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Post-2011 openings and closures: Moved stores into tabular format for improved readability, split by current/former and including additional history
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Ernst & Young announced on 20 August that the remainder of the 51 unsold TJ Hughes stores would close their doors by 31 August 2011.
Ernst & Young announced on 20 August that the remainder of the 51 unsold TJ Hughes stores would close their doors by 31 August 2011.


===Post-2011===
Closed stores included Belfast, Birkenhead, Bolton, Bootle, Boscombe, Bradford, Bristol, Burnley, Chester, Corby, Coventry, Crawley, Derby, Doncaster, Dumfries, Dundee, Ellesmere Port, Hanley, Hull, Ipswich, Kettering, Kidderminster, King's Lynn, Lichfield, Macclesfield, Maidstone, Middlesbrough, Newport, Nuneaton, Oldham, Plymouth, Preston, Redditch, Rochdale, Romford, Salford, Scunthorpe, Shrewsbury, Southend, St Helens, Stretford, Sunderland, Sutton, Walsall, Warrington, Watford, Weston-super-Mare, Wolverhampton and Wrexham.
Since emerging from administration of the legacy company in 2011, TJ Hughes has operated a number of different stores. The Company stated in 2015 that it may seek to open as many as 55 stores in total,<ref name="open-echo-jul15">{{cite news |date=2015-07-20 |title=Liverpool retailer TJ Hughes to create 150 jobs at three new stores - including one in Bootle |url=http://www.liverpoolecho.co.uk/news/business/liverpool-retailer-tj-hughes-create-9694791 |newspaper=Liverpool Echo}}</ref> by 2019 reaching 29, including several in locations formerly occupied by [[British Home Stores|BHS]] and [[Toys "R" Us|Toys-R-Us]]. By early 2020 however, seven stores had closed, including three as a result of administration.<ref>{{Cite web |date=5 March 2020 |title=150 jobs secured as four department stores saved - but 50 jobs lost with the closure of five branches |url=https://www.business-live.co.uk/retail-consumer/150-jobs-secured-four-department-17868270 |access-date=15 September 2023}}</ref> This was followed by a further nine store closures in the aftermath of the [[Economic impact of the COVID-19 pandemic in the United Kingdom|Covid-19 pandemic]].


