Deal-of-the-day: Difference between revisions
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* Longer time frames, such as a week.<ref name=wootwinefaq>{{cite web |url=http://wine.woot.com/WhatIsWoot.aspx#qw1 |title=Woot FAQ |accessdate=2007-03-18 |format=HTML |language=English }}</ref> |
* Longer time frames, such as a week.<ref name=wootwinefaq>{{cite web |url=http://wine.woot.com/WhatIsWoot.aspx#qw1 |title=Woot FAQ |accessdate=2007-03-18 |format=HTML |language=English }}</ref> |
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* Progressively decreasing prices.<ref name=squidoolist /> |
* Progressively decreasing prices.<ref name=squidoolist /> |
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* Guessing the contents of the day's box.<ref name=Mboxabout>{{cite web |url=http://www.midnightbox.com/about |title=About Us |accessdate=2007-03-12 |format=HTML |language=English }}</ref> |
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* Choosing between two different deals.<ref name=dealsquaredqa>{{cite web |url=http://www.dealsquared.com/qa.html |title=Deal Squared Q & A|accessdate=2007-03-23 |format=HTML |language=English }}</ref> |
* Choosing between two different deals.<ref name=dealsquaredqa>{{cite web |url=http://www.dealsquared.com/qa.html |title=Deal Squared Q & A|accessdate=2007-03-23 |format=HTML |language=English }}</ref> |
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* Locating deals on auction sites such as eBay<ref name=Auctiondealoftheday>{{cite web |url=http://www.auctiondealoftheday.com/default.htm |title=Auction Deal of the Day |accessdate=2007-03-22 |format=HTML |language=English }}</ref> |
* Locating deals on auction sites such as eBay<ref name=Auctiondealoftheday>{{cite web |url=http://www.auctiondealoftheday.com/default.htm |title=Auction Deal of the Day |accessdate=2007-03-22 |format=HTML |language=English }}</ref> |
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One of the more established sites is [[Woot (retailer)|Woot]], founded in July of 2004. |
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Revision as of 10:57, 29 May 2007
Overview and history
One deal a day is a web-based business model in which a single type of product is offered for sale for a period of 24 hours. Usually, the items are offered at discounted prices, selling until the 24 hour period is up or the stock is exhausted.[1] Certain sites sell items uniquely by this method. Other established retailers, such as Amazon.com and Buy.com feature a "deal a day" item in addition to more conventional sales methods.
The concept originated with the launching of Woot.com in July 2004. By late 2006, it had exploded, with more than 100 deal-a-day sites in existence.[2] The products sold primarily include geek toys, such as USB powered gadgets or computer peripherals. Goods sold may also be in the form of coupons redeemable at other sites.
Online forums
An aspect of the 'one deal a day' concept that differentiates it from other business models is the use of forums. In general forums are uncensored, even of posts that would negatively impact products being sold or the reputation of the seller. This permits forums to act as unpaid salesmen who explain the features of a product to potential customers. Customers also benefit as they can make more informed choices. The seller benefits from this as customers that would be disappointed with a product, and might seek to return it or require tech support, simply do not buy it. Posters are even encouraged to post comical posts making the forums an entertainment destination.
Variations on the theme
- Longer time frames, such as a week.[3]
- Progressively decreasing prices.[1]
- Choosing between two different deals.[4]
- Locating deals on auction sites such as eBay[5]
One of the more established sites is Woot, founded in July of 2004.
- ^ a b "One Deal a Day Sites" (HTML). Retrieved 2007-03-12.
- ^ "Which sites do we choose to track?" (HTML). Retrieved 2007-03-12.
- ^ "Woot FAQ" (HTML). Retrieved 2007-03-18.
- ^ "Deal Squared Q & A" (HTML). Retrieved 2007-03-23.
- ^ "Auction Deal of the Day" (HTML). Retrieved 2007-03-22.