Omaze: Difference between revisions
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Omaze also partnered with the likes of [[Cristiano Ronaldo]],<ref>{{Cite web |last=Carter |first=Courtney |date=2015-10-07 |title=Raise Money for Charity and Meet Cristiano Ronaldo with Omaze! |url=https://impakter.com/raise-money-charity-meet-cristiano-ronaldo-omaze/ |access-date=2024-09-30 |website=Impakter |language=en-US}}</ref> [[Oprah Winfrey]], actors from [[Star Wars]],<ref>{{Cite web |last=D'Alessandro |first=Anthony |date=2017-04-11 |title='Star Wars: Force For Change' & Omaze Kick Off 40th Anniversary Of Sci-Fi Franchise With New Charity Campaign |url=https://deadline.com/2017/04/star-wars-the-last-jedi-force-for-change-omaze-1202067529/ |access-date=2024-09-30 |website=Deadline |language=en-US}}</ref> [[Michelle Obama]] and many other leading figures in entertainment, sport and politics. |
Omaze also partnered with the likes of [[Cristiano Ronaldo]],<ref>{{Cite web |last=Carter |first=Courtney |date=2015-10-07 |title=Raise Money for Charity and Meet Cristiano Ronaldo with Omaze! |url=https://impakter.com/raise-money-charity-meet-cristiano-ronaldo-omaze/ |access-date=2024-09-30 |website=Impakter |language=en-US}}</ref> [[Oprah Winfrey]], actors from [[Star Wars]],<ref>{{Cite web |last=D'Alessandro |first=Anthony |date=2017-04-11 |title='Star Wars: Force For Change' & Omaze Kick Off 40th Anniversary Of Sci-Fi Franchise With New Charity Campaign |url=https://deadline.com/2017/04/star-wars-the-last-jedi-force-for-change-omaze-1202067529/ |access-date=2024-09-30 |website=Deadline |language=en-US}}</ref> [[Michelle Obama]] and many other leading figures in entertainment, sport and politics. |
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Notable prizes included: wine-tasting with [[Jennifer Lawrence]]<ref>{{Cite web |last=Eads |first=Lauren |date=2017-08-18 |title=Jennifer Lawrence invites fans on wine tasting tour |url=https://www.thedrinksbusiness.com/2017/08/jennifer-lawrence-auctions-charity-wine-tasting/ |access-date=2024-09-30 |website=The Drinks Business |language=en-GB}}</ref>; riding in a tank and crushing things with [[Arnold Schwarzenegger]]<ref>{{Cite web |last=Kastrenakes |first=Jacob |date=2014-03-12 |title=Arnold Schwarzenegger invites you to ride in his tank and crush things for charity |url=https://www.theverge.com/2014/3/12/5501852/schwarzenegger-will-crush-things-in-tank-with-you-for-charity |access-date=2024-09-30 |website=The Verge |language=en}}</ref>; dinner with [[George Clooney]] at his Lake Como house<ref>{{Cite web |title=George and Amal Clooney offer fans the chance to dine with them at Italian home |url=https://news.sky.com/story/george-and-amal-clooney-offer-fans-the-chance-to-dine-with-them-at-italian-home-11732495 |access-date=2024-09-30 |website=Sky News |language=en}}</ref>; winning a [[Lamborghini]], receiving the keys from [[Pope Francis]].<ref>{{Cite web |last=Glatz |first=Carol |date=2018-12-05 |title=Pope's white Lamborghini up for raffle; winner gets trip to Rome |url=https://catholicherald.co.uk/popes-white-lamborghini-up-for-raffle-winner-gets-trip-to-rome/ |access-date=2024-09-30 |website=Catholic Herald |language=en-GB}}</ref> |
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More than 350 charities,<ref>{{Cite web |last=Bernstein |first=JIll |date=October 2020 |title=Meet the for-profit business model that's raised over $130 million for charities |url=https://www.fastcompany.com/90457667/omaze-most-innovative-companies-2020 |website=Fast Company}}</ref> including [[Make-A-Wish Foundation|Make-A-Wish]], [[International Rescue Committee]], [[Save the Children]], [[UNICEF]], the [[International Red Cross and Red Crescent Movement|Red Cross]], and [[Team Rubicon]] benefited from the draws. Omaze funded a new ECMO ambulance for the [[Ronald Reagan UCLA Medical Center|Ronald Reagan UCLA Medical Centre]]<ref>{{Cite web |last=Mathew |first=Viju |date=2020-08-14 |title=How Omaze's Innovative Approach to Charity Lets It Give Away Amazing Cars—and Raise Money Doing it |url=https://robbreport.com/motors/cars/q-a-omaze-cofounder-matt-pohlson-2944013/ |access-date=2024-09-30 |website=Robb Report |language=en-US}}</ref> and the creation of a $1 million community centre for People Assisting the Homeless.