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==History==
==History==
In the 1970s, the Korean government wanted to encourage citizens to drink more milk, so Binggrae created a banana-flavored milk, capitalizing on the fact that bananas were considered a luxury at the time. They believed consumers would purchase the milk to taste the fruit.<ref name="arirangnews" /> The milk was first introduced to the Korean market in 1974.<ref name="cnnnews"/><ref name=arirangnews>{{cite news|url=http://www.dailymotion.com/video/x24preh_korea-s-fave-drink-banana-flavored-milk-celebrates-40-yrs-of-success_news|accessdate=5 November 2015|date=28 August 2014|title=Korea's fave drink Banana Flavored Milk celebrates 40 yrs. of success|publisher=Arirang News}}</ref><ref name=officalbing>{{cite web|url=http://eng.bing.co.kr/products/product.aspx?EngPtCode=MY|accessdate=5 November 2015|title=Milk Drink|archive-url=https://web.archive.org/web/20150909043641/http://eng.bing.co.kr/products/product.aspx?EngPtCode=MY|archive-date=9 September 2015|url-status=dead}}</ref>
In the 1970s, the Korean government wanted to encourage citizens to drink more milk. In response, Binggrae created a banana-flavored milk; because bananas were considered a luxury in Korea at the time, the company believed consumers would purchase the milk to taste the fruit.<ref name="arirangnews" /> Banana Flavored Milk was first introduced to the Korean market in 1974.<ref name="cnnnews"/><ref name=arirangnews>{{cite news|url=http://www.dailymotion.com/video/x24preh_korea-s-fave-drink-banana-flavored-milk-celebrates-40-yrs-of-success_news|accessdate=5 November 2015|date=28 August 2014|title=Korea's fave drink Banana Flavored Milk celebrates 40 yrs. of success|publisher=Arirang News}}</ref><ref name=officalbing>{{cite web|url=http://eng.bing.co.kr/products/product.aspx?EngPtCode=MY|accessdate=5 November 2015|title=Milk Drink|archive-url=https://web.archive.org/web/20150909043641/http://eng.bing.co.kr/products/product.aspx?EngPtCode=MY|archive-date=9 September 2015|url-status=dead}}</ref>


The company chose to sell its milk in [[polystyrene]] [[bottle|bottles]] to differentiate it from the glass bottles and plastic packages that were prevalent as milk containers in 1970s. The bottle's design was inspired by traditional [[Korean pottery|Korean jars]], with an overhanging lip to prevent the milk from dripping onto the drinker's face.<ref name="koreanet" />
The company chose to sell its milk in [[polystyrene]] [[bottle|bottles]] to differentiate it from the glass bottles and plastic packages that were prevalent as milk containers in 1970s. The bottle's design was inspired by traditional [[Korean pottery|Korean jars]], with an overhanging lip to prevent the milk from dripping onto the drinker's face.<ref name="koreanet" />

Revision as of 16:18, 2 January 2025

Banana Flavored Milk
Banana Flavored Milk
TypeMilk
ManufacturerBinggrae
Country of origin South Korea
Introduced1974
ColorLight yellow
Websitewww.bing.co.kr/brand/milk/73 Edit this on Wikidata

Banana Flavored Milk (Korean: 바나나맛 우유) is a South Korean milk beverage produced by Binggrae.[1][2][3]

Flavor

The beverage consists of approximately 80 percent milk[2] and a comparably small amount of banana flavor.[4] Other regular flavors sold by Binggrae include strawberry, melon, banana light, and coffee. Additionally, lychee, peach, mandarin, mulberry, and pumpkin-sweet potato were, or are currently, seasonal flavors.[5][6][7]

History

In the 1970s, the Korean government wanted to encourage citizens to drink more milk. In response, Binggrae created a banana-flavored milk; because bananas were considered a luxury in Korea at the time, the company believed consumers would purchase the milk to taste the fruit.[8] Banana Flavored Milk was first introduced to the Korean market in 1974.[1][8][9]

