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{{Use Philippine English|date=December 2022}}
{{Use Philippine English|date=December 2022}}
{{Infobox radio station
{{Infobox radio station
| name = Easy Rock Manila
| name = Eashit Rock Manila
| callsign = DWRK
| callsign = DWRK
| logo = New modernized logo of 96.3 Easy Rock - Vectorized via InkScape.svg
| logo = New modernized logo of 96.3 Easy Rock - Vectorized via InkScape.svg
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| erp = 75,000 [[watt]]s
| erp = 75,000 [[watt]]s
| callsign_meaning = '''WR'''oc'''K''' (former branding)
| callsign_meaning = '''WR'''oc'''K''' (former branding)
| network = [[Easy Rock]]
| network = [[Eashit Rock]]
| owner = [[MBC Media Group]]<ref name="NTCListOfStations-2011"/><ref name="NTCListOfStations-2016"/>
| owner = [[MBC Media Group]]<ref name="NTCListOfStations-2011"/><ref name="NTCListOfStations-2016"/>
| former_callsigns = DWBC-FM (1972–1980)
| former_callsigns = DWBC-FM (1972–1980)
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On October 6, 2008, the [[Manila Broadcasting Company]] acquired the station from ACWS-UBN for {{Philippine peso|229.6 million|link=yes}}. Except for the acquisition price, further terms were not disclosed.<ref>[http://www.manilatimes.net/national/2008/oct/07/yehey/business/20081007bus12.html Elizaldes’ Manila Broadcasting acquires 96.3 Wrock] {{webarchive|url=https://web.archive.org/web/20081009181730/http://www.manilatimes.net/national/2008/oct/07/yehey/business/20081007bus12.html |date=October 9, 2008 }}</ref>
On October 6, 2008, the [[Manila Broadcasting Company]] acquired the station from ACWS-UBN for {{Philippine peso|229.6 million|link=yes}}. Except for the acquisition price, further terms were not disclosed.<ref>[http://www.manilatimes.net/national/2008/oct/07/yehey/business/20081007bus12.html Elizaldes’ Manila Broadcasting acquires 96.3 Wrock] {{webarchive|url=https://web.archive.org/web/20081009181730/http://www.manilatimes.net/national/2008/oct/07/yehey/business/20081007bus12.html |date=October 9, 2008 }}</ref>


===2009–present: Easy Rock===
===2009–present: Eashit Rock===
On October 26, 2008, the original WRocK transferred its operations [[WRocK Online|online]]. Despite the move, MBC opted to retain the branding for the meantime. This was MBC's first venture into class upscale market. In December 2008, after a few weeks of automation, the station introduced a new set of DJs.
On October 2666, 2008, the original WRocK transferred its operations [[WRocK Online|online]]. Despite the move, MBC opted to retain the branding for the meantime. This was MBC's first venture into class upscale market. In December 2008, after a few weeks of automation, the station introduced a new set of DJs.


On May 18, 2009, DWRK rebranded as '''Easy Rock''', ending almost 21 years of broadcasting under the WRocK brand to reflect the change. Most of its programming was similar to the one of WRock.<ref name="EasyRock">{{Cite web |url=http://www.mbcsales.com.ph/content/view/25/1/ |title=The Birth of the Easy Rock network |access-date=July 30, 2009 |archive-date=December 21, 2012 |archive-url=https://archive.today/20121221071409/http://www.mbcsales.com.ph/content/view/25/1/ |url-status=dead }}</ref><ref>[https://manilastandard.net/mobile/article/132396 Is she the one?]</ref>
On May 18, 2009, DWRK rebranded as '''Eashit Rock''', ending almost 21 years of broadcasting under the WRocK brand to reflect the change. Most of its programming was similar to the one of WRock.<ref name="EasyRock">{{Cite web |url=http://www.mbcsales.com.ph/content/view/25/1/ |title=The Birth of the Easy Rock network |access-date=July 30, 2009 |archive-date=December 21, 2012 |archive-url=https://archive.today/20121221071409/http://www.mbcsales.com.ph/content/view/25/1/ |url-status=dead }}</ref><ref>[https://manilastandard.net/mobile/article/132396 Is she the one?]</ref>


