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{{quote box|width=280px|align=right|quote=I grew up in a fabric store. Fortunately, my mother would say: 'Come on let's go to the fabric store,' and she would make all of these beautiful clothes for myself and the other ladies of Destiny's Child, and after so many years my fans said we want to buy these clothes somewhere, so it was a natural thing for us to do this line, and it's so great for us to be able to do it together, number one because we get to spend time together, and two because we have such respect for each others' taste.|source= —Beyoncé talking about the House of Deréon.<ref name="cnn">{{cite news|url=http://edition.cnn.com/2011/09/19/showbiz/beyonce-tina-knowles/index.html?npt=NP1|title=Beyonce and Tina Knowles on fashion collection and pregnancy|publisher=CNN. [[Turner Broadcasting System]]|date=September 19, 2011|access-date=September 19, 2011}}</ref>}}
{{quote box|width=280px|align=right|quote=I grew up in a fabric store. Fortunately, my mother would say: 'Come on let's go to the fabric store,' and she would make all of these beautiful clothes for myself and the other ladies of Destiny's Child, and after so many years my fans said we want to buy these clothes somewhere, so it was a natural thing for us to do this line, and it's so great for us to be able to do it together, number one because we get to spend time together, and two because we have such respect for each others' taste.|source= —Beyoncé talking about the House of Deréon.<ref name="cnn">{{cite news|url=http://edition.cnn.com/2011/09/19/showbiz/beyonce-tina-knowles/index.html?npt=NP1|title=Beyonce and Tina Knowles on fashion collection and pregnancy|publisher=CNN. [[Turner Broadcasting System]]|date=September 19, 2011|access-date=September 19, 2011}}</ref>}}


The House of Deréon was introduced on ''[[The Oprah Winfrey Show]]'' in 2005, and was also featured on ''[[The Tyra Banks Show]]''. The clothing mixeds hip-hop influences, such as its use of denim, with ultra-feminine flourishes like embroidery and ruffles. In an interview with ''Ebony'' magazine, Beyoncé said "I love the clothes from the '70s, my mother's clothes. I love clothes from the '40s, my grandmother's style, so elegant. We wanted to take elements from my grandmother's legacy—the beaded lace, lush colors, fine fabrics—and mix them with clothes from my mother's generation and my generation."<ref>{{cite news|url=https://books.google.com/books?id=wcoDAAAAMBAJ&pg=PA148&dq=tina+ebony+beyonce+2005&hl=en&sa=X&ved=2ahUKEwiR-oKLk5GFAxXfJEQIHa6ACggQ6AF6BAgIEAM#v=onepage&q=tina%20ebony%20beyonce%202005&f=false|title=A family affair: Beyonce & Tina Knowles launch fashion line House of Dereon|work=[[Ebony (magazine)|Ebony]]|date=December 2005|first=Lynn|last=Norment| access-date=September 19, 2011}}</ref>
The House of Deréon was introduced on ''[[The Oprah Winfrey Show]]'' in 2005, and was also featured on ''[[The Tyra Banks Show]]''. The clothing mixed hip-hop influences, such as its use of denim, with ultra-feminine flourishes like embroidery and ruffles. In an interview with ''Ebony'' magazine, Beyoncé said "I love the clothes from the '70s, my mother's clothes. I love clothes from the '40s, my grandmother's style, so elegant. We wanted to take elements from my grandmother's legacy—the beaded lace, lush colors, fine fabrics—and mix them with clothes from my mother's generation and my generation."<ref>{{cite news|url=https://books.google.com/books?id=wcoDAAAAMBAJ&pg=PA148&dq=tina+ebony+beyonce+2005&hl=en&sa=X&ved=2ahUKEwiR-oKLk5GFAxXfJEQIHa6ACggQ6AF6BAgIEAM#v=onepage&q=tina%20ebony%20beyonce%202005&f=false|title=A family affair: Beyonce & Tina Knowles launch fashion line House of Dereon|work=[[Ebony (magazine)|Ebony]]|date=December 2005|first=Lynn|last=Norment| access-date=September 19, 2011}}</ref>


