Jump to content

David Droga: Difference between revisions

Edit links
From Wikipedia, the free encyclopedia
Browse history interactively
← Previous editNext edit →
Content deleted Content added
VisualWikitext
opens offices, work credited
Tags: Reverted changing height and/or weight Visual edit
Restored revision 1257997359 by 108.170.111.53 (talk): This article is about the person, not the company
Line 4: Line 4:
{{Use dmy dates|date=January 2018}}
{{Use dmy dates|date=January 2018}}
{{Infobox person
{{Infobox person
| name = David Droga
| name = David Droga
| image = David Droga.jpg
| image = David Droga.jpg
| birth_name = David Bjorn Droga
| birth_name = David Bjorn Droga
| birth_date = 1968
| birth_date = 1968
| birth_place = [[Perisher Valley, New South Wales]], Australia
| birth_place = [[Perisher Valley, New South Wales]], Australia
| nationality = Australian
| nationality = Australian
| other_names =
| other_names =
| citizenship =
| citizenship =
| education = [[The King's School, Parramatta|The King's School]]
| education = [[The King's School, Parramatta|The King's School]]
| alma_mater =
| alma_mater =
| occupation = CEO
| occupation = Creative chairman
| years_active =
| years_active =
| height =
| height =
}}
}}


Line 32: Line 32:


===Droga5===
===Droga5===
Droga founded his own agency, [[Droga5]], in New York City in 2006. In addition to New York City, Droga opened Droga5 offices in São Paulo<ref>{{Cite web |last=O’Brien |first=Kyle |date=2022-02-24 |title=Droga5 Opens First Office in Latin America |url=https://www.adweek.com/agencies/droga5-continues-international-expansion-by-opening-first-office-in-latin-america/ |access-date=2024-11-17 |language=en-US}}</ref>, London<ref>{{Cite web |date=2013-04-25 |title=Droga5 announces European expansion with new London office to focus on global brands |url=https://campaignbriefasia.com/2013/04/25/droga5-announces-european-expa/ |access-date=2024-11-17 |website=Campaign Brief Asia |language=en-AU}}</ref>, Dublin<ref>{{Cite web |last=ICAN |date=2024-11-17 |title=Rothco is now Droga5 Dublin |url=https://iapi.ie/blog/default/rothco-irelands-most-successful-creative-advertising-agency-has-rebranded-to-droga5-dublin-this-week |access-date=2024-11-17 |website=IAPI |language=en}}</ref>, Tokyo<ref>{{Cite web |last=Oster |first=Erik |last2=Griner |first2=David |date=2021-05-19 |title=Droga5 Embarks on International Expansion With Tokyo Office |url=https://www.adweek.com/agencies/droga5-embarks-on-international-expansion-with-tokyo-office/ |access-date=2024-11-17 |language=en-US}}</ref>, Sydney, Melbourne and Auckland<ref>{{Cite web |title=The Monkeys to be Rebranded as Droga5 and Mark Green Announced as New Global CEO {{!}} LBBOnline |url=https://lbbonline.com/news/the-monkeys-to-be-rebranded-as-droga5-and-mark-green-announced-as-new-global-ceo |access-date=2024-11-17 |website=lbbonline.com |language=en}}</ref>. The name Droga5 comes from the number-coded laundry tag Droga's mother sewed on his clothes to help differentiate his clothes from his brothers at boarding school.<ref>{{Cite web |last=Griner |first=David |title=Timeline: The Bold Work That Made Droga5 an Iconic Independent Agency |url=https://www.adweek.com/agencies/timeline-the-bold-work-that-made-droga5-an-iconic-independent-agency/ |access-date=2023-05-19 |website=www.adweek.com |date=3 April 2019 |language=en-US}}</ref>
Droga founded his own agency, [[Droga5]], in New York City in 2006. The name Droga5 comes from the number-coded laundry tag his mother sewed on his clothes to help differentiate his clothes from his brothers at boarding school.<ref>{{Cite web |last=Griner |first=David |title=Timeline: The Bold Work That Made Droga5 an Iconic Independent Agency |url=https://www.adweek.com/agencies/timeline-the-bold-work-that-made-droga5-an-iconic-independent-agency/ |access-date=2023-05-19 |website=www.adweek.com |date=3 April 2019 |language=en-US}}</ref>

