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{{Infobox Company|company_name=Apple Inc.|company_logo=[[Image:Apple-logo.png|128px]]|company_type=[[Public company|Public]] ({{nasdaq|AAPL}}, {{lse|ACP}}, {{FWB|APC}})|foundation={{flagicon|USA}} [[California]] ([[April 1]] [[1976]], as Apple Computer, Inc.)|location_city=1 Infinite Loop, [[Cupertino, California]]|key_people=[[Steve Jobs]], [[Chief executive officer|CEO]] & [[Entrepreneur|Co-founder]]<br>[[Steve Wozniak]], Co-founder<br>[[Timothy D. Cook]], [[Chief operating officer|COO]]<br>[[Peter Oppenheimer]], [[Chief financial officer|CFO]]<br>[[Philip W. Schiller]], [[Vice president|SVP]] [[Marketing]]<br>[[Jonathan Ive]], SVP [[Industrial Design]]<br>[[Tony Fadell]], SVP [[iPod|iPod Division]]<br>[[Ron Johnson (Apple)|Ron Johnson]], SVP [[Retail]]<br>[[Sina Tamaddon]], SVP [[Application software|Applications]]<br>[[Bertrand Serlet]], SVP [[Software Engineering]]<br>[[Scott Forstall]], VP [[Platform (computing)|Platform]] Experience|industry=[[Computer hardware]]<br>[[Computer software]]<br>[[Consumer electronics]]|products=[[Macintosh|Mac (personal computer series)]], [[Mac OS X]], [[Mac OS X Server]], [[iPod]], [[iPod Hi-Fi]], [[QuickTime]], [[iLife]], [[iWork]], [[Safari (web browser)|Safari]], [[Apple Remote Desktop]], [[Xsan]], [[Final Cut Studio]], [[Aperture]], [[Logic Pro]], [[Apple Cinema Display|Cinema Display]], [[AirPort]], [[Xserve]], [[Xserve RAID]], [[iPhone]], [[Apple TV]]|computers=[[iMac]], [[MacBook]], [[MacBook Pro]], [[PowerBook]], [[iBook]], [[Apple I]], [[Apple II]], [[Apple III]]|revenue=[[United States dollar|US$]]19.3 [[1000000000 (number)|billion]] {{profit}} ([[Trailing twelve months|TTM]] 1Q2006)<ref name=morningstar>[http://quicktake.morningstar.com/Stock/Income10.asp?Country=USA&Symbol=AAPL&stocktab=finance&pgid=qtqnnavfinstate Apple Computer financial statements at morningstar.com]</ref>|operating_income=US$2.12 billion {{profit}} (TTM 1Q2006)<br>(12.27% [[operating margin]])<ref name=morningstar/>|net_income=US$1.73 billion {{profit}} (TTM 1Q2006)<br>(9.97% [[profit margin]])<ref name=morningstar/>|num_employees=17,787 full-time; 2,399 temporary ([[September 30]] [[2006]])<ref>[http://media.corporate-ir.net/media_files/irol/10/107357/10K_2006.pdf Apple Computer 2006 10-K, p. 20]</ref>|homepage=[http://www.apple.com/ Apple.com]}}'''Apple Inc.''' ({{nasdaq|AAPL}}, {{lse|ACP}}, {{FWB|APC}}) (formerly '''Apple Computer, Inc.''') is an [[United States|American]] [[multinational corporation]] with a focus on designing and manufacturing [[consumer electronics]] and closely-related [[software]] products. Headquartered in [[Cupertino, California|Cupertino]], [[California]], Apple develops, sells, and supports a series of [[personal computer]]s, [[portable media player]]s, [[computer software]], and [[computer hardware]] accessories; Apple is also currently involved in the creation of new technology concepts, such as the [[iPhone]], [[Apple TV]], and many features of its new, upcoming operating system, [[Mac OS X v10.5|Mac OS X "Leopard"]]. Apple also operates an online store for hardware and software purchases, as well as the [[iTunes Store]], a comprehensive offering of digital downloadable music, audiobooks, games, music videos, TV shows, and movies. The company's best-known hardware products include the [[Macintosh]] line of personal computers and related [[peripherals]], the [[iPod]] line of portable media players, and the iPhone. Apple's best known software products include the [[Mac OS]] [[operating system]] and the [[iLife]] software suite, a bundle of integrated amateur creative software products. (Both Mac OS and iLife are included on all Macs sold.) Additionally, Apple is also a major provider of professional (as well as "[[prosumer]]") audio- and film-industry software products. Apple's professional and "prosumer" applications, which run primarily on Mac computers, include [[Final Cut Pro]], [[Logic Pro]], [[Final Cut Studio]], and related industry tools.
| company_name = Microsoft Corporation
| company_logo = [[Image:Microsoft logo.svg|220px|]]
| company_type = [[Public company|Public]] ({{nasdaq2|MSFT}})
| foundation = [[Albuquerque, New Mexico]], [[United States|USA]] ([[April 4]] [[1975]])<ref name="founding">{{cite web | url=http://news.bbc.co.uk/2/hi/business/5085630.stm | title=Bill Gates: A Timeline | publisher = bbc.co.uk | date = [[2006-06-15]] | accessdate=2006-07-03}}</ref>
| location_city = [[Redmond, Washington]]
| location_country = [[United States]]
| key_people = [[Bill Gates]], <small>[[Entrepreneur|Co-founder]] and [[Chairman#Types|Executive Chairman]]</small><br />[[Paul Allen]], <small>[[Entrepreneur|Co-founder]]</small><br />[[Steve Ballmer]], <small>[[Chief executive officer|CEO]]</small><br /> [[Ray Ozzie]], <small>[[Software Architecture|Chief Software Architect]]</small>
| industry = [[Computer software]]<br />[[Publishing]]<br />[[Research and development]