ESOMAR: Difference between revisions
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As the charity arm of ESOMAR, the ESOMAR Foundation helps non-profit organisations through research, supports market research education in developing countries and students from disadvantaged socio-economic backgrounds, and provide financial help to researchers in need.<ref>{{Cite web |title=ESOMAR Foundation |url=https://esomarfoundation.org/ |access-date=September 12, 2023}}</ref> |
As the charity arm of ESOMAR, the ESOMAR Foundation helps non-profit organisations through research, supports market research education in developing countries and students from disadvantaged socio-economic backgrounds, and provide financial help to researchers in need.<ref>{{Cite web |title=ESOMAR Foundation |url=https://esomarfoundation.org/ |access-date=September 12, 2023}}</ref> |
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As a [[professional association]], ESOMAR has several [[Award|awards]] for market research and insights professionals. Since 2021, ESOMAR publishes [[Insight250]], a yearly award recognising 250 leaders in the industry worldwide. In addition, every year ESOMAR presents several awards,<ref>{{Cite web |title=Awards |url=https://esomar.org/awards |website=esomar.org}}</ref> including the Young ESOMAR Society (YES!) Award, the Research Effectiveness Award,<ref>{{Cite web |title=Research Effectiveness Awards |url=https://esomar.org/initiatives/research-effectiveness-awards |website=esomar.org}}</ref> and the ESOMAR Partner Awards. |
As a [[professional association]], ESOMAR has several [[Award|awards]] for market research and insights professionals. Since 2021, ESOMAR publishes [[Insight250]], a yearly award recognising 250 leaders in the industry worldwide.<ref>{{Cite web |date=2024-09-30 |title=2024 Insight250 Official Announcement of Winners |url=https://esomar.org/events/2024-insight250-official-announcement-of-winners |website=ESOMAR}}</ref> In addition, every year ESOMAR presents several awards,<ref>{{Cite web |title=Awards |url=https://esomar.org/awards |website=esomar.org}}</ref> including the Young ESOMAR Society (YES!) Award, the Research Effectiveness Award,<ref>{{Cite web |title=Research Effectiveness Awards |url=https://esomar.org/initiatives/research-effectiveness-awards |website=esomar.org}}</ref> and the ESOMAR Partner Awards. |
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== Notes == |
== Notes == |
Revision as of 07:19, 1 October 2024
Formation | 1947[a] |
---|---|
Founder | Data analytics professionals and researchers in 1947 |
Headquarters | Amsterdam, Netherlands |
Coordinates | 52°18′32″N 4°56′53″E / 52.309°N 4.948°E |
Website | esomar |
ESOMAR is a global professional association for market research and insights that was founded in 1947.[1][a] The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation.[2] ESOMAR has published an ethics and guidance code for its members since 1948, with a joint code being published with the International Chamber of Commerce (ICC) since 1977.[3]
History
ESOMAR was founded in 1947.[1][a] In 1948 the first version of code of practice for members was published.[4] In 1976 ESOMAR and the ICC determined a single code of practice would be preferable and the first joint code of practice was published in 1977, with revisions in 1986, 1994 and 2007.[3] From the revision in 2016 the title and content was changed to include data analytics.[5]
Activities
ESOMAR produces information about market, opinion, and social research as well as data analytics.[6][7] An annual multi-day congress is held in-person,[8][9] except in 2020 and 2021 when it was held as a virtual "Insights Festival".[10][11]
Research World is an online platform that publishes non-commercial, original content submissions about research and practical issues relevant to marketing and business.[12] Until 2019, ESOMAR produced the Research World magazine bi-monthly, with publisher Wiley Online Library claiming a worldwide circulation of close to 20,000 with the majority of the readers in Europe.[13]
As the charity arm of ESOMAR, the ESOMAR Foundation helps non-profit organisations through research, supports market research education in developing countries and students from disadvantaged socio-economic backgrounds, and provide financial help to researchers in need.[14]
As a professional association, ESOMAR has several awards for market research and insights professionals. Since 2021, ESOMAR publishes Insight250, a yearly award recognising 250 leaders in the industry worldwide.[15] In addition, every year ESOMAR presents several awards,[16] including the Young ESOMAR Society (YES!) Award, the Research Effectiveness Award,[17] and the ESOMAR Partner Awards.
Notes
References
- ^ a b c ESOMAR & Raben (2019).
- ^ Corbin et al. (2018), pp. 171–172.
- ^ a b ICC (2019a).
- ^ Polonsky & Waller (2004), p. 72.
- ^ ICC (2019b).
- ^ Nilsson (2018), pp. iv, 49–51.
- ^ "The ICC/ESOMAR International Code". Retrieved 9 September 2023.
- ^ "ESOMAR Congress". Retrieved 11 September 2023.
- ^ "ESOMAR Congress 2022". Retrieved 11 September 2023.
- ^ "ESOMAR Insights Festival 2021". YouTube. Retrieved 11 September 2023.
- ^ "ESOMAR Insights Festival 2020". Retrieved 11 September 2023.
- ^ "Research World". Retrieved 10 September 2023.
- ^ Wiley (2019).
- ^ "ESOMAR Foundation". Retrieved 12 September 2023.
- ^ "2024 Insight250 Official Announcement of Winners". ESOMAR. 30 September 2024.
- ^ "Awards". esomar.org.
- ^ "Research Effectiveness Awards". esomar.org.
Further reading
- ESOMAR; ICC (December 2007). "ICC/ESOMAR International Code on Market and Social Research" (PDF) (4 ed.). ESOMAR & ICC. Archived (PDF) from the original on 3 September 2018. Retrieved 13 December 2019.
- Danilovich, John; Raben, Finn (2016). "ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics" (PDF). ESOMAR & ICC. Archived (PDF) from the original on 27 March 2019. Retrieved 13 December 2019.
- Corbin, Ruth M.; et al. (26 November 2018). Practical Guide to Comparative Advertising: Dare to Compare. Academic Press. ISBN 978-0128054710. OCLC 1078666387.
- ESOMAR; Raben, Finn (2019). "About us". esomar.org. Archived from the original on 13 December 2019. Retrieved 13 December 2019.
- ICC (2019a). "ICC/ESOMAR International Code on Market and Social Research". ICC. Archived from the original on 13 December 2019. Retrieved 13 December 2019.
- ICC (2019b). "ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics". ICC. Archived from the original on 13 December 2019. Retrieved 13 December 2019.
- Nilsson, Johan (2018). Constructing Consumer Knowledge in Market Research : An Ethnography of Epistemics (PhD). Linköping University. doi:10.3384/diss.diva-144816. ISBN 978-91-7685-360-3.
- Polonsky, Michael J.; Waller, David S. (31 August 2004). Designing and Managing a Research Project: A Business Student's Guide (1 ed.). SAGE Publications, Inc. ISBN 978-0761922490. OCLC 982525073.
- Wiley (2019). "Research World". Wiley. Archived from the original on 13 December 2019. Retrieved 13 December 2019.
External links
See also
- Insights Association
- American Association for Public Opinion Research (AAPOR)
- World Association for Public Opinion Research (WAPOR)
- European Survey Research Association (ESRA)
- Market Research Society (MRS)