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'''''The Greatest of All Time''''' (also marketed as '''''GOAT''''') is a 2024 Indian [[Tamil language|Tamil]]-language [[science-fiction]] [[Action thriller|action thriller film]]<ref>{{Cite web | last=Bureau | first=Entertainment | title=Thalapathy Vijay-starrer science fiction action film GOAT Has A Cameo By This Former Cricketer | website=News18 | date=2024-09-05 | url=https://www.news18.com/movies/thalapathy-vijay-starrer-goat-has-a-cameo-by-this-former-cricketer-9040252.html | access-date=2024-09-07}}</ref><ref name=":0">{{Cite web |date=2024-08-06 |title=Thalapathy Vijay starrer The Greatest Of All Time's synopsis REVEALED; set to become a complete action thriller |url=https://www.pinkvilla.com/entertainment/south/thalapathy-vijay-starrer-the-greatest-of-all-times-synopsis-revealed-set-to-become-a-complete-action-thriller-1336350?amp |access-date=2024-09-05 |website=PINKVILLA |language=en |archive-date=6 September 2024 |archive-url=https://web.archive.org/web/20240906005704/https://www.pinkvilla.com/entertainment/south/thalapathy-vijay-starrer-the-greatest-of-all-times-synopsis-revealed-set-to-become-a-complete-action-thriller-1336350?amp |url-status=live }}</ref> directed by [[Venkat Prabhu]] and produced by [[AGS Entertainment]]. The film stars [[Vijay (actor)|Vijay]] in dual roles, alongside [[Prashanth]], [[Prabhu Deva]], [[Mohan (actor)|Mohan]], [[Ajmal Ameer]], [[Jayaram]], [[Sneha (actress)|Sneha]], [[Laila (actress)|Laila]], [[Meenakshi Chaudhary]], [[Vaibhav Reddy|Vaibhav]], [[Yogi Babu]], [[Premgi Amaren]] and [[Yugendran]]. It is the twenty-fifth production of the studio and the penultimate film of Vijay before his political entry. The film follows Gandhi, former leader of a special [[Anti-Terrorism Squad|anti-terrorism squad]], who reconciles with his squad members to address the problems which were stemmed from their previous actions.
'''''The Greatest of All Time''''' (also marketed as '''''GOAT''''') is a 2024 Indian [[Tamil language|Tamil]]-language [[Action thriller|action thriller film]]<ref>{{Cite web | last=Bureau | first=Entertainment | title=Thalapathy Vijay-starrer science fiction action film GOAT Has A Cameo By This Former Cricketer | website=News18 | date=2024-09-05 | url=https://www.news18.com/movies/thalapathy-vijay-starrer-goat-has-a-cameo-by-this-former-cricketer-9040252.html | access-date=2024-09-07}}</ref><ref name=":0">{{Cite web |date=2024-08-06 |title=Thalapathy Vijay starrer The Greatest Of All Time's synopsis REVEALED; set to become a complete action thriller |url=https://www.pinkvilla.com/entertainment/south/thalapathy-vijay-starrer-the-greatest-of-all-times-synopsis-revealed-set-to-become-a-complete-action-thriller-1336350?amp |access-date=2024-09-05 |website=PINKVILLA |language=en |archive-date=6 September 2024 |archive-url=https://web.archive.org/web/20240906005704/https://www.pinkvilla.com/entertainment/south/thalapathy-vijay-starrer-the-greatest-of-all-times-synopsis-revealed-set-to-become-a-complete-action-thriller-1336350?amp |url-status=live }}</ref> directed by [[Venkat Prabhu]] and produced by [[AGS Entertainment]]. The film stars [[Vijay (actor)|Vijay]] in dual roles, alongside [[Prashanth]], [[Prabhu Deva]], [[Mohan (actor)|Mohan]], [[Ajmal Ameer]], [[Jayaram]], [[Sneha (actress)|Sneha]], [[Laila (actress)|Laila]], [[Meenakshi Chaudhary]], [[Vaibhav Reddy|Vaibhav]], [[Yogi Babu]], [[Premgi Amaren]] and [[Yugendran]]. It is the twenty-fifth production of the studio and the penultimate film of Vijay before his political entry. The film follows Gandhi, former leader of a special [[Anti-Terrorism Squad|anti-terrorism squad]], who reconciles with his squad members to address the problems which were stemmed from their previous actions.