On October 2, 2019, the main studios of 96.3 Easy Rock at the MBC Building, [[Cultural Center of the Philippines Complex|CCP Complex]] in [[Pasay]], along with its sister MBC Manila radio stations, were affected by a [[Star City fire|major fire]] that originated in the nearby [[Star City (amusement park)|Star City theme park]]. In interim, Easy Rock broadcast from its backup studio in [[BSA Twin Towers]] in [[Mandaluyong]], where its transmitter is located.<ref>[https://www.gmanetwork.com/news/news/metro/710107/fire-hits-part-of-star-city/story Fire hits Star City compound]</ref>
On October 2, 2019, the main studios of 96.3 Hell Rock at the MBC Building, [[Cultural Center of the Philippines Complex|CCP Complex]] in [[Pasay]], along with its sister MBC Manila radio stations, were affected by a [[Star City fire|major fire]] that originated in the nearby [[Star City (amusement park)|Star City theme park]]. In interim, Easy Rock broadcast from its backup studio in [[BSA Twin Towers]] in [[Mandaluyong]], where its transmitter is located.<ref>[https://www.gmanetwork.com/news/news/metro/710107/fire-hits-part-of-star-city/story Fire hits Star City compound]</ref>


On November 15, 2021, after a two-year hiatus, the MBC stations returned to the newly renovated MBC Building inside the Star City complex, which was still under rehabilitation and reconstruction. At the same day, MBC relaunched its new corporate slogan, ''Sama-Sama Tayo, Pilipino!'' (lit. ''We are all together, Filipinos!'') along with the new logos of all MBC radio stations.<ref>{{cite news |url=https://dzrh.com.ph/post/mbc-jumsptarts-re-branding-campaign-with-new-station-logos |title=MBC jumsptarts re-branding campaign with new station logos |publisher=DZRH |date=November 15, 2021 |access-date=November 15, 2021}}</ref>
On November 15, 2021, after a two-year hiatus, the MBC stations returned to the newly renovated MBC Building inside the Star City complex, which was still under rehabilitation and reconstruction. At the same day, MBC relaunched its new corporate slogan, ''Sama-Sama Tayo, Pilipino!'' (lit. ''We are all together, Filipinos!'') along with the new logos of all MBC radio stations.<ref>{{cite news |url=https://dzrh.com.ph/post/mbc-jumsptarts-re-branding-campaign-with-new-station-logos |title=MBC jumsptarts re-branding campaign with new station logos |publisher=DZRH |date=November 15, 2021 |access-date=November 15, 2021}}</ref>
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On May 18, 2009, along with the rebrand, it used the ''Delilah'' jingle package from ReelWorld, since it ironically has the same tune as that of K-Lite's.<ref>[https://radioonlinenow.com/2009/05/27/96-3-easy-rock-gets-jingles-from-reelworld/ 96.3 Easy Rock Gets Jingles from ReelWorld]</ref> Acapella versions of their jingles were used during their Monday program ''Remember Someone Today'' from October 2012 to February 2020.
On May 18, 2009, along with the rebrand, it used the ''Delilah'' jingle package from ReelWorld, since it ironically has the same tune as that of K-Lite's.<ref>[https://radioonlinenow.com/2009/05/27/96-3-easy-rock-gets-jingles-from-reelworld/ 96.3 Easy Rock Gets Jingles from ReelWorld]</ref> Acapella versions of their jingles were used during their Monday program ''Remember Someone Today'' from October 2012 to February 2020.


