John Harvey forbade his brother Will from distributing cereal beyond his consumers. As a result, the brothers fell out, and W. K. launched the '''Battle Creek Toasted Corn Flake Company''' on February 19, 1906.<ref name="ShurtleffAoyagi2014">{{cite book|url=https://books.google.com/books?id=enWfAgAAQBAJ&pg=PA995|title=History of Seventh-day Adventist Work with Soyfoods, Vegetarianism, Meat Alternatives, Wheat Gluten, Dietary Fiber and Peanut Butter (1863-2013): Extensively Annotated Bibliography and Sourcebook|first1=William|last1=Shurtleff|first2=Akiko|last2=Aoyagi|date=January 6, 2014|publisher=Soyinfo Center|isbn=978-1-928914-64-8|pages=994–95|access-date=August 20, 2018|archive-date=March 27, 2023|archive-url=https://web.archive.org/web/20230327174524/https://books.google.com/books?id=enWfAgAAQBAJ&pg=PA995|url-status=live}}</ref><ref name="Benjamin2013">{{cite book|first=André|last=Benjamin|title=Conquer The Recession|url=https://books.google.com/books?id=iLQ5ljuaLjAC&pg=PA27|date=June 30, 2013|publisher=Andre J Benjamin|page=27|id=GGKEY:6SA764GJCF1|access-date=August 20, 2018|archive-date=March 27, 2023|archive-url=https://web.archive.org/web/20230327164800/https://books.google.com/books?id=iLQ5ljuaLjAC&pg=PA27|url-status=live}}</ref> On July 4, 1907, a fire destroyed the main factory building. W.K. Kellogg had the new plant in full operation six months after the fire.<ref>{{Cite web |url=https://atoday.org/the-kelloggs-the-battling-brothers-of-battle-creek/ |title=The Kelloggs: The Battling Brothers of Battle Creek, book review on Adventist Today website |access-date=March 27, 2023 |archive-date=March 14, 2023 |archive-url=https://web.archive.org/web/20230314073230/https://atoday.org/the-kelloggs-the-battling-brothers-of-battle-creek/ |url-status=live }}</ref> |
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Convincing his brother to relinquish rights to the product, Will's company produced and marketed the hugely successful Kellogg's Toasted Corn Flakes and was renamed the '''Kellogg Toasted Corn Flake Company''' in 1909, taking on the current name of the '''Kellogg Company''' in 1922.<ref name="ShurtleffAoyagi2014" /> |
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By 1909, Will's company produced 120,000 cases of Corn Flakes daily. John, who resented his brother's success, filed suit against Will's company in 1906 for the right to use the family name. The resulting legal battle, which included a trial that lasted an entire month, ended in December 1920 when the [[Michigan Supreme Court]] ruled in Will's favor.<ref>''Kellogg v. Kellogg Toasted Corn Flake Co.'', 212 Mich. 95. 180 N.W. 397 (1920)</ref> |
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In 1931, the Kellogg Company announced that most of its factories would shift towards 30-hour work weeks from the usual 40. W.K. Kellogg stated that he did this so that an additional shift of workers would be employed to support people through the depression era. This practice remained until [[World War II]] and continued briefly after the war, although some departments and factories remained locked into 30-hour work weeks until 1980.<ref>{{cite web |first = Jeffrey |last = Kaplan |date = May–June 2008 |url = http://www.orionmagazine.org/index.php/articles/article/2962 |title = The Gospel of Consumption |access-date = June 25, 2010 |archive-date = November 14, 2014 |archive-url = https://web.archive.org/web/20141114060858/http://www.orionmagazine.org/index.php/articles/article/2962/ |url-status = dead }}</ref> |
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In 1964, Kellogg's introduced its first non-cereal product. A pastry which can be heated in a toaster called Pop-Tarts.<ref>{{Cite web |title=1964 : Kellogg's Pop Tarts Unleashed on Cleveland, Instant Hit (2020-09-14) |url=https://harris23.msu.domains/event/1964-kelloggs-pop-tarts-released-to-public-instant-hit/ |access-date=2023-11-24 |language=en}}</ref> |
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From 1969 to 1970, the slogan “Kellogg's puts more into your day” was used on Sunday morning TV shows. From 1969 to 1977, Kellogg's acquired various small businesses, including [[Salada tea|Salada Tea]], Fearn International, [[Mrs. Smith's Pies]], [[Eggo]], and Pure Packed Foods;<ref>{{cite web |url=http://www.fundinguniverse.com/company-histories/kellogg-company-history/ |title=Kellogg Company History |work=FundingUniverse.com |access-date=November 28, 2019 |archive-date=February 17, 2020 |archive-url=https://web.archive.org/web/20200217003750/http://www.fundinguniverse.com/company-histories/kellogg-company-history/ |url-status=live }}</ref> however, it was later criticized for not diversifying further like [[General Mills]] and [[Quaker Oats]] were. After underspending its competition in marketing and product development, Kellogg's US market share hit a low of 36.7% in 1983. A prominent [[Wall Street]] analyst called it "a fine company that's past its prime" and the cereal market was being regarded as "mature". Such comments stimulated Kellogg chairman William E. LaMothe to improve, which primarily involved approaching the demographic of 80 million [[baby boomer]]s rather than marketing children-oriented cereals. In emphasizing cereal's convenience and nutritional value, Kellogg's helped persuade U.S. consumers aged 25 to 49 to eat 26% more cereal than people of that age ate five years prior. The U.S. ready-to-eat cereal market, worth $3.7 billion at retail in 1983, totaled $5.4 billion by 1988 and had expanded three times as fast as the average grocery category. Kellogg's also introduced new products, including [[Crispix]], Raisin Squares, and [[Nutri-Grain]] Biscuits, and reached out internationally with [[Just Right]] aimed at [[Australians]] and Genmai Flakes for Japan. During this time, the company maintained success over its top competitors: [[General Mills]], which largely marketed children's cereals, and [[Post Foods|Post]], which had difficulty in the adult cereal market.<ref>{{cite web |last1 = Sellers |first1 = Patricia |title = How King Kellogg Beat the Blahs |url = http://archive.fortune.com/magazines/fortune/fortune_archive/1988/08/29/70950/index.htm |work = [[Fortune (magazine)|Fortune]] |date = August 29, 1988 |access-date = June 10, 2015 }}</ref> |
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In 2001, Kellogg's acquired the [[Keebler Company]] for $3.87 billion.<ref>{{cite web |url=https://www.wsj.com/articles/SB985932422438251466 |date=March 30, 2001 |title=Kellogg Plans to Cut 470 Jobs As Part of Keebler Acquisition |work=[[The Wall Street Journal]] |access-date=September 11, 2019 |archive-date=December 31, 2019 |archive-url=https://web.archive.org/web/20191231212828/https://www.wsj.com/articles/SB985932422438251466 |url-status=live }}</ref> Over the years, it has also gone on to acquire [[Morningstar Farms]] and [[Kashi Company|Kashi]] divisions or subsidiaries. Kellogg's also owns the [[Bear Naked]], Natural Touch, [[Cheez-It]], Murray, Austin cookies and crackers, [[Famous Amos]], [[Gardenburger]] (acquired 2007), and Plantation brands. Presently, Kellogg's is a member of the [[World Cocoa Foundation]].<ref>{{cite web |title=What are you doing about sustainable cocoa? |url=https://www.kelloggs.com/en_US/sustainability/what-are-you-doing-about-sustainable-cocoa.html |website=Kelloggs |access-date=October 3, 2021 |archive-date=October 3, 2021 |archive-url=https://web.archive.org/web/20211003203912/https://www.kelloggs.com/en_US/sustainability/what-are-you-doing-about-sustainable-cocoa.html |url-status=live }}</ref> |
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In 2012, Kellogg's became the world's second-largest snack food company (after [[PepsiCo]]) by acquiring the [[potato crisps]] brand [[Pringles]] from [[Procter & Gamble]] for $2.7 billion in a cash deal.<ref>{{cite news |url = https://www.reuters.com/article/us-kellogg-pringles-idUSTRE81E0S620120215 |title = Kellogg to buy Pringles for $2.7 billion |date = February 15, 2012 |work = Reuters.com |access-date = March 27, 2023 |archive-date = August 26, 2022 |archive-url = https://web.archive.org/web/20220826004829/https://www.reuters.com/article/us-kellogg-pringles-idUSTRE81E0S620120215 |url-status = live }}</ref> |
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In 2017, Kellogg's acquired [[Chicago]]-based food company [[Rxbar]] for $654 million.<ref>{{Cite news |url = https://www.forbes.com/sites/peterandrewwilkins/2017/10/13/what-the-600m-rxbar-acquisition-by-kelloggs-says-about-chicagos-simple-food-beverage-industry/#eaa714416757 |title = What $600M RXBar Acquisition By Kellogg's Says About Chicago's Simple Food And Beverage Industry |last = Wilkins |first = Peter |work = Forbes |access-date = January 28, 2018 |language = en |archive-date = August 15, 2020 |archive-url = https://web.archive.org/web/20200815205505/https://www.forbes.com/sites/peterandrewwilkins/2017/10/13/what-the-600m-rxbar-acquisition-by-kelloggs-says-about-chicagos-simple-food-beverage-industry/#eaa714416757 |url-status = live }}</ref> Earlier that year, Kellogg's also opened new corporate office space in Chicago's [[Merchandise Mart]] for its global growth and IT departments.<ref>{{cite web |last2 = Trotter |first1 = Ryan |last1 = Ori |first2 = Greg |title = Kellogg opens 50-employee Merchandise Mart office |url = https://www.chicagotribune.com/business/ct-kellogg-merchandise-mart-0404-biz-20170403-story.html |website = chicagotribune.com |date = April 3, 2017 |access-date = March 1, 2021 |archive-date = January 28, 2021 |archive-url = https://web.archive.org/web/20210128121056/https://www.chicagotribune.com/business/ct-kellogg-merchandise-mart-0404-biz-20170403-story.html |url-status = live }}</ref> In the UK, Kellogg's also released the W. K. Kellogg brand of organic, vegan and plant-based cereals (such as granolas, organic wholegrain wheat, and "super grains") with no added sugars.<ref>{{cite web |title= Kellogg targets health-conscious consumers with W.K.Kellogg line |url= https://www.foodbev.com/news/kellogg-targets-health-conscious-consumers-w-k-kellogg-line/ |access-date= August 23, 2018 |work= Foodbev.com |publisher= Foodbev Media |date= November 14, 2017 |archive-date= August 24, 2018 |archive-url= https://web.archive.org/web/20180824040049/https://www.foodbev.com/news/kellogg-targets-health-conscious-consumers-w-k-kellogg-line/ |url-status= live }}</ref> |
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In 2018, Kellogg's decided to cease their operations in Venezuela due to the [[Crisis in Venezuela|economic crisis]] the country is facing.<ref>{{Cite news|title=Kellogg Says It's Discontinuing Venezuela Operations|work=Bloomberg|url=https://www.bloomberg.com/news/articles/2018-05-15/kellogg-leaves-venezuela-as-breakfast-falls-victim-to-disaster|access-date=May 17, 2018}}{{dead link|date=August 2023|bot=medic}}{{cbignore|bot=medic}}</ref> Their factories were taken by the Venezuelan state under the [[Nicolás Maduro]] administration. In mid-2019, Venezuelan Kellogg's cereal boxes began portraying the Venezuelan flag and a motto from Maduro: "Together, everything is possible" ({{Lang-es|Juntos todo es posible}}) alongside Kellogg's logo and mascots were sold all over the country. Kellogg's considers it as an illicit use, and the company stated they would take legal action.<ref>{{Cite news|last=Olmo|first=Guillermo D.|date=November 15, 2019|title=Kellogg's: cómo los cereales más famosos del mundo se volvieron chavistas en Venezuela|language=es|trans-title=Kellogg's in Venezuela: how the world's most famous cereals became Chavez-ian|work=BBC.com|url=https://www.bbc.com/mundo/noticias-america-latina-50147163|access-date=December 9, 2019|archive-date=January 1, 2020|archive-url=https://web.archive.org/web/20200101133819/https://www.bbc.com/mundo/noticias-america-latina-50147163|url-status=live}}</ref> |
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On April 1, 2019, it was announced that Kellogg's was selling [[Famous Amos]], Murray's, [[Keebler Company|Keebler]], [[Mother's Cookies|Mother's]], and Little Brownie Bakers (one of the producers of the [[Girl Scout Cookies|cookies for the Girl Scouts of the USA]]) to [[Ferrero SpA]] for $1.4 billion.<ref>{{cite news |last1=Hirsch |first1=Lauren |title=Kellogg to sell Keebler, Famous Amos to Nutella-owner Ferrero |url=https://www.cnbc.com/2019/04/01/kellogg-to-sell-keebler-and-famous-amos-business-to-nutella-owner-ferrero.html |access-date=April 6, 2019 |work=CNBC.com |date=April 1, 2019 |archive-date=January 28, 2021 |archive-url=https://web.archive.org/web/20210128185045/https://www.cnbc.com/2019/04/01/kellogg-to-sell-keebler-and-famous-amos-business-to-nutella-owner-ferrero.html |url-status=live }}</ref><ref>{{cite web |last1=Reddy |first1=Arjun |title=Kellogg has agreed to sell its Keebler and Famous Amos businesses to Ferrero for $1.3 billion |url=https://markets.businessinsider.com/news/stocks/kellogg-reportedly-agreed-to-sell-keebler-famous-amos-to-ferrero-2019-4-1028075005 |website=Business Insider |access-date=April 2, 2019 |archive-date=August 12, 2020 |archive-url=https://web.archive.org/web/20200812100229/https://markets.businessinsider.com/news/stocks/kellogg-reportedly-agreed-to-sell-keebler-famous-amos-to-ferrero-2019-4-1028075005 |url-status=live }}</ref><ref>{{cite web |last1= Yu |first1= Douglas |title= Ferrero Enters U.S. Snack Aisle With $1.3 Billion Acquisition Of Kellogg's Brands |url= https://www.forbes.com/sites/douglasyu/2019/04/01/ferrero-enters-u-s-snacks-aisle-with-1-3-billion-acquisition-of-kelloggs-brands/#2d100861bbe8 |work= Forbes |access-date= April 2, 2019 |archive-date= November 7, 2020 |archive-url= https://web.archive.org/web/20201107234027/https://www.forbes.com/sites/douglasyu/2019/04/01/ferrero-enters-u-s-snacks-aisle-with-1-3-billion-acquisition-of-kelloggs-brands/#2d100861bbe8 |url-status= live }}</ref> On July 29, 2019, that sale was completed.<ref>{{cite web |url=https://seekingalpha.com/news/3482663-kellogg-closes-keebler-sale |last=Schultz |first=Clark |date=July 29, 2019 |title=Kellogg closes on Keebler sale |work=Seeking Alpha |access-date=September 8, 2019 |archive-date=December 22, 2020 |archive-url=https://web.archive.org/web/20201222000159/https://seekingalpha.com/news/3482663-kellogg-closes-on-keebler-sale |url-status=live }}</ref> Kellogg's kept the Keebler cracker line and replaced the Keebler name on their crackers with the Kellogg's name. |
