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{{COI|date=October 2016}}
{{COI|date=October 2016}}
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'''Richard Laermer''' (born September 16, 1961 in [[Queens]], New York) is the author of eight books and CEO of RLM Public Relations,<ref>{{cite web|url=http://www.rlmpr.com |title=RLM Public Relations |publisher=Rlmpr.com |date=October 5, 2010 |accessdate=January 21, 2012}}</ref> a [[Public relations|PR]] firm he founded in 1991. He lived in New York, [[Connecticut]], and [[La Quinta, California]].
'''Richard Laermer''' (born September 16, 1961, in [[Queens]], New York) is the author of eight books and CEO of RLM Public Relations,<ref>{{cite web|url=http://www.rlmpr.com |title=RLM Public Relations |publisher=Rlmpr.com |date=October 5, 2010 |accessdate=January 21, 2012}}</ref> a [[Public relations|PR]] firm he founded in January 1991. He has lived in [[New York City]], [[Connecticut]], and [[La Quinta, California]].


Laermer's book ''Full Frontal PR'' has been used as a text in public relations courses at universities including [[Georgia Southern University|Georgia Southern]], and he is quoted as a reference on [[marketing effectiveness]], [[marketing strategy]], [[consumerism]], advertising and "[[no comment]]." Laermer's ''Native's Guide to New York'' was called a "top three NYC guide" by the ''[[Guardian newspaper|Guardian]]''.<ref>"[https://www.theguardian.com/travel/2005/jan/30/observerescapesection4 The guide to the guides" (Guardian)]</ref>
Laermer's book ''Full Frontal PR'' has been used as a text in public relations courses at universities including [[Georgia Southern University|Georgia Southern]], and he is quoted as a reference on [[public relations]],<ref>{{Cite news |last=Barnett |first=Chris |date=January 22, 2001 |title=Analysis: Profile-PR Man Presses Everyone's Buttons |url=https://www.prweek.com/article/1238552/analysis-profile-pr-man-presses-everyone-s-buttons-though-accused-attaining-press-clients-richard-laermer-achieves-pr-s-highest-goal-he-s-ignored |url-status=live |access-date=February 2, 2024 |work=PR Week}}</ref> [[marketing effectiveness]], [[marketing strategy]], [[consumerism]]<ref>{{Cite news |last=Wood |first=Daniel B. |date=November 22, 2011 |title=Fewer plan to shop on Black Friday 2011, survey finds. What do they know? |url=https://www.csmonitor.com/USA/2011/1122/Fewer-plan-to-shop-on-Black-Friday-2011-survey-finds.-What-do-they-know |archive-url=https://www.csmonitor.com/USA/2011/1122/Fewer-plan-to-shop-on-Black-Friday-2011-survey-finds.-What-do-they-know |access-date=February 2, 2024 |work=Christian Science Monitor}}</ref>, political strategy,<ref>{{Cite news |last=Fung |first=Katherine |date=December 14, 2023 |title=Hunter Biden Investigation May Backfire on Republicans |url=https://www.newsweek.com/hunter-biden-investigation-could-backfire-republicans-1852219 |url-status=live |access-date=February 3, 2024 |work=Newsweek}}</ref> [[advertising]] and "[[no comment]]."

Laermer's ''Native's Guide to New York'' was called a "top three NYC guide" by the ''[[Guardian newspaper|Guardian]]''.


In 2007, Laermer was inducted into the ''PR News'' Hall of Fame.<ref>{{cite web|url=http://www.prnewsonline.com/Assets/File/awards/prpeople_AllStars07.pdf |title="PR News" Hall of Fame |format=PDF |accessdate=January 21, 2012}}</ref>
In 2007, Laermer was inducted into the ''PR News'' Hall of Fame.<ref>{{cite web|url=http://www.prnewsonline.com/Assets/File/awards/prpeople_AllStars07.pdf |title="PR News" Hall of Fame |format=PDF |accessdate=January 21, 2012}}</ref>
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== References ==
== References ==
*
{{reflist|colwidth=30em}}

== External links ==
* [http://www.RLMpr.com/ RLM Public Relations]
* [https://web.archive.org/web/20101020051929/http://www.punkmarketing.com/ ''Punk Marketing'']

===Articles by Laermer===
* [http://www.huffingtonpost.com/richard-laermer ''Huffington Post'' Author Page]
* [https://www.nytimes.com/2007/07/31/business/31flier.html "In Planned Layovers, Delight in Discovering America" (New York Times)]

===Articles about Laermer===
* [https://www.nytimes.com/2009/06/26/travel/escapes/26Greener.html?hpw "When the Grass Is Not Greener" (New York Times)]

'''Punk Marketing'''
* [http://goliath.ecnext.com/premium/0199/0199-6484603.html Advertising Age]


{{Authority control}}
{{Authority control}}

Revision as of 16:33, 3 February 2024

Richard Laermer (born September 16, 1961, in Queens, New York) is the author of eight books and CEO of RLM Public Relations,[1] a PR firm he founded in January 1991. He has lived in New York City, Connecticut, and La Quinta, California.

Laermer's book Full Frontal PR has been used as a text in public relations courses at universities including Georgia Southern, and he is quoted as a reference on public relations,[2] marketing effectiveness, marketing strategy, consumerism[3], political strategy,[4] advertising and "no comment."

Laermer's Native's Guide to New York was called a "top three NYC guide" by the Guardian.

In 2007, Laermer was inducted into the PR News Hall of Fame.[5]

Bibliography

  • 2011: Trendspotting for the Next Decade (2008; McGraw-Hill)
  • Punk Marketing: Get Off Your Ass and Join the Revolution, co-authored with Mark Simmons (author) (2007; HarperCollins) (2009)
  • Full Frontal PR: Building Buzz About Your Business, Your Product, or You (2003; Bloomberg Press) (2004)
  • Native's Guide to New York: Advice With Attitude for People Who Live Here—And Visitors We Like (2002; W. W. Norton & Company) (2001) (2000) (1999) (1998)
  • Trendspotting: Think Forward, Get Ahead, Cash in on the Future (2002; Perigee Trade)
  • Get on with It: The Gay and Lesbian Guide to Getting Online (1997; Broadway Books)
  • Gay and Lesbian Guide to New York City (1994; Plume)
  • Bargain Hunting in Greater New York (1990; Prima Lifestyles)

References

  1. ^ "RLM Public Relations". Rlmpr.com. October 5, 2010. Retrieved January 21, 2012.
  2. ^ Barnett, Chris (January 22, 2001). "Analysis: Profile-PR Man Presses Everyone's Buttons". PR Week. Retrieved February 2, 2024.{{cite news}}: CS1 maint: url-status (link)
  3. ^ Wood, Daniel B. (November 22, 2011). "Fewer plan to shop on Black Friday 2011, survey finds. What do they know?". Christian Science Monitor. Retrieved February 2, 2024. {{cite news}}: Check |archive-url= value (help)
  4. ^ Fung, Katherine (December 14, 2023). "Hunter Biden Investigation May Backfire on Republicans". Newsweek. Retrieved February 3, 2024.{{cite news}}: CS1 maint: url-status (link)
  5. ^ ""PR News" Hall of Fame" (PDF). Retrieved January 21, 2012.
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