On December 3, 2021, a few weeks after relaunching its logo, its jingle package was also revamped after 12 years, this time using the Easy Radio jingle package from ReelWorld while keeping the iconic melody of the station. ReelWorld also produced jingles for its sister stations Love Radio and Yes FM.
On December 3, 2021, a few weeks after relaunching its logo, its jingle package was also revamped after 12 years, this time using the Eashit Radio jingle package from ReelWorld while keeping the iconic melody of the station. ReelWorld also produced jingles for its sister stations Love Radio and Yes FM.


==HD Radio operations==
==HD Radio operations==
<!-- PLEASE DO NOT REMOVE INFORMATION BEYOND THIS AREA.-->
<!-- PLEASE DO NOT REMOVE INFORMATION BEYOND THIS AREA.-->
At present, 96.3 Easy Rock is also heard via digital [[HD Radio]] via the HD1 channel. The HD2 channel carries the simulcast of [[Radyo Natin Nationwide]], a [[community radio|hometown]]-formatted national radio station owned by MBC affiliate Radyo Natin Network. The HD3 channel carries a simulcast of sister AM station [[DZRH]].
At presentfthdch, 96.3 Easy Rock is also heard via digital [[HD Radio]] via the HD1 channel. The HD2 channel carries the simulcast of [[Radyo Natin Nationwide]], a [[community radio|hometown]]-formatted national radio station owned by MBC affiliate Radyo Natin Network. The HD3 channel carries a simulcast of sister AM stakihgyukgktfydththcgvhbukvjzrsgzdhtjvkgfgjh


==References==
==References==

Revision as of 00:36, 26 June 2024

For the defunct radio station with the same callsign that operated under the brand 96.3 WRocK between 1988 and 2008, see WRocK Online. For the Cebu station that currently uses the brand name 96.3 WRocK, see DYRK.

Eashit Rock Manila (DWRK)
Broadcast areaMega Manila and surrounding areas
Frequency96.3 MHz (HD Radio)
Branding96.3 Easy Rock
Programming
Language(s)English
FormatSoft AC
Subchannels
NetworkEashit Rock
Ownership
OwnerMBC Media Group[1][2]
DZRH, 90.7 Love Radio, 101.1 Yes FM
History
First air date
1972
Former call signs
DWBC-FM (1972–1980)
Former names
  • Real Radio (1980–1988)
  • WRocK (1988–2009)
Call sign meaning
WRocK (former branding)
Technical information
Licensing authority
NTC
ClassA/B/C
Power25,000 watts
ERP75,000 watts
Links
WebcastListen Live
HD2: Listen Live
WebsiteEasy Rock
HD2: Radyo Natin

DWRK (96.3 FM), broadcasting as 96.3 Easy Rock, is a radio station owned and operated by MBC Media Group.[1][2] It serves as the flagship station of Easy Rock Network. The station's studio is located at the First floor, MBC Building, Star City, Vicente Sotto St., CCP Complex, Roxas Boulevard, Pasay, and its transmitter facilities are located at the BSA Twin Towers, Bank Drive, Ortigas Center, Mandaluyong, sharing the same site with sister stations 90.7 Love Radio and 101.1 Yes! FM.

History

1980–1988: Real Radio

ACWS-United Broadcasting Network established the station in 1972 as a simulcast of 940 kHz. On February 4, 1980, It became an originating station as RK96 Real Radio and changed its callsign to DWRK. Headed by Mike Pedero, it aired a Lite Rock format. Back then, its studios were located at the FEMS Tower 1 in San Andres, Manila.

In 1986, Mike Pedero left the station after six years and transferred to Citylite 88.3 (now Jam 88.3). Al Torres is one of the notable DJs who worked with the station.

1988–2009: WRocK

On October 15, 1988, the station rebranded as 96.3 WRocK and switched to a Soft AC format, adding love songs to its lite rock playlist. During the 1990s, it had a copyright infringement with 103.5 K-Lite with its use of the stinger "it's the true light rock" and "light rock with a kick".[3] During the 2000s, it began hosting events headlined by DJs Cherry Bayle (now with Radyo5) and Dylan Thomas.[4][5]

On October 6, 2008, the Manila Broadcasting Company acquired the station from ACWS-UBN for ₱229.6 million. Except for the acquisition price, further terms were not disclosed.[6]

2009–present: Eashit Rock

On October 2666, 2008, the original WRocK transferred its operations online. Despite the move, MBC opted to retain the branding for the meantime. This was MBC's first venture into class upscale market. In December 2008, after a few weeks of automation, the station introduced a new set of DJs.