The company chose to sell its milk in polystyrene bottles to differentiate it from the glass bottles and plastic packages that were prevalent as milk containers in 1970s. The bottle's design was inspired by traditional Korean jars, with an overhanging lip to prevent the milk from dripping onto the drinker's face.[2]

Banana Flavored Milk sells 800,000 bottles per day in Korea, and around 5.3 billion bottles had been sold across the country as of 2010.[10] By 2012, annual sales of Banana Flavored Milk totaled 10 billion South Korean won.[11]

The United States was the first international market to receive Banana Flavored Milk. The product was subsequently exported to other countries, including mainland China and Hong Kong, Taiwan, Japan, Canada, New Zealand, Thailand, Malaysia, Vietnam, and Cambodia.[12][13] This expansion helped to increase annual sales of the product from 700 million Korean won to 15 billion Korean won by 2013.[13]

Banana Flavored Milk was available at the Korean Pavilion of the 2017 Bangkok Food Fair, which greatly increased its popularity in Thailand.[13] Its popularity also increased significantly in countries such as the United States after BTS singer Jungkook was seen drinking it.[14] In June 2024, the product ranked third on Amazon's list of best-selling flavored milks.[15][better source needed]

Variety flavors: banana, strawberry, banana light and melon.

See also

References

  1. ^ a b Jung, Alex (13 October 2011). "20 delicious Korean drinks". Retrieved 6 October 2015.
  2. ^ a b c Limb, Jae-un (7 November 2014). "Long time friend, banana milk fills your heart". Retrieved 6 October 2015.
  3. ^ Lee, Hoonkyo (5 May 2012). "Banana Flavored Milk from Korea". Seoul Colors. Retrieved 6 November 2015.
  4. ^ "Korean Life Design, Banana Flavored Milk, 1974". Retrieved 6 November 2015.
  5. ^ Jee-min, Kim (2018-11-28). "Binggrae puts out tangerine-flavored milk". The Korea Herald. Retrieved 2022-05-17.
  6. ^ Herald, Korea (2019-08-25). "Binggrae offers variations of steady-seller 'Banana Flavored Milk'". The Korea Herald. Retrieved 2022-05-17.
  7. ^ "Binggrae unveils pumpkin sweet potato-flavored milk". The Korea Times. 2019-11-25. Retrieved 2022-05-17.
  8. ^ a b "Korea's fave drink Banana Flavored Milk celebrates 40 yrs. of success". Arirang News. 28 August 2014. Retrieved 5 November 2015.
  9. ^ "Milk Drink". Archived from the original on 9 September 2015. Retrieved 5 November 2015.
  10. ^ "빙그레 기업분석" [Binggrae Company Analysis]. 레포트샵 (in Korean). 2010. Retrieved 2022-05-09.
  11. ^ Yeu, Min Sun; Lee, Doo Hee; Kim, Sang Yong; Yoo (2012-10-30). "New Product Marketing Strategy". Asia Marketing Journal. 14 (3). doi:10.53728/2765-6500.1495. ISSN 2765-6500.
  12. ^ Herh, Michael (6 November 2017). "K-Food Exports Expected to Exceed 10 Trillion Won This Year". Business Korea. Archived from the original on 2018-03-28. Retrieved 4 December 2017.
  13. ^ a b c Park, Sung Eun (3 July 2017). "High Class at a Different Level: Banana Flavored Milk from Korea". The Korean Farmers & Fishermen's News. Archived from the original on 2017-12-05. Retrieved 4 December 2017.
  14. ^ "Jungkook: BTS member boosted milk sales in the U.S. and other parts of the world and here's how he did it". EconoTimes. 2020-09-14. Retrieved 2025-01-02.
  15. ^ Amazon https://www.amazon.com/gp/bestsellers/grocery/6520444011/ref=pd_zg_hrsr_grocery. {{cite web}}: Missing or empty |title= (help)
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