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'''Kwik Save''' is a discount [[supermarket]] chain in the '''United Kingdom.
'''Kwik Save''' is a discount [[supermarket]] chain in the '''United Kingdom.

== Overview ==


Most Kwik Save stores are small to medium sized [[high street]] supermarkets in districts with low average incomes. Kwik Save has been owned by [[Somerfield]] for several years. The chain has been struggling and in 2004 Somerfield announced the sale or closure of all of the stores in [[Scotland]]. There are still several hundred stores in the rest of the United Kingdom, but the chain is finding it hard to compete with its larger rivals such as [[Tesco]] and [[ASDA]] which have introduced their own discount lines since the 1990s and enjoy ever greater advantages in terms of economies of scale.
Most Kwik Save stores are small to medium sized [[high street]] supermarkets in districts with low average incomes. Kwik Save has been owned by [[Somerfield]] for several years. The chain has been struggling and in 2004 Somerfield announced the sale or closure of all of the stores in [[Scotland]]. There are still several hundred stores in the rest of the United Kingdom, but the chain is finding it hard to compete with its larger rivals such as [[Tesco]] and [[ASDA]] which have introduced their own discount lines since the 1990s and enjoy ever greater advantages in terms of economies of scale.


== Why is Kwik-Save Different? ==
Unlike many other supermarkets, Kwik Save only uses one type of pagaging for all it's products, which is as basic and cheap as possible. The chain releys on consumers knowing what they are going to buy before they enter the store, not tempting them with glamourous looking goods. The outside of the stores are decorated is such way.

Unlike many other [[supermarkets]], Kwik Save only uses one type of pagaging for all it's products, which is as basic and cheap as possible. The chain releys on consumers knowing what they are going to buy before they enter the store, not tempting them with glamourous looking goods. The outside of the stores are decorated in such way.


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Revision as of 14:39, 12 April 2005

Kwik Save is a discount supermarket chain in the United Kingdom.

Overview

Most Kwik Save stores are small to medium sized high street supermarkets in districts with low average incomes. Kwik Save has been owned by Somerfield for several years. The chain has been struggling and in 2004 Somerfield announced the sale or closure of all of the stores in Scotland. There are still several hundred stores in the rest of the United Kingdom, but the chain is finding it hard to compete with its larger rivals such as Tesco and ASDA which have introduced their own discount lines since the 1990s and enjoy ever greater advantages in terms of economies of scale.

Why is Kwik-Save Different?

Unlike many other supermarkets, Kwik Save only uses one type of pagaging for all it's products, which is as basic and cheap as possible. The chain releys on consumers knowing what they are going to buy before they enter the store, not tempting them with glamourous looking goods. The outside of the stores are decorated in such way.