The film was officially announced in May 2023 under the tentative title ''Thalapathy 68'', as it is Vijay's 68th film as a leading actor, and the official title was announced that December. [[Principal photography]] commenced in October 2023 and [[Wrap (filmmaking)|wrapped]] by late-June 2024. Filming locations included [[Chennai]], Thailand, [[Hyderabad]], [[Sri Lanka]], [[Pondicherry]], [[Thiruvananthapuram]], Russia and United States. The film has music composed by [[Yuvan Shankar Raja]], cinematography handled by [[Siddhartha Nuni]] and editing by Venkat Raajen. Made on a production budget of ₹400 crore, it is AGS' most expensive film and one of the [[List of most expensive Indian films|most expensive Indian film]].
The film was officially announced in May 2023 under the tentative title ''Thalapathy 68'', as it is Vijay's 68th film as a leading actor, and the official title was announced that December. [[Principal photography]] commenced in October 2023 and [[Wrap (filmmaking)|wrapped]] by late-June 2024. Filming locations included [[Chennai]], Thailand, [[Hyderabad]], [[Sri Lanka]], [[Pondicherry]], [[Thiruvananthapuram]], Russia and United States. The film has music composed by [[Yuvan Shankar Raja]], cinematography handled by [[Siddhartha Nuni]] and editing by Venkat Raajen. Made on a production budget of ₹400 crore, it is AGS' most expensive film and one of the [[List of most expensive Indian films|most expensive Indian films]].


''The Greatest of All Time'' was released worldwide on 5 September 2024 in standard and [[IMAX]] formats to mixed reviews from critics, who criticized the lack of character development and writing. However, Vijay's performance, action sequences and climax received praise. It set several box office records, including highest first day gross for a Tamil film in 2024, and is currently emerging as the [[List of Tamil films of 2024|second highest-grossing Tamil film in 2024.]]
''The Greatest of All Time'' was released worldwide on 5 September 2024 in standard and [[IMAX]] formats to mixed reviews from critics, who criticized the lack of character development and writing. However, Vijay's performance, action sequences and climax received praise. It set several box office records, including highest first day gross for a Tamil film in 2024, and is currently emerging as the [[List of Tamil films of 2024|second highest-grossing Tamil film in 2024.]]

Revision as of 15:35, 7 September 2024

For other uses, see Greatest of All Time.

The Greatest of All Time
Theatrical release poster
Directed byVenkat Prabhu
Screenplay byVenkat Prabhu
Ezhilarasu Gunasekaran
K. Chandru
Manivannan Balasubramaniyam
Dialogues by
  • Viji
  • K. Chandru
  • Ezhilarasu Gunasekaran
  • Venkat Prabhu
Story byVenkat Prabhu[1]
Produced by
  • Kalpathi S. Aghoram
  • Kalpathi S. Ganesh
  • Kalpathi S. Suresh
Starring
CinematographySiddhartha Nuni
Edited byVenkat Raajen
Music byYuvan Shankar Raja
Production
company
Distributed bysee below
Release date
  • 5 September 2024 (2024-09-05)
Running time
183 minutes[2]
CountryIndia
LanguageTamil
Budget₹400 crore[3][4]
Box officeest. ₹155 crore[5]

The Greatest of All Time (also marketed as GOAT) is a 2024 Indian Tamil-language action thriller film[6][7] directed by Venkat Prabhu and produced by AGS Entertainment. The film stars Vijay in dual roles, alongside Prashanth, Prabhu Deva, Mohan, Ajmal Ameer, Jayaram, Sneha, Laila, Meenakshi Chaudhary, Vaibhav, Yogi Babu, Premgi Amaren and Yugendran. It is the twenty-fifth production of the studio and the penultimate film of Vijay before his political entry. The film follows Gandhi, former leader of a special anti-terrorism squad, who reconciles with his squad members to address the problems which were stemmed from their previous actions.