The symbol for House of Deréon, often featured on the back pockets of jeans, is the agu; this is often confused with the [[fleur de lis]] symbol featured on the back pockets of jeans from Deréon, House of Deréon's junior line.<ref name="junior">{{cite web|url=http://www.dereon.com |title=Dereon.com |publisher=Dereon{{'}}s official website |access-date=September 19, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20110924033421/http://www.dereon.com/ |archive-date=September 24, 2011 }}</ref> Additionally included in the line's design are styles that allude to Agnèz Deréon's era, such as retro [[pencil skirt]]s. In 2005, it was reported that Beyoncé had an active role in the House of Deréon's design department, approving and discussing fashion designs and ideas.<ref>{{Cite web|date=2005-09-09|title=Beyonce a fashion designer? It must have been her destiny|url=https://www.latimes.com/archives/la-xpm-2005-sep-09-et-beyonce9-story.html|access-date=2021-02-14|website=latimes|language=en}}</ref> The brand's junior line, Deréon, was introduced in 2006, with the tag line, "Where the sidewalk and catwalk meet". The Deréon line included casualwear, such as sweatpants and embroidered hooded sweatshirts.<ref name="junior" /> In 2008, Tina Knowles designed a collection of vintage-inspired dresses that were made available at Bloomingdale's. The line was based on 1950s-style dresses that Beyoncé wore for her role as Etta James in the film Cadillac Records.<ref>[[People (magazine)|''People'' Magazine]], November 17, 2008. p. 140. Retrieved September 19, 2011</ref>
The symbol for House of Deréon, often featured on the back pockets of jeans, is the agu; this is often confused with the [[fleur de lis]] symbol featured on the back pockets of jeans from Deréon, House of Deréon's junior line.<ref name="junior">{{cite web|url=http://www.dereon.com |title=Dereon.com |publisher=Dereon{{'}}s official website |access-date=September 19, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20110924033421/http://www.dereon.com/ |archive-date=September 24, 2011 }}</ref> Additionally included in the line's design are styles that allude to Agnèz Deréon's era, such as retro [[pencil skirt]]s. In 2005, it was reported that Beyoncé had an active role in the House of Deréon's design department, approving and discussing fashion designs and ideas.<ref>{{Cite web|date=2005-09-09|title=Beyonce a fashion designer? It must have been her destiny|url=https://www.latimes.com/archives/la-xpm-2005-sep-09-et-beyonce9-story.html|access-date=2021-02-14|website=latimes|language=en}}</ref> The brand's junior line, Deréon, was introduced in 2006, with the tag line, "Where the sidewalk and catwalk meet". The Deréon line included casualwear, such as sweatpants and embroidered hooded sweatshirts.<ref name="junior" /> In 2008, Tina Knowles designed a collection of vintage-inspired dresses that were made available at Bloomingdale's. The line was based on 1950s-style dresses that Beyoncé wore for her role as Etta James in the film Cadillac Records.<ref>[[People (magazine)|''People'' Magazine]], November 17, 2008. p. 140. Retrieved September 19, 2011</ref>

Revision as of 07:46, 26 March 2024

House of Deréon logo.

House of Deréon was a ready-to-wear fashion line introduced by singer and actress Beyoncé and her mother and then-stylist Tina Knowles. The style and concept was inspired by three generations of women in their family, with the name "Deréon" paying tribute to Beyoncé's maternal grandmother, Agnèz Deréon (mother of Tina Knowles). The junior line, Deréon, was discontinued in 2012.

Background

I grew up in a fabric store. Fortunately, my mother would say: 'Come on let's go to the fabric store,' and she would make all of these beautiful clothes for myself and the other ladies of Destiny's Child, and after so many years my fans said we want to buy these clothes somewhere, so it was a natural thing for us to do this line, and it's so great for us to be able to do it together, number one because we get to spend time together, and two because we have such respect for each others' taste.

