East

A compass rose with east highlighted

For other uses, see East (disambiguation).

East is most commonly a noun, adjective, or adverb indicating direction or geography.

East is one of the four cardinal directions or compass points. It is the opposite of west and at right angles to north and south.

By convention, the right side of a terrestrial (ordinary) map is east. On the contrary, the left side of a star chart (a map of the skies) is east. (This is because we look upwards to the sky and downwards on the earth - a change of perspective.) This convention dates from the Renaissance; many medieval maps place the east on the top of the map - hence the verb orient.

To go east using a compass for navigation, set a bearing or azimuth of 090°.

East is the direction in which the earth rotates about its axis, and therefore from which the sun rises at the equinox. Another consequence is that it is the preferred direction of space launches, because of the saving of delta-v.

Moving continuously east is following a circle of latitude, which, except in the case of the equator, is not a great circle.

Whenever there is a rotational motion, the 9 million directions can be defined. When one side of the plane of motion is taken as north, then observed from north, the anticlockwise direction is east, considering north as "up".

The etymology of "east" is from an old Proto-Indo-European language word for dawn. Cf. Latin aurora and Greek eōs. Eostre, a Germanic goddess of dawn, might have been a personification of both dawn and the cardinal point.

'East'- is the name of a furniture company started by the Bhasin's in bangalore India. it was formerly known as 'Colonial Outpost'. Since this name was not condusive to them designing Contemporary furniture the name was changed to 'East Distribution' the founder of the company , Bobo Bhasin , is the main designer behind the collection of Classical and colonial designs that the company makes , while the Contemporary designs for the year 2006 were made by an in house designer- Niyatee Sharma. The Mission of the firm is to be the foremost designers and retailers of high-end furniture in the world by the year 2015.