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| facility_id = 22132
| facility_id = 22132
| coordinates = {{coord|33.729323|N|84.32201|W|type:landmark}}
| coordinates = {{coord|33.729323|N|84.32201|W|type:landmark}}
| former_callsigns = WERD (1948-1978)<ref>
| sister_stations =
| sister_stations =
| owner =
| owner =

Revision as of 00:23, 17 June 2024

{{Infobox radio station | name = WAEC | logo = | city = Atlanta, Georgia | area = Atlanta metropolitan area | branding = | airdate = 1948 | frequency = 860 kHz | languages = | format = Silent | power = 5,000 watts day
2,500 watts critical hours
500 watts night | class = B | facility_id = 22132 | coordinates = 33°43′46″N 84°19′19″W / 33.729323°N 84.32201°W / 33.729323; -84.32201 | former_callsigns = WERD (1948-1978)Cite error: A <ref> tag is missing the closing </ref> (see the help page). "Jockey" Jack Gibson was hired soon after, and by 1951 was the most popular DJ in Atlanta. The station was housed in the Masonic building on Auburn Avenue, then one of the wealthiest black neighborhoods in the United States. Located in that same building was the headquarters of the new Southern Christian Leadership Conference, led by Martin Luther King Jr.[1] It has been said that Dr. King had his offices right under the radio station. A WERD staffer would let the microphone out the window to the first floor, and Dr. King would bring the microphone in his window and make a speech.[1]

Blayton sold the station in 1968,[2] and in 1969, its call sign was changed to WXAP.

WAEC

The station briefly changed to country music in the late 1970s under new owner, Mike Sears, before becoming WAEC on December 3, 1978. The first station to play contemporary Christian music in Atlanta, its new call letters stood for "Atlanta's Electric Church".

Don Stone was hired as general manager a year later and changed the slogan to "Love 86". Stone built the station to be one of the most successful Christian stations in the country, and created several publications for the station including the Atlanta Christian Business Directory and the Love 86 Express newspaper. Stone stayed at the station until 1994, when he departed to focus on publishing the Atlanta Christian Business Directory and The Love 86 Express, now Atlanta Christian Magazine.

Previous logo

Sears sold the station to Tampa-based Forus Communications in 1982, who sold the station 20 years later to Beasley Broadcasting.

On November 15, 2023, WAEC changed formats from christian talk to Spanish-language salsa music, branded as "Playa 860".[3]

In June 2024, Played 860. has ended, after 76 of radio on 860 in atlanta history, 860 AM Atlanta, goes Silent.

References

  1. ^ a b "Prince Hall Masonic Building". The Historical Marker Database. Retrieved August 13, 2023.
  2. ^ "Jesse B. Blayton Jr., Headed Radio Station WERD for 20 Years," The Atlanta Constitution, November 8, 1986.
  3. ^ "Beasley Launches Playa on AM in Atlanta and HD in Five Markets". radioinsight.com. Retrieved January 26, 2024.