Crest Hotels: Difference between revisions
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In 1969 Bass transferred all its hotels, which had previously traded under the [[Bass Brewery|Bass, Mitchells and Butler's]] and [[Bass Brewery|Charrington's]] brands, into the Crest Hotels portfolio.<ref>{{cite web|url=https://www.adbrands.net/files/uk/bass-six-continents-uk-p.htm|title=Bass / Six Continents|publisher=Ad Brands|access-date=5 August 2018|archive-date=5 August 2018|archive-url=https://web.archive.org/web/20180805235536/https://www.adbrands.net/files/uk/bass-six-continents-uk-p.htm|url-status=dead}}</ref> |
In 1969 Bass transferred all its hotels, which had previously traded under the [[Bass Brewery|Bass, Mitchells and Butler's]] and [[Bass Brewery|Charrington's]] brands, into the Crest Hotels portfolio.<ref>{{cite web|url=https://www.adbrands.net/files/uk/bass-six-continents-uk-p.htm|title=Bass / Six Continents|publisher=Ad Brands|access-date=5 August 2018|archive-date=5 August 2018|archive-url=https://web.archive.org/web/20180805235536/https://www.adbrands.net/files/uk/bass-six-continents-uk-p.htm|url-status=dead}}</ref> |
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Bass bought the European hotel interests of the [[Esso]] Petroleum Company in 1972.<ref>Der Spiegel, 1 January 1973</ref> These were modern, purpose-built hotels located in the United Kingdom, the [[Netherlands]], [[Belgium]], [[Italy]], [[Germany]] and [[Austria]]. The deal involved 18 [[Esso Motor Hotel]]s, of which ten in the United Kingdom, three were in the Netherlands, two in Belgium and three in Italy.<ref>Glasgow Herald, 20 February 1973</ref> There were also nine German hotels and one Austrian hotel which were leased from Esso. The hotels in UK were absorbed by Crest and the European hotels were supervised by a senior management team based in |
Bass bought the European hotel interests of the [[Esso]] Petroleum Company in 1972.<ref>Der Spiegel, 1 January 1973</ref> These were modern, purpose-built hotels located in the United Kingdom, the [[Netherlands]], [[Belgium]], [[Italy]], [[Germany]] and [[Austria]]. The deal involved 18 [[Esso Motor Hotel]]s, of which ten in the United Kingdom, three were in the Netherlands, two in Belgium and three in Italy.<ref>Glasgow Herald, 20 February 1973</ref> There were also nine German hotels and one Austrian hotel which were leased from Esso. The hotels in UK were absorbed by Crest and the European hotels were supervised by a senior management team based in Germany. In 1976 Crest rebranded their hotels in EuroCrest and decided to expand in Germany.<ref>Die Zeit 1976 nr.50, 3 December 1976, "Goldene Crest Zeiten"</ref> |
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In 1990, the group was bought by [[Forte Group|Trusthouse Forte]] and rebranded as Forte Crest before later being absorbed into the Posthouse chain.<ref>{{cite web|url=https://www.nytimes.com/1990/05/16/business/company-news-trusthouse-bass.html|title=Trusthouse-Bass|work=New York Times|date=16 May 1990|access-date=5 August 2018}}</ref> |
In 1990, the group was bought by [[Forte Group|Trusthouse Forte]] and rebranded as Forte Crest before later being absorbed into the Posthouse chain.<ref>{{cite web|url=https://www.nytimes.com/1990/05/16/business/company-news-trusthouse-bass.html|title=Trusthouse-Bass|work=New York Times|date=16 May 1990|access-date=5 August 2018}}</ref> |
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Latest revision as of 19:56, 10 September 2024
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| Industry | Hospitality |
|---|---|
| Founded | 1969 |
| Defunct | 1990 |
| Headquarters | Banbury, UK |
Area served | Europe |
| Parent | Bass-Charrington |
Crest Hotels Limited was a Bass-Charrington subsidiary operating the hotel interests of the brewery company in the United Kingdom. Crest's headquarters were in the former Hunt Edmunds brewery premises in Banbury, Oxfordshire.
History
[edit]In 1969 Bass transferred all its hotels, which had previously traded under the Bass, Mitchells and Butler's and Charrington's brands, into the Crest Hotels portfolio.[1]
Bass bought the European hotel interests of the Esso Petroleum Company in 1972.[2] These were modern, purpose-built hotels located in the United Kingdom, the Netherlands, Belgium, Italy, Germany and Austria. The deal involved 18 Esso Motor Hotels, of which ten in the United Kingdom, three were in the Netherlands, two in Belgium and three in Italy.[3] There were also nine German hotels and one Austrian hotel which were leased from Esso. The hotels in UK were absorbed by Crest and the European hotels were supervised by a senior management team based in Germany. In 1976 Crest rebranded their hotels in EuroCrest and decided to expand in Germany.[4]
In 1990, the group was bought by Trusthouse Forte and rebranded as Forte Crest before later being absorbed into the Posthouse chain.[5]
References
[edit]- ^ "Bass / Six Continents". Ad Brands. Archived from the original on 5 August 2018. Retrieved 5 August 2018.
- ^ Der Spiegel, 1 January 1973
- ^ Glasgow Herald, 20 February 1973
- ^ Die Zeit 1976 nr.50, 3 December 1976, "Goldene Crest Zeiten"
- ^ "Trusthouse-Bass". New York Times. 16 May 1990. Retrieved 5 August 2018.
Hotel chains in the United Kingdom | |
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| Budget | |
| Mid-market | |
| Upscale / full service |
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| Defunct | |
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