The film was officially announced in May 2023 under the tentative title Thalapathy 68, as it is Vijay's 68th film as a leading actor, and the official title was announced that December. Principal photography commenced in October 2023 and wrapped by late-June 2024. Filming locations included Chennai, Thailand, Hyderabad, Sri Lanka, Pondicherry, Thiruvananthapuram, Russia and United States. The film has music composed by Yuvan Shankar Raja, cinematography handled by Siddhartha Nuni and editing by Venkat Raajen. Made on a production budget of ₹400 crore, it is AGS' most expensive film and one of the most expensive Indian films.

The Greatest of All Time was released worldwide on 5 September 2024 in standard and IMAX formats to mixed reviews from critics, who criticized the lack of character development and writing. However, Vijay's performance, action sequences and climax received praise. It set several box office records, including highest first day gross for a Tamil film in 2024, and is currently emerging as the second highest-grossing Tamil film in 2024.

Plot

2008: In Kenya, the Special Anti-Terrorism Squad (SATS), consisting of Gandhi, Sunil, Kalyan, and Ajay, intercepts their former chief, Rajiv Menon, who was on the run after being charged with treason. They retrieve stolen uranium from Menon and destroy the train he was on, believing everyone on board, including Menon, to have died. Back in Delhi, the team lives undercover as employees of India Tourism Development Corporation, a tourism company, hiding their real jobs from their families. Gandhi lives with his wife, Anusuya "Anu", who is pregnant, and their five-year-old son, Jeevan.

Gandhi takes his family along to alleviate Anu's suspicions of infidelity when he is assigned a new mission in Bangkok. After completing the mission, Gandhi and his family are attacked, leading to Anu going into labor, and Jeevan mysteriously disappearing. The police find a charred body they believe to be Jeevan’s, leaving Gandhi devastated. Anu delivers a baby girl but stops speaking to Gandhi out of grief.

2024: Gandhi has left the squad and works as an immigration officer at Chennai International Airport. He and Anu live separately, and their daughter Jeevitha lives with Anu. Nazeer, Gandhi's former boss, asks him to go to Moscow to train new officers at the reopened Indian Embassy. Though reluctant, Gandhi agrees, but during his time there, the embassy is attacked by a gang. Gandhi fights them off and is shocked to see one of the attackers, who looks like a younger version of himself. He realizes it’s Jeevan and confirms this when Jeevan helps him fend off the attackers. They return to Chennai, and the family reunites, with Anu starting to speak to Gandhi again. However, Nazeer calls Gandhi for an urgent meeting but is attacked by a masked man. Gandhi arrives just in time to fight off the attacker, but Nazeer is killed by the masked figure, who is revealed to be Jeevan.

2008: Menon survived the train explosion but lost his family in the incident. Seeking revenge, Menon tracked Gandhi to Bangkok, kidnapped Jeevan, and placed him in a juvenile facility, instilling fear in him. Menon then “rescued” Jeevan from the facility, earning his trust and renaming him Sanjay. Jeevan, manipulated by Menon, comes to believe Gandhi is responsible for the deaths of his family. Fueled by this hatred, Jeevan dedicates his life to Menon and revenge.

2024: Jeevan kills Ajay and Sunil's daughter, Srinidhi, and it is revealed that Kalyan had been working with Menon all along, helping him with Jeevan's kidnapping and Srinidhi's murder. While tracking down Sha, Jeevan's accomplice, Gandhi coincidentally finds Jeevan and arrests him. During an interrogation, Jeevan seizes Sunil’s gun, seemingly kills him, and forces Gandhi to escort him out, allowing Jeevan to escape. Sunil is revealed to be alive and kills Kalyan. Jeevan’s final plan is to detonate bombs at the M. A. Chidambaram Stadium, intending to kill the audience. Gandhi, with the help of his brother-in-law Seenu and Jeevitha, manages to get hold of the bomb detonators and confronts Jeevan, killing him atop the stadium.