<ref>{{Cite web |date=2020-04-09 |title=You Could Win a Custom Tiny Home by Donating to This Charity |url=https://www.housebeautiful.com/lifestyle/a32093963/win-dream-tiny-home-omaze-contest/ |access-date=2024-09-30 |website=House Beautiful |language=en-US}}</ref> |
More than 350 charities,<ref>{{Cite web |last=Bernstein |first=JIll |date=October 2020 |title=Meet the for-profit business model that's raised over $130 million for charities |url=https://www.fastcompany.com/90457667/omaze-most-innovative-companies-2020 |website=Fast Company}}</ref> including [[Make-A-Wish Foundation|Make-A-Wish]], [[International Rescue Committee]], [[Save the Children]], [[UNICEF]], the [[International Red Cross and Red Crescent Movement|Red Cross]], and [[Team Rubicon]] benefited from the draws. Omaze funded a new ECMO ambulance for the [[Ronald Reagan UCLA Medical Center|Ronald Reagan UCLA Medical Centre]]<ref>{{Cite web |last=Mathew |first=Viju |date=2020-08-14 |title=How Omaze's Innovative Approach to Charity Lets It Give Away Amazing Cars—and Raise Money Doing it |url=https://robbreport.com/motors/cars/q-a-omaze-cofounder-matt-pohlson-2944013/ |access-date=2024-09-30 |website=Robb Report |language=en-US}}</ref> and the creation of a $1 million community centre for People Assisting the Homeless.<ref>{{Cite web |date=2020-04-09 |title=You Could Win a Custom Tiny Home by Donating to This Charity |url=https://www.housebeautiful.com/lifestyle/a32093963/win-dream-tiny-home-omaze-contest/ |access-date=2024-09-30 |website=House Beautiful |language=en-US}}</ref> |
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Revision as of 01:59, 31 October 2024
 | A major contributor to this article appears to have a close connection with its subject. |
 | This article relies excessively on references to primary sources. |
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| Formation | September 2012 |
|---|---|
| Founder |
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| Purpose | Charity Fundraising |
| Headquarters | Culver City, California, U.S. |
Key people |
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| Website | omaze |
Omaze is an entertainment company that works with charities.[1] It raisesfunding for charity organisations through its house prize draws in the UK, with a portion of the income raised going to charity.
American entrepreneurs Matthew Pohlson and Ryan Cummings established the organisation[2] in the US in 2012. It initially specialised in celebrity-experience draws, before switching focus to UK house draws in 2020.[3]
History
Pohlson and Cummings met at Stanford University in the late 1990s.[2]
Both had an interest in film and, after graduating, Pohlson appeared in theatre in Los Angeles and the TV series Everwood (2004), Scrubs (2005) and Hollywood Dreams (2006). Pohlson and Cummings also collaborated as producers and writers on A Decade of Difference, a concert to mark the first decade of the William J. Clinton Foundation, which aims to strengthen global interdependence. It featured the likes of Bono, Matt Damon, Lady Gaga and Tony Blair.
In 2011, the pair attended a Boys & Girls Club of America charity event in Los Angeles.[4] The auction featured a chance to play basketball with Magic Johnson and attend an LA Lakers game with him. The event was attended by mainly high-net worth individuals and the Magic Johnson experience was auctioned off for $15,000.[5]
Omaze also partnered with the likes of Cristiano Ronaldo,[6] Oprah Winfrey, actors from Star Wars,[7] Michelle Obama and many other leading figures in entertainment, sport and politics.