In 2023, the company opened its first new location in four years (Corby<ref>{{Cite web |date=11 May 2023 |title=Shoppers delighted as TJ Hughes re-opens in Corby |url=https://www.northantstelegraph.co.uk/news/people/shoppers-delighted-as-tj-hughes-re-opens-in-corby-4138774 |access-date=15 September 2023}}</ref>) and announced a long-awaited move from its original London Road Liverpool store to a new Central Liverpool location.<ref>{{Cite web |date=22 August 2023 |title=TJ Hughes moving into former H&M store in city centre |url=https://www.liverpoolecho.co.uk/whats-on/shopping/tj-hughes-moving-former-hm-27573143 |access-date=15 September 2023}}</ref>
===Post-2011 openings and closures===
Since emerging from administration in 2011, TJ Hughes stores have opened in the below locations. Those marked ** later closed.
* 2011: Eastbourne**, Glasgow, Liverpool, Newcastle, Sheffield**, Widnes**
* 2012: Birkenhead**,<ref name="open-bbc-oct12">{{cite news |date=2012-10-24 |website=BBC News |title=TJ Hughes store reopens in Birkenhead |url=https://www.bbc.co.uk/news/uk-england-20069109 }}</ref> Cannock**, Middlesbrough**<ref name="open-soult-sep12">{{cite news |date=2012-09-27 |website=Soult's Retail View |title=Middlesbrough's TJ Hughes confirms 3 October reopening date – with Birkenhead to follow |url=http://www.soultsretailview.co.uk/2012/09/27/middlesbroughs-tj-hughes-confirms-3-october-reopening-date-with-birkenhead-to-follow/ }}</ref>
* 2013: Coventry**,<ref name="open-covtel-oct13">{{cite news |date=2013-10-18 |newspaper=Coventry Telegraph |title=TJ TJ Hughes to reopen at its old site in Coventry's Lower Precinct |url=http://www.coventrytelegraph.net/news/coventry-news/tj-hughes-reopen-old-site-6199343 }}</ref> Sheffield (relocation)**
* 2014: Hartlepool,<ref name="open-hmail-aug14">{{cite news |date=2014-08-12 |newspaper=Hartlepool Mail |title=TJ Hughes store chain bringing 70 new jobs to Hartlepool |url=http://www.hartlepoolmail.co.uk/news/business/tj-hughes-store-chain-bringing-70-new-jobs-to-hartlepool-1-6781309 }}</ref> Stretford**<ref name="open-messenger-oct14">{{cite news |date=2014-10-08 |newspaper=Messenger |title=TJ Hughes to reopen in Stretford Mall, creating 40 new jobs |url=http://www.messengernewspapers.co.uk/news/11521598.TJ_Hughes_to_reopen_in_Stretford_Mall__creating_40_new_jobs/ }}</ref>
* 2015: Bootle,<ref name="open-echo-jul15">{{cite news |date=2015-07-20 |newspaper=Liverpool Echo |title=Liverpool retailer TJ Hughes to create 150 jobs at three new stores - including one in Bootle |url=http://www.liverpoolecho.co.uk/news/business/liverpool-retailer-tj-hughes-create-9694791 }}</ref> Bury,<ref name="open-men-marl15">{{cite news |date=2015-03-19 |newspaper=Manchester Evening News |title=TJ Hughes expands high street presence with new Bury store |url=http://www.manchestereveningnews.co.uk/business/tj-hughes-expands-high-street-8873385 }}</ref> Oldham**,<ref name="open-echo-jul15" /> Walsall**<ref name="open-echo-jan16">{{cite news |date=2016-01-15 |newspaper=Liverpool Echo |title=TJ Hughes in St Helens: job adverts show popular store is coming back |url=http://www.liverpoolecho.co.uk/news/liverpool-news/tj-hughes-st-helens-job-10736708 }}</ref>
* 2016: Chelmsford**, St Helens,<ref>{{cite web|url=http://www.sthelensstar.co.uk/news/14512947.TJ_Hughes_reveals_opening_date_of_new_St_Helens_store/|title=TJ Hughes reveals opening date of new St Helens store|date=24 May 2016 |publisher=}}</ref> Preston,<ref>{{Cite news|date=2016-09-14|newspaper=Lancashire Evening Post|title=Jobs boost as discount shop returns to Preston shopping centre|url=http://www.lep.co.uk/news/business/jobs-boost-as-discount-shop-returns-to-preston-shopping-centre-1-8126071|accessdate=2016-12-07}}</ref> Maidstone<ref>{{cite web|last1=McConnell|first1=Ed|title=Maidstone: TJ Hughes returns to The Mall Maidstone|url=http://www.kentonline.co.uk/maidstone/news/discount-department-store-returns-to-92509/|website=Kent Online|accessdate=2 June 2017|date=13 March 2016}}</ref>
*2017: Chesterfield**, Nuneaton**
*2018: Dundee**, East Kilbride**, Livingston**
*2019: Bradford**, Clydebank, Cumbernauld,<ref name="LinlithgowGazette">{{Cite web|url=https://www.linlithgowgazette.co.uk/business/tj-hughes-all-set-to-open-in-cumbernauld-1-5031950|title = TJ Hughes all set to open in Cumbernauld}}</ref> Durham
*2021: Glasgow (relocation)
*2023: Corby, Liverpool (relocation), St Helens (relocation)
*2024: Middlesbrough, Warrington


Several store closures have related to lease expiry or urban regeneration, with a number closing without replacement in the same town/city (e.g. Widnes), others relocating immediately to nearby premises (e.g. St Helens), and some re-emerging in new premises several years after closure (e.g. Middlesbrough).
TJ Hughes stated in 2015 that it may seek to open as many as 55 stores in total,<ref name="open-echo-jul15" /> by 2019 reaching 29, including several in locations formerly occupied by [[British Home Stores|BHS]] and [[Toys "R" Us|Toys-R-Us]].