In a mid-credits scene, it is revealed that the Jeevan killed by Gandhi was actually a clone, and the real Jeevan, now a scientist specializing in cloning, is still alive and begins creating more clones to continue his plans.

Cast

Additionally, late actor-politician Vijayakanth was featured in the film using artificial intelligence as a tribute to him. MS Dhoni and Ravindra Jadeja, along with Archana Kalpathi and Aishwarya Kalpathi, appear from archived footages in an IPL game featuring Chennai Super Kings and Mumbai Indians.

Production

Development

The Greatest of All Time is the first collaboration between Vijay and Venkat Prabhu.

In late November 2021, Vijay, who had collaborated with director Atlee for three successful films, was reported to collaborate again with the latter for his 68th film as the lead actor.[8] Marking their collaboration after Theri (2016), Mersal (2017), and Bigil (2019), the production process was set to begin after the director completed his commitments for his debut Hindi film, Jawan (2023).[9][10] In the meantime, Vijay would work on two projects, Varisu and Leo (both 2023).[11] On 24 December, Yuvan Shankar Raja, through X, posted a picture of himself and Vijay,[12] which was speculated to hint a reunion in the near future after Pudhiya Geethai (2003).[13] Reports of the collaboration between Vijay and Atlee continued throughout 2022.[14] That December, it was reported that filming was set to commence in June 2023, as Atlee by then had completed Jawan, as the initial film's release date was 2 June 2023; but was postponed.[15]

The following May, however, Atlee was confirmed to not direct the project, as he had signed another Hindi film, which became Baby John (2024).[16] Vijay had reportedly listened to multiple scripts, which included from directors Venkat Prabhu and Gopichand Malineni.[17] On 21 May, Vijay, through his social media pages, announced that his 68th film would be helmed by Prabhu, tentatively titled Thalapathy 68.[18] AGS Entertainment would produce the film, while Archana Kalpathi and Aishwarya Kalapathi served as creative producers.[19] It is the production house's most expensive and 25th film production. [20] The film was made on a budget of ₹400 crore,[3] with Vijay having received a remuneration of ₹200 crore (US$24 million) making him the highest-paid actor in India.[21] In the following August, the team left for Los Angeles to use visual effects scanning to create the look of one of Vijay's characters; this technique was previously used for Fan (2016) and Indian 2 (2024).[22] The film's official title, The Greatest of All Time, was announced on 31 December 2023.[23]

Pre-production

Reports of the film being a science fiction film were made, however, the film was stated as an action thriller.[24][7] Prabhu had met Vijay ten months prior to the announcement and narrated a one-liner, which the latter requested to develop.[25] After completing the development in early-May 2023, Prabhu met Vijay again later that month and narrated the script. Vijay then approved of the script and finalised him.[26] Prabhu co-wrote the film's script dialogues with Viji, with additional screenplay written by K. Chandru and Ezhilarasu Gunasekaran.[27] A muhurat puja was held on 2 October 2023 at Prasad Labs in Chennai with the film's cast and crew.[28][29]

In mid-July 2023, Siddhartha Nuni was announced as the cinematographer, in his third Tamil film after Vendhu Thanindhathu Kaadu (2022) and Captain Miller (2024), marking his first film with Vijay and Prabhu.[30] Yuvan Shankar Raja was confirmed to score the music, in his third consecutive film with the director after they had done a total of ten films.[31][32] Prabhu further retained most of the crew from his previous films, including editor Venkat Raajen, production designer Rajeevan Nanbiyar, stunt choreographer Dhilip Subbarayan, art directors Sekar and Surya Rajeevan, costume designers Vasuki Bhaskar and Pallavi Singh.[33][19] S. M. Venkat Manickam was appointed as the executive producer.[34]

Casting

Prashanth was cast in an important role, collaborating with Vijay for the first time, with Prabhu Deva cast for the same, but collaborating with the latter for the third time.

