Film still

A film still, sometimes called a publicity still, is a photograph taken on the set of a movie or television program during production and used for promotional purposes. Generally, a still photographer is present on the set and shoots along side of the production crew. In some cases, a single frame is taken from a footage reel and blown up. This is usually less desirable, however, since individual frames usually are grainier (due to the smaller size of cine vs. stills negatives) and more blurred (due to a shutter speed around 1/48th of a second).

In the case of stills taken from an animated cartoon, the image may be photographed from the original animation cel, or digitally captured via computer, in the case of computer animation or cel animation where the source material is no longer available.