Droga created campaigns for Marc Ecko<ref>{{Cite web |last=Nudd |first=Tim |date=2017-07-18 |title=A Look Back at the Audacious Air Force One Graffiti Stunt That Put Droga5 on the Map |url=https://www.adweek.com/creativity/a-look-back-at-the-audacious-air-force-one-graffiti-stunt-that-put-droga5-on-the-map/ |access-date=2024-11-17 |language=en-US}}</ref>, UNICEF<ref>{{Cite web |title=2007: Droga5 and UNICEF launch ‘The Tap Project’ in NYC |url=https://www.thedrum.com/news/2016/07/17/marketing-moment-113-droga5-and-unicef-launch-tap-project-nyc |access-date=2024-11-17 |website=The Drum}}</ref>, Jay-Z<ref>{{Cite web |title=Droga5: Launching Jay-Z's Decoded - Case - Faculty & Research - Harvard Business School |url=https://www.hbs.edu/faculty/Pages/item.aspx?num=42809 |access-date=2024-11-17 |website=www.hbs.edu}}</ref>, Puma<ref>{{Cite web |last=Staff |first=Adweek |date=2010-08-10 |title=Puma |url=https://www.adweek.com/brand-marketing/puma-after-hours-athlete-130438/ |access-date=2024-11-17 |language=en-US}}</ref>, Hennessy<ref>{{Cite web |title=Never Stop. Never Settle. A 10-Year Journey with Hennessy and Droga5 |url=https://archive.advertisingweek.com/replay/content/-video/newyork-2021-10-21-never-stop-never-settle-a-10-year-journey-with-hennessy-and-droga5 |access-date=2024-11-17 |website=archive.advertisingweek.com |language=en}}</ref>, MailChimp<ref>{{Cite web |title=Droga5 Means to Say MailChimp in Genius Campaign {{!}} LBBOnline |url=https://lbbonline.com/news/droga5-means-to-say-mailchimp-in-genius-campaign |access-date=2024-11-17 |website=lbbonline.com |language=en}}</ref>, ''The New York Times''<ref>{{Cite web |title=The New York Times: The Truth is Worth It by Droga5 |url=https://www.thedrum.com/creative-works/project/droga5-the-new-york-times-the-truth-worth-it |access-date=2024-11-17 |website=The Drum}}</ref>, Barack Obama<ref>{{Cite web |last=Groth |first=Aimee |title=Meet The Agency Behind Sarah Silverman's Viral Ad That Won Florida For Barack Obama |url=https://www.businessinsider.com/andrew-essex-droga5-great-schlep-jay-z-2011-6 |access-date=2024-11-17 |website=Business Insider |language=en-US}}</ref>, Newcastle<ref>{{Cite web |last=Oster |first=Erik |date=2014-01-24 |title=Newcastle, Droga5 Parody Big Game Ads with 'If We Made It' |url=https://www.adweek.com/agencyspy/newcastle-droga5-parody-big-game-ads-with-if-we-made-it/ |access-date=2024-11-17 |language=en-US}}</ref>, Game of Thrones<ref>{{Cite web |title=The Watchers on the Wall (Street): How Droga5 Rallied Fans and Brands Behind Game of Thrones {{!}} LBBOnline |url=https://lbbonline.com/news/the-watchers-on-the-wall-street-how-droga5-rallied-fans-and-brands-behind-game-of-thrones |access-date=2024-11-17 |website=lbbonline.com |language=en}}</ref>, Molson Coors<ref>{{Cite web |title=Creating the World’s First Bettable Ad at the Super Bowl {{!}} LBBOnline |url=https://lbbonline.com/news/creating-the-worlds-first-bettable-ad-at-the-super-bowl |access-date=2024-11-17 |website=lbbonline.com |language=en}}</ref>, Meta<ref>{{Cite web |last=Diaz |first=Ann-Christine |date=31 March 2020 |title=Best of 2020 No. 17: Facebook's poetic film depicts a world ravaged but not destroyed by the pandemic |url=https://adage.com/creativity/work/best-2020-no-17-facebooks-poetic-film-depicts-world-ravaged-not-destroyed-pandemic/2247231 |url-status=live |website=Ad Age}}</ref>, Google<ref>{{Cite web |last=Oster |first=Erik |date=2016-10-05 |title=Droga5 Introduces the World to Google's New Smartphone, Pixel |url=https://www.adweek.com/agencyspy/droga5-introduces-the-world-to-googles-new-smartphone-pixel/ |access-date=2024-11-17 |language=en-US}}</ref> and Paramount+<ref>{{Cite web |last=Beer |first=Jeff |date=2 Feb 2024 |title=This is the best 2024 Super Bowl ad yet -- with 9 days to go |url=https://www.fastcompany.com/91022317/patrick-stewart-paramount-plus-super-bowl-commercial-2024-best-yet |url-status=live |website=FastCompany}}</ref>.


