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'''Flont''' was a jewelry rental service company<ref name="Forbes"/><ref name="Vogue">{{cite web|title=Flont Dresses San Francisco Society in Style|url=http://www.vogue.com/article/allison-speer-katie-traina-armarium-flont-club-san-francisco-party|website=Vogue|date=2017-04-13}}</ref> founded in 2016 |
'''Flont''' was a [[Jewellery|jewelry]] rental service e-commerce company<ref name="Forbes"/><ref name="Vogue">{{cite web|title=Flont Dresses San Francisco Society in Style|url=http://www.vogue.com/article/allison-speer-katie-traina-armarium-flont-club-san-francisco-party|website=Vogue|date=2017-04-13}}</ref> founded in 2016 and available from May 2017 to 2019.<ref name="NatJewel">{{cite web|title=Jewelry as a Service Start-Up Raises $5M|url=http://www.nationaljeweler.com/independents/ecommerce/5922-jewelry-as-a-service-start-up-raises-5m|website=National Jeweler|date=2017-10-13|first=Ashley|last=Davis}}</ref> Flont employed a 'jewelry as a service' model, where customers could subscribe for a monthly or yearly fee and in exchange receive unlimited jewelry rentals from the site.<ref name="NatJewel" /> Its founder [[Cormac Kinney]] was a former president of a joint venture with [[Cartier (jeweler)|Cartier]] and [[Richemont]].<ref name="Forbes">{{cite web|title=Flont Is Changing How to Buy Fine Jewelry Online|url=https://www.forbes.com/sites/barrysamaha/2017/07/23/flont-is-changing-how-to-buy-fine-jewelry-online/|website=Forbes Magazine|date=2017-07-23|first=Barry|last=Samaha}}</ref> |
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In 2018, [[Chow Tai Fook]] announced a joint venture with Flont to open up to 500 locations in [[China]] inside Chow Tai Fook retail stores.<ref name="BoF">{{cite web|title=Adrian Cheng Plans China Rollout for Flont, Moda Operandi|url=https://www.businessoffashion.com/articles/news-bites/adrian-cheng-plans-china-rollout-for-flont-moda-operandi|website=Business of Fashion|date=2018-05-23|first=Cathleen|last=Chen}}</ref><ref name="Jing">{{cite web|title=What Adrian Cheng's New Investments Tell Us About Chinese Millennials|url=https://jingdaily.com/adrian-chengs-new-investments-chinese-millennials/|website=Jing Daily|date=2018-11-12|first=Jessica|last=Rapp}}</ref> |
In 2018, [[Chow Tai Fook]] announced a joint venture with Flont to open up to 500 locations in [[China]] inside Chow Tai Fook retail stores.<ref name="BoF">{{cite web|title=Adrian Cheng Plans China Rollout for Flont, Moda Operandi|url=https://www.businessoffashion.com/articles/news-bites/adrian-cheng-plans-china-rollout-for-flont-moda-operandi|website=Business of Fashion|date=2018-05-23|first=Cathleen|last=Chen}}</ref><ref name="Jing">{{cite web|title=What Adrian Cheng's New Investments Tell Us About Chinese Millennials|url=https://jingdaily.com/adrian-chengs-new-investments-chinese-millennials/|website=Jing Daily|date=2018-11-12|first=Jessica|last=Rapp}}</ref> |
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==History== |
==History== |
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In 2016, Flont was founded by [[Cormac Kinney]] in partnership with over 40 brands. In 2017, [[Adrian Cheng]], executive Chairman of [[Chow Tai Fook]] and [[New World Development]], announced |
In 2016, Flont was founded by [[Cormac Kinney]] in partnership with over 40 brands. In 2017, [[Adrian Cheng]], executive Chairman of [[Chow Tai Fook]] and [[New World Development]], announced a $2 million [[Seed money|seed-round]] investment in the company.<ref name="FinSMES">{{cite web|title=Flont Closes $2m Seed Funding Round|url=http://www.finsmes.com/2017/03/flont-closes-2m-seed-funding-round.html|website=FinSMEs.com|date=2017-03-14}}</ref> The startup announced a $5 million capital raise in October 2017<ref name="NatJewel" />. As of 2023, the flont.com website was no longer accessible. |
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==References== |
==References== |
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Revision as of 18:55, 27 April 2024
 | This article contains promotional content. (July 2021) |
| Company type | Private |
|---|---|
| Industry | E-commerce |
| Founded | 2016 |
| Founder | Cormac Kinney |
| Headquarters | , United States |
Area served | United States |
Key people | Carmen Busquets, Adrian Cheng |
Flont was a jewelry rental service e-commerce company[1][2] founded in 2016 and available from May 2017 to 2019.[3] Flont employed a 'jewelry as a service' model, where customers could subscribe for a monthly or yearly fee and in exchange receive unlimited jewelry rentals from the site.[3] Its founder Cormac Kinney was a former president of a joint venture with Cartier and Richemont.[1]
In 2018, Chow Tai Fook announced a joint venture with Flont to open up to 500 locations in China inside Chow Tai Fook retail stores.[4][5]
The company shut down its business in 2019.[6]
History
In 2016, Flont was founded by Cormac Kinney in partnership with over 40 brands. In 2017, Adrian Cheng, executive Chairman of Chow Tai Fook and New World Development, announced a $2 million seed-round investment in the company.[7] The startup announced a $5 million capital raise in October 2017[3]. As of 2023, the flont.com website was no longer accessible.
References
- ^ a b Samaha, Barry (2017-07-23). "Flont Is Changing How to Buy Fine Jewelry Online". Forbes Magazine.
- ^ "Flont Dresses San Francisco Society in Style". Vogue. 2017-04-13.
- ^ a b c Davis, Ashley (2017-10-13). "Jewelry as a Service Start-Up Raises $5M". National Jeweler.
- ^ Chen, Cathleen (2018-05-23). "Adrian Cheng Plans China Rollout for Flont, Moda Operandi". Business of Fashion.
- ^ Rapp, Jessica (2018-11-12). "What Adrian Cheng's New Investments Tell Us About Chinese Millennials". Jing Daily.
- ^ Roxanne Robinson (4 July 2022). "Jewelry Borrowing Is Back in Style". NYTimes.
- ^ "Flont Closes $2m Seed Funding Round". FinSMEs.com. 2017-03-14.
External links
- Flont Archived 2017-10-16 at the Wayback Machine
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