=== Current Stores ===
By early 2020 however, seven stores had closed, including three as a result of administration.<ref>{{Cite web |date=5 March 2020 |title=150 jobs secured as four department stores saved - but 50 jobs lost with the closure of five branches |url=https://www.business-live.co.uk/retail-consumer/150-jobs-secured-four-department-17868270 |access-date=15 September 2023}}</ref> This was followed by a further nine store closures in the aftermath of the [[Economic impact of the COVID-19 pandemic in the United Kingdom|Covid-19 pandemic]].
{| class="wikitable"
|+
|'''Location'''
|'''History'''
|-
|Bootle
|Legacy store closed 2011; re-opened 2015<ref name="open-echo-jul15" />
|-
|Bury
|Opened 2015<ref name="open-men-marl15">{{cite news |date=2015-03-19 |title=TJ Hughes expands high street presence with new Bury store |url=http://www.manchestereveningnews.co.uk/business/tj-hughes-expands-high-street-8873385 |newspaper=Manchester Evening News}}</ref>
|-
|Clydebank
|Opened 2019
|-
|Corby
|Legacy store closed 2011; new location opened 2023
|-
|Cumbernauld
|Opened 2019<ref name="LinlithgowGazette">{{Cite web |title=TJ Hughes all set to open in Cumbernauld |url=https://www.linlithgowgazette.co.uk/business/tj-hughes-all-set-to-open-in-cumbernauld-1-5031950}}</ref>
|-
|Durham
|Opened 2019
|-
|Glasgow
|Legacy store relocated in 2021
|-
|Hartlepool
|Opened 2014<ref name="open-hmail-aug14">{{cite news |date=2014-08-12 |title=TJ Hughes store chain bringing 70 new jobs to Hartlepool |url=http://www.hartlepoolmail.co.uk/news/business/tj-hughes-store-chain-bringing-70-new-jobs-to-hartlepool-1-6781309 |newspaper=Hartlepool Mail}}</ref>
|-
|Liverpool
|Legacy flagship store relocated in 2023
|-
|Maidstone
|Legacy store closed 2011; re-opened 2016<ref>{{cite web |last1=McConnell |first1=Ed |date=13 March 2016 |title=Maidstone: TJ Hughes returns to The Mall Maidstone |url=http://www.kentonline.co.uk/maidstone/news/discount-department-store-returns-to-92509/ |accessdate=2 June 2017 |website=Kent Online}}</ref>
|-
|Middlesbrough
|Legacy store closed 2011; re-opened 2012<ref name="open-soult-sep12">{{cite news |date=2012-09-27 |title=Middlesbrough's TJ Hughes confirms 3 October reopening date – with Birkenhead to follow |url=http://www.soultsretailview.co.uk/2012/09/27/middlesbroughs-tj-hughes-confirms-3-october-reopening-date-with-birkenhead-to-follow/ |website=Soult's Retail View}}</ref>; closed 2021; new location opened 2024
|-
|Newcastle
|Legacy store
|-
|Preston
|Legacy store closed 2011; re-opened 2016<ref>{{Cite news |date=2016-09-14 |title=Jobs boost as discount shop returns to Preston shopping centre |url=http://www.lep.co.uk/news/business/jobs-boost-as-discount-shop-returns-to-preston-shopping-centre-1-8126071 |accessdate=2016-12-07 |newspaper=Lancashire Evening Post}}</ref>
|-
|St Helens
|Legacy store closed 2011; re-opened 2016<ref name="open-echo-jan16">{{cite news |date=2016-01-15 |title=TJ Hughes in St Helens: job adverts show popular store is coming back |url=http://www.liverpoolecho.co.uk/news/liverpool-news/tj-hughes-st-helens-job-10736708 |newspaper=Liverpool Echo}}</ref><ref>{{cite web |date=24 May 2016 |title=TJ Hughes reveals opening date of new St Helens store |url=http://www.sthelensstar.co.uk/news/14512947.TJ_Hughes_reveals_opening_date_of_new_St_Helens_store/ |publisher=}}</ref>; relocated 2023
|-
|Warrington
|Legacy store closed 2011; new location opened 2024
|}


