Jump to content

Cision: Difference between revisions

From Wikipedia, the free encyclopedia
Browse history interactively
← Previous editNext edit →
Content deleted Content added
VisualWikitext
Changes in services
Tags: Reverted Visual edit
m Updated new information
Tags: Reverted references removed Visual edit
Line 57: Line 57:
Cision provides [[public relations]] services to businesses.<ref name=Kelly>{{cite news |title=VOCUS INC. Lanham, Maryland PR Software Helps Companies Polish Their Image With Efficiency |author=Brad Kelly |url=http://w3.nexis.com/new/docview/getDocForCuiReq?lni=4TFR-7MW0-TX4P-W11C&csi=8204&oc=00240&perma=true |work=[[Investor's Business Daily]] |date=16 September 2008 |access-date=25 January 2013}}</ref><ref name="Sentementes">{{cite news |title = Vocus tackles digital marketing, hires hundreds|author = Gus G. Sentementes|url = http://www.baltimoresun.com/2012/10/13/vocus-tackles-digital-marketing-hires-hundreds/|work = [[The Baltimore Sun]]|date = 13 October 2012|access-date = 24 January 2013}}</ref> The company offers [[social media]] monitoring and engagement and media [[publicity]] services.<ref name=Kelly/><ref name=Sentementes/><ref name=Payton>{{cite news |title=Vocus: Small Businesses Shouldn't Have to Piecemeal Their Marketing |author=Susan Payton |url=http://smallbiztrends.com/2012/07/vocus-small-businesses-shouldnt-have-to-piecemeal-marketing.html |work=Small Business Trends |date=8 July 2012 |access-date=24 January 2013}}</ref>
Cision provides [[public relations]] services to businesses.<ref name=Kelly>{{cite news |title=VOCUS INC. Lanham, Maryland PR Software Helps Companies Polish Their Image With Efficiency |author=Brad Kelly |url=http://w3.nexis.com/new/docview/getDocForCuiReq?lni=4TFR-7MW0-TX4P-W11C&csi=8204&oc=00240&perma=true |work=[[Investor's Business Daily]] |date=16 September 2008 |access-date=25 January 2013}}</ref><ref name="Sentementes">{{cite news |title = Vocus tackles digital marketing, hires hundreds|author = Gus G. Sentementes|url = http://www.baltimoresun.com/2012/10/13/vocus-tackles-digital-marketing-hires-hundreds/|work = [[The Baltimore Sun]]|date = 13 October 2012|access-date = 24 January 2013}}</ref> The company offers [[social media]] monitoring and engagement and media [[publicity]] services.<ref name=Kelly/><ref name=Sentementes/><ref name=Payton>{{cite news |title=Vocus: Small Businesses Shouldn't Have to Piecemeal Their Marketing |author=Susan Payton |url=http://smallbiztrends.com/2012/07/vocus-small-businesses-shouldnt-have-to-piecemeal-marketing.html |work=Small Business Trends |date=8 July 2012 |access-date=24 January 2013}}</ref>


The company offers various products in an ecosystem comprising CisionOne, PR Newswire, and Brandwatch, each catering to specific needs within the communications and media landscape. <ref>{{Cite web |last=Ltd |first=Cision |title=Cision's 2024 State of the Media Report: Journalists Battle Misinformation, Embrace Data, and Seek PR Partnership |url=https://www.prnewswire.com/news-releases/cisions-2024-state-of-the-media-report-journalists-battle-misinformation-embrace-data-and-seek-pr-partnership-302137052.html |access-date=2024-10-09 |website=www.prnewswire.com |language=en}}</ref><ref name="Payton" /> PR Newswire is a widely recognized multi-channel press release distribution network, facilitating the global dissemination of brands' significant news stories. <ref>https://press.farm/pr-newswire-vs-other-press-release-distribution/</ref> CisionOne serves as a comprehensive communications platform, providing users with efficient utilization of real-time media data for strategic decision-making. On the other hand, Brandwatch provides an enterprise media intelligence and management suite, leveraging AI and world-class services to help brands translate insights into actionable strategies.<ref>{{Cite web |title=Compare Brandwatch vs Cision Communications Cloud on TrustRadius {{!}} Based on reviews & more |url=https://www.trustradius.com/compare-products/brandwatch-listen-vs-cision-communications-cloud |access-date=2024-10-09 |website=TrustRadius |language=en-US}}</ref> Together, these platforms offer solutions across key areas, including distribution, communications, media and consumer intelligence, social media management, and influencer marketing, contributing to the effectiveness and efficiency of communication strategies for businesses worldwide. <ref>{{Cite web |title=Cision Names New Leadership Team to Streamline Product Offerings and Enhance Customer Experience |url=https://prnewswire.mediaroom.com/2023-08-17-Cision-Names-New-Leadership-Team-to-Streamline-Product-Offerings-and-Enhance-Customer-Experience |access-date=2024-10-09 |website=PR Newswire - A Cision Company}}</ref>
Cision's software is distributed in seven languages. {{As of|2014|06}}, it was used by more than 16,000 annual subscribers worldwide,<ref name=Payton/> including commercial businesses and governmental, educational and non-profit organizations.<ref name=Kelly/>