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In June 2019, Kellogg's announced their next-generation ''Kellogg's® Better Days'' global commitment, focusing on hunger, children, and farmers, with specific targets to reach by 2030.<ref>{{Cite press release|publisher=Kellogg Company|title=Kellogg Company unveils ambitious next-generation Kellogg's® Better Days global commitment to address food security; driving positive change for people, communities and the planet by the end of 2030| url= https://www.prnewswire.com/news-releases/kellogg-company-unveils-ambitious-next-generation-kelloggs-better-days-global-commitment-to-address-food-security-driving-positive-change-for-people-communities-and-the-planet-by-the-end-of-2030-300860780.html|access-date=July 11, 2020| website= prnewswire.com|language=en|archive-date=July 12, 2020|archive-url=https://web.archive.org/web/20200712234808/https://www.prnewswire.com/news-releases/kellogg-company-unveils-ambitious-next-generation-kelloggs-better-days-global-commitment-to-address-food-security-driving-positive-change-for-people-communities-and-the-planet-by-the-end-of-2030-300860780.html|url-status=live}}</ref> |
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In October 2019, Kellogg's partnered with [[GLAAD]] by "launching a new limited edition "All Together Cereal" and donating $50,000 to support GLAAD's anti-bullying and LGBTQ advocacy efforts". The All Together cereal combined six mini cereal boxes into one package to bring attention to anti-bullying.<ref>{{Cite press release|publisher=Kellogg Company|title=Kellogg Company Partners With GLAAD For Spirit Day, Launching New 2019 Edition of 'All Together' Cereal|url=https://www.prnewswire.com/news-releases/kellogg-company-partners-with-glaad-for-spirit-day-launching-new-2019-edition-of-all-together-cereal-300940179.html|access-date=July 11, 2020|website=prnewswire.com|language=en|archive-date=July 11, 2020|archive-url= https://web.archive.org/web/20200711065049/https://www.prnewswire.com/news-releases/kellogg-company-partners-with-glaad-for-spirit-day-launching-new-2019-edition-of-all-together-cereal-300940179.html|url-status=live}}</ref> |
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In January 2020, Kellogg's decided to work with suppliers to phase out the use of [[glyphosate]] by 2025, which some farmers have used as a drying agent for wheat and oats supplied to Kellogg's.<ref>{{Cite news|title=Kellogg's pledges to reduce glyphosate, active ingredient in Roundup, in its supply chain|newspaper=The Washington Post|url=http://www.washingtonpost.com/business/2020/01/27/kelloggs-quietly-commits-reducing-widely-used-herbicide-supply-chain-only-farmers-didnt-know-about-it/|access-date=July 11, 2020|via=webcache.googleusercontent.com|archive-date=July 14, 2020|archive-url=https://web.archive.org/web/20200714053346/https://webcache.googleusercontent.com/search?q=cache%3AaVp3dt448O4J%3Ahttps%3A%2F%2Fwww.washingtonpost.com%2Fbusiness%2F2020%2F01%2F27%2Fkelloggs-quietly-commits-reducing-widely-used-herbicide-supply-chain-only-farmers-didnt-know-about-it%2F+&cd=8&hl=en&ct=clnk&gl=us|url-status=dead}}</ref> |
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In October 2021, workers at all of Kellogg's cereal-producing plants in the United States [[2021 Kellogg's strike|went on a strike]] conducted by the [[Bakery, Confectionery, Tobacco Workers and Grain Millers' International Union]] over disagreements over the terms of a new labor contract.<ref>{{Cite web|last=Funk|first=Josh|date=October 5, 2021|others=With contributions from Dee-Ann Durbin|title=Workers at all of Kellogg's U.S. cereal plants go on strike|url=https://apnews.com/article/kelloggs-cereal-plants-strike-d9185eb8fa9054d34a078063c3db6c33|url-status=live|access-date=October 6, 2021|website=[[AP News]]|publisher=[[Associated Press]]|language=en|archive-date=October 6, 2021|archive-url=https://web.archive.org/web/20211006125833/https://apnews.com/article/kelloggs-cereal-plants-strike-d9185eb8fa9054d34a078063c3db6c33}}</ref> On December 3, 2021, a tentative deal was struck to end the worker strike,<ref>{{Cite news|last=Hernandez|first=Joe|date=December 2, 2021|title=Kellogg and its cereal workers union reach a tentative deal to end 2-month strike|language=en|work=NPR|url=https://www.npr.org/2021/12/02/1060954313/kellogg-and-its-cereal-workers-union-reach-a-tentative-deal-to-end-2-month-strik|access-date=December 4, 2021|archive-date=December 4, 2021|archive-url=https://web.archive.org/web/20211204000608/https://www.npr.org/2021/12/02/1060954313/kellogg-and-its-cereal-workers-union-reach-a-tentative-deal-to-end-2-month-strik|url-status=live}}</ref> but the union members overwhelmingly rejected the tentative agreement<ref>{{Cite web|last=Bandur|first=Michelle|date=December 7, 2021|title=No Deal: Union says it has rejected latest offer from Kellogg's|url=https://www.ketv.com/article/no-deal-union-says-it-has-rejected-latest-offer-from-kelloggs/38450539|url-status=live|access-date=December 8, 2021|work=[[KETV]]|language=en-US|archive-date=December 12, 2021|archive-url=https://web.archive.org/web/20211212140319/https://www.ketv.com/article/no-deal-union-says-it-has-rejected-latest-offer-from-kelloggs/38450539}}</ref> and Kellogg's management announced they would seek to replace all 1,400 striking workers.<ref>{{Cite web|date=December 7, 2021|title=Kellogg to replace 1,400 strikers as deal is rejected|url=https://www.theguardian.com/us-news/2021/dec/07/kellogg-strike-workers-pay|url-status=live|access-date=December 8, 2021|work=[[The Guardian]]|language=en-US|archive-date=December 12, 2021|archive-url=https://web.archive.org/web/20211212140528/https://www.theguardian.com/us-news/2021/dec/07/kellogg-strike-workers-pay}}</ref> On December 21, 2021, about 1,400 Kellogg workers approved a collective bargaining agreement, ending the strike, which had lasted 77 days.<ref>{{Cite news|last=Scheiber|first=Noam|date=December 21, 2021|title=Kellogg workers ratify a revised contract after being on strike since October.|language=en-US|work=The New York Times|url=https://www.nytimes.com/2021/12/21/business/economy/kellogg-union-strike-contract.html|access-date=December 21, 2021|issn=0362-4331|archive-url=https://web.archive.org/web/20211224123725/https://www.nytimes.com/2021/12/21/business/economy/kellogg-union-strike-contract.html|archive-date=December 24, 2021}}</ref><ref>{{Cite web|date=December 21, 2021|title=Kellogg's Strike Ends: BCTGM Members Ratify New Contract|url=https://bctgm.org/2021/12/21/kelloggs-strike-ends-bctgm-members-ratify-new-contract/|access-date=December 21, 2021|website=BCTGM {{!}} The Bakery, Confectionery, Tobacco Workers and Grain Millers International Union|language=en-US|archive-url=https://web.archive.org/web/20211224124037/https://bctgm.org/2021/12/21/kelloggs-strike-ends-bctgm-members-ratify-new-contract/|archive-date=December 24, 2021}}</ref><ref name="kelloggnews">{{Cite web|url=https://newsroom.kelloggcompany.com/2021-12-16-Kellogg-Company-Reaches-New-Tentative-Agreement-with-Union|title=Kellogg Company Reaches New Tentative Agreement with Union|publisher=Kellogg|date=December 16, 2021|archive-url=https://web.archive.org/web/20211221222216/https://newsroom.kelloggcompany.com/2021-12-16-Kellogg-Company-Reaches-New-Tentative-Agreement-with-Union|archive-date=December 21, 2021}}</ref> |
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On June 21, 2022, Kellogg's announced that the company would spin off three cereal, snacks, and plant-based food divisions.<ref>{{cite news|last=Ott|first=Matt|title=Kellogg to split into 3; snacks, cereals, plant-based food|url=https://apnews.com/article/chicago-michigan-battle-creek-kellogg-co-cc6e8bb271de40337a0b8fec4a0aa011|work=Associated Press|date=June 21, 2022|access-date=June 21, 2022|archive-date=June 21, 2022|archive-url=https://web.archive.org/web/20220621114614/https://apnews.com/article/chicago-michigan-battle-creek-kellogg-co-cc6e8bb271de40337a0b8fec4a0aa011|url-status=live}}</ref><ref>{{cite press release| title= Kellogg Company Announces Separation of Two Businesses as Bold Next Steps in Portfolio Transformation |url=https://www.prnewswire.com/news-releases/kellogg-company-announces-separation-of-two-businesses-as-bold-next-steps-in-portfolio-transformation-301571883.html|publisher=Kellogg Company|date=June 21, 2022|via=PR Newswire|access-date=March 27, 2023|archive-date=July 12, 2022|archive-url= https://web.archive.org/web/20220712053524/https://www.prnewswire.com/news-releases/kellogg-company-announces-separation-of-two-businesses-as-bold-next-steps-in-portfolio-transformation-301571883.html|url-status=live}}</ref> The North American cereal and plant-based food spin-off companies will keep Battle Creek as their headquarters and the new snack and international cereal company will be based in Chicago.<ref>{{cite news |last1=Miller |first1=Kevin |title= Kellogg Will Split Into Three Companies to Promote Growth |url=https://www.bloomberg.com/?sref=CIpmV6x8 |access-date=June 21, 2022 |work= Bloomberg.com |date=June 21, 2022 |language=en |archive-date=March 12, 2023 |archive-url= https://web.archive.org/web/20230312211557/https://www.bloomberg.com/?sref=CIpmV6x8 |url-status=live }}</ref> The successor company, known as Global Snacking Co. temporarily, represents 80 percent or $11.4 billion of Kellogg's sales. 60 percent of Global Snacking's business was snacks, and nearly half of the company's business was in the United States. The cereal business, temporarily called North America Cereal Co., would be the second-largest American cereal company and the largest in Canada and the Caribbean, with 5 of the top 11 brands and $2.4 billion in annual sales. Plant-based foods, representing $340 million in annual sales, would be called "Plant Co." and could even be sold.<ref>{{cite news |last1=Springer |first1=Jon |title=Kellogg bets on snacking—what the breakup means for brands: The food giant will spin off breakfast cereal and plant-based units |work =[[Ad Age]] |date=June 27, 2022 |volume=93 |issue=10 |page=1 }}</ref> In January 2023, Kellogg's shelved its plans to spin off its plant food business and would retain it as part of Global Snacking Co.<ref>{{cite web|url=https://www.reuters.com/business/retail-consumer/kellogg-beats-quarterly-sales-estimates-2023-02-09/|first=Mehr|last=Bedi|title=Kellogg's sales and profit beat estimates, to retain plant-based meat business|work=Reuters|date=February 9, 2023|access-date=February 18, 2023|archive-date=February 18, 2023|archive-url=https://web.archive.org/web/20230218225401/https://www.reuters.com/business/retail-consumer/kellogg-beats-quarterly-sales-estimates-2023-02-09/|url-status=live}}</ref> On March 15, 2023, Kellogg's announced that North America Cereal Co. branch will be named [[WK Kellogg Co]] and Global Snacking Co. branch will be called Kellanova. The [[ticker symbol]] "K" will be used by Kellanova on the NYSE.<ref>{{cite web|url=https://www.cnn.com/2023/03/15/business/kellogg-kellanova-spin-off-brands|first=Jordan|last=Valinsky|title=Cheez-It and Pringles company gets a new name| work= CNN.com |date=March 15, 2023|access-date=March 15, 2023|archive-date=March 15, 2023|archive-url= https://web.archive.org/web/20230315171410/https://www.cnn.com/2023/03/15/business/kellogg-kellanova-spin-off-brands/|url-status=live}}</ref> The split was completed on October 2, 2023.<ref>{{Cite news |last1=Oguh |first1=Chibuike |last2=Vanaik |first2=Granth |date=October 2, 2023 |title=Kellanova, WK Kellogg shares slump on first day after spinoff |url=https://www.reuters.com/business/retail-consumer/kellanova-wk-kellogg-shares-slump-first-day-after-spinoff-2023-10-02/ |work=Reuters}}</ref><ref>{{Cite press release |publisher= Kellogg Company |title= Kellogg Company Board of Directors Approves Separtion into Two Companies, Kellanova and WK Kellogg Co |url=https://www.prnewswire.com/news-releases/kellogg-company-board-of-directors-approves-separation-into-two-companies-kellanova-and-wk-kellogg-co-301922760.html |access-date=2023-09-19 |website=prnewswire.com |language=en}}</ref> The WK Kellogg Co has the NYSE stock symbol "KLG".<ref>{{Cite web |last=Lucas |first=Amelia |date=2023-10-02 |title=Kellogg's cereal business begins trading as stand-alone company WK Kellogg |url=https://www.cnbc.com/2023/10/02/kelloggs-cereal-business-wk-kellogg-begins-trading.html |access-date=2023-11-24 |website=CNBC |language=en}}</ref> |
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== Finances == |
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For the fiscal year 2017, Kellogg's reported earnings of US$1.269 billion, with an annual revenue of US$12.932 billion, a decline of 0.7% over the previous fiscal cycle. Kellogg's market capitalization was valued at over US$22.1 billion in November 2018.<ref>{{Cite web|url= https://www.annualreports.com/Company/kellogg-company|title= Kellogg Company|website= annualreports.com|access-date= December 3, 2018|archive-date= October 22, 2020|archive-url= https://web.archive.org/web/20201022225209/https://www.annualreports.com/Company/kellogg-company|url-status= live}}</ref> |
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{| class="wikitable float-left" style="text-align: right;" |
|||
!Year |
|||
!Revenue<br />in mil. US$ |
|||
!Net income<br />in mil. US$ |
|||
!Total Assets<br />in mil. US$ |
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!Citation |
|||
|- |
|||
|2005 |
|||
|10,177 |
|||
|980 |
|||
|10,575 |
|||
| |
|||
|- |
|||
|2006 |
|||
|10,907 |
|||
|1,004 |
|||
|10,714 |
|||
| |
|||
|- |
|||
|2007 |
|||
|11,776 |
|||
|1,103 |
|||
|11,397 |
|||
| |
|||
|- |
|||
|2008 |
|||
|12,822 |
|||
|1,148 |
|||
|10,946 |
|||
| |
|||
|- |
|||
|2009 |
|||
|12,575 |
|||
| 1,212 |
|||
|11,200 |
|||
| |
|||
|- |
|||
|2010 |
|||
|12,397 |
|||
| 1,287 |
|||
|11,847 |
|||
|<ref>{{Cite web |title=Kellogg Revenue 2010-2022 {{!}} K |url=https://www.macrotrends.net/stocks/charts/K/kellogg/revenue |access-date=June 14, 2022 |website= macrotrends.net |archive-date=April 4, 2022 |archive-url= https://web.archive.org/web/20220404175008/https://www.macrotrends.net/stocks/charts/K/kellogg/revenue |url-status=live }}</ref> |
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|- |
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|2011 |
|||
|13,198 |
|||
|866 |
|||
|11,943 |
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|<ref>{{Cite web |title=Kellogg Revenue 2010-2022 {{!}} K |url=https://www.macrotrends.net/stocks/charts/K/kellogg/revenue |access-date=June 14, 2022 |website= macrotrends.net |archive-date=April 4, 2022 |archive-url=https://web.archive.org/web/20220404175008/https://www.macrotrends.net/stocks/charts/K/kellogg/revenue |url-status=live }}</ref> |
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|- |
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|2012 |
|||
|14,197 |
|||
|961 |
|||
|15,169 |
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|<ref>{{Cite web |title=Kellogg Revenue 2010-2022 {{!}} K |url=https://www.macrotrends.net/stocks/charts/K/kellogg/revenue |access-date=June 14, 2022 |website= macrotrends.net |archive-date=April 4, 2022 |archive-url=https://web.archive.org/web/20220404175008/https://www.macrotrends.net/stocks/charts/K/kellogg/revenue |url-status=live }}</ref> |
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|- |
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|2013 |
|||
|14,792 |
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|1,807 |