=== Former Stores ===
In 2023, the company opened its first fully new location in four years (Corby<ref>{{Cite web |date=11 May 2023 |title=Shoppers delighted as TJ Hughes re-opens in Corby |url=https://www.northantstelegraph.co.uk/news/people/shoppers-delighted-as-tj-hughes-re-opens-in-corby-4138774 |access-date=15 September 2023}}</ref>) and announced a long-awaited move from its original London Road Liverpool store to a new Central Liverpool location.<ref>{{Cite web |date=22 August 2023 |title=TJ Hughes moving into former H&M store in city centre |url=https://www.liverpoolecho.co.uk/whats-on/shopping/tj-hughes-moving-former-hm-27573143 |access-date=15 September 2023}}</ref>
{| class="wikitable"

|+
Several store closures have related to lease expiry or urban regeneration, with a number closing without replacement in the same town/city (e.g. Widnes), others relocating immediately to new premises (e.g. St Helens), and some re-emerging in new premises several years after closure (e.g. Middlesbrough).
|'''Location'''
|'''History'''
|-
|Belfast
|Legacy store closed 2011
|-
|Birkenhead
|Legacy store closed 2011; re-opened 2012<ref name="open-bbc-oct12">{{cite news |date=2012-10-24 |title=TJ Hughes store reopens in Birkenhead |url=https://www.bbc.co.uk/news/uk-england-20069109 |website=BBC News}}</ref>; closed 2021
|-
|Bolton
|Legacy store closed 2011
|-
|Boscombe
|Legacy store closed 2011
|-
|Bradford
|Legacy store closed 2011; new location opened 2019; closed 2020
|-
|Bristol
|Legacy store closed 2011
|-
|Burnley
|Legacy store closed 2011
|-
|Cannock
|Opened 2012; closed 2019
|-
|Chelmsford (Home)
|Opened 2016; closed 2020
|-
|Chester
|Legacy store closed 2011
|-
|Chesterfield
|Opened 2017; closed 2020
|-
|Coventry
|Legacy store closed 2011; re-opened 2013<ref name="open-covtel-oct13">{{cite news |date=2013-10-18 |title=TJ TJ Hughes to reopen at its old site in Coventry's Lower Precinct |url=http://www.coventrytelegraph.net/news/coventry-news/tj-hughes-reopen-old-site-6199343 |newspaper=Coventry Telegraph}}</ref>; closed during 2020-2022
|-
|Crawley
|Legacy store closed 2011
|-
|Derby
|Legacy store closed 2011
|-
|Doncaster
|Legacy store closed 2011
|-
|Dumfries
|Legacy store closed 2011
|-
|Dundee
|Legacy store closed 2011; new location opened 2018; closed 2021
|-
|East Kilbride
|Opened 2018; closed by end 2022
|-
|Eastbourne
|Legacy store closed 2019
|-
|Ellesmere Port
|Legacy store closed 2011
|-
|Hanley
|Legacy store closed 2011
|-
|Hull
|Legacy store closed 2011
|-
|Ipswtch
|Legacy store closed 2011
|-
|Kettering
|Legacy store closed 2011
|-
|Kidderminster
|Legacy store closed 2011
|-
|King's Lynn
|Legacy store closed 2011
|-
|Lichfield
|Legacy store closed 2011
|-
|Livingston (Home)
|Opened 2018; closed by end 2022
|-
|Macclesfield
|Legacy store closed 2011
|-
|Newport
|Legacy store closed 2011
|-
|Nuneaton
|Legacy store closed 2011; new location opened 2017; closed 2020
|-
|Oldham
|Legacy store closed 2011; re-opened 2015<ref name="open-echo-jul15" />; closed during 2020-2021
|-
|Plymouth
|Legacy store closed 2011
|-
|Redditch
|Legacy store closed 2011
|-
|Rochdale
|Legacy store closed 2011
|-
|Romford
|Legacy store closed 2011
|-
|Salford
|Legacy store closed 2011
|-
|Scunthorpe
|Legacy store closed 2011
|-
|Sheffield
|Legacy store relocated in 2013; closed 2020
|-
|Shrewsbury
|Legacy store closed 2011
|-
|Southend
|Legacy store closed 2011
|-
|Stretford
|Legacy store closed 2011; re-opened 2014<ref name="open-messenger-oct14">{{cite news |date=2014-10-08 |title=TJ Hughes to reopen in Stretford Mall, creating 40 new jobs |url=http://www.messengernewspapers.co.uk/news/11521598.TJ_Hughes_to_reopen_in_Stretford_Mall__creating_40_new_jobs/ |newspaper=Messenger}}</ref>; closed by end 2017
|-
|Sunderland
|Legacy store closed 2011
|-
|Sutton
|Legacy store closed 2011
|-
|Walsall
|Legacy store closed 2011; new location opened 2015; closed 2019
|-
|Watford
|Legacy store closed 2011
|-
|Weston super-Mare
|Legacy store closed 2011
|-
|Widnes
|Legacy store closed 2024
|-
|Wolverhampton
|Legacy store closed 2011
|-
|Wrexham
|Legacy store closed 2011
|}


