Point of sale display

A point-of-sale display selling products related to the Easter holiday.

Marketers design special advertising vehicles, called point-of-sale displays, which are found near, on or next to a checkout counter. This is meant to entice the customer into buying more products, or products that are on a special offer. Such displays are colourful, to distract the customer while waiting in line, and to look at the product. They are meant to stand out from other items. They can also be related to a special event, either one going on in a shop, or a holiday-time sale.

Common items that may be there year-round are batteries, video tapes or writable CDs and DVDs, drinks, tobacco, ice cream, candy, chewing gum and magazines/comics. These displays are also useful in places with limited floor space, as there tends to be a lot of wasted room around counters.

The displays are normally covered with branding for the product they are trying to sell, and are made out of cardboard, and/or covering over a plastic stand. This means they are easily replaceable and disposable. This also means the designer can make full use of colour and printing to make the box appealing to the eye. Some displays are fixed or non-disposable. These may contain lighting to make the display more visible. It may also contain a cooler, such as for drinks or ice cream. Some are like a metal basket, and have no design on the outside, and simply show a price. These types of displays are easier to refill.

See also

• Sales promotion
• Lightbox_(advertising)
• Packaging