Reputation parasitism: Difference between revisions

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Reputation parasitism, reputation leeching or credibility leeching is a legal term regarding marketing. It refers to when one advertiser uses another brand's good reputation to market his own product.^[1] The legal concept of reputation parasitism originates in the Nordic nations.^[2] In many places it is illegal to do so. For instance in Sweden it is outlawed according to Marknadsföringslagen ("Swedish Marketing Act") (1995:450).

Examples of reputation parasitism include having a product in a design that is very similar to an existing product^[3] or using a similar name.^[4]

References

^ Affärsvärlden: Renommésnyltning och vilseledande påståenden i marknadsföring av spel
^ Samelin, Jessica (2016-08-29). "Reputation parasitism: functioning concept or failed attempt?". Lexology. Retrieved 2024-04-24.
^ MD 2005:13
^ SMH: Versace puts stopper in local wine of same name

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[1] Affärsvärlden: Renommésnyltning och vilseledande påståenden i marknadsföring av spel

[2] Samelin, Jessica (2016-08-29). "Reputation parasitism: functioning concept or failed attempt?". Lexology. Retrieved 2024-04-24.

[3] MD 2005:13

[4] SMH: Versace puts stopper in local wine of same name

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 {{Short description|Legal term regarding marketing}}
-'''Reputation parasitism''', reputation leeching or credibility leeching is a legal term regarding [[marketing]]. It refers to when one advertiser uses another [[brand]]'s good reputation to market his own product.<ref>[https://web.archive.org/web/20091201032354/http://www.affarsvarlden.se/affarsjuridik/article640109.ece Affärsvärlden: Renommésnyltning och vilseledande påståenden i marknadsföring av spel]</ref> The legal concept of reputation parasitism originates in the [[Nordic nations]].<ref>{{Cite web |last=Samelin |first=Jessica |date=2016-08-29 |title=Reputation parasitism: functioning concept or failed attempt? |url=https://www.lexology.com/library/detail.aspx?g=fc1d0eba-7616-444f-ad4c-a014949df17f |access-date=2024-04-24 |website=Lexology}}</ref> In many places it is illegal to do so. For instance in [[Sweden]] it is outlawed according to ''Marknadsföringslagen'' ("[[Swedish Marketing Act]]") (1995:450). Examples include having a product in a design that is very similar to an existing product<ref>[http://www.notisum.se/rnp/domar/md/MD005013.htm MD 2005:13]</ref> or using a similar name.<ref>[http://www.smh.com.au/articles/2003/03/30/1048962646215.html SMH: Versace puts stopper in local wine of same name]</ref>
+'''Reputation parasitism''', reputation leeching or credibility leeching is a legal term regarding [[marketing]]. It refers to when one advertiser uses another [[brand]]'s good reputation to market his own product.<ref>[https://web.archive.org/web/20091201032354/http://www.affarsvarlden.se/affarsjuridik/article640109.ece Affärsvärlden: Renommésnyltning och vilseledande påståenden i marknadsföring av spel]</ref> The legal concept of reputation parasitism originates in the [[Nordic nations]].<ref>{{Cite web |last=Samelin |first=Jessica |date=2016-08-29 |title=Reputation parasitism: functioning concept or failed attempt? |url=https://www.lexology.com/library/detail.aspx?g=fc1d0eba-7616-444f-ad4c-a014949df17f |access-date=2024-04-24 |website=Lexology}}</ref> In many places it is illegal to do so. For instance in [[Sweden]] it is outlawed according to ''Marknadsföringslagen'' ("[[Swedish Marketing Act]]") (1995:450).
+Examples of reputation parasitism include having a product in a design that is very similar to an existing product<ref>[http://www.notisum.se/rnp/domar/md/MD005013.htm MD 2005:13]</ref> or using a similar name.<ref>[http://www.smh.com.au/articles/2003/03/30/1048962646215.html SMH: Versace puts stopper in local wine of same name]</ref>
 ==See also==
 * [[Zombie trademark]]