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|15,474 |
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|<ref>{{Cite web |title=Kellogg Revenue 2010-2022 {{!}} K |url=https://www.macrotrends.net/stocks/charts/K/kellogg/revenue |access-date=June 14, 2022 |website= macrotrends.net |archive-date=April 4, 2022 |archive-url=https://web.archive.org/web/20220404175008/https://www.macrotrends.net/stocks/charts/K/kellogg/revenue |url-status=live }}</ref> |
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|- |
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|2014 |
|||
|14,580 |
|||
|632 |
|||
|15,153 |
|||
|<ref>{{Cite web |title=Kellogg Revenue 2010-2022 {{!}} K |url=https://www.macrotrends.net/stocks/charts/K/kellogg/revenue |access-date=June 14, 2022 |website= macrotrends.net |archive-date=April 4, 2022 |archive-url=https://web.archive.org/web/20220404175008/https://www.macrotrends.net/stocks/charts/K/kellogg/revenue |url-status=live }}</ref> |
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|- |
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|2015 |
|||
|13,525 |
|||
| 614 |
|||
|15,251 |
|||
|<ref>{{Cite web |title=Kellogg Revenue 2010-2022 {{!}} K |url=https://www.macrotrends.net/stocks/charts/K/kellogg/revenue |access-date=June 14, 2022 |website= macrotrends.net |archive-date=April 4, 2022 |archive-url=https://web.archive.org/web/20220404175008/https://www.macrotrends.net/stocks/charts/K/kellogg/revenue |url-status=live }}</ref> |
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|- |
|||
|2016 |
|||
|13,014 |
|||
|694 |
|||
|15,111 |
|||
|<ref>{{Cite web |title=Kellogg Revenue 2010-2022 {{!}} K |url=https://www.macrotrends.net/stocks/charts/K/kellogg/revenue |access-date=June 14, 2022 |website= macrotrends.net |archive-date=April 4, 2022 |archive-url=https://web.archive.org/web/20220404175008/https://www.macrotrends.net/stocks/charts/K/kellogg/revenue |url-status=live }}</ref> |
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|- |
|||
|2017 |
|||
|12,923 |
|||
|1,269 |
|||
|16,351 |
|||
|<ref>{{Cite web |title=Kellogg Revenue 2010-2022 {{!}} K |url=https://www.macrotrends.net/stocks/charts/K/kellogg/revenue |access-date=June 14, 2022 |website= macrotrends.net |archive-date=April 4, 2022 |archive-url=https://web.archive.org/web/20220404175008/https://www.macrotrends.net/stocks/charts/K/kellogg/revenue |url-status=live }}</ref> |
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|- |
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|2018 |
|||
|13,547 |
|||
|1,336 |
|||
|17,780 |
|||
|<ref>{{Cite web |title=Kellogg Revenue 2010-2022 {{!}} K |url=https://www.macrotrends.net/stocks/charts/K/kellogg/revenue |access-date=June 14, 2022 |website= macrotrends.net |archive-date=April 4, 2022 |archive-url=https://web.archive.org/web/20220404175008/https://www.macrotrends.net/stocks/charts/K/kellogg/revenue |url-status=live }}</ref> |
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|- |
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|2019 |
|||
|13,578 |
|||
|960 |
|||
|17,564 |
|||
|<ref>{{Cite web |title=Kellogg Revenue 2010-2022 {{!}} K |url=https://www.macrotrends.net/stocks/charts/K/kellogg/revenue |access-date=June 14, 2022 |website= macrotrends.net |archive-date=April 4, 2022 |archive-url=https://web.archive.org/web/20220404175008/https://www.macrotrends.net/stocks/charts/K/kellogg/revenue |url-status=live }}</ref> |
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|- |
|||
|2020 |
|||
|13,770 |
|||
|1,251 |
|||
|17,996 |
|||
|<ref>{{Cite web |title=Kellogg Revenue 2010-2022 {{!}} K |url=https://www.macrotrends.net/stocks/charts/K/kellogg/revenue |access-date=June 14, 2022 |website= macrotrends.net |archive-date=April 4, 2022 |archive-url=https://web.archive.org/web/20220404175008/https://www.macrotrends.net/stocks/charts/K/kellogg/revenue |url-status=live }}</ref> |
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|- |
|||
|2021 |
|||
|14,181 |
|||
|1,488 |
|||
|18,178 |
|||
|<ref>{{Cite web |title=Kellogg Revenue 2010-2022 {{!}} K |url=https://www.macrotrends.net/stocks/charts/K/kellogg/revenue |access-date=June 14, 2022 |website= macrotrends.net |archive-date=April 4, 2022 |archive-url=https://web.archive.org/web/20220404175008/https://www.macrotrends.net/stocks/charts/K/kellogg/revenue |url-status=live }}</ref> |
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|} |
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== Brands == |
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{{div col|colwidth=22em}} |
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* [[Bear Naked, Inc.]] |
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* [[Cheez-It]] Crackers |
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* [[Eggo]] |
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* [[Fruit Winders]] |
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* Fruity Snacks |
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* [[Morningstar Farms]] |
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* [[Club Crackers]] |
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* Nutri-Grain |
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* [[Pop-Tarts]] |
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* [[Pringles]] |
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* [[Rxbar]] |
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* [[Sunshine Biscuits]] |
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* Town House |
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* Zesta Crackers |
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* [[Carr's]] (US only) |
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* [[Rice Krispies Treats]] |
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* Incogmeato |
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* Joybol |
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* Austin Sandwich Cookies |
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* [[Cracklin' Oat Bran]] |
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* [[Gardenburger]] |
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* Frozen Breakfast |
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* Mueslix Cereal |
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* Pure Organic Fruit Bars |
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* Toasteds Crackers |
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* [[Special K]] (snack bars) |
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{{div col end}} |
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=== Cereal === |
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<!--The items listed are more accurately "products" sold under the Kellogg's brand. Most are trademarked, and some are licensed to Kellogg's by other companies, such as Disney and Non-Disney's Stan Lee's and The Stan Lee Media's Spiderman (Marvel Comics), but all are sold under the Kellogg's brand.--> |
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[[File:BlotterKelloggsCornFlakesAdvertizement1910s.jpg|thumb|right|250px|Advertisement, 1910s]] |
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Here is a list of Kellanova's cereals (international only) with available varieties: |
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{{div col|colwidth=22em}} |
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* [[All-Bran]]: All-Bran Original, All-Bran Bran Buds, All-Bran Bran Flakes (UK), All-Bran Extra Fiber, All-Bran Guardian (Canada) |
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* [[Apple Jacks]] |
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* Apple Jacks Apple vs Cinnamon Limited Edition |
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* Apple Jacks 72 Flavor Blast (Germany) |
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* [[Bran Buds]] (New Zealand) |
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* [[Bran Flakes]] |
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* [[Chocos]] (India, Europe) |
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* Chocolate Corn Flakes: a chocolate version of Corn Flakes. First sold in the UK in 1998 (as Choco Corn Flakes or Choco Flakes), but discontinued a few years later. Re-released in 2011. |
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* [[Mini Swirlz|Cinnabon]] |
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* [[Mini Swirlz|Cinnamon Mini Buns]] |
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* Coco Pops Coco Rocks |
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* Coco Pops Special Edition Challenger Spaceship |
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* Coco Pops Crunchers |
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* Coco Pops Mega Munchers |
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* Coco Pops Moons and Stars |
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* [[Cocoa Krispies]] or Coco Pops (also called Choco Pops in France, Choco Krispies in Portugal, Spain, Germany, Austria, and Switzerland, Choco Krispis in Latin America) |
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* Cocoa Flakes |
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* [[Corn flakes|Corn Flakes]] |
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* [[Complete Wheat Bran Flakes]]/Bran Flakes |
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* [[Corn Pops]] |
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* [[Country Store (cereal)|Country Store]] |
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* [[Cracklin' Oat Bran]] |
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* Crayola Jazzberry Cereal: In 2021, Kellogg and Crayola teamed up to create a fruit flavored cereal with a coloring book on the box.<ref>{{cite news |last=Fitzpatrick |first=Caitlyn |url=https://www.bestproducts.com/lifestyle/a35047515/kelloggs-crayola-jazzberry-cereal/ |title=Kellogg's is Releasing a Crayola Cereal with a Box That Doubles as a Coloring Book |work=BestProducts.com |publisher=Hearst Magazine Media, Inc. |date=December 20, 2020 |access-date=February 1, 2021 |archive-date=January 18, 2021 |archive-url=https://web.archive.org/web/20210118010023/https://www.bestproducts.com/lifestyle/a35047515/kelloggs-crayola-jazzberry-cereal/ |url-status=live }}</ref> |
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* [[Crispix]] |
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* Crunch: Caramel Nut Crunch, Cran-Vanilla Crunch, Toasted Honey Crunch |
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* [[Crunchy Nut]] (formerly Crunchy Nut Cornflakes) |
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* Crunch Nut Bran |
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* [[Cruncheroos]] |
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* [[The Walt Disney Company|Disney]] cereals: [[Disney Hunny B's Honey-Graham]], [[Disney Mickey's Magix]], Disney Mud & Bugs, [[Pirates of the Caribbean]], [[Disney Princess]] |
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* Donut Shop |
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* [[Eggo (breakfast cereal)|Eggo]] |
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* Extra (Muesli): Fruit and Nut, Fruit Magic, Nut Delight |
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* [[Froot Loops]]: Froot Loops, Froot Loops {{frac|1|3}} Less Sugar, Marshmallow Froot Loops, Froot Bloopers |
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* [[Frosted Flakes]] (Frosties outside of the US/Canada): Kellogg's Frosted Flakes, Kellogg's Frosted Flakes {{frac|1|3}}Kellogg's Banana Frosted Flakes, Kellogg's Birthday Confetti Frosted Flakes, Kellogg's Cocoa Frosted Flakes, Less Sugar, Tony's Cinnamon Krunchers, Honey Nut |
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* [[Frosted Mini-Wheats]] (known in the UK as Toppas until the early 1990s, when the name was changed to Frosted Wheats. The name Toppas is still applied to this product in other parts of Europe, as in Germany and Austria) |
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* Fruit Harvest: Fruit Harvest Apple Cinnamon, Fruit Harvest Peach Strawberry, Fruit Harvest Strawberry Blueberry |
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* [[Fruit 'n Fibre]] (not related to the [[Post Cereals|Post cereal]] of the same name sold in the US) |
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* [[Fruit snack|Fruit Winders]] (UK) |
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* Genmai Flakes (Japan) |
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* Guardian (Australia, NZ, Canada) |
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* Happy Inside: Bold Blueberry, Simply Strawberry, Coconut Crunch |
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* [[Honey Loops]] (formerly Honey Nut Loops) |
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* Honey Nut Corn Flakes |
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* [[Honey Smacks]] (US)/Smacks (other markets) |
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* [[Jif (peanut butter)|Jif Peanut Butter Cereal]] (US only) |
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* [[Just Right]]: Just Right Original, Just Right Fruit & Nut, Just Right Just Grains, Just Right Tropical, Just Right Berry & Apple, Just Right Crunchy Blends – Cranberry, Almond & Sultana (Australia/NZ), Just Right Crunchy Blends – Apple, Date & Sultana (Australia/NZ) |
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* Khampa Tsampa- Roasted Barley ([[Tibet (1912–1951)|Tibet]])<ref>{{cite book |last1=Knaus |first1=John Kenneth |title=Orphans of the Cold War: America and the Tibetan Struggle for Survival |date=1999 |publisher=PublicAffairs |location=New York |isbn=9781891620850 |page=280 |quote=They were supplied with a special version of their staple diet of barley (''tsampa'') enriched with vitamins and nutrient supplements. This cereal had been developed with the help of the Kellogg Company by the CIA Tibetan Task Force's team doctor, Edward 'Manny' Gunn, who had taken on the problem of finding a ration that would provide the energy the guerrillas needed to operate in these extremes of altitude and temperature. By 1963, loads of 'Khampa ''tsampa'' ' were being shipped to the Roof of the World. |edition=1st |url= https://archive.org/details/orphansofcoldwar00john/page/280/mode/2up |access-date=September 16, 2020}}</ref> |
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* Kombos |
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* [[Krave (cereal)|Krave]] – chocolate cereal introduced in the UK in 2010, then rolled out in Europe as ''Tresor'' or ''Trésor'' in 2011, and in North America in 2012 |
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* Komplete (Australia) |
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* Low-Fat Granola: Low-Fat Granola, Low-Fat Granola with Raisins |
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* Mini Max |