==Sales strategy==
==Sales strategy==

Revision as of 17:57, 20 October 2024

T. J. Hughes
Company typePrivate
IndustryRetail
GenreDepartment Store
Founded1912; 112 years ago (1912)[1]
FounderThomas J Hughes
HeadquartersLiverpool
Number of locations
15 (2024)
ProductsHome furnishing, menswear, women's wear, perfume, electricals, toys
OwnerLewis's Home Retail Ltd
Websitetjhughes.co.uk

T. J. Hughes, registered and styled as TJ Hughes, is a British discount department store brand which first emerged in Liverpool in 1912.

The business grew to become a national chain with 57 stores by 2011 but shrank to just six locations after entering administration that year. In recent years, the chain has opened and closed various sites and as of 2024 trades from 15 stores as well as online.[2]

History

TJ Hughes shop in Liverpool

Establishment

Thomas John Hughes set up a small shop on Liverpool's London Road after an apprenticeship at fellow drapery firm Owen Owen. The store had a few assistants and Hughes was the main shopkeeper, overseeing everything within the business.

In 1925 Owen Owen saw the need to move out of their Audley House site on London Road into the new centre of Liverpool at Clayton Square.[3] The then chairman of Owen Owen, Duncan Norman, went to see the TJ Hughes shop. Norman was so impressed that he agreed to let Hughes run and expand his business in Audley House for part ownership of the business under Owen Owen. By now a department store, TJ Hughes was gradually expanded by the Owen Owen group until being sold in 1991.

TJ Hughes was floated on the London Stock Exchange in May 1992[3] before being acquired by JJB Sports in March 2002 for £42 million. In November 2003, the company was sold again in a £56 million buyout backed by PPM Capital.[4]

During the 1990s and 2000s, TJ Hughes took over a number of premises formerly occupied by other retailers including Owen Owen (Kidderminster and Wolverhampton), Allders (Ipswich), C&A (Glasgow, Romford and Hull), House of Fraser (Sheffield and Eastbourne) and various Co-operative Group stores (Warrington, Bradford, Doncaster and Crawley). From 2009, expansion picked up again with the addition of a further seven stores by early 2011. A number of these openings were in locations left vacant by Woolworths which had collapsed in late 2008.

In March 2011, TJ Hughes was sold to turnaround specialist Endless LLP for an undisclosed sum.[3] Endless bought TJ Hughes from Silverfleet Capital, who had overseen growth of around twenty stores since taking control of the firm in 2003.[5] The sale followed reports that TJ Hughes had been hit by the withdrawal of credit insurance for its suppliers after a battle to secure working capital.

2011 Administration

On 27 June 2011, TJ Hughes Limited announced that it intended to go into administration, putting 4,000 jobs at risk. TJ Hughes officially entered administration on Thursday 30 June 2011, with Ernst & Young appointed as administrators.[6] The company launched a closing down sale in a bid to reduce stock levels.[7]

A closed branch of TJ Hughes in Bradford.

Ernst & Young said it hoped to sell the company as a going concern, saying it was "very much business as usual" but added that it could be difficult to sell all of the stores owing to the previous trading history of TJ Hughes.[citation needed] There were reports of a number of prospective buyers, including Primark.[8]

On 7 July 2011, GA Europe acquired Endless’ secured debt due from TJ Hughes and announced plans to work with administrators Ernst & Young to liquidate stock[9] from the retail chain’s 57 stores.[10]

On 22 July, Ernst & Young announced the company's Liverpool distribution centre would close, making 116 employees redundant.[11]

On 1 August, Lewis Home Retail, a company associated with Speke based Benross Group, acquired the TJ Hughes brand and website together with the flagship Liverpool store as well as the Eastbourne, Glasgow and Sheffield locations. This was shortly followed by the Newcastle and Widnes stores, bringing the total saved to six.[12][13]

Former TJ Hughes shop in Scunthorpe

On 4 August, Ernst & Young announced the closure of the first twenty two unsold TJ Hughes stores throughout the United Kingdom.[14] Store closures began on 10 August, with Shrewsbury closing first.[15]

Ernst & Young announced on 20 August that the remainder of the 51 unsold TJ Hughes stores would close their doors by 31 August 2011.

