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'''Banana Flavored Milk''' ({{lang-ko|바나나맛 우유}}) is a South Korean [[milk]] [[beverage]] produced by [[Binggrae]] in Korea.<ref name=cnnnews>{{cite news|url=http://travel.cnn.com/seoul/drink/20-best-korean-drinks-741087|title=20 delicious Korean drinks|accessdate=6 October 2015|date=13 October 2011|first1=Alex|last1=Jung}}</ref><ref name=koreanet /><ref name=seoulcolors>{{cite news|url=http://seoulcolors.com/2012/05/banana-flavored-milk-from-korea/|date=5 May 2012|accessdate=6 November 2015|title=Banana Flavored Milk from Korea|publisher=Seoul Colors|last1=Lee|first1=Hoonkyo}}</ref>
'''Banana Flavored Milk''' ({{lang-ko|바나나맛 우유}}) is a South Korean [[milk]] [[beverage]] produced by [[Binggrae]] in Korea.<ref name=cnnnews>{{cite news|url=http://travel.cnn.com/seoul/drink/20-best-korean-drinks-741087|title=20 delicious Korean drinks|accessdate=6 October 2015|date=13 October 2011|first1=Alex|last1=Jung}}</ref><ref name="koreanet">{{cite news |last1=Limb |first1=Jae-un |date=7 November 2014 |title=Long time friend, banana milk fills your heart |url=http://modernseoul.org/2014/05/26/the-famous-korean-banana-mat-milk/ |accessdate=6 October 2015}}</ref><ref name=seoulcolors>{{cite news|url=http://seoulcolors.com/2012/05/banana-flavored-milk-from-korea/|date=5 May 2012|accessdate=6 November 2015|title=Banana Flavored Milk from Korea|publisher=Seoul Colors|last1=Lee|first1=Hoonkyo}}</ref>

==Name==
The name "Banana Mat Uyu" ({{lang-ko|바나나맛 우유}}) in [[Korean language|Korean]] translates as [[Banana]] Flavored Milk.<ref name=koreanet>{{cite news|date=7 November 2014|url=http://modernseoul.org/2014/05/26/the-famous-korean-banana-mat-milk/|title=Long time friend, banana milk fills your heart|accessdate=6 October 2015|first1=Jae-un|last1=Limb}}</ref><ref name=seoulcolors/>


==Flavor==
==Flavor==
Line 23: Line 20:


==History==
==History==
Since 1974,<ref name="cnnnews"/><ref name=arirangnews>{{cite news|url=http://www.dailymotion.com/video/x24preh_korea-s-fave-drink-banana-flavored-milk-celebrates-40-yrs-of-success_news|accessdate=5 November 2015|date=28 August 2014|title=Korea's fave drink Banana Flavored Milk celebrates 40 yrs. of success|publisher=Arirang News}}</ref><ref name=officalbing>{{cite web|url=http://eng.bing.co.kr/products/product.aspx?EngPtCode=MY|accessdate=5 November 2015|title=Milk Drink|archive-url=https://web.archive.org/web/20150909043641/http://eng.bing.co.kr/products/product.aspx?EngPtCode=MY|archive-date=9 September 2015|url-status=dead}}</ref> 800,000 bottles of Banana Flavored Milk are sold each day in Korea and around 5.3 billion bottles have been sold across the country as of 2010.<ref>{{Cite web |title=빙그레 기업분석 |url=https://www.reportshop.co.kr/biz/702245 |access-date=2022-05-09 |website=레포트샵 |language=ko}}</ref> According to the manufacturer, Binggrae,<ref name=termsnaver>{{cite web|url=http://terms.naver.com/entry.nhn?docId=649950&cid=43167&categoryId=43167|title=Naver Terms, Binggrae Co., Ltd.|accessdate=6 November 2015}}</ref> 150 billion [[South Korean won]] worth of these bottles have been sold in 2014 alone. The bottle's design is said to be inspired by traditional [[Korean pottery|Korean jars]]. According to the company, it initially came up with a [[polystyrene]] [[bottle]] to differentiate its product from glass bottles and plastic packages that were prevalent milk containers in 1970s. The bottle has an overhanging lip which prevents the milk from dripping onto the drinker's face.<ref name=koreanet /> Banana Flavored Milk got its flavor because the Korean government wanted to encourage Korean citizens to drink more milk. At the time Binggrae introduced its product, [[banana]]s were expensive and considered a luxury. They believed consumers would be enticed to purchase their milk for a taste of the fruit.<ref name=arirangnews /> The popularity of banana flavored milk has increased after celebrities such as BTS singer Jungkook were seen drinking the milk.<ref>{{Cite web |title= |url=https://www.tiktok.com/@rapperjk_/video/7314051812535962910}}</ref> Its popularity is evident worldwide, with the drink ranking in the top 3 Flavored Milks on Amazon Best Seller's lists as of June 2024.<ref>{{Cite web |title= | website=Amazon |url=https://www.amazon.com/gp/bestsellers/grocery/6520444011/ref=pd_zg_hrsr_grocery}}</ref>
Since 1974,<ref name="cnnnews"/><ref name=arirangnews>{{cite news|url=http://www.dailymotion.com/video/x24preh_korea-s-fave-drink-banana-flavored-milk-celebrates-40-yrs-of-success_news|accessdate=5 November 2015|date=28 August 2014|title=Korea's fave drink Banana Flavored Milk celebrates 40 yrs. of success|publisher=Arirang News}}</ref><ref name=officalbing>{{cite web|url=http://eng.bing.co.kr/products/product.aspx?EngPtCode=MY|accessdate=5 November 2015|title=Milk Drink|archive-url=https://web.archive.org/web/20150909043641/http://eng.bing.co.kr/products/product.aspx?EngPtCode=MY|archive-date=9 September 2015|url-status=dead}}</ref> 800,000 bottles of Banana Flavored Milk are sold each day in Korea and around 5.3 billion bottles have been sold across the country as of 2010.<ref>{{Cite web |title=빙그레 기업분석 |url=https://www.reportshop.co.kr/biz/702245 |access-date=2022-05-09 |website=레포트샵 |language=ko}}</ref> According to the manufacturer, Binggrae,<ref name=termsnaver>{{cite web|url=http://terms.naver.com/entry.nhn?docId=649950&cid=43167&categoryId=43167|title=Naver Terms, Binggrae Co., Ltd.|accessdate=6 November 2015}}</ref> 150 billion [[South Korean won]] worth of these bottles were sold in 2014 alone. The bottle's design is inspired by traditional [[Korean pottery|Korean jars]]. According to the company, it initially came up with a [[polystyrene]] [[bottle]] to differentiate its product from glass bottles and plastic packages that were prevalent as milk containers in 1970s. The bottle has an overhanging lip which prevents the milk from dripping onto the drinker's face.<ref name=koreanet /> In the 1970s, the Korean government wanted to encourage citizens to drink more milk, so Binggrae created a banana-flavored milk, capitalizing on the fact that bananas were considered a luxury at the time. They believed consumers would be enticed to purchase their milk for a taste of the fruit.<ref name=arirangnews /> The popularity of banana flavored milk has increased after celebrities such as BTS singer Jungkook were seen drinking the milk.<ref>{{Cite web |title= |url=https://www.tiktok.com/@rapperjk_/video/7314051812535962910}}</ref> Its popularity is evident worldwide, with the drink ranking in the top 3 Flavored Milks on Amazon Best Seller's lists as of June 2024.<ref>{{Cite web |title= | website=Amazon |url=https://www.amazon.com/gp/bestsellers/grocery/6520444011/ref=pd_zg_hrsr_grocery}}</ref>