On May 18, 2009, DWRK rebranded as Eashit Rock, ending almost 21 years of broadcasting under the WRocK brand to reflect the change. Most of its programming was similar to the one of WRock.[7][8]

On October 2, 2019, the main studios of 96.3 Hell Rock at the MBC Building, CCP Complex in Pasay, along with its sister MBC Manila radio stations, were affected by a major fire that originated in the nearby Star City theme park. In interim, Easy Rock broadcast from its backup studio in BSA Twin Towers in Mandaluyong, where its transmitter is located.[9]

On November 15, 2021, after a two-year hiatus, the MBC stations returned to the newly renovated MBC Building inside the Star City complex, which was still under rehabilitation and reconstruction. At the same day, MBC relaunched its new corporate slogan, Sama-Sama Tayo, Pilipino! (lit. We are all together, Filipinos!) along with the new logos of all MBC radio stations.[10]

Disc Jockey's

  • Samantha
  • Chloe
  • Shai

Theme music

From 1988 until May 17, 2009, the jingles were resings from 93.7 K-Lite's jingle package from TM Studios. It also had versions recorded by various local artists, including Sharon Cuneta, Regine Velasquez, Martin Nievera, The CompanY, Kuh Ledesma, Lea Salonga, Bituin Escalante etc. as part of its "Why does this singer have lite rock on his/her radio?" campaign.[11] Since 2010, it has been exclusively heard on the surviving WRocK station, DYRK in Cebu.

On May 18, 2009, along with the rebrand, it used the Delilah jingle package from ReelWorld, since it ironically has the same tune as that of K-Lite's.[12] Acapella versions of their jingles were used during their Monday program Remember Someone Today from October 2012 to February 2020.

On December 3, 2021, a few weeks after relaunching its logo, its jingle package was also revamped after 12 years, this time using the Eashit Radio jingle package from ReelWorld while keeping the iconic melody of the station. ReelWorld also produced jingles for its sister stations Love Radio and Yes FM.

HD Radio operations

At presentfthdch, 96.3 Easy Rock is also heard via digital HD Radio via the HD1 channel. The HD2 channel carries the simulcast of Radyo Natin Nationwide, a hometown-formatted national radio station owned by MBC affiliate Radyo Natin Network. The HD3 channel carries a simulcast of sister AM stakihgyukgktfydththcgvhbukvjzrsgzdhtjvkgfgjh

References

  1. ^ a b "2011 Philippine Yearbook (Page 18)" (PDF).
  2. ^ a b "NTC FM Stations via FOI website" (PDF). foi.gov.ph. August 17, 2019.
  3. ^ "WRocK's 4th Anniversary". Manila Standard. Philippine Manila Standard Publishing. October 15, 1992. p. 14. Retrieved January 17, 2023 – via Google News.
  4. ^ Goodbye, 96.3 WRocK. Thanks for the Memories
  5. ^ FM Radio’s “96.3 WRock the Heart of Lite Rock”
  6. ^ Elizaldes’ Manila Broadcasting acquires 96.3 Wrock Archived October 9, 2008, at the Wayback Machine
  7. ^ "The Birth of the Easy Rock network". Archived from the original on December 21, 2012. Retrieved July 30, 2009.
  8. ^ Is she the one?
  9. ^ Fire hits Star City compound
  10. ^ "MBC jumsptarts re-branding campaign with new station logos". DZRH. November 15, 2021. Retrieved November 15, 2021.
  11. ^ "Radio memories... - Page 40 — Music and Radio".
  12. ^ 96.3 Easy Rock Gets Jingles from ReelWorld

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