Vijay would sport three different looks; one that of an aging man, a younger version featuring a goatee beard and another younger version completely shaved, marking the first time featuring Vijay without his trademark moustache on-screen. For the younger versions, de-aging technology was used.[35][36] Meenakshi Chaudhary and Sneha were cast as female leads, with the former being paired opposite the latter character of Vijay,[37] in her first concert with the actor,[38][39] and the latter opposite the former character, reuniting with the actor after Vaseegara (2003).[40][41] Prabhu Deva joined the casting in an important role, teaming up for the maiden time with Vijay as an actor after having directed two films,[42] whilst Prashanth was cast further in an important role, collaborating with the latter for the first time.[43]

Laila,[44] Vaibhav,[45] Mohan,[46] Jayaram,[47] and Ajmal Ameer,[48] Yogi Babu,[49] VTV Ganesh,[50] Prabhu's frequent collaborators Premgi Amaren,[19] Aravind Akash,[51] and Ajay Raj were announced to play prominent roles.[52] With Babu and Ganesh making their first collaboration with Prabhu, all of their inclusion was confirmed during their presence at the muhurat puja.[53][54] Ganja Karuppu revealed that he was a part of the cast in mid December,[55] while Parvati Nair did the same the following month.[56][57] Yugendran was present at the film's preliminary shooting, confirming his presence; he would act with Vijay after Thirupaachi (2005).[58] Premalatha, the wife of late Vijayakanth, confirmed that the latter would be featured in a scene for the film with the use of artificial intelligence (AI).[59] Y. G. Mahendran stated that he would also make a cameo appearance, during an interview with Filmibeat.[60]

Filming

One of the schedules was filmed in Bangkok.

Principal photography began with the first schedule on 3 October 2023 at Prasad Labs in Chennai.[61] A song sequence, choreographed by Raju Sundaram and picturised on Vijay, Prashanth, Deva and Ajmal, was firstly filmed.[62] Reportedly, the makers used AI for the sequence which concluded by 9 October.[63] The second schedule commenced in Thailand on 30 October,[64] with Vijay joining them on 3 November.[65] The team shot mostly at Bangkok in this schedule.[66] Within ten days of filming, Vijay completed filming his portions for the schedule and returned back to Chennai; the makers stayed in Thailand and filmed portions not involving the actor.[67] A minor portion was shot soon after at Prasad Labs in late November, before they moved to a film city in Hyderabad.[68] Prabhu had reportedly united a major cast to film important sequences before the schedule ended by 27 December.[69]

Filming resumed in Sri Lanka on 7 January 2024, following a hiatus for the New Year's.[70] On 2 February, Vijay announced his retirement from films after completing one more film and his entry into politics, making this his penultimate film.[71] In early February, he stated that halfway of filming was completed.[72] A minor schedule began in Pondicherry on 5 February.[73] A footage of Vijay, Prashanth and Deva was leaked during this schedule, and went viral on social media platforms. This led to the film's official technology security partner to warn social media users from sharing the leaked content or they would be deleted.[74]

In early-March, the makers had initially decided to shoot the following schedule in Morocco; however, the filming locations was instead finalised in Kerala.[75] The schedule there was intended to begin on 16 March,[76] but commenced two days later.[77] After Kaavalan (2011), Vijay would make his return to Kerala for filming with this film. Therefore, the fans of his gathered in front of the airport the actor would land at. A crowd was gathered from 11am to 5pm.[78] A sequence featuring at least 3000 background artists was reportedly filmed inside of the stadium.[78] Because of his fans presence outside the stadium at midnight during filming on 21 March, Vijay paused the shooting, met and greeted with them.[79] On the day after, the actor arranged an outside gathering there with his fans. As his usual trademark, he took a video and posted it on his social media pages.[80] Filming for the scheduled portions was completed by 23 March.[81]