—Beyoncé talking about the House of Deréon.[1]

The House of Deréon was introduced on The Oprah Winfrey Show in 2005, and was also featured on The Tyra Banks Show. The clothing mixed hip-hop influences, such as its use of denim, with ultra-feminine flourishes like embroidery and ruffles. In an interview with Ebony magazine, Beyoncé said "I love the clothes from the '70s, my mother's clothes. I love clothes from the '40s, my grandmother's style, so elegant. We wanted to take elements from my grandmother's legacy—the beaded lace, lush colors, fine fabrics—and mix them with clothes from my mother's generation and my generation."[2]

The symbol for House of Deréon, often featured on the back pockets of jeans, is the agu; this is often confused with the fleur de lis symbol featured on the back pockets of jeans from Deréon, House of Deréon's junior line.[3] Additionally included in the line's design are styles that allude to Agnèz Deréon's era, such as retro pencil skirts. In 2005, it was reported that Beyoncé had an active role in the House of Deréon's design department, approving and discussing fashion designs and ideas.[4] The brand's junior line, Deréon, was introduced in 2006, with the tag line, "Where the sidewalk and catwalk meet". The Deréon line included casualwear, such as sweatpants and embroidered hooded sweatshirts.[3] In 2008, Tina Knowles designed a collection of vintage-inspired dresses that were made available at Bloomingdale's. The line was based on 1950s-style dresses that Beyoncé wore for her role as Etta James in the film Cadillac Records.[5]

London launch

Following her appearance at New York Fashion Week, Beyoncé traveled to London, England, to debut the House of Deréon Autumn/Winter "Global Nomad" collection at Selfridges during London Fashion Week. Celebrities like Chipmunk, Ellie Goulding, Alexandra Burke, and Rita Ora attended the show.[6] Beyoncé appeared wearing a black sequin suit with her mother Tina on stage.[7] During an interview with CNN, Beyoncé revealed the inspiration behind her Autumn/Winter collection saying:

This collection was inspired by a lot of my travels. I did a world tour, I traveled to Asia, Brazil, all over the world and I saw such beauty and my mother traveled with me and we decided we should mix these great cultures together and make something original and beautiful, and this show celebrates the global nomad, and one day at the rate we're going which is such a beautiful thing, there won't be all these different races we'll all just be mixed up and beautiful and that is so wonderful exciting and refreshing you know we have the mixtures of the African hair wraps and some of the Asian prints and we mix it with different textures sequins and gold jewellery and it just becomes very refreshing.[1]

September 17, 2011 marked the official launch in London at Selfridges of House of Deréon International Collection by Beyoncé and Tina Knowles via a fashion show featuring both the Autumn-Winter and Holiday 2011 collections. The House of Deréon fashion collection launch at Selfridges was a global exclusive as the line was previously only available in the United States.[8]

Controversy

In May 2008, the fashion line released advertisements for its girls line called "The Deréon Girls Collection". The fashion line infuriated critics when the advertisement displayed seven-year-old girls in full makeup and high heels. A poll online on the Washington Post website stated that 62% of the readers believed the advertisements oversexualized young girls.[9]

References

  1. ^ a b "Beyonce and Tina Knowles on fashion collection and pregnancy". CNN. Turner Broadcasting System. September 19, 2011. Retrieved September 19, 2011.
  2. ^ Norment, Lynn (December 2005). "A family affair: Beyonce & Tina Knowles launch fashion line House of Dereon". Ebony. Retrieved September 19, 2011.
  3. ^ a b "Dereon.com". Dereon's official website. Archived from the original on September 24, 2011. Retrieved September 19, 2011.
  4. ^ "Beyonce a fashion designer? It must have been her destiny". latimes. 2005-09-09. Retrieved 2021-02-14.
  5. ^ People Magazine, November 17, 2008. p. 140. Retrieved September 19, 2011
  6. ^ "Beyoncé Struts Down the Runway at House of Deréon Show". Rap-Up. Devin Lazerine. September 19, 2011. Retrieved September 19, 2011.
  7. ^ "Beyoncé Shows Off Baby Bump In Low Cut Top (PHOTOS)". HuffPost. September 19, 2011. Retrieved September 19, 2011.
  8. ^ "House of Deréon International Collection Launch at Selfridges in London". Beyoncé Knowles official website. Archived from the original on September 24, 2011. Retrieved September 19, 2011.
  9. ^ Kelly, Liz (May 14, 2008). "Beyonce's Bootylicious Kid Ads: Over The Line?". The Washington Post. Archived from the original on October 4, 2012. Retrieved September 19, 2011.
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