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* [[Mini Swirlz]] |
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* Mini-Wheats: Mini-Wheats Frosted Original, Mini-Wheats Frosted Bite Size, Mini-Wheats Frosted Maple & Brown Sugar, Mini-Wheats Raisin, Mini-Wheats Strawberry, Mini-Wheats Vanilla Creme, Mini-Wheats Strawberry Delight, Mini-Wheats Blackcurrant |
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* Mueslix: Mueslix with Raisins, Dates & Almonds |
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* [[Nutri-Grain]] |
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* Nut Feast |
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* Oat Bran: [[Cracklin' Oat Bran]] |
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<!--- see below in discontinued line* Pep! Best remembered as the sponsor of the [[Superman]] [[radio]] serial.---> |
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* Optivita |
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* [[Pop-Tarts]] Bites: Frosted Strawberry, Frosted Brown Sugar Cinnamon |
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* [[Raisin Bran]]/Sultana Bran: Raisin Bran, Raisin Bran Crunch, Sultana Bran (Australia/NZ), Sultana Bran Crunch (Australia/NZ) |
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* [[Raisin Wheats]] |
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* [[Rice Krispies]]/Rice Bubbles: Rice Krispies, Frosted Rice Krispies ([[Ricicles]] in the UK), Gluten Free Rice Krispies, Rice Bubbles, LCMs, Rice Krispies Cocoa (Canada only), Rice Crispies Multi-Grain Shapes, Rice Krispies Treats Cereal<ref name="urlesque.com" /> |
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* [[Rocky Mountain Chocolate Factory]] Chocolatey Almond cereal |
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* [[Scooby-Doo]] cereal: Cinnamon Marshmallow Scooby-Doo! Cereal |
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* Smart Start: Smart Start, Smart Start Soy Protein Cereal |
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* [[Smorz]] |
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* [[Special K]]: Special K, Special K low carb lifestyle, Special K Red Berries, Special K Vanilla Almond, Special K Honey & Almond (Australia), Special K Forest Berries (Australia), Special K Purple Berries (UK), Special K Light Muesli Mixed Berries & Apple (Australia/NZ), Special K Light Muesli Peach & Mango flavour (Australia/NZ), Special K Dark Chocolate (Belgium), Special K Milk Chocolate (Belgium), Special K Sustain<!--Different to Sustain found in Australia--> (UK) |
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* [[Spider-Man]] cereal: Spider-Man Spidey-Berry |
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* [[SpongeBob SquarePants]] cereal |
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* Strawberry Pops (South Africa) |
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* Super Mario Cereal |
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* Sustain: Sustain, Sustain Selection |
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* Tresor (Europe) |
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* Variety |
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* Vector (Canada only) |
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* Yeast bites with honey |
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* Kringelz (formerly known as ZimZ!): mini cinnamon-flavored spirals. Only sold in Germany and Austria<ref>{{cite web| url= http://www.kelloggs.at/produkte/language-DE/detail-38074.html| archive-url= https://web.archive.org/web/20110706092944/http://www.kelloggs.at/produkte/language-DE/detail-38074.html|url-status=dead|archive-date=July 6, 2011| title=Kringelz - Produkte |website= Kelloggs.de |date=July 6, 2011}}</ref><ref>{{cite web|url=http://www.kelloggs.de/produkte/language-FR/detail-38074.html| archive-url=https://web.archive.org/web/20110719052343/http://www.kelloggs.de/produkte/language-FR/detail-38074.html|url-status= dead| archive-date=July 19, 2011|title=Kringelz - Produkte |website= Kelloggs.at |date=July 19, 2011}}</ref> |
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{{div col end}} |
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=== Discontinued cereals and foods === |
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{{More citations needed section|date=June 2015}} |
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[[file:1917 ad for Kellogg's Krumbles.jpg|right|thumb|1917 advertisement for Krumbles]] |
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{{div col|colwidth=22em}} |
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* Banana Bubbles<ref>{{cite web |last1=Week |first1=Marketing |title=Kellogg to axe weakest brands |url=https://www.marketingweek.com/kellogg-to-axe-weakest-brands/ |website=Marketing Week |access-date=October 3, 2021 |language=en |date=November 22, 1996 |archive-date=October 3, 2021 |archive-url=https://web.archive.org/web/20211003202927/https://www.marketingweek.com/kellogg-to-axe-weakest-brands/ |url-status=live }}</ref> |
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: Banana-flavoured variation of Rice Krispies. First appeared in the UK in 1995, but discontinued shortly thereafter. |
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* Banana Frosted Flakes<ref>{{cite web |title=Discontinued Cereals List - Kellogg's, Post, General Mills, Nabisco, Ralston, Quaker Cereal |url=https://www.discontinuedfavorites.com/discontinued-cereals/ |website=Discontinued Favorites |access-date=October 3, 2021 |archive-date=October 3, 2021 |archive-url=https://web.archive.org/web/20211003202928/https://www.discontinuedfavorites.com/discontinued-cereals/ |url-status=live }}</ref> |
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* [[Bart Simpson]]'s No Problem-O's and [[Bart Simpson]]'s Eat My Shorts<ref>{{cite web |title=Kellogg's Bart Simpson's No Problemo's Cereal UK 2002 Advert |url=https://www.youtube.com/watch?v=RDSbkOeudF4 | archive-url=https://ghostarchive.org/varchive/youtube/20211030/RDSbkOeudF4| archive-date=October 30, 2021|website=Youtube |access-date=October 3, 2021 |language=en}}{{cbignore}}</ref><ref>{{cite web |title=What's In The Box? - 2003 Kelloggs Bart Simpsons Eat My Shorts Cereal |url=https://www.youtube.com/watch?v=JwvX2ZyAZxA | archive-url=https://ghostarchive.org/varchive/youtube/20211030/JwvX2ZyAZxA| archive-date=October 30, 2021|website=Youtube |access-date=October 3, 2021 |language=en}}{{cbignore}}</ref> |
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: Sold in the UK for a limited period |
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* [[Bart Simpson]] Peanut Butter Chocolate Crunch Cereal<ref name="grub.gunaxin.com">{{cite web |url = http://grub.gunaxin.com/a-tribute-to-discontinued-cereals/11570 |title = A Tribute to Discontinued Cereals |work = Gunaxin Grub |date = March 5, 2009 |access-date = March 30, 2014 |archive-date = August 23, 2018 |archive-url = https://web.archive.org/web/20180823114334/https://grub.gunaxin.com/a-tribute-to-discontinued-cereals/11570 |url-status = dead }}</ref> |
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* Bigg Mixx cereal<ref name="grub.gunaxin.com" /> |
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* Buckwheat & Maple<ref>{{cite web| work= The Ottawa Journal| title= [Kellogg advertisement]| date= March 8, 1975| via= Newspapers.com| url= https://www.newspapers.com/newspage/48500058/| access-date= March 1, 2021| archive-date= January 16, 2021| archive-url= https://web.archive.org/web/20210116214130/https://www.newspapers.com/newspage/48500058/| url-status= live}}</ref> |
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* Buzz Blasts (based on [[Buzz Lightyear]] from the ''[[Toy Story]]'' movies)<ref name="grub.gunaxin.com" /> |
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* [[C-3PO]]'s cereal: Introduced in 1984 and inspired by the multi-lingual droid from ''[[Star Wars]]'', the cereal called itself "a New (crunchy) Force at Breakfast" and was composed of "twin rings phased together for two crunches in every double-O". In other words, they were shaped like the digit 8. After severing the cereal's ties to ''[[Star Wars]]'', the company renamed it Pro-Grain and promoted it with sports-oriented commercials.<ref>{{cite web |title=1984 - Kellogg's - Canada - C-3PO Cereal Cards |url=http://starwarscards.net/checklists/1984-kelloggs-canada-c-3po-cereal-cards/ |website=StarWarsCards.net |access-date=October 3, 2021 |archive-date=October 3, 2021 |archive-url=https://web.archive.org/web/20211003204432/http://starwarscards.net/checklists/1984-kelloggs-canada-c-3po-cereal-cards/ |url-status=live }}</ref> |
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* [[Cinnamon Crunch Crispix]] |
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* [[Cinnamon Mini-Buns]] |
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* Cocoa Hoots: Manufactured briefly in the early 1970s, this cereal resembled [[Cheerios]] but was chocolate-flavored. The mascot was a cartoon character named Newton the Owl, and one of its commercials featured a young [[Jodie Foster]]. |
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* Coco Pops Strawss |
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* Complete Oat Bran Flakes |
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* Concentrate<ref>{{cite web |url = http://www.mrbreakfast.com/cereal_detail.asp?id=1143 |title = Concentrate Cereal |work = MrBreakfast.com |access-date = March 30, 2014 |archive-date = December 3, 2020 |archive-url = https://web.archive.org/web/20201203043219/https://www.mrbreakfast.com/cereal_detail.asp?id=1143 |url-status = live }}</ref> |
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* Corn Flakes with Instant Bananas |
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* Corn Soya cereal |
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* Crunchy Loggs<ref name="grub.gunaxin.com" /> |
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* Double Dip Crunch<ref name="urlesque.com">{{cite web |url = http://www.urlesque.com/2011/03/02/54-vintage-cereals/ |title = Comedy News, Viral Videos, Late Night TV, Political Humor, Funny Slideshows|work = The Huffington Post |url-status = dead |archive-url = https://web.archive.org/web/20120302124917/http://www.urlesque.com/2011/03/02/54-vintage-cereals/ |archive-date = March 2, 2012 }}</ref> |
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* Eggo Waf-Fulls |
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* Frosted Krispies |
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* Frosted Rice: This was a combination of Frosted Flakes and Rice Krispies, using Rice Krispies with frosting on them. Tony Jr. was the brand's mascot. |
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* Fruit Twistables |
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* Fruity Marshmallow Krispies |
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* Golden Crackles |
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* Golden Oatmeal Crunch (later revised to Golden Crunch) |
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* Gro-Pup Dog Food and Dog Biscuits |
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* Heartwise (which contained [[psyllium]], an Indian-grown grain used as a laxative and cholesterol-reducer)<ref>{{cite web |url = http://www.mrbreakfast.com/cereal_ucp_slideshow.asp?id=721&picid=2642 |title = Heartwise (Kellogg's): Heartwise Cereal Box |work = MrBreakfast.com |access-date = March 30, 2014 |archive-date = May 5, 2021 |archive-url = https://web.archive.org/web/20210505225726/https://www.mrbreakfast.com/cereal_ucp_slideshow.asp?id=721&picid=2642 |url-status = live }}</ref> |
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* Homer's Cinnamon Donut Cereal (based on ''[[The Simpsons]]'' TV cartoon)<ref name="grub.gunaxin.com" /> |
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* Kenmei Rice Bran cereal<ref>{{cite web |url = https://www.buzzfeed.com/briangalindo/26-cereals-from-the-90s-you-will-never-eat-again |title = 26 Cereals From The '90s You'll Never Be Able To Eat Again |work = BuzzFeed.com |access-date = September 2, 2017 |archive-date = April 23, 2017 |archive-url = https://web.archive.org/web/20170423121512/https://www.buzzfeed.com/briangalindo/26-cereals-from-the-90s-you-will-never-eat-again/ |url-status = live }}</ref> |
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* KOMBOs (orange, strawberry and chocolate flavors)<ref name="grub.gunaxin.com" /><ref name="cbsnews.com">{{cite web |url = https://www.cbsnews.com/pictures/breakfast-cereal-mascots-beloved-and-bizarre/17/ |title = Breakfast cereal mascots: Beloved and bizarre |work = cbsnews.com |access-date = March 27, 2023 |archive-date = October 31, 2020 |archive-url = https://web.archive.org/web/20201031234139/https://www.cbsnews.com/pictures/breakfast-cereal-mascots-beloved-and-bizarre/17/ |url-status = live }}</ref> |
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* [[Kream Krunch]] |
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* Krumbles cereal:<ref>{{cite web |url = http://www.mrbreakfast.com/cereal_detail.asp?id=216 |title = Krumbles Cereal |work = MrBreakfast.com |access-date = March 30, 2014 |archive-date = December 4, 2020 |archive-url = https://web.archive.org/web/20201204081050/https://www.mrbreakfast.com/cereal_detail.asp?id=216 |url-status = live }}</ref> Manufactured from approximately the 1920s to the mid-1960s; based on shreds of wheat but different from shredded wheat in texture. Unlike the latter, it tended to remain crisp in milk. In the Chicago area, Krumbles was available into the late 1960s. It was also high in fiber, although that attribute was not in vogue at the time. |
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* Marshmallow Krispies (later revised to Fruity Marshmallow Krispies)<ref name="urlesque.com" /> |
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* Most |
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* Mr. T's Muscle Crunch (1983–1985) |
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* Nut & Honey Crunch<ref name="grub.gunaxin.com" /> |
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* OJ's ("All the Vitamin C of a 4-oz. Glass of Orange Juice")<ref>{{cite news |url = http://www.fearnet.com/news/list/ten-weirdest-creepiest-breakfast-cereals-ever-made |title = Chiller – Scary Good |work = fearnet.com |access-date = March 30, 2014 |archive-date = July 25, 2014 |archive-url = https://web.archive.org/web/20140725100642/http://www.fearnet.com/news/list/ten-weirdest-creepiest-breakfast-cereals-ever-made |url-status = live }}</ref> |
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* OKs cereal (early 1960s): Oat-based cereal physically resembling the competing brand Cheerios, with half the OKs shaped like letter O's and the other half shaped like K's, but did not taste like Cheerios. OKs originally featured Big Otis, a giant, burly Scotsman, on the box; this was replaced by the more familiar Yogi Bear. |