On 7 April, the makers flew to Moscow in Russia for the following schedule.[82] The sequence filmed at the beginning of the schedule was reported to be filmed at a school campus.[83] A chase sequence was filmed in the schedule. Vijay returned to Chennai on 18 April to cast his vote in the 2024 Lok Sabha elections.[84] The actor received an injury during filming before flying back.[85] In mid May, the makers were reportedly spotted on their way to the United States to resume the filming.[86] In late May, some sequences involving explosives were filmed in and around Puducherry, including Beach Road and Old Port.[87] Shortly thereafter, Prabhu returned to Sri Lanka for additional shoots, albeit without Vijay,[88] that schedule was completed in early June.[89] Principal photography wrapped by late-June. The makers, including Vijay, then shortly after reunited to shoot a few pending patchworks. Patchworks were continued to be shot at Sree Gokulam Studios in Chennai for two days.[90]

Post-production

In March 2024, Venkat Prabhu confirmed that VFX and CGI works had begun, simultaneously with filming, in Chennai and Los Angeles. He further added that the effects works would be done by five companies.[91][92] Vijay began dubbing his portions in mid May and completed 50% by 14 May.[86] Harihara Suthan is the film's visual effects supervisor, under SuthanVFX, along with B2H Studios which will be handling the digital intermediate. The Times of India reported that ₹6 crore (US$720,000) was used on advanced de-aging technology for a ten-minute sequence featuring the younger character of Vijay.[93] The de-aging works would be mostly handled by Lola Visual Effects. The company began their works on 16 May, which were completed within two days.[94] Initially, the film was planned to be released in June, coinciding with Vijay's 50th birthday; however, it was delayed due to the extensive post-production and VFX works.[95][96]

Music

Main article: The Greatest of All Time (soundtrack)

The soundtrack is composed by Yuvan Shankar Raja, in his second collaboration with Vijay after Pudhiya Geethai (2003) and tenth with Prabhu.[97] An audio launch was intended to be held, but was later canceled due to reasons unknown.[98] The album featuring four songs, "Whistle Podu", "Chinna Chinna Kangal", "Spark" and "Matta" — was released on 3 September 2024, two days before the film's release.[99]

Marketing

The film's first look poster was released on 31 December 2023, revealing the film's title.[23] The teaser trailer was released on 22 June, coinciding the occasion of Vijay's 50th birthday.[100] The official merchandise of the film was launched by Filmydice, Meesakar, ColourCrafts and Namma Tribe on 25 August 2024.[101]

Official announcement posters for the third single, which released on 1 and 2 August, both received a negative response from fans and general audience, with them mostly being criticised for Vijay's de-aged look.[102] The film's poster was launched in Malaysia on 6 August at over 140,000 feet in the sky, which was the first time that was done.[103] A promotional IMAX poster, which was released on 8 August 2024, confirmed the film's status of being released in the format.[104] The film entered the Singapore Book of Records for having the largest human figure standee (of Vijay) in front of Carnival Cinemas, with a height of 5.1 meter.[105] The film's poster were showcased on the Leicester Square Screen in the UK, being the first South Indian film to have ever done so.[106]

The film's trailer, released on 17 August 2024, became the most watched Tamil film trailer in 24 hours with 33 million views.[107] It gained a million views within an hour,[108] and 1 million likes within 5 hours.[109] Vijay's de-aged looks in the trailer were positively received, being regarded as an improvement over his de-aged looks in previous promotional material. Venkat Prabhu confirmed this was in response to past criticism.[110]

Release

Theatrical

The Greatest of All Time was theatrically released on 5 September 2024 in standard and IMAX formats.[111] Apart from the original Tamil language, it was also released with dubbed versions in Telugu and Hindi, respectively under the film's official title and Thalapathy is the G.O.A.T.[112] In the United Kingdom, the film released on the same day, however, in a version which was classified 15 by the British Board of Film Classification for strong violence, threat, injury details and disturbing scenes, followed by no cuts however.[113]

The film was initially granted a U/A certificate from the Central Board of Film Certification (CBFC) after several instances of profanity were muted, resulting in an official runtime of 179 minutes.[114] However, just a few days later, the film underwent an additional censorship by the CBFC, leading to a revised version with a final runtime of 183 minutes; the revision included additional footages of four minutes while still maintaining the U/A certificate, becoming Vijay's second longest film after Nanban (2012).[115][116]