In 2013, Droga sold a minority stake in Droga5 to William Morris Endeavor<ref>{{Cite web |last=Vega |first=Tanzina |date=11 July 2013 |title=William Morris to Invest in Droga5, an Ad Agency |url=https://www.nytimes.com/2013/07/12/business/media/william-morris-to-invest-in-droga5-an-ad-agency.html |url-status=live |website=New York Times}}</ref>.
In 2013, Droga sold a minority stake in Droga5 to William Morris Endeavor<ref>{{Cite web |last=Vega |first=Tanzina |date=11 July 2013 |title=William Morris to Invest in Droga5, an Ad Agency |url=https://www.nytimes.com/2013/07/12/business/media/william-morris-to-invest-in-droga5-an-ad-agency.html |url-status=live |website=New York Times}}</ref>.

Revision as of 17:10, 17 November 2024

David Droga
Born
David Bjorn Droga

1968
Perisher Valley, New South Wales, Australia
NationalityAustralian
EducationThe King's School
OccupationCreative chairman

David Droga (born 1968) is an Australian creative leader and Chief Executive Officer (CEO) of Accenture Song[1]. He is also the founder of Droga5, a global advertising, media and communications company headquartered in New York City[2].

Droga5 was acquired by Accenture Interactive in 2019 and Droga was named Chief Executive Officer in August, 2021[3][1][4]. (Droga renamed Accenture Interactive to Accenture Song in 2022)[5].

Early life and education

Droga grew up in Perisher Valley, a remote ski resort in Kosciuszko National Park, New South Wales, Australia, the fifth of six children.[6][7] His mother was a Danish artist, poet and environmentalist, while his father was an Australian businessman of Polish descent.[8] Droga attended early primary school at Jindabyne Central School (1973–1977) and then the Tudor House School (1978–1980). He went to high school at The King's School in Paramatta, Sydney.[9] He launched his advertising career as a copywriter at the Australian Writers and Art Directors School in 1987.[10][11]

Career

Six months after being hired by FCB as a copywriter, Droga left the company and joined startup OMON in Sydney. His first project for radio station MMM was voted Australian Commercial of the Year, and won him a Cannes Lion.[12] Droga became a Partner and Executive Creative Director of OMON.[13][14]

In 1996, he moved to Singapore to become Executive Creative Director of Saatchi & Saatchi Singapore and Regional Creative Director of Saatchi Asia.[15] Droga was promoted to Executive Creative Director of Saatchi & Saatchi London in 1999. In 2002, Advertising Age awarded Droga the World's Top Creative Director.[16][17] Saatchi & Saatchi London won Global Agency of the Year at the Cannes International Advertising Festival and both Advertising Age and Adweek named Saatchi Agency of the Year.[18] In 2000, Publicis Groupe acquired Saatchi[19] and in 2004, Droga was promoted to Worldwide Chief Creative Officer of the Publicis Network, which took him to New York City in 2005.[20]

Droga5

Droga founded his own agency, Droga5, in New York City in 2006. The name Droga5 comes from the number-coded laundry tag his mother sewed on his clothes to help differentiate his clothes from his brothers at boarding school.[21]

In 2013, Droga sold a minority stake in Droga5 to William Morris Endeavor[22].