===Software===
The company offers three web-based packages: the "CisionMarketing Suite", the "Public Relations Suite" and the "Government Relations and Political Action Committee Suite".<ref name=Payton/> The Cision "Public Relations Suite" allows users to distribute press releases, access a database of bloggers and journalists (with no option to opt-out), and monitor and analyze news and social media sites.<ref>{{cite news |author=Tanya Lewis |date=2012-04-30 |title=Vocus' PR suite info is user friendly and easy to export |work=[[PRWeek|PRWeek US]] |url=http://www.prweek.com/article/1279395 |access-date=1 April 2013}}</ref> The company's "Government Relations Suite" manages government contacts, analyzes lobbying activity, facilitates communication with elected officials and provides PAC compliance software for filing reports to the FEC and state elections commissions.<ref>{{cite web |title=Vocus Inc. Company Information |publisher=[[D&B Hoovers]] |url=http://www.hoovers.com/company-information/cs/company-profile.Vocus_Inc.6f546b18b5d790a2.html |access-date=9 April 2013}}</ref>

===Services===

Through a series of [[Mergers and acquisitions|acquisitions]], the company provides services in PRWeb,<ref>{{Cite web |last= |first= |date=15 December 2015 |title=From Vocus to PR Newswire, how Cision built its empire |url=https://www.prweek.com/article/1377052?utm_source=website&utm_medium=social |access-date=2024-07-19 |website=prweek.com |language=en}}</ref> HARO, North Social, Eureka, Vocus, and Media Insight Suite which Cision has continued to operate under the existing [[brand]] names.

PRWeb is an online [[press release]] service.<ref>{{cite news |date=2006-08-08 |title=Vocus pays $28M in cash and stock for PRWeb |newspaper=[[American City Business Journals|Washington Business Journal]] |url=http://www.bizjournals.com/washington/stories/2006/08/07/daily17.html |access-date=2013-01-24}}</ref><ref>{{cite news |author=Kate N. Nichols |date=September 2006 |title=Pioneering company takes its next step Ferndale's PRWeb sold to national company |work=Business Pulse Magazine |url=http://www.nwbmonline.com/content/newsm/news.asp?show=VIEW&a=454 |access-date=2013-01-24 |url-status=dead |archive-url=https://archive.today/20120906194717/http://www.nwbmonline.com/content/newsm/news.asp?show=VIEW&a=454 |archive-date=2012-09-06}}</ref> PRWeb services are available through the "Vocus Marketing Suite," the "Vocus PR Suite" or as a separate service.


==History==
==History==

Revision as of 18:07, 9 October 2024

Cision Ltd.
Cision
Company typePrivate
IndustryTechnology
Predecessor
Founded1867; 157 years ago (1867)
Headquarters
Chicago, Illinois
,
United States
Area served
Worldwide
Key people
  • Cali Tran (CEO)
ProductsMarketing and public relations software & services
Services
ParentPlatinum Equity
Subsidiaries
Websitewww.cision.com

Cision Ltd. is a public relations and earned media software company and services provider. The company is incorporated in the Cayman Islands[1] and headquartered in Chicago, Illinois.

Products and services

Cision provides public relations services to businesses.[2][3] The company offers social media monitoring and engagement and media publicity services.[2][3][4]

The company offers various products in an ecosystem comprising CisionOne, PR Newswire, and Brandwatch, each catering to specific needs within the communications and media landscape. [5][4] PR Newswire is a widely recognized multi-channel press release distribution network, facilitating the global dissemination of brands' significant news stories. [6] CisionOne serves as a comprehensive communications platform, providing users with efficient utilization of real-time media data for strategic decision-making. On the other hand, Brandwatch provides an enterprise media intelligence and management suite, leveraging AI and world-class services to help brands translate insights into actionable strategies.[7] Together, these platforms offer solutions across key areas, including distribution, communications, media and consumer intelligence, social media management, and influencer marketing, contributing to the effectiveness and efficiency of communication strategies for businesses worldwide. [8]

History

In 2011, Cision AB sold its Finnish subsidiary Oy Cision Finland AB to M-Brain Group.[9]

On September 15, 2014, Cision announced the acquisition of Visible Technologies, a social media analytics company.[10]

On October 14, 2014, Cision AB and Vocus announced a "friendly merger" of the two public relations companies.[11] Cision based in Sweden will relocate its headquarters to Chicago and so will Vocus based in Maryland, United States.[11] The company will be based in Chicago and the combined entity will be known as Cision.[12]

During 2015, Cision also acquired the UK company Gorkana. Gorkana offered monitoring, journalist databases and analysis services.[13] On December 15, 2015, Cision agreed to acquire PRNewswire from UBM plc for $841 million (approx. £575 million).[14]

On June 29, 2017, Cision went public via its reverse merger with special purpose acquisition company Capitol Acquisition Corporation III.[15]