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* [[Pep Cereal|Pep]]: Best remembered as the sponsor of the [[The Adventures of Superman (radio)|Superman]] [[radio serial]]. |
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* [[Pokémon]] Cereal: A limited edition cereal that contained marshmallow shapes in the forms of Gen I Pokémon Pikachu, Oddish, Poliwhirl and Ditto. They later returned with marshmallows formed like Cleffa, Wobbuffet and Pichu for a short time. |
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* Pop-Tarts Crunch<ref name="urlesque.com" /> |
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* [[The Powerpuff Girls|Powerpuff Girls]] Cereal |
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* [[Product 19]]: Discontinued in 2016 |
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* Pro Grain<ref>{{cite web |title=PRO GRAIN |url=https://www.mrbreakfast.com/cereal_detail.asp?id=1154 |website=MrBreakfast.com |access-date=18 September 2023}}</ref> |
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* [[Puffa Puffa Rice]] (late 1960s–early 1970s) |
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* Raisin Squares<ref>{{cite web |url = http://www.mrbreakfast.com/cereal_detail.asp?id=306 |title = Raisin Squares Cereal |work = MrBreakfast.com |access-date = March 30, 2014 |archive-date = December 12, 2020 |archive-url = https://web.archive.org/web/20201212013218/https://www.mrbreakfast.com/cereal_detail.asp?id=306 |url-status = live }}</ref> |
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* Raisins Rice and Rye<ref>{{cite web |url = http://www.mrbreakfast.com/cereal_detail.asp?id=686 |title = Raisins Rice & Rye Cereal |work = MrBreakfast.com |access-date = March 30, 2014 |archive-date = April 12, 2021 |archive-url = https://web.archive.org/web/20210412054820/https://www.mrbreakfast.com/cereal_detail.asp?id=686 |url-status = live }}</ref> |
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* Razzle Dazzle Rice Krispies |
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* [[Ricicles]] |
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* Sugar Stars/Stars/All-Stars cereal |
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* Strawberry Rice Krispies |
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* Strawberry Splitz |
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* 3 Point Pops<ref>{{cite web |url = http://www.mrbreakfast.com/cereal_detail.asp?id=900 |title = 3 Point Pops Cereal |work = MrBreakfast.com |access-date = March 30, 2014 |archive-date = April 14, 2021 |archive-url = https://web.archive.org/web/20210414234004/https://www.mrbreakfast.com/cereal_detail.asp?id=900 |url-status = live }}</ref> |
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* Tony's Cinnamon Krunchers<ref name="grub.gunaxin.com" /> |
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* [[Tony's Turboz]] |
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* Triple Snack<ref name="cbsnews.com" /> |
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* Yogos: Discontinued in 2011 |
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* Yogos (Berry, Mango, Strawberry, 72 Flavor Blast (Germany), Cookies and Cream, Tacos (Mexico)) |
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* [[Yogos Rollers]]: Discontinued in 2009 |
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* Zimz: Cinnamon Cereal Discontinued |
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* [[Start (cereal)|Start]] (UK) |
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{{div col end}} |
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== Marketing == |
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[[File:Sample Kellogg's Sans typeface.png|thumbnail|right|Kellogg's Sans (typeface used by Kellogg's)]] |
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Various methods have been used in the company's history to promote the company and its brands. Foremost among these is the design of the Kellogg's logo by Ferris Crane under the art direction of famed type guru Y. Ames. Another was the well-remembered jingle "K E double-L, O double-good, Kellogg's best to you!". |
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With the rising popularity of patent medicine in early 20th century advertising, [[The Kellogg Company]] of Canada published a book named ''A New Way of Living'' that showed readers "how to achieve a new way of living; how to preserve vitality; how to maintain enthusiasm and energy; how to get the most out of life because of a physical ability to enjoy it". It touted the All-Bran cereal as the secret to leading "normal" lives free of constipation.<ref>{{cite book| year= 1932| url= https://fishercollections.library.utoronto.ca/islandora/object/patent%3APatMed_a_0214| title= A New Way of Living| publisher= Kellogg Company of Canada| page= 2| access-date= October 19, 2018| archive-date= October 20, 2018| archive-url= https://web.archive.org/web/20181020011700/https://fishercollections.library.utoronto.ca/islandora/object/patent%3APatMed_a_0214| url-status= live}}</ref> |
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Kellogg's was a major sponsor throughout the run of the hit [[CBS]] panel show ''[[What's My Line?]]''<ref name="whatsmyline">{{cite web |url = https://thefadeout.wordpress.com/2014/04/29/whats-my-line-a-treasure-trove/ |title = ''What's My Line?'': A Treasure Trove |first = David |last = Robbins |date = April 29, 2014 |access-date = December 25, 2014 |archive-url = https://web.archive.org/web/20141222210307/https://thefadeout.wordpress.com/2014/04/29/whats-my-line-a-treasure-trove/ |archive-date = December 22, 2014 |url-status = dead |df = mdy-all }}</ref> It and its associated products Frosted Flakes and Rice Krispies were also major sponsors for the [[PBS Kids]] children's animated series ''[[Dragon Tales]]''.<ref name="dragontales">{{cite web |url = http://www2.ctw.org/preschool/dragontales/fun/0,4265,,00.html |website= CTW.org| publisher= [[Children's Television Workshop]]| archive-url = https://web.archive.org/web/20000620085012/http://www2.ctw.org/preschool/dragontales/fun/0%2C4265%2C%2C00.html |title = CTW – ''Dragon Tales'' – Fun & Games!|archive-date = June 20, 2000 |access-date = December 5, 2014 |url-status = dead }}</ref> |
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Kellogg's is a sponsor of USA Gymnastics and produced the Kellogg's Tour of Gymnastics, a 36-city tour held in 2016 after the Olympic games and featured performances by recent medal-winning gymnasts from the United States.<ref>{{cite web |url = http://www.kelloggstour.com |title = Kellogg's Tour of Gymnastics Champions |website = Kelloggstour.com |access-date = December 3, 2016 |archive-url = https://web.archive.org/web/20160930205501/http://www.kelloggstour.com/ |archive-date = September 30, 2016 |url-status = dead }}</ref> |
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Kellogg's is currently the title sponsor of three college football [[bowl game]]s. First, it was announced in 2019 that Kellogg's would become the new title sponsor of the [[Sun Bowl]] game, with the game being branded as the "[[Tony the Tiger]] Sun Bowl".<ref>{{Cite web|url=https://www.elpasotimes.com/story/news/2019/08/20/sun-bowl-tony-the-tiger-sponsor-university-of-texas-at-el-paso/2063685001/|title=It's official: The Sun Bowl grabs 'Tony the Tiger' as a sponsor|last1=Bedoya|first1=Aaron A.|last2=Bloomquist|first2=Bret|work=El Paso Times|language=en|access-date=September 4, 2019|archive-date=March 27, 2023|archive-url=https://web.archive.org/web/20230327164755/https://www.elpasotimes.com/story/news/2019/08/20/sun-bowl-tony-the-tiger-sponsor-university-of-texas-at-el-paso/2063685001/|url-status=live}}</ref> This was followed in 2020 by the company using its Cheez-It brand to sponsor of the game now known as the [[Pop-Tarts Bowl]].<ref>{{cite press release |url=https://cheezitbowl.com/2020/05/26/cheez-it-bowl-heads-to-orlando-to-join-florida-citrus-sports-beginning-with-2020-season/ |title=Cheez-It® Heads To Orlando To Join Florida Citrus Sports Beginning With 2020 Season |publisher=Cheez-It Bowl |date=May 27, 2020 |access-date=May 27, 2020 |archive-date=September 28, 2020 |archive-url=https://web.archive.org/web/20200928110452/https://cheezitbowl.com/2020/05/26/cheez-it-bowl-heads-to-orlando-to-join-florida-citrus-sports-beginning-with-2020-season/ |url-status=dead }}</ref> In 2022, Kellogg's added the [[Citrus Bowl]] to its bowl sponsorships, with the game branded as the "Cheez-It Citrus Bowl".<ref>{{cite press release|url=https://dmedmedia.disney.com/cheez-it_joins_citrus_bowl_as_title_partner_for_the_newly_named_cheez-it_citrus_bowl|title=Cheez-It® Joins Citrus Bowl As Title Partner for the Newly Named Cheez-It® Citrus Bowl|publisher=Disney Media & Entertainment Distribution|date=November 15, 2022|url-status=dead|access-date=February 26, 2023|archive-date=December 8, 2022|archive-url=https://web.archive.org/web/20221208120912/https://dmedmedia.disney.com/cheez-it_joins_citrus_bowl_as_title_partner_for_the_newly_named_cheez-it_citrus_bowl}}</ref> |
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=== Premiums and prizes === |
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W.K. Kellogg was the first to introduce [[Prize (marketing)|prizes]] in boxes of cereal. The marketing strategy that he established has produced thousands of different [[cereal box prize]]s that have been distributed by the tens of billions.<ref name="promomagazine.com">{{cite web |first= Rod |last= Taylor |url = http://promomagazine.com/campaigns/marketing_good_old_days/ |title = Kelloggs history, William Keith (W. K.) Kellogg legacy | Promotional Marketing content from Chief Marketer |publisher = Promomagazine.com |date = September 1, 2003 |access-date = November 18, 2012 |url-status = dead |archive-url = https://web.archive.org/web/20120208221814/http://promomagazine.com/campaigns/marketing_good_old_days/ |archive-date = February 8, 2012 |df = mdy-all }}</ref> |
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==== Children's premiums ==== |
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Beginning in 1909, [[Corn flakes|Kellogg's Corn Flakes]] had the first cereal [[Premium (marketing)|premium]] with ''The Funny Jungleland Moving Pictures Book.'' The book was originally available as a [[Prize (marketing)|prize]] that was given to the customer in the store with the purchase of two packages of the cereal.<ref>{{cite web |first= Phil |last= Ament |url = http://www.ideafinder.com/history/inventions/kelloggcf.htm |title = Corn Flakes History – Invention of Kellogg's Corn Flakes |publisher = Ideafinder.com |access-date = December 27, 2010 |archive-url = https://web.archive.org/web/20101217111843/http://ideafinder.com/history/inventions/kelloggcf.htm |archive-date = December 17, 2010 |url-status = dead }}</ref> But in 1909, Kellogg's changed the book giveaway to a premium mail-in offer for the cost of a [[Dime (United States coin)|dime]]. Over 2.5 million copies of the book were distributed in different editions over a period of 23 years.<ref>{{cite web |url = http://timelines.com/1910/kelloggs-offers-first-cereal-premium-prize |title = Kellogg's Offers First Cereal Premium Prize |work = Timelines.com |access-date = December 27, 2010 |archive-date = April 7, 2013 |archive-url = https://web.archive.org/web/20130407203454/http://timelines.com/1910/kelloggs-offers-first-cereal-premium-prize |url-status = live }}</ref> |
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==== Cereal box prizes ==== |
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In 1945, Kellogg's inserted a [[Cereal box prize|prize]] in the form of [[pin-back button]]s into each box of Pep cereal. Pep pins have included [[U.S. Army]] squadrons as well as characters from newspaper comics and were available through 1947. There were five series of comic characters and 18 different buttons in each set, with a total of 90 in the collection.<ref name="promomagazine.com" /> Other manufacturers of major brands of cereal, including [[General Mills]], [[Malt-O-Meal Company|Malt-O-Meal]], [[Nestlé]], [[Post Foods]], and [[Quaker Oats Company|Quaker Oats]], followed suit and inserted prizes into boxes of cereal to promote sales and brand loyalty. |
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=== Mascots === |
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Licensed brands have been omitted since the corresponding mascots would be obvious (for example, [[Spider-Man]] is the mascot for Spider-Man Spidey-Berry). |
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{{div col|colwidth=22em}} |
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* Cocoa Hoots cereal: Newton the Owl |
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* [[Cocoa Krispies]] cereal (Known as Choco Krispis in Latin America, Choco Krispies in Germany, Austria, Spain, and Switzerland, Chocos in India, and Coco Pops in Australia, the UK, and Europe): Jose (monkey), Coco (monkey), Melvin (elephant), [[Snagglepuss]] ([[Hanna-Barbera]] character), Ogg (caveman), Tusk (elephant), and [[Snap, Crackle and Pop]] (who were also, and remain as of February 2014, the Rice Krispies mascots; see below) |
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* [[Corn flakes|Corn Flakes]] cereal: Cornelius (rooster) |
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* [[Frosted Flakes]] (known as Frosties outside the US/Canada, Zucaritas in Latin America and Sucrilhos in Brazil) cereal: [[Tony the Tiger]] |
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* [[Froot Loops]] cereal: [[Toucan Sam]] |
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* [[Honey Smacks]] (US)/Smacks (other markets) cereal: Dig 'Em Frog |
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* [[Raisin Bran]] cereal: Sunny the Sun |
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* [[Rice Krispies]] (known as [[Rice Bubbles]] in Australia and New Zealand) cereal: [[Snap, Crackle and Pop]] |
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* [[Ricicles]] (UK Only) cereal: Captain Rik |
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* [[Apple Jacks]] cereal: CinnaMon and Bad Apple |
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* [[Honey Loops]] cereal: Loopy (bumblebee), Pops (honey bee) |
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* Keebler cookies and crackers: Ernie and the Elves |
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{{div col end}} |
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=== Motorsports === |
