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'''Geniusmatcher''' is an Israeli company<ref>{{Cite web |url=http://www.jpost.com/Business/Business-Features/Lost-in-the-shopping-mall-Israeli-innovators-map-future-of-Indoor-GPS-326372 |title=Lost in the shopping mall? Israeli innovators map future of indoor GPS |website=jpost.com}}</ref> based in [[Haifa]], founded in 2012 by Frida Issa<ref>{{Cite web |url=http://israel21c.org/headlines/find-your-way-around-the-mall-with-mally/ |title=Find your way around the mall with Mally |website=calcalist.co.il}}</ref><ref>{{Cite web |url=http://www.calcalist.co.il/local/articles/0,7340,L-3621852,00.html/ |title=אומת הסטארט־אפ |website=calcalist.co.il}}</ref> and Pablo Garcia-Morato Fernandez-Baillo. They have created a patented platform combining computer vision and 3D technology to create a hardware-free solution for mapping, positioning and navigating in any [[Indoor positioning system|indoor location]]. Their first product for shopping centers, MALLY (My Mall in Hebrew מולי), with its interactive 3D maps, that tells the visitor where they are standing and what is around them. It also shows how to get to each spot and who is there to share their experience with. The platform has content and notification support, with 2D to 3D automatic conversion, managed in the cloud and displayable on all mobile devices.
'''Geniusmatcher''' is an Israeli company<ref>{{Cite web |url=http://www.jpost.com/Business/Business-Features/Lost-in-the-shopping-mall-Israeli-innovators-map-future-of-Indoor-GPS-326372 |title=Lost in the shopping mall? Israeli innovators map future of indoor GPS |website=jpost.com}}</ref> based in [[Haifa]], founded in 2012 by Frida Issa<ref>{{Cite web |url=http://israel21c.org/headlines/find-your-way-around-the-mall-with-mally/ |title=Find your way around the mall with Mally |website=calcalist.co.il}}</ref><ref>{{Cite web |url=http://www.calcalist.co.il/local/articles/0,7340,L-3621852,00.html/ |title=אומת הסטארט־אפ |website=calcalist.co.il}}</ref> and Pablo Garcia-Morato Fernandez-Baillo. They created a patented platform combining computer vision and 3D technology to create a hardware-free solution for mapping, positioning and navigating in any [[Indoor positioning system|indoor location]]. Their first product for shopping centers, MALLY (My Mall in Hebrew מולי), has interactive 3D maps which tell the visitor where they are standing and what is around them. It also shows how to get to each spot and who is there to share their experience with. The platform has content and notification support, with 2D to 3D automatic conversion, managed in the cloud and displayable on all mobile devices.


In February 2014, the company joined [[Wayra]],⁣<ref>{{Cite web |url=https://techcrunch.com/2014/01/17/wayra-uk-3rd-intake/ |title=Meet The 13 Startups Wayra U.K. Is Accelerating In 2014 |website=[[TechCrunch]]}}</ref><ref>{{Cite web |url=http://www.startisrael.co.il/Article/359#.U4g8aV7o3Cg/ |title=למרות השפע בארץ: לבחור דווקא באקסלרטור מחו"ל |website=startisrael.co.il}}</ref> the [[Telefonica]] global accelerator and opened offices in [[London]] and [[Madrid]] (managed by Jorge García-Morato - Geniusmatcher's COO).
In February 2014, the company joined [[Wayra]],⁣<ref>{{Cite web |url=https://techcrunch.com/2014/01/17/wayra-uk-3rd-intake/ |title=Meet The 13 Startups Wayra U.K. Is Accelerating In 2014 |website=[[TechCrunch]]}}</ref><ref>{{Cite web |url=http://www.startisrael.co.il/Article/359#.U4g8aV7o3Cg/ |title=למרות השפע בארץ: לבחור דווקא באקסלרטור מחו"ל |website=startisrael.co.il}}</ref> the [[Telefonica]] global accelerator and opened offices in [[London]] and [[Madrid]] (managed by Jorge García-Morato - Geniusmatcher's COO).