Post-2011

Since emerging from administration of the legacy company in 2011, TJ Hughes has operated a number of different stores. The Company stated in 2015 that it may seek to open as many as 55 stores in total,[16] by 2019 reaching 29, including several in locations formerly occupied by BHS and Toys-R-Us. By early 2020 however, seven stores had closed, including three as a result of administration.[17] This was followed by a further nine store closures in the aftermath of the Covid-19 pandemic.

In 2023, the company opened its first new location in four years (Corby[18]) and announced a long-awaited move from its original London Road Liverpool store to a new Central Liverpool location.[19]

Several store closures have related to lease expiry or urban regeneration, with a number closing without replacement in the same town/city (e.g. Widnes), others relocating immediately to nearby premises (e.g. St Helens), and some re-emerging in new premises several years after closure (e.g. Middlesbrough).

Current Stores

Location History
Bootle Legacy store closed 2011; re-opened 2015[16]
Bury Opened 2015[20]
Clydebank Opened 2019
Corby Legacy store closed 2011; new location opened 2023
Cumbernauld Opened 2019[21]
Durham Opened 2019
Glasgow Legacy store relocated in 2021
Hartlepool Opened 2014[22]
Liverpool Legacy flagship store relocated in 2023
Maidstone Legacy store closed 2011; re-opened 2016[23]
Middlesbrough Legacy store closed 2011; re-opened 2012[24]; closed 2021; new location opened 2024
Newcastle Legacy store
Preston Legacy store closed 2011; re-opened 2016[25]
St Helens Legacy store closed 2011; re-opened 2016[26][27]; relocated 2023
Warrington Legacy store closed 2011; new location opened 2024

Former Stores

Location History
Belfast Legacy store closed 2011
Birkenhead Legacy store closed 2011; re-opened 2012[28]; closed 2021
Bolton Legacy store closed 2011
Boscombe Legacy store closed 2011
Bradford Legacy store closed 2011; new location opened 2019; closed 2020
Bristol Legacy store closed 2011
Burnley Legacy store closed 2011
Cannock Opened 2012; closed 2019
Chelmsford (Home) Opened 2016; closed 2020
Chester Legacy store closed 2011
Chesterfield Opened 2017; closed 2020
Coventry Legacy store closed 2011; re-opened 2013[29]; closed during 2020-2022
Crawley Legacy store closed 2011
Derby Legacy store closed 2011
Doncaster Legacy store closed 2011
Dumfries Legacy store closed 2011
Dundee Legacy store closed 2011; new location opened 2018; closed 2021
East Kilbride Opened 2018; closed by end 2022
Eastbourne Legacy store closed 2019
Ellesmere Port Legacy store closed 2011
Hanley Legacy store closed 2011
Hull Legacy store closed 2011
Ipswtch Legacy store closed 2011
Kettering Legacy store closed 2011
Kidderminster Legacy store closed 2011
King's Lynn Legacy store closed 2011
Lichfield Legacy store closed 2011
Livingston (Home) Opened 2018; closed by end 2022
Macclesfield Legacy store closed 2011
Newport Legacy store closed 2011
Nuneaton Legacy store closed 2011; new location opened 2017; closed 2020
Oldham Legacy store closed 2011; re-opened 2015[16]; closed during 2020-2021
Plymouth Legacy store closed 2011
Redditch Legacy store closed 2011
Rochdale Legacy store closed 2011
Romford Legacy store closed 2011
Salford Legacy store closed 2011
Scunthorpe Legacy store closed 2011
Sheffield Legacy store relocated in 2013; closed 2020
Shrewsbury Legacy store closed 2011
Southend Legacy store closed 2011
Stretford Legacy store closed 2011; re-opened 2014[30]; closed by end 2017
Sunderland Legacy store closed 2011
Sutton Legacy store closed 2011
Walsall Legacy store closed 2011; new location opened 2015; closed 2019
Watford Legacy store closed 2011
Weston super-Mare Legacy store closed 2011
Widnes Legacy store closed 2024
Wolverhampton Legacy store closed 2011
Wrexham Legacy store closed 2011