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Kellogg's made its first foray into auto racing between 1991 and 1992 when the company sponsored the #41 Chevrolets fielded by [[Larry Hedrick Motorsports]] in the [[NASCAR]] [[Sprint Cup Series|Winston Cup Series]] and driven by [[Phil Parsons]], [[Dave Marcis]], [[Greg Sacks]], [[Hut Stricklin]], and [[Richard Petty]], but they gained greater prominence for their sponsorship of two-time [[Winston Cup]] Champion [[Terry Labonte]] from 1993 to 2006, the last 12 years of that as the sponsor for [[Hendrick Motorsports]]' No.5 car. Kellogg's sponsored the No.5 car for Labonte, [[Kyle Busch]], [[Casey Mears]], and [[Mark Martin]] until 2010, and it then served as an associate sponsor for [[Carl Edwards]]' #99 car for [[Roush Fenway Racing]]. |
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Kellogg's placed [[Dale Earnhardt]] on Kellogg's Corn Flakes boxes for 1993 six-time [[Winston Cup]] champion and 1994 seven-time Winston Cup champion, as well as [[Jeff Gordon]] on the Mini Wheats box for the 1993 Rookie of the Year, 1995 [[Brickyard 400]] inaugural race, 1997 Champion, and 1998 three-time champion, and a special three-pack racing box set with [[Dale Earnhardt]], [[Jeff Gordon]], Terry Labonte, and [[Dale Jarrett]] in 1996. |
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=== Merchandising === |
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Kellogg's has used some merchandising for their products. Kellogg's once released ''Mission Nutrition'', a [[video game|PC game]] that came free with special packs of cereal. It played in a similar fashion as ''[[Donkey Kong Country]]''; users could play as Tony the Tiger, Coco the Monkey, or Snap, Crackle, and Pop. Kellogg's has also released "Talking" games. The two current versions are Talking Tony and Talking Sam. In these games, a microphone is used to play games and create voice commands for their computers. In Talking Tony, Tony the Tiger, one of Kellogg's most famous mascots, would be the main and only character in the game. In Talking Sam, Toucan Sam, another famous mascot, would be in the game, instead. Some [toy cars] have the Kellogg's logo on them, and occasionally their mascots. |
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There was also a Talking Snap Crackle and Pop software. |
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=== Olympic Games === |
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Kellogg's frequently partners with the [[Olympic Games]] to feature American athletes from the Olympic Games on the packages of their cereal brands.<ref>{{Cite magazine |url = http://time.com/4450219/rio-2016-olympics-simone-biles-final-five-kelloggs-box/ |title = Simone Biles and the Final Five Land a Cereal Box—And It's Not Wheaties |magazine = Time |language = en |access-date = January 28, 2018 |archive-date = February 27, 2017 |archive-url = https://web.archive.org/web/20170227032723/http://time.com/4450219/rio-2016-olympics-simone-biles-final-five-kelloggs-box/ |url-status = live }}</ref> In 2017, the company announced its marketing campaign for the [[2018 Winter Olympics|2018 Winter Olympic Games]] featuring American [[athlete]]s [[Nathan Chen]], [[Kelly Clark]], [[Meghan Duggan]] and Mike Schultz.<ref>{{Cite news |url = http://adage.com/article/cmo-strategy/kellogg-s-olympic-push-begins-winter-games/311072/ |title = Kellogg's Olympic Push Begins Well Before the Winter Games |work = Ad Age |access-date = January 28, 2018 |language = en |archive-date = December 28, 2017 |archive-url = https://web.archive.org/web/20171228135209/http://adage.com/article/cmo-strategy/kellogg-s-olympic-push-begins-winter-games/311072/ |url-status = live }}</ref> |
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== Misleading claims == |
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=== Advertising === |
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{{quote box |
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| width = 170px|We expect more from a great American company than making dubious claims—not once, but twice—that its cereals improve children's health...|—Jon Leibowitz, Chairman of the F.T.C.<ref name="FTC1">{{cite web |url = http://www.ftc.gov./opa/2010/06/kellogg.shtm |title = FTC Investigation of Ad Claims that Rice Krispies Benefits Children's Immunity Leads to Stronger Order Against Kellogg |date = June 3, 2010 |publisher = FTC |access-date = June 4, 2010 |archive-date = June 5, 2010 |archive-url = https://web.archive.org/web/20100605074858/http://ftc.gov/opa/2010/06/kellogg.shtm |url-status = live }}</ref> |
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}} |
}} |
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On June 3, 2010, Kellogg's was found to be making unsubstantiated and [[False advertising|misleading claims]] in advertising their cereal products by the [[Federal Trade Commission]] (FTC).<ref name="FTC1" /><ref name="FTC commission finding">{{cite web|date=June 3, 2010|title=In the Matter of Kellogg Company, FTC Docket No. C-4262|url=http://www.ftc.gov/os/caselist/0823145/100602kelloggstatement.pdf|access-date=June 4, 2010|work=Concurring Statement of Commissioner Julie Brill and Chairman Jon Leibowitz|publisher=[[Federal Trade Commission]]|archive-date=August 6, 2010|archive-url=https://web.archive.org/web/20100806022334/http://www.ftc.gov/os/caselist/0823145/100602kelloggstatement.pdf|url-status=live}}</ref><ref name="nyt1">{{Cite news|last=Chan|first=Sewell|date=June 4, 2010|title=Kellogg to Restrict Ads to Settle U.S. Inquiry Into Health Claims for Cereal|work=[[The New York Times]]|url=https://www.nytimes.com/2010/06/04/business/04ftc.html|access-date=June 4, 2010|archive-date=June 5, 2010|archive-url=https://web.archive.org/web/20100605083122/http://www.nytimes.com/2010/06/04/business/04ftc.html|url-status=live}}</ref> |
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Kellogg's responded by stating "We stand behind the validity of our product claims and research, so we agreed to an order that covers those claims. We believe that the revisions to the existing consent agreement satisfied any remaining concerns."<ref name="nyt1" /> |
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The FTC had previously found fault with Kellogg's claims that [[Frosted Mini-Wheats]] cereal improved kids' attentiveness by nearly 20%.<ref>{{cite news|last=Carey|first=Susan|date=June 4, 2010|title=Snap, Crackle, Slap: FTC Objects to Kellogg's Rice Krispies Health Claim|work=The Wall Street Journal|url=https://www.wsj.com/articles/SB10001424052748703340904575284701223216466|access-date=|archive-date=September 12, 2017|archive-url=https://web.archive.org/web/20170912144607/https://www.wsj.com/articles/SB10001424052748703340904575284701223216466|url-status=live}}</ref> |
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The [[Children's Advertising Review Unit]] of the Council of [[Better Business Bureau]]s has also suggested that the language on Kellogg [[Pop-Tarts]] packages saying the pastries are "Made with Real Fruit" should be taken off the products.<ref name="MSN1">{{cite web|date=June 4, 2010|title=Feds say Kellogg ads mislead parents|url=http://money.msn.com/top-stocks/post.aspx?post=00000065-0000-0000-a6f1-1a0000000000&_blg=341|url-status=dead|archive-url=https://web.archive.org/web/20120324084430/http://money.msn.com/top-stocks/post.aspx?post=00000065-0000-0000-a6f1-1a0000000000&_blg=341|archive-date=March 24, 2012|access-date=June 4, 2010|work=Top Stocks|publisher=[[MSN Money]]}}</ref> In July 2012, the UK banned a "Special K" advertisement due to its citing caloric values that did not take into account the caloric value of milk consumed with the cereal.<ref>{{cite news|date=July 5, 2012|title=Britain bans Kellogg's for 'misleading' advertisement|work=The Times Of India|url=http://timesofindia.indiatimes.com/world/uk/Britain-bans-Kelloggs-for-misleading-advertisement/articleshow/14683911.cms|access-date=July 5, 2012|archive-date=July 5, 2012|archive-url=https://web.archive.org/web/20120705105859/http://timesofindia.indiatimes.com/world/uk/Britain-bans-Kelloggs-for-misleading-advertisement/articleshow/14683911.cms|url-status=live}}</ref> In 2016 an ad telling UK consumers that Special K is “full of goodness” and “nutritious” was banned.<ref>{{cite news|last=Sweney|first=Mark|date=July 20, 2016|title=Kellogg's Special K ads banned over 'full of goodness' and 'nutritious' claims|work=[[The Guardian]]|url=https://www.theguardian.com/media/2016/jul/20/kelloggs-special-k-ads-banned-health-claims/|access-date=May 30, 2017|archive-date=May 18, 2017|archive-url=https://web.archive.org/web/20170518051208/https://www.theguardian.com/media/2016/jul/20/kelloggs-special-k-ads-banned-health-claims|url-status=live}}</ref> |
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=== Questionable nutritional value === |
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Some of Kellogg's marketing has been questioned in the press, prompted by an increase in consumer awareness of the mismatch between the marketing messages and the products themselves.<ref>{{cite news| url= http://www.theage.com.au/lifestyle/diet-and-fitness/parents-fed-up-with-junk-food-ads-20111108-1n5h4.html| title= Parents fed up with junk food ads| work= [[The Age]]| date= November 9, 2011| access-date= | archive-date= November 11, 2011| archive-url= https://web.archive.org/web/20111111001454/http://www.theage.com.au/lifestyle/diet-and-fitness/parents-fed-up-with-junk-food-ads-20111108-1n5h4.html| url-status= live}}</ref> |
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Food bloggers are also questioning the marketing methods used by cereal manufacturing companies such as Kellogg's, due to their high sugar content and use of ingredients such as [[high-fructose corn syrup]].<ref>{{cite web| first= Richard |last= Enion| url= http://richeats.tv/?p=158 |title= Do Kellogg's Really Care About You? |archive-url= https://web.archive.org/web/20191227021618/http://richeats.tv/?p=158 |archive-date= December 27, 2019 | website= richeats.tv| date= November 16, 2011| access-date= }}</ref> |
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=== 2021 Pop-Tarts lawsuit === |
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A class-action lawsuit was filed against Kellogg's in October 2021 claiming they are not putting enough strawberries in their strawberry flavored [[Pop-Tarts]], and seeking $5 million in damages.<ref>{{cite news|last1=Geske|first1=Dawn|date=October 25, 2021|title=Kellogg's Sued Over Amount Of Strawberries In Pop-Tarts|work=[[International Business Times]]|url=https://www.ibtimes.com.au/kelloggs-sued-over-amount-strawberries-pop-tarts-1762581|access-date=October 25, 2021|archive-date=October 25, 2021|archive-url=https://web.archive.org/web/20211025184147/https://www.ibtimes.com.au/kelloggs-sued-over-amount-strawberries-pop-tarts-1762581|url-status=live}}</ref> In April 2022, the lawsuit was dismissed by a federal judge.<ref>{{Cite news |last=Shivaram |first=Deepa |date=April 1, 2022 |title=A federal judge dismisses a lawsuit that claimed Pop-Tarts aren't strawberry enough |language=en |work=NPR |url=https://www.npr.org/2022/04/01/1090301198/pop-tarts-lawsuit-strawberry |access-date=June 13, 2022 |archive-date=June 13, 2022 |archive-url=https://web.archive.org/web/20220613230547/https://www.npr.org/2022/04/01/1090301198/pop-tarts-lawsuit-strawberry |url-status=live }}</ref> |
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Another lawsuit was filed against Kellog's in 2021, with the plaintiff claiming that Kellogg's defrauded customers regarding the contents of its Frosted Chocolate Fudge Pop-Tarts. The plaintiff stated she would not have purchased the Pop-Tarts had she known they did not contain milk, milkfat, or butter. In June 2022, a US district judge dismissed the lawsuit, stating that a reasonable consumer would not expect those ingredients.<ref>{{Cite news |last=Stempel |first=Jonathan |date=June 3, 2022 |title=Kellogg's defeats lawsuit over Chocolate Fudge Pop-Tarts |language=en |work=Reuters |url=https://www.reuters.com/business/retail-consumer/kelloggs-defeats-lawsuit-over-chocolate-fudge-pop-tarts-2022-06-03/ |access-date=June 14, 2022 |archive-date=June 14, 2022 |archive-url=https://web.archive.org/web/20220614192623/https://www.reuters.com/business/retail-consumer/kelloggs-defeats-lawsuit-over-chocolate-fudge-pop-tarts-2022-06-03/ |url-status=live }}</ref> |
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== Recalls == |
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=== 2010 cereal recall === |
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On June 25, the company voluntarily began to recall about 28 million boxes of [[Apple Jacks]], [[Corn Pops]], [[Froot Loops]] and [[Honey Smacks]] because of an unusual smell and flavor from the packages' liners that could make people ill. Kellogg's said about 20 people complained about the cereals, including five who reported nausea and vomiting. Consumers reported the cereal smelled or tasted waxy or like metal or soap. Company spokeswoman J. Adaire Putnam said some described it as tasting stale. However, no serious health problems had been reported.<ref>{{cite web |archive-url = https://web.archive.org/web/20121010011718/http://www.allvoices.com/contributed-news/6169998-kelloggs-recalls-28-million-boxes-of-cereal |archive-date = October 10, 2012 |url = http://www.allvoices.com/contributed-news/6169998-kelloggs-recalls-28-million-boxes-of-cereal |title = Kellogg's recalls 28 million boxes of cereal |website= Allvoices.com |access-date = November 18, 2012 }}</ref> |
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The suspected chemical that caused the illnesses was [[2-methylnaphthalene]], used in the cereal packaging process. Little is known about 2-methylnaphthalene's impact on human health as the [[Food and Drug Administration]] has no scientific data on its impact on humans, and the [[United States Environmental Protection Agency]] (EPA) also does not have health and safety data. This is despite the EPA having sought information on it from the chemical industry for 16 years. 2-Methylnaphthalene is a component of crude oil and is "structurally related to [[naphthalene]], an ingredient in mothballs and toilet-deodorant blocks" that the EPA considers a possible human carcinogen.<ref>{{cite news |newspaper = Washington Post |title = US regulators lack data on health risks of most chemicals |date = August 2, 2010 |first = Lyndsey |last = Layton |url = https://www.washingtonpost.com/wp-dyn/content/article/2010/08/01/AR2010080103469.html |access-date = September 2, 2017 |archive-date = February 24, 2018 |archive-url = https://web.archive.org/web/20180224052005/http://www.washingtonpost.com/wp-dyn/content/article/2010/08/01/AR2010080103469.html |url-status = live }}</ref><ref>{{cite web |url = http://www.epa.gov/iris/subst/1006.htm |title = 2-Methylnaphthalene (CASRN 91-57-6) |date = May 3, 2007 |publisher = [[United States Environmental Protection Agency]] |website = EPA.gov |access-date = October 27, 2010 |archive-date = September 6, 2010 |archive-url = https://web.archive.org/web/20100906021407/http://www.epa.gov/IRIS/subst/1006.htm |url-status = live }}</ref> |