In 2019, he sold Droga5 to Accenture Interactive[23].

Accenture Song

Accenture appointed Droga as Accenture Song's new CEO and creative chairman, effective September 1, 2021.[24][25]

References

  1. ^ a b Lewis, Shauna (19 August 2021). "David Droga becomes CEO and creative chairman of Accenture Interactive". www.campaignlive.com. Retrieved 17 May 2023.
  2. ^ Griner, David (3 December 2019). "Adweek Agency of the Decade: Droga5". Retrieved 17 November 2024.
  3. ^ Beer, Jeff (3 April 2019). "Why Accenture Interactive buying ad agency Droga5 is such a big deal".
  4. ^ Dan, Avi (19 August 2021). "David Droga, Who Started in the Mailroom, Is Now the King of Advertising". Forbes. Retrieved 17 May 2023.
  5. ^ Matlins, Seth. "A New Melody: Accenture Interactive Becomes Accenture Song". Forbes. Retrieved 17 November 2024.
  6. ^ "David Droga Biography". allamericanspeakers.com. Retrieved 26 March 2019.
  7. ^ Ringen, Jonathan. "Advertising Superstar David Droga Knows How to Get in Your Head". Fast Company.
  8. ^ "PROFILE: Dave Droga". Campaign Live. 31 March 2003. Retrieved 18 December 2022. David Bjorn Droga, the product of a mad hippie Danish mother and a Jewish businessman father, greets me at the door of his three-storey house in London's fashionable Notting Hill.
  9. ^ Stewart, Cameron (22 January 2022). "How David Droga became the world's most powerful adman". The Australian.
  10. ^ "David Droga". Adweek. 22 July 2002.
  11. ^ "A step back in time – 30 years of great advertising – AdNews". www.adnews.com.au. Retrieved 19 May 2023.
  12. ^ "David Droga Acceptance Speech". www.lionscreativity.com. Retrieved 18 May 2023.
  13. ^ "ADC Hall of Fame Awards". ADC.
  14. ^ Shaw, Adam. "David Droga Executive Chairman at Droga5". bestadsontv.com. Best Ads on TV.
  15. ^ "Publicis Worldwide Appoints David Droga Worldwide Creative Director". PR Newswire. 13 December 2002.
  16. ^ Oreamuno, Ignacio. "David Droga: Worldwide Creative Director Publicis". ihaveanidea.org. ihaveanidea.
  17. ^ "About David Droga". Berlin School of Creative Leadership.
  18. ^ "ADC Hall of Fame David Droga". Art Director's Club.
  19. ^ "Publicis to buy Saatchi for $1.9 billion – Jun. 20, 2000". money.cnn.com. Retrieved 18 May 2023.
  20. ^ Wentz, Laura (13 January 2003). "The Player: Droga to lead creative revival as Publicis makes itself over". Advertising Age.
  21. ^ Griner, David (3 April 2019). "Timeline: The Bold Work That Made Droga5 an Iconic Independent Agency". www.adweek.com. Retrieved 19 May 2023.
  22. ^ Vega, Tanzina (11 July 2013). "William Morris to Invest in Droga5, an Ad Agency". New York Times.{{cite web}}: CS1 maint: url-status (link)
  23. ^ Maheshwari, Sapna (3 April 2019). "Accenture Is Buying Droga5, an Ad Agency, Making a Bet on Creativity". New York Times.{{cite web}}: CS1 maint: url-status (link)
  24. ^ "David Droga, CEO and Creative Chairman, Accenture Interactive".
  25. ^ Diaz, Ann-Christine (6 September 2022). "David Droga looks back at one year as Accenture Song CEO". Ad Age. Retrieved 19 May 2023.
Retrieved from "https://en.wikipedia.org/enwiki/w/index.php?title=David_Droga&oldid=1258003513"