On December 26, 2017, Cision agreed to acquire PRIME Research.[16] The acquisition was completed on January 24, 2018.[17]

On January 31, 2020, Platinum Equity completed its acquisition of Cision Ltd for $2.7 billion making it private again.[18] In September 2020, Cision named Abel Clark as CEO, replacing interim chief Brandon Crawley. Prior to the appointment, Clark was CEO of TruSight.[19]

Cision announced the acquisition of Brandwatch in February 2021 for $450 million.[20]

Brandon Crawley returned as interim CEO in February 2022.[21] In April 2022, Cision acquired Streem, an Australia-based realtime media monitoring company.[22] In November 2022, Cision acquired Factmata, a media monitoring and analytics technology company.[23]

In January 2023, Cali Tran joined as CEO.[21][24] In June 2023, Cision launched CisionOne, an AI-powered platform.[25]

In July 2024, Dow Jones & Co. filed a lawsuit against Cision for a breach of contract.[26]

See also

References

  1. ^ 3rd quarter 2018 10-Q filed with the SEC
  2. ^ a b Brad Kelly (16 September 2008). "VOCUS INC. Lanham, Maryland PR Software Helps Companies Polish Their Image With Efficiency". Investor's Business Daily. Retrieved 25 January 2013.
  3. ^ a b Gus G. Sentementes (13 October 2012). "Vocus tackles digital marketing, hires hundreds". The Baltimore Sun. Retrieved 24 January 2013.
  4. ^ a b Susan Payton (8 July 2012). "Vocus: Small Businesses Shouldn't Have to Piecemeal Their Marketing". Small Business Trends. Retrieved 24 January 2013.
  5. ^ Ltd, Cision. "Cision's 2024 State of the Media Report: Journalists Battle Misinformation, Embrace Data, and Seek PR Partnership". www.prnewswire.com. Retrieved 2024-10-09.
  6. ^ https://press.farm/pr-newswire-vs-other-press-release-distribution/
  7. ^ "Compare Brandwatch vs Cision Communications Cloud on TrustRadius | Based on reviews & more". TrustRadius. Retrieved 2024-10-09.
  8. ^ "Cision Names New Leadership Team to Streamline Product Offerings and Enhance Customer Experience". PR Newswire - A Cision Company. Retrieved 2024-10-09.
  9. ^ "M-Brain Group's Corporate History". Archived from the original on 2013-03-02.
  10. ^ "Cision and Vocus Announce Acquisition of Visible Technologies". Cision. Retrieved 2016-06-29.
  11. ^ a b "Cision and Vocus Unite, Ushering in the Future of PR and Social Software". www.cision.com. Retrieved 2015-05-04.
  12. ^ "Cision to Retire Vocus Name". Capitol Communicator. February 2015. Retrieved 2015-05-04.
  13. ^ Odell, Mark (22 October 2014). "Media monitoring group Gorkana acquired in £200m deal". Financial Times. Retrieved 2020-09-22.
  14. ^ "Chicago-based Cision to buy PR Newswire for $841 million". Chicago Tribune. Archived from the original on 2015-12-15. Retrieved 2016-01-06.
  15. ^ MarketScreener (2017-06-29). "Cision, Inc. completed the acquisition of Capitol Acquisition Corp. III in a reverse merger transaction. -June 28, 2017 | MarketScreener". www.marketscreener.com. Retrieved 2024-02-13.
  16. ^ "Today's Stock Market News and Analysis from Nasdaq.com". NASDAQ.com. Retrieved 15 June 2018.
  17. ^ "Cision Completes Acquisition of PRIME Research". StreetInsider. Retrieved 15 June 2018.
  18. ^ "Platinum Equity Completes $2.7 Billion Acquisition Of Cision Ltd". PR Newswire (Press release). Retrieved 2021-09-22.
  19. ^ "Cision names Thomson Reuters' Abel Clark its new CEO". www.bizjournals.com. Retrieved 2020-09-22.
  20. ^ Butcher, Mike (26 February 2021). "Brandwatch is acquired by Cision for $450M, creating a PR, marketing and social listening giant". TechCrunch. Retrieved 1 March 2021.
  21. ^ a b Jay, Corli (31 January 2023). "Cision names new CEO". Crain's Chicago Business. Retrieved 13 February 2024.
  22. ^ "Cision Completes Acquisition of Streem". PR Newswire (Press release). Retrieved 19 May 2022.
  23. ^ "Cision Acquires Media Monitoring & Technology Leader Factmata". PR News. 17 November 2022. Retrieved 20 December 2022.
  24. ^ "Cision Announces Cali Tran as New CEO". Retrieved 1 February 2023.
  25. ^ Bach, Natasha. "Cision launches AI-powered platform CisionOne". www.prweek.com. Retrieved 2024-02-13.
  26. ^ Bradley, Diana (15 July 2024). "Dow Jones files lawsuit against Cision for contract breach". prweek.com. Retrieved 2024-07-17.
Retrieved from "https://en.wikipedia.org/enwiki/w/index.php?title=Cision&oldid=1250316412"