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''Kellogg's'' offered consumers refunds in the meantime.<ref>{{cite news |last1=Hunter |first1=Aina |title=Kellogg's Cereal Recall: Full List (Apple Jacks, Corn Pops, Froot Loops, Honey Smacks) |url=https://www.cbsnews.com/news/kelloggs-cereal-recall-full-list-apple-jacks-corn-pops-froot-loops-honey-smacks/ |access-date=October 3, 2021 |work= cbsnews.com |publisher=ViacomCBS |date=June 29, 2010 |archive-date=October 3, 2021 |archive-url=https://web.archive.org/web/20211003203421/https://www.cbsnews.com/news/kelloggs-cereal-recall-full-list-apple-jacks-corn-pops-froot-loops-honey-smacks/ |url-status=live }}</ref> Only products with the letters "KN" following the use-by date were included in the recall.<ref>{{cite web |last1=Flynn |first1=Dan |title=Kellogg's Recalls 28 Million Boxes of Cereal |url=https://www.foodsafetynews.com/2010/06/kelloggs-recalls-some-popular-cereals/ |website=Food Safety News |access-date=October 3, 2021 |date=June 26, 2010 |archive-date=October 3, 2021 |archive-url=https://web.archive.org/web/20211003203422/https://www.foodsafetynews.com/2010/06/kelloggs-recalls-some-popular-cereals/ |url-status=live }}</ref> The products were distributed throughout the US and began arriving in stores in late March 2010. Products in Canada were not affected.<ref>{{cite web |title=Kelloggs Recall - Cereal - 2010 |url=https://www.themarysue.com/kelloggs-recall-cereal/ |website=The Mary Sue |access-date=October 3, 2021 |language=en |date=June 25, 2010 |archive-date=October 3, 2021 |archive-url=https://web.archive.org/web/20211003203431/https://www.themarysue.com/kelloggs-recall-cereal/ |url-status=live }}</ref> |
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=== 2012 cereal recall === |
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Kellogg's issued a voluntary recall of some of its "Frosted Mini-Wheats Bite Size Original" and "Mini-Wheats Unfrosted Bite Size" products due to the possibility of flexible metal mesh fragments in the food. The affected products varied in size from single-serving bowls to large 70-ounce cartons. Use-by dates printed on the recalled packages ranged from April 1, 2013, to September 21, 2013, and were accompanied by the letters KB, AP or FK.<ref>{{cite news |last1= Tomson |last2= Ziobro |first1= Bill |first2= Paul |title= Kellogg Recalls Mini-Wheats |url= https://www.wsj.com/articles/SB10000872396390444799904578048752257118008 |work= The Wall Street Journal |access-date= October 11, 2012 |archive-date= June 23, 2015 |archive-url= https://web.archive.org/web/20150623013845/http://www.wsj.com/articles/SB10000872396390444799904578048752257118008 |url-status= live }}</ref> |
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== Human rights violations and strikes == |
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=== Human right violations of palm oil in 2016 === |
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According to [[Amnesty International]] in 2016, Kellogg's [[palm oil]] provider [[Wilmar International]] profited from 8 to 14-year-old [[child labor]] and [[forced labor]]. Some workers were extorted, threatened or not paid for work. Some workers suffered severe injuries from chemicals such as Paraquat.<ref>{{cite web| url= https://www.amnesty.org/en/documents/asa21/5184/2016/en/| website= amnesty.org| title= The Great Palm Oil Scandal: Labour Abuses Behind Big Brand Names| publisher= [[Amnesty International]]| date= November 30, 2016| access-date= | archive-date= April 23, 2018| archive-url= https://web.archive.org/web/20180423210624/https://www.amnesty.org/en/documents/asa21/5184/2016/en/| url-status= live}}</ref><ref>{{cite web |url = http://www.ibtimes.co.uk/amnesty-report-slams-popular-brands-profiting-labour-abuses-wilmar-1594102 |title = Amnesty report slams popular brands for profiting from labour abuses at Wilmar |first = Divya |last = Kishore |date = November 30, 2016 |access-date = December 3, 2016 |archive-date = December 3, 2016 |archive-url = https://web.archive.org/web/20161203061058/http://www.ibtimes.co.uk/amnesty-report-slams-popular-brands-profiting-labour-abuses-wilmar-1594102 |url-status = live }}</ref> Kellogg's alleged not being aware of the child abuses due to traceability; Amnesty's human rights director replied that "Using mealy-mouthed excuses about 'traceability' is a total cop-out."<ref>{{cite news |first1 = Rob |last1 = Davies |title = Firms such as Kellogg's, Unilever and Nestlé 'use child-labour palm oil' |url = https://www.theguardian.com/law/2016/nov/30/kelloggs-unilever-nestle-child-labour-palm-oil-wilmar-amnesty |date = November 30, 2016 |access-date = December 2, 2016 |work = The Guardian |archive-date = December 2, 2016 |archive-url = https://web.archive.org/web/20161202053632/https://www.theguardian.com/law/2016/nov/30/kelloggs-unilever-nestle-child-labour-palm-oil-wilmar-amnesty |url-status = live }}</ref> |
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=== 2021 strike === |
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{{Main|2021 Kellogg's strike}} |
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In October 2021, over a thousand employees at four Kelloggs manufacturing plants in the United States went on strike for better working conditions and higher wages. Two months into the strikes, Kelloggs fired all the striking workers and posted their jobs in December after negotiations with the BCTGM union failed. During the talks, Kelloggs had threatened to move jobs to Mexico if the union did not agree to Kelloggs' proposal.<ref>{{Cite web|date=October 7, 2021|title='Death of 1,000 cuts': Kellogg's workers on why they're striking|url=https://www.theguardian.com/business/2021/oct/07/kelloggs-workers-strike-offshore-jobs|access-date=December 9, 2021|website=the Guardian|language=en|archive-date=October 7, 2021|archive-url=https://web.archive.org/web/20211007100413/https://www.theguardian.com/business/2021/oct/07/kelloggs-workers-strike-offshore-jobs|url-status=live}}</ref> Kelloggs also filed a lawsuit against the union.<ref>{{Cite web|last=Duffy|first=Kate|title=Kellogg said it's permanently replacing around 1,400 striking factory workers|url=https://www.businessinsider.com/kellogg-replacing-1400-striking-workers-reject-deal-wage-increase-2021-12|access-date=December 9, 2021|website=Business Insider|language=en-US|archive-date=December 9, 2021|archive-url=https://web.archive.org/web/20211209051128/https://www.businessinsider.com/kellogg-replacing-1400-striking-workers-reject-deal-wage-increase-2021-12|url-status=live}}</ref> As a result, several calls for a boycott went viral.<ref>{{Cite web|last=dakp15|date=December 8, 2021|title=A guide to boycotting Kellogg's|url=http://www.reddit.com/r/coolguides/comments/rbnpqt/a_guide_to_boycotting_kelloggs/|access-date=December 9, 2021|website=r/coolguides|archive-date=December 9, 2021|archive-url=https://web.archive.org/web/20211209032613/https://www.reddit.com/r/coolguides/comments/rbnpqt/a_guide_to_boycotting_kelloggs/|url-status=live}}</ref><ref>{{Cite web|last=BloominFunions|date=December 9, 2021|title=Apply now! Kellogg is hiring scabs online. Let's drown their union busting. Mods please sticky!|url=http://www.reddit.com/r/antiwork/comments/rcacru/apply_now_kellogg_is_hiring_scabs_online_lets/|access-date=December 9, 2021|website=[[r/antiwork]]|archive-date=December 9, 2021|archive-url=https://web.archive.org/web/20211209051030/https://www.reddit.com/r/antiwork/comments/rcacru/apply_now_kellogg_is_hiring_scabs_online_lets/|url-status=live}}</ref> |
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== Political involvement == |
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=== Genetically modified foods labelling === |
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Kellogg's donated around [[United States dollar|US]]$2 million opposing [[California Proposition 37 (2012)|California Proposition 37]], a 2012 ballot initiative that, if enacted, would have required compulsory labeling of [[Genetic engineering|genetically engineered]] food products.<ref>{{cite web |url = http://votersedge.org/california/ballot-measures/2012/november/prop-37/funding |archive-url = https://web.archive.org/web/20121108081304/http://votersedge.org/california/ballot-measures/2012/november/prop-37/funding |url-status = dead |archive-date = November 8, 2012 |title = Prop. 37: Requires labeling of food products made from genetically modified organisms. | Voter's Edge |publisher = Votersedge.org |date = November 6, 2012 |access-date = August 25, 2013 }}</ref> In March 2016, though, they vowed to label all of their products with genetically modified organisms as such by 2020.<ref>{{Cite news| url= https://www.thedailymeal.com/eat/kellogg-label-all-gmos-nationwide/032216| title= Kellogg to Label All GMOs Nationwide| work= The Daily Meal| access-date= June 14, 2018| language= en| archive-date= June 14, 2018| archive-url= https://web.archive.org/web/20180614171520/https://www.thedailymeal.com/eat/kellogg-label-all-gmos-nationwide/032216| url-status= live}}</ref> |
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=== Climate change === |
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In August 2014, Kellogg's called on the President to support the [[Paris Agreement]] on climate change.<ref>{{cite web |url = https://www.oxfam.ca/blogs/kellogg-steps-up-to-tackle-climate-change/ |title = Kellogg Steps Up to Tackle Climate Change |website = Oxfam.ca |date = August 13, 2014 |access-date = December 3, 2016 |archive-date = November 30, 2016 |archive-url = https://web.archive.org/web/20161130192218/https://www.oxfam.ca/blogs/kellogg-steps-up-to-tackle-climate-change |url-status = live }}</ref> In 2016, Kellogg Company urged [[President-elect of the United States|President-elect]] [[Donald Trump]] to "continue the [[Paris Climate Agreement]]".<ref>{{cite news |last = Davis |first = Dillion |title = Kellogg Co. urges Trump to uphold Paris Agreement |url = http://www.freep.com/story/money/business/2016/11/17/kellogg-donald-trump-climate-change/94053558/ |date = November 17, 2016 |access-date = December 2, 2016 |work = [[The Detroit Free Press]] |archive-date = December 3, 2016 |archive-url = https://web.archive.org/web/20161203123356/http://www.freep.com/story/money/business/2016/11/17/kellogg-donald-trump-climate-change/94053558/ |url-status = live }}</ref> |
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=== Voter ID laws === |
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Kellogg's has donated to notable groups opposing [[Voter ID laws in the United States|voter-ID laws]], such as the Applied Research Center (now [[Race Forward|RaceForward]]).<ref>{{cite news |title = Race Forward WK Kellogg Foundation Grant Page |url = https://www.wkkf.org/grants/grant/2016/06/race-and-work-p3034670 |date = November 30, 2016 |access-date = December 3, 2016 |archive-date = December 20, 2016 |archive-url = https://web.archive.org/web/20161220141406/https://www.wkkf.org/grants/grant/2016/06/race-and-work-p3034670 |url-status = live }}</ref> The company also decided to [[Sleeping Giants (organization)|remove their advertisements]] from the [[Breitbart News]] website.<ref>{{cite web |url = https://www.huffingtonpost.com/entry/kellogg-breitbart_us_583db639e4b04b66c01bde6a |title = Kellogg Is Latest Company To Pull Advertising From Breitbart |first1 = Lydia |last1 = O'Connor |date = November 29, 2016 |work = The Huffington Post |access-date = December 3, 2016 |archive-date = December 3, 2016 |archive-url = https://web.archive.org/web/20161203083835/http://www.huffingtonpost.com/entry/kellogg-breitbart_us_583db639e4b04b66c01bde6a |url-status = live }}</ref> Breitbart News in turn called for a boycott of Kellogg's products.<ref>{{cite news |title = Kellogg's dumps Breitbart ads, citing 'values'; Breitbart encourages boycott |url = http://www.dispatch.com/content/stories/business/2016/12/01/breitbart-encourages-kelloggs-boycott_.html |access-date = December 1, 2016 |work = [[Columbus Dispatch]] |agency = AP |date = December 1, 2016 |archive-date = December 2, 2016 |archive-url = https://web.archive.org/web/20161202035957/http://www.dispatch.com/content/stories/business/2016/12/01/breitbart-encourages-kelloggs-boycott_.html |url-status = live }}</ref> |
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=== Education grant === |
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In January 2012, Kellogg's gave the Calhoun School a $250,000 grant for a "three-part youth-based project on issues of [[white privilege]] and [[institutionalized racism]]".<ref>{{cite web|author=CRC Staff|date=May 1, 2013|title=The W.K. Kellogg Foundation: Subverting democracy and balkanizing America|url=https://capitalresearch.org/article/the-w-k-kellogg-foundation-subverting-democracy-and-balkanizing-america/|publisher=[[Capital Research Center]]|access-date=December 3, 2016|archive-date=December 1, 2016|archive-url=https://web.archive.org/web/20161201173013/https://capitalresearch.org/article/the-w-k-kellogg-foundation-subverting-democracy-and-balkanizing-america/|url-status=live}}</ref> |
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== Operations == |
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[[File:Trafford park kelloggs bridge.jpg|thumb|240px|right|The [[Trafford Park]] factory in [[Greater Manchester]], England—Kellogg's European base since 1938.<ref name="trafford" /> The factory produces more [[Kellogg's Corn Flakes|Corn Flakes]] than any other Kellogg's factory in the world.<ref>{{Cite news |title = Factory |url = http://www.kelloggs.ie/company/recruitment/vacancies/factory.aspx |work = Kellogg's |access-date = August 3, 2011 |url-status = dead |archive-url = https://web.archive.org/web/20110831044506/http://www.kelloggs.ie/company/recruitment/vacancies/factory.aspx |archive-date = August 31, 2011 }}</ref>]] |
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{{div col|colwidth=22em}} |
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* Australia: |
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** [[Pagewood, New South Wales|Pagewood]]<ref>{{cite web |url = http://www.kelloggs.com.au/Home/Company/Careers/tabid/246/Default.aspx |title = Welcome to Careers at Kellogg Australia |publisher = Kellogg (Aust.) Pty. Ltd. |access-date = August 25, 2011 |archive-url = https://web.archive.org/web/20111001110607/http://www.kelloggs.com.au/Home/Company/Careers/tabid/246/Default.aspx |archive-date = October 1, 2011 |url-status = dead |df = mdy-all }}</ref> |
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** [[Charmhaven]] (snack and cereal plant closed in 2014.)<ref>{{cite news |url = http://www.cbc.ca/news/business/kellogg-to-close-london-cereal-factory-next-year-1.2458080 |title = Kellogg to close London cereal factory next year |work = CBC News |date = December 11, 2013 |access-date = March 1, 2021 |archive-date = May 9, 2021 |archive-url = https://web.archive.org/web/20210509090843/https://www.cbc.ca/news/business/kellogg-to-close-london-cereal-factory-next-year-1.2458080 |url-status = live }}</ref> |