More than 350 charities,[8] including Make-A-Wish, International Rescue Committee, Save the Children, UNICEF, the Red Cross, and Team Rubicon benefited from the draws. Omaze funded a new ECMO ambulance for the Ronald Reagan UCLA Medical Centre[9] and the creation of a $1 million community centre for People Assisting the Homeless.[10]
Cummings stepped away from the business in 2018. Pohlson, feeling that the celebrity-experience model was losing momentum, launched the Omaze Million Pound House Draw in 2020,[11] with then Omaze Senior Vice President International, James Oakes, alongside Mike Longden and Anoushka Millard. It featured a £1 million Cheshire property and raised £250,000 for the Teenage Cancer Trust.
Omaze decided to focus entirely on this house draw model in 2023 and moved its head office from Los Angeles to London. Omaze does not currently operate in the US. Pohlson has said that house draws can raise twenty times as much money as celebrity sweepstakes, despite requiring much the same amount of work[12]
As of September 2024, Omaze has given away 29 houses, all worth more than £1 million. Locations include Somerset, Cheshire, Cornwall, the Lake District and London. The UK draws, which also include cars and cash prizes, have generated more than £56 million for national charities including Teenage Cancer Trust, British Heart Foundation, The Prince's Trust, the NSPCC, GOSH Charity, Cancer Research UK, Alzheimer's Research UK, RSPCA, Blood Cancer UK, Global's Make Some Noise, Dogs Trust, Marie Curie, RNLI, Macmillan, Breast Cancer Now, NHS Charities Together, WWF-UK, the Bowelbabe Fund for Cancer Research UK, BBC Children in Need, Prostate Cancer UK, London's Air Ambulance Charity and the RSPB and local charities including Cornwall Rural Housing Association, Hackney Foodbank, Well Communities, Holt Youth Project, Glaven Caring, FORCE Cancer Charity, Kensington & Chelsea Foundation, Colehill Community Library, Wilmslow Youth and East Cheshire Hospice.Worldwide. Omaze has generated more than $225 million since its 2012 inception.[1]
Matthew Pohlson is currently Omaze CEO.[1]
References
- ^ a b c "About Omaze UK | How the Million Pound House Draw Works". Omaze UK. Retrieved 2024-09-30.
- ^ a b Welch, Andy (2023-04-04). "Too good to be true? What it is really like to win a £3m dream home". The Guardian. ISSN 0261-3077. Retrieved 2024-09-30.
- ^ "Written evidence submitted by Omaze to DCMS Committee Inquiry into Gambling Regulation".
- ^ X (2019-09-15). "He lost a chance to shoot hoops with Magic but found a calling". Los Angeles Times. Retrieved 2024-09-30.
- ^ Mega, Laurie (2022-08-04). "Lessons on Living (And Dying) From Omaze Founder Matthew Pohlson — Exclusive". Foundr. Retrieved 2024-09-30.
- ^ Carter, Courtney (2015-10-07). "Raise Money for Charity and Meet Cristiano Ronaldo with Omaze!". Impakter. Retrieved 2024-09-30.
- ^ D'Alessandro, Anthony (2017-04-11). "'Star Wars: Force For Change' & Omaze Kick Off 40th Anniversary Of Sci-Fi Franchise With New Charity Campaign". Deadline. Retrieved 2024-09-30.
- ^ Bernstein, JIll (October 2020). "Meet the for-profit business model that's raised over $130 million for charities". Fast Company.
- ^ Mathew, Viju (2020-08-14). "How Omaze's Innovative Approach to Charity Lets It Give Away Amazing Cars—and Raise Money Doing it". Robb Report. Retrieved 2024-09-30.
- ^ "You Could Win a Custom Tiny Home by Donating to This Charity". House Beautiful. 2020-04-09. Retrieved 2024-09-30.
- ^ Whitworth, Damian (2022-10-25). "The man who raffles mansions and dates with the A-list". www.thetimes.com. Retrieved 2024-09-30.
- ^ "Jazz Shaper: Matt Pohlson". Mishcon de Reya LLP. Retrieved 2024-09-30.