==Global selling==
==Global selling==
Banana-flavored milk was first exported to the U.S. and is sold in numerous other countries including mainland [[China]] (+[[Hong Kong]]), [[Taiwan]], [[Canada]], [[New Zealand]], [[Thailand]], [[Malaysia]], [[Vietnam]], and [[Cambodia]]. It was launched in China in 2008 and increased its sales from 700 million Korean Won in 2010 to 15 billion in 2013. Many Thai consumers came to the Korean Pavilion of the Bangkok Food Fair held on May 31, 2017, to June 4, 2017, to taste this product.<ref name="businesskorea">{{cite news|last1=Herh|first1=Michael|title=K-Food Exports Expected to Exceed 10 Trillion Won This Year|url=http://www.businesskorea.co.kr/english/news/industry/19717-korea%E2%80%99s-wonderful-taste-k-food-exports-expected-exceed-10-trillion-won-year|accessdate=4 December 2017|publisher=Business Korea|date=6 November 2017}}</ref><ref name="kfoodstory">{{cite news|last1=Park|first1=Sung Eun|title=High Class at a Different Level: Banana Flavored Milk from Korea|url=http://www.kfoodstory.com/news/articleView.html?idxno=4317|accessdate=4 December 2017|publisher=The Korean Farmers & Fishermen's News|date=3 July 2017}}</ref>
Banana-flavored milk was first exported to the U.S. and is sold in numerous other countries including mainland [[China]] (+[[Hong Kong]]), [[Taiwan]], [[Canada]], [[New Zealand]], [[Thailand]], [[Malaysia]], [[Vietnam]], and [[Cambodia]]. This expansion helped to increase sales from 700 million Korean Won to 15 billion by 2013. Many Thai consumers came to the Korean Pavilion of the Bangkok Food Fair held on May 31, 2017, to June 4, 2017, to taste this product.<ref name="businesskorea">{{cite news|last1=Herh|first1=Michael|title=K-Food Exports Expected to Exceed 10 Trillion Won This Year|url=http://www.businesskorea.co.kr/english/news/industry/19717-korea%E2%80%99s-wonderful-taste-k-food-exports-expected-exceed-10-trillion-won-year|accessdate=4 December 2017|publisher=Business Korea|date=6 November 2017}}</ref><ref name="kfoodstory">{{cite news|last1=Park|first1=Sung Eun|title=High Class at a Different Level: Banana Flavored Milk from Korea|url=http://www.kfoodstory.com/news/articleView.html?idxno=4317|accessdate=4 December 2017|publisher=The Korean Farmers & Fishermen's News|date=3 July 2017}}</ref>