The Greatest of All Time was Vijay's second film to be released in the IMAX format in the UK, after Leo (2023).[117] It also became the first film to be released simultaneously in every theatres across Tamil Nadu at the same time.[118] Internationally, The Greatest of All Time was the first South Indian film to be shown in over 20+ locations in Norway, including the iSense hall at Odeon Cinemas.[119][120] It was reported that 702+ screens in Kerala would screen the film, making it the highest for a non-native language film, beating Leo.[121]

Distribution

Romeo Pictures acquired the distribution rights of the film in Tamil Nadu for ₹70 crore (US$8.4 million).[122] Sree Gokulam Movies bought the distribution rights for Kerala,[123] Romeo Pictures for Karnataka.[124] Zee Studios bought the distribution rights for North India.[125] Ahimsa Entertainment and Hamsini Entertainment acquired distribution rights for the UK and Europe,[126] Hamsini Entertainment for North America,[127] Fivestar Trading for Malaysia,[128] X Gen Studios for Singapore, Thailand, Japan (through SpaceBox Studios), Myanmar, Hong Kong, Philippines, Mexico, Mauritius, South Africa, Nigeria, Angola, Seychelles, Ghana, Zambia, Tanzania, Congo, Uganda and Kenya,[129][130][131] MKS Talkies for Australia and New Zealand,[132] and Puthiri Entertainment for the Nordic countries.[133]

Pre-bookings

Pre-bookings started in Norway on 1 August 2024, five weeks before the film's release.[134] The film obtained more than 420 admissions for its opening day on the first day of pre-bookings, becoming the highest opening for an Indian film in 2024 in Norway.[135] Pre-bookings throughout the UK started on 6 August 2024, four weeks before the film's release.[117] Over 1,000 tickets were sold on the first day of pre-bookings, with a collection of £8,000 (US$10,958.9).[136] Pre-bookings started in Japan on 9 August 2024,[137] and in Sweden on 12 August 2024.[138] Within 24 days for the film's release, the film sold nearly 4,800 tickets for its opening day in the UK, with a collection of £4 million (US$5.48 million).[139] After the trailer was released, the opening weekend for the film in Norway crossed over 2,000 admissions, which was the highest for an Indian film in 2024.[140][141] Pre-bookings started in the US on 19 August 2024.[142] The film sold the fastest 25,000 tickets at Rohini Silver Screens in Tamil Nadu.[143]

Home media

The film's streaming rights were acquired by Netflix, with the platform purchasing the Tamil, Telugu, Malayalam and Kannada-language versions for ₹125 crore (US$15 million) and the Hindi-language version for ₹25 crore (US$3.0 million).[144][145] The satellite rights were acquired by Zee Tamil for ₹93 crore.[146] Venkat Prabhu, during the promotions of the film, stated that a director's cut, which would feature around 20 minutes of deleted sequences, would be released on Netflix post-theatrical release.[147]

Reception

Critical response

The Greatest of All Time received mixed reviews from critics who praised Vijay's performance, action sequences and climax while the lack of character development, weak antagonist, storyline and writing received criticism.[148][149]

Kaushik Ramachandran of DT Next gave 3.5/5 stars and wrote "[...] Despite these minor issues, The Greatest Of All Time is undoubtedly worth watching and delivers the much-needed hit that Tamil cinema has been anticipating."[150] Goutham S of Pinkvilla gave 3/5 stars and wrote "Thalapathy Vijay’s The GOAT is undoubtedly a full-fledged action flick that is catered to his fans. If you love watching him in a swash-buckling avatar or if you want to catch him in a totally new element, then this film is surely meant for you."[151] Sridevi S of The Times of India gave 3/5 stars and wrote "Endless fan moments, all mass and no solid substance makes GOAT an average watch for the film lovers, and a celebrated watch for his hard-core fans. In his 32-year-odd career and 68 films, GOAT is good, but definitely not Greatest Of All Times!"[152]