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* Belgium: [[Zaventem]] & [[Mechelen]] plant |
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* Brazil: [[São Paulo]] |
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* Colombia: [[Bogotá]] |
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* Canada: |
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** [[Mississauga]], Ontario – Canadian head office |
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** [[Anjou, Quebec]] – Eastern Canada sales office |
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** [[Calgary]], Alberta – Western Canada sales office |
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** [[London, Ontario]] – manufacturers and distributes cereals (including Corn Flakes) in Canada. Closed at end of 2014,<ref>{{cite web |url = http://london.ctvnews.ca/kellogg-s-to-close-their-london-plant-by-the-end-of-2014-1.1582862 |title = Kellogg's to close London plant by the end of 2014 |work = CTVNews.ca |date = December 10, 2013 |access-date = March 1, 2021 |archive-date = March 27, 2023 |archive-url = https://web.archive.org/web/20230327164557/https://london.ctvnews.ca/kellogg-s-to-close-london-plant-by-the-end-of-2014-1.1582862 |url-status = live }}</ref> |
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** [[Belleville, Ontario]] – cereal production plant opened 2009 and upgraded 2011; took over some operations from London after 2014 |
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* China: Shanghai – Joint venture with agribusiness and food company Yihai Kerry |
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* Ecuador: [[Guayaquil]] |
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* France: [[Noisy-le-Grand]], Paris<ref>{{cite web |url = http://www.kelloggs.fr/fr_FR/contact_us_fr.html |title = Nous contacter |work = kelloggs.fr |access-date = May 6, 2014 |archive-date = May 6, 2014 |archive-url = https://web.archive.org/web/20140506235719/http://www.kelloggs.fr/fr_FR/contact_us_fr.html |url-status = live }}</ref> |
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* Germany: [[Hamburg]] (sales and marketing for Germany, Austria, Switzerland, and Scandinavia; production in Germany shut down in 2018)<ref>{{cite news |last=Beneke |first=Maren |url=https://www.weser-kurier.de/bremen/politik/bremer-kellogg-werk-wird-geschlossen-doc7e3ronidvkpgw2p86el |title=Bremer Kellogg-Werk wird geschlossen |work=Weser-Kurier, Bremen |date=October 10, 2016 |access-date=December 21, 2021 |archive-date=December 21, 2021 |archive-url=https://web.archive.org/web/20211221161422/https://www.weser-kurier.de/bremen/politik/bremer-kellogg-werk-wird-geschlossen-doc7e3ronidvkpgw2p86el |url-status=live }}</ref> |
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* India: [[Mumbai]] |
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* Republic of Ireland: European Head Office - Kellogg Europe Trading, [[Swords, Dublin]]<ref name=ketl>{{cite web |url = http://www.kelloggs.ie/company/recruitment/vacancies/kellogg-european-headquarters.aspx |title = Kellogg Europe Trading Ltd (KETL) |publisher = Kellogg Company |access-date = August 25, 2011 |url-status = dead |archive-url = https://web.archive.org/web/20110831022542/http://www.kelloggs.ie/company/recruitment/vacancies/kellogg-european-headquarters.aspx |archive-date = August 31, 2011 }}</ref> |
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* Italy: [[Milan]] |
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* Japan: [[Shinjuku, Tokyo]]<ref>{{cite web |url = http://www.kellogg.co.jp/company/about/index.html |title = いい朝食がいい日をつくる - 日本ケロッグ |work = kellogg.co.jp |language = ja |trans-title = Make a good day with a good breakfast - Kellogg Japan |access-date = June 26, 2008 |archive-date = July 4, 2008 |archive-url = https://web.archive.org/web/20080704103446/http://www.kellogg.co.jp/company/about/index.html |url-status = live }}</ref> |
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* Malaysia: [[Bandar Enstek]], [[Negeri Sembilan]]<ref>{{cite web |url = http://www.vcpost.com/articles/20688/20140110/kellogg-invest-130m-malaysia-plant-eyes-asia-pacific-expansion.htm |title = Kellogg to invest $130M in Malaysia plant, eyes Asia-Pacific expansion |work = Venture Capital Post |date = January 10, 2014 |access-date = January 20, 2014 |archive-date = February 2, 2014 |archive-url = https://web.archive.org/web/20140202114409/http://www.vcpost.com/articles/20688/20140110/kellogg-invest-130m-malaysia-plant-eyes-asia-pacific-expansion.htm |url-status = live }}</ref><ref>{{cite news |url = http://www.themalaymailonline.com/money/article/kellogg-to-invest-us130m-in-malaysia |title = Kellogg Company to invest US$130m in Malaysia |work = The Malay Mail Online |date = January 10, 2014 |access-date = January 20, 2014 |archive-date = January 22, 2014 |archive-url = https://web.archive.org/web/20140122205356/http://www.themalaymailonline.com/money/article/kellogg-to-invest-us130m-in-malaysia |url-status = live }}</ref> |
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* Mexico: [[Querétaro, Querétaro|Querétaro]] |
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* '''Middle East'''<ref>{{cite web |url = http://www.kelloggsalarabi.com/ |title = Home :: Kellogg's |publisher = Kelloggsalarabi.com |access-date = November 18, 2012 |archive-date = November 11, 2012 |archive-url = https://web.archive.org/web/20121111025518/http://www.kelloggsalarabi.com/ |url-status = live }}</ref> |
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** Bahrain: [[Manama]] |
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** Egypt: [[Giza]] |
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** Iran: [[Tehran]] |
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** Israel: [[Lod]] |
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** Jordan: [[Amman]] |
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** Kuwait: [[Kuwait City]] |
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** Lebanon: [[Beirut]] |
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** Libya: [[Tripoli, Libya|Tripoli]] |
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** Oman: [[Muscat, Oman|Azaiba, Muscat]] |
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** Qatar: [[Doha]] |
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** Saudi Arabia: [[Jeddah]] |
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** Syria: [[Damascus]] |
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** UAE: [[Dubai]] |
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* Netherlands: [['s-Hertogenbosch|Den Bosch]]<ref>{{cite web |archive-url=https://web.archive.org/web/20080826021018/http://annualreport2007.kelloggcompany.com/24.aspx |archive-date=August 26, 2008 |url=http://annualreport2007.kelloggcompany.com/24.aspx |title=Kellogg Annual Report 2007 – Kellogg North America Brands |website= kelloggcompany.com| date=August 26, 2008 |access-date=June 14, 2018}}</ref><ref>{{cite web |url = http://www.secinfo.com/dsvR3.z1E7.4.htm |title = SEC Info – Kellogg Co – '10-K' for 1/1/05 – EX-21.01 |website = Secinfo.com |access-date = June 26, 2008 |archive-date = February 1, 2009 |archive-url = https://web.archive.org/web/20090201014517/http://www.secinfo.com/dsvR3.z1E7.4.htm |url-status = live }}</ref> |
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* Philippines: Alaska Milk Corporation<ref>{{cite web |url = http://www.alaskamilk.com.ph |title = Alaska Milk Corporation |website = Alaskamilk.com.ph |access-date = December 24, 2019 |archive-url = https://web.archive.org/web/20120728010725/http://www.alaskamilk.com.ph/ |archive-date = July 28, 2012 |url-status = dead }}</ref> |
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* Poland: [[Kutno]]<ref>{{cite web |url = http://gosiahill.com/2012/12/06/kelloggs-to-build-a-new-factory-in-poland/ |title = Kellogg's to build a new factory in Poland |website = Gosiahill.com |access-date = August 13, 2013 |archive-date = October 22, 2014 |archive-url = https://web.archive.org/web/20141022191857/http://gosiahill.com/2012/12/06/kelloggs-to-build-a-new-factory-in-poland/ |url-status = live }}</ref> |
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* Portugal: [[Lisbon]] |
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* Russia: Kellogg Rus LLC<ref name=ketl /> (Sold to the Russian company Chernogolovka in July 2023)<ref>{{Cite web|url=https://www.rbc.ru/business/14/07/2023/64b138c09a79475e560cb768|title=«Черноголовка» закрыла сделку по покупке производителя чипсов Pringles|language=ru|date=2023-07-14|website=Rbc.ru}}</ref> |
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* South Africa: [[Springs, Gauteng|Springs]]<ref>{{cite web|url=http://www.kelloggs.co.za/about_sa.aspx|archive-url= https://web.archive.org/web/20091213041344/http://www.kelloggs.co.za/about_sa.aspx|url-status=dead|archive-date=December 13, 2009| title= Kellogg in South Africa |date=December 13, 2009}}</ref> |
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* South Korea: [[Seoul]] |
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* Spain: [[Valls]] (cereal production plant) and [[Alcobendas]] (Spanish head office)<ref name=ketl /> |
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* Sri Lanka: [[Colombo]]; [[Sri Jayawardenapura Kotte]] |
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* Thailand: [[Bangkok]], [[Rayong]] (snacks and cereals) |
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* United Kingdom: |
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** England: [[Manchester]]<ref name=ketl /> |
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** Scotland: Portable Foods Manufacturing [[Livingston, Scotland|Livingston]]<ref name=ketl /> |
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** Wales: [[Wrexham]] including Portable Foods Manufacturing<ref name=ketl /> |
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* United States: |
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** [[Battle Creek, Michigan]] |
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** [[Cary, North Carolina]] |
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** [[Jackson, Tennessee]] |
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** [[Lancaster, Pennsylvania]] |
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** [[Memphis, Tennessee]] |
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** [[Omaha, Nebraska]] |
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** [[Pikeville, Kentucky]] |
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** South [[Augusta, Georgia]] |
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** [[Virginia Beach, Virginia]] |
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<!-- * Venezuela: [[Maracay]], [[Aragua]] hidden due the company is ceasing operations in the country, might come back in the future--> |
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* Morocco |
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{{div col end}} |
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== See also == |
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{{Portal|Companies|Food}} |
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* [[W. K. Kellogg Foundation]] |
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* [[Kellogg's Cereal City USA]] – a former tourist attraction in [[Battle Creek, Michigan]] focused on the company's history |
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* [[List of breakfast cereals]] |
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* [[Toucan Sam#Maya Archaeology Initiative]] for a 2011 trademark dispute over another organization's toucan logo |
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* [[A. D. David Mackay]] |
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== References == |
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{{Reflist}} |
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== External links == |
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{{Commons category}} |
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* {{official website|www.kellanova.com}} (Kellanova) |
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{{Finance links |
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| name = Kellogg's |
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| symbol = K |
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| sec_cik = K |
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| yahoo = K |
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| google = K |
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}} |
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* [http://www.headington.org.uk/adverts/breakfast_cereals.htm Old Kellogg's adverts] (UK only) |
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* [https://web.archive.org/web/20170213164151/http://gogd.tjs-labs.com/gallery-view?advertiser=kellogg Collection of mid-twentieth century advertising featuring Kellogg products] from The TJS Labs Gallery of Graphic Design (archived 13 February 2017) |
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{{Kellogg's}} |
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{{Authority control}} |
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[[Category:Kellogg's| ]] |
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[[Category:1906 establishments in Michigan]] |
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[[Category:American companies established in 1906]] |
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[[Category:1950s initial public offerings]] |
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[[Category:Breakfast cereal companies]] |
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[[Category:Companies based in Battle Creek, Michigan]] |
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[[Category:Companies listed on the New York Stock Exchange]] |
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[[Category:Food and drink companies established in 1906]] |
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[[Category:Food product brands]] |
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[[Category:Multinational companies headquartered in the United States]] |
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[[Category:Multinational food companies]] |
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[[Category:Snack food manufacturers of the United States]] |
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[[Category:Former Seventh-day Adventist institutions]] |
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[[Category:British royal warrant holders]] |
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