Sales strategy

Former TJ Hughes shop in Sheffield

In December 2005, TJ Hughes launched an online store through eBay, with eBay claiming that the retailer was the first in the United Kingdom to sell its main products through the auction site. The store launched with 110 lines including DVD players, digital cameras and perfumes. TJ Hughes said its eBay shop represented an opportunity to increase sales and brand awareness.[31]

One of the retailer's advertising tactics was to feature relatives of famous celebrities in their advertisements. For example, they used former Manchester United F.C. player Wayne Rooney's brother Graeme Rooney as part of an advertising campaign.[32]

During 2007, the company unveiled its largest advertising campaign to date. This featured celebrities’ family members, with recruits to the campaign including Carol Vorderman’s mother, Jonathan Ross’s mother and Robbie Williams’ father. The aim of the somewhat unusual series of ads was apparently to eschew passing on the costs of celebrity endorsement to customers, which TJ Hughes claims is the case for a number of its competitors.

Online

TJ Hughes was a late runner in the e-commerce era, establishing an information website for investors and customers in 1999/2000. Although a new site was launched in 2004, this continued to offer only basic information such as current offers and store locations. In spite of this, the company reported that this site received some 17,000 hits a month, which prompted them to look at the introduction of e commerce.

This was introduced on a trial basis in the run up to Christmas 2005, and offered 150 seasonal gifts and homewares lines.

An encouraging performance resulted in the trial being extended, with the company subsequently increasing the range of merchandise offered online, and by 2011 the company offered an extensive range of products on its website. The TJ Hughes website, designed by local digital agency YOMA,[33] was ranked 108,004 worldwide and 5,237 in the United Kingdom according to Alexa.[34]

Financial success

TJ Hughes saw gross profits soar almost 50% a year, from £3.6m in 2003, increasing to £7.9m in 2004[35] with a jump to £12m in 2006.[36] Throughout 2007, TJ Hughes's pre-tax profits were £5.1 million in the year to 26 January, up from £1.2 million the year before. Operating profit soared 299 per cent to £2.9 million.[37]

In January 2010, accounts showed pre-tax profits increased by more than £1.5m to £6.8m. That was achieved on sales of £266.7m, an annualised rise of 4%. Although the last full financial year before Ms Tennant was appointed, to January 2007, showed pre tax profits of £1.2m, they rose to £5.1m in the year to January 2008. This was followed by profits of £5.3m the following year.

Competition

The demise of Woolworths was seen to create significant opportunities in the homewares market, although other mixed goods discounters such as B&M and Wilko, which have some overlap in terms of product offer, have also been expanding rapidly in a bid to gain some of this market share both on the high street and increasingly in out of town locations.[original research?] This is believed to be part of the reason as to why T. J. Hughes entered administration.[38]

American retailer TJ Maxx, which also sells discounted clothing and housewares, modified its name to TK Maxx to avoid confusion with T. J. Hughes when it opened its first British store in 1994. It subsequently used the TK Maxx name for its other European operations.[39]

References

  1. ^ "About Us". T. J. Hughes. Retrieved 3 October 2017.
  2. ^ "Find your nearest TJ Hughes store".
  3. ^ a b c "My grandad's store and the end of the high street". The Guardian. 2 July 2011.
  4. ^ Fletcher, Richard (15 November 2003). "PPM sells Oasis as it grabs TJ Hughes in £55m deal". The Daily Telegraph. London. Retrieved 18 October 2008.
  5. ^ "Management team buys Liverpool retailer TJ Hughes with backing from turnaround specialist Endless". liverpoolecho. 25 March 2011. Retrieved 25 March 2011.
  6. ^ "Discount store TJ Hughes now in the hands of administrators". The Guardian. 30 June 2011. Retrieved 30 June 2011.
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