== Technology ==
== Technology ==
MALLY is a hardware free and user-oriented map, targeted to help users find their way and to understand their environment. MALLY 3D Maps provide the user an immersive experience, merging reality with the virtual world.<ref>{{Cite web |url=https://www.youtube.com/watch?v=OgC3afF_kTE |title=Don't enter a mall without MALLY |website=youtube.com}}</ref> MALLY uses the smartphone or tablet built-in camera to locate the users where GPS does not work or is not accurate enough. There is no extra hardware required or installations. The system detects the user's exact position and sets it over the 3D Map.<ref>{{Cite web |url=https://www.youtube.com/watch?v=OgC3afF_kTE |title=MALLY First Release Guide |website=youtube.com}}</ref>
MALLY is a hardware free and user-oriented map, targeted to help users find their way and to understand their environment. MALLY 3D Maps provide the user an immersive experience, merging reality with the virtual world.<ref>{{Cite web |url=https://www.youtube.com/watch?v=OgC3afF_kTE |title=Don't enter a mall without MALLY |website=youtube.com}}</ref> MALLY uses the smartphone or tablet built-in camera to locate the users where GPS does not work or is not accurate enough. The system detects the user's exact position and sets it over the 3D Map.<ref>{{Cite web |url=https://www.youtube.com/watch?v=OgC3afF_kTE |title=MALLY First Release Guide |website=youtube.com}}</ref>


== Content ==
== Content ==
The content is published by the platform customers, initially shopping centers. They access a CMS where they can both create the 3D maps automatically by scanning 2D plans (PNG, JPEG, PDF) and they can create and assign all the content to be displayed (shops info, offers, events, etc.).
The content is published by the platform's customers, initially shopping centers. They can access a CMS where they can both create the 3D maps automatically by scanning 2D plans (PNG, JPEG, PDF) and they can create and assign all the content to be displayed (shops info, offers, events, etc.).


== References ==
== References ==

Revision as of 01:24, 19 March 2024

MAlly
Developer(s)Geniusmatcher LTD
Preview release
0.73 (beta) (iOS);
0.53 (beta) (Android); / May 6, 2014
Operating systemAndroid, iOS, Windows
TypeIndoor Positioning System
LicenseCommercial proprietary software
Websitewww.geniusmatcher.com Edit this on Wikidata

Geniusmatcher is an Israeli company[1] based in Haifa, founded in 2012 by Frida Issa[2][3] and Pablo Garcia-Morato Fernandez-Baillo. They created a patented platform combining computer vision and 3D technology to create a hardware-free solution for mapping, positioning and navigating in any indoor location. Their first product for shopping centers, MALLY (My Mall in Hebrew מולי), has interactive 3D maps which tell the visitor where they are standing and what is around them. It also shows how to get to each spot and who is there to share their experience with. The platform has content and notification support, with 2D to 3D automatic conversion, managed in the cloud and displayable on all mobile devices.

In February 2014, the company joined Wayra,⁣[4][5] the Telefonica global accelerator and opened offices in London and Madrid (managed by Jorge García-Morato - Geniusmatcher's COO).

Technology

MALLY is a hardware free and user-oriented map, targeted to help users find their way and to understand their environment. MALLY 3D Maps provide the user an immersive experience, merging reality with the virtual world.[6] MALLY uses the smartphone or tablet built-in camera to locate the users where GPS does not work or is not accurate enough. The system detects the user's exact position and sets it over the 3D Map.[7]

Content

The content is published by the platform's customers, initially shopping centers. They can access a CMS where they can both create the 3D maps automatically by scanning 2D plans (PNG, JPEG, PDF) and they can create and assign all the content to be displayed (shops info, offers, events, etc.).

References

  1. ^ "Lost in the shopping mall? Israeli innovators map future of indoor GPS". jpost.com.
  2. ^ "Find your way around the mall with Mally". calcalist.co.il.
  3. ^ "אומת הסטארט־אפ". calcalist.co.il.
  4. ^ "Meet The 13 Startups Wayra U.K. Is Accelerating In 2014". TechCrunch.
  5. ^ "למרות השפע בארץ: לבחור דווקא באקסלרטור מחו"ל". startisrael.co.il.
  6. ^ "Don't enter a mall without MALLY". youtube.com.
  7. ^ "MALLY First Release Guide". youtube.com.
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