[[File:Binggrae Banana Flavored Milk 03.jpg|thumb|Variety flavors: banana, strawberry, banana light and melon.|right]]
[[File:Binggrae Banana Flavored Milk 03.jpg|thumb|Variety flavors: banana, strawberry, banana light and melon.|right]]

Revision as of 21:19, 17 August 2024

Banana Flavored Milk
Banana Flavored Milk
TypeMilk
ManufacturerBinggrae
Country of origin South Korea
Introduced1974
ColorLight yellow
Websitewww.bing.co.kr/brand/milk/73 Edit this on Wikidata

Banana Flavored Milk (Template:Lang-ko) is a South Korean milk beverage produced by Binggrae in Korea.[1][2][3]

Flavor

The beverage consists of 80 percent milk.[2] It contains just a hint of banana flavor.[4] Other regular flavors include strawberry, melon, banana light, and coffee. Lychee, peach, mandarin, mulberry, and pumpkin-sweet potato were or are currently seasonal flavors.[5][6][7]

History

Since 1974,[1][8][9] 800,000 bottles of Banana Flavored Milk are sold each day in Korea and around 5.3 billion bottles have been sold across the country as of 2010.[10] According to the manufacturer, Binggrae,[11] 150 billion South Korean won worth of these bottles were sold in 2014 alone. The bottle's design is inspired by traditional Korean jars. According to the company, it initially came up with a polystyrene bottle to differentiate its product from glass bottles and plastic packages that were prevalent as milk containers in 1970s. The bottle has an overhanging lip which prevents the milk from dripping onto the drinker's face.[2] In the 1970s, the Korean government wanted to encourage citizens to drink more milk, so Binggrae created a banana-flavored milk, capitalizing on the fact that bananas were considered a luxury at the time. They believed consumers would be enticed to purchase their milk for a taste of the fruit.[8] The popularity of banana flavored milk has increased after celebrities such as BTS singer Jungkook were seen drinking the milk.[12] Its popularity is evident worldwide, with the drink ranking in the top 3 Flavored Milks on Amazon Best Seller's lists as of June 2024.[13]

Global selling

Banana-flavored milk was first exported to the U.S. and is sold in numerous other countries including mainland China (+Hong Kong), Taiwan, Canada, New Zealand, Thailand, Malaysia, Vietnam, and Cambodia. This expansion helped to increase sales from 700 million Korean Won to 15 billion by 2013. Many Thai consumers came to the Korean Pavilion of the Bangkok Food Fair held on May 31, 2017, to June 4, 2017, to taste this product.[14][15]

Variety flavors: banana, strawberry, banana light and melon.

See also

References

  1. ^ a b Jung, Alex (13 October 2011). "20 delicious Korean drinks". Retrieved 6 October 2015.
  2. ^ a b c Limb, Jae-un (7 November 2014). "Long time friend, banana milk fills your heart". Retrieved 6 October 2015.
  3. ^ Lee, Hoonkyo (5 May 2012). "Banana Flavored Milk from Korea". Seoul Colors. Retrieved 6 November 2015.
  4. ^ "Korean Life Design, Banana Flavored Milk, 1974". Retrieved 6 November 2015.
  5. ^ Jee-min, Kim (2018-11-28). "Binggrae puts out tangerine-flavored milk". The Korea Herald. Retrieved 2022-05-17.
  6. ^ Herald, Korea (2019-08-25). "Binggrae offers variations of steady-seller 'Banana Flavored Milk'". The Korea Herald. Retrieved 2022-05-17.
  7. ^ "Binggrae unveils pumpkin sweet potato-flavored milk". The Korea Times. 2019-11-25. Retrieved 2022-05-17.
  8. ^ a b "Korea's fave drink Banana Flavored Milk celebrates 40 yrs. of success". Arirang News. 28 August 2014. Retrieved 5 November 2015.
  9. ^ "Milk Drink". Archived from the original on 9 September 2015. Retrieved 5 November 2015.
  10. ^ "빙그레 기업분석". 레포트샵 (in Korean). Retrieved 2022-05-09.
  11. ^ "Naver Terms, Binggrae Co., Ltd". Retrieved 6 November 2015.
  12. ^ https://www.tiktok.com/@rapperjk_/video/7314051812535962910. {{cite web}}: Missing or empty |title= (help)
  13. ^ Amazon https://www.amazon.com/gp/bestsellers/grocery/6520444011/ref=pd_zg_hrsr_grocery. {{cite web}}: Missing or empty |title= (help)
  14. ^ Herh, Michael (6 November 2017). "K-Food Exports Expected to Exceed 10 Trillion Won This Year". Business Korea. Retrieved 4 December 2017.
  15. ^ Park, Sung Eun (3 July 2017). "High Class at a Different Level: Banana Flavored Milk from Korea". The Korean Farmers & Fishermen's News. Retrieved 4 December 2017.
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