Janani K of India Today gave 2.5/5 stars and wrote "'GOAT' is inconsistent and comes together in the pre-climax and climax sequence. Wait for the brilliant cameos and references that will make up for the shortcomings."[153] Avinash Ramachandran of The Indian Express gave 2.5/5 stars and wrote "There is no doubt that GOAT is indeed a celebration of all things Vijay. His dancing, action sequences, comic timing, vulnerability, romantic charm, and effortless superstardom are all stuff of dreams. A dream that is slowly moving away from the audience."[154] Anusha Sundar of OTTPlay gave 2.5/5 stars and wrote "There is no denial that The GOAT is a film that warrants a theatre watch given you go in as a fan, expecting less to chew and more to celebrate. Vijay pulls off his yet another acting stint following up with Leo. However, there is so much only Vijay and all the fan tributes can do, when the film lacks enough material to soak in".[155]

Kirubhakar Purushothaman of News18 gave 2.5/5 stars and wrote "The actual mission here is of director Venkat Prabhu, and his objective is to keep bringing out those cheers and hoots every few minutes with some callbacks, easter eggs, and cameos. The hurdle in the mission is that he has to achieve it without having a lot going on in the film. In a way, the operation is a success, but GOAT as a film… not so much."[156] Divya Nair of Rediff.com gave 2/5 stars and wrote "recommends that non-Vijay fans save their money and wait for GOAT to drop on Netflix. At least you can fast forward and get to the climax faster."[157] Arun Antony of Deccan Chronicle gave 2/5 stars and wrote "The Greatest of All Time’aka Vijay’s The GOAT is nothing but passable and boring. Venkat Prabhu who has consistently entertained the audience with funny storylines and quirky twists in his previous films, hits the wrong balls in this pointlessly cricket-based movie."[158]

Manoj Kumar R of Desimartini gave 2/5 stars and wrote "Instead of focusing on crafting a tight and compelling story, Venkat Prabhu chooses to piggyback on Vijay’s star power, assuming that the actor’s charming screen presence can mask the film’s fssly cricket-based movie."s. When even Vijay’s superstardom isn’t enough to salvage the movie, Venkat turns to nostalgia and references to other stars like Dhoni, Rajinikanth, and Ajith."[159] Suhas Sistu of The Hans India rated 2/5 stars and wrote "While the film delivers on star power, it falls short in delivering a gripping, fresh narrative."[160] A critic of Sakshi Post rated 2/5 stars and wrote "Because of its weak action scenes and mediocre villain, "GOAT" may appear to audiences from other states as an ordinary to above-average entertainer."[161] Latha Srinivasan of Hindustan Times wrote "GOAT is a Venkat Prabhu treat for Thalapathy Vijay fans and the audience. This Vijay film is an action-packed, fun, wholesome entertainer!"[162]

Box office

The Greatest of All Time grossed ₹100.5 crore (US$12 million) worldwide on its opening day,[163] with over ₹53 crore (US$6.4 million) from India.[164] The film became Vijay's second film to gross over ₹100 crore on its opening day after Leo.[165]

Controversies

After the announcement of the film's title, Telugu film director Naresh Kuppili reportedly raised objections against the title, stating that he was already working on a project with the same title, and demanded a stall on the Tamil film's release until the issues were cleared.[166]

Following the release of "Whistle Podu", a social activist filed a police complaint at Mylapore Police Station in Chennai to DGP Office, stating that the lyrical video did not feature any disclaimer on drinking or smoking and promotes drug addiction and rowdyism to the youth, demanding an action towards Vijay and ban to the song.[167]

After the reservations of the film began in Tamil Nadu, a theatre received complaints on social media platforms for charging high prices of ₹390 rupees per ticket, with the food options being mandatory for the audiences, despite government restrictions. This was followed by a social activist filing a formal complaint at the Chennai Police Commissionerate office demanding action against theatres which were charging above the government-stipulated for the film and crackdown on theatres running unauthorised shows outside of permitted hours.[168]

Future

In the film's post credits scene, it was announced that a science fiction sequel titled The Greatest of All Time vs Original Gangster (shortend as GOAT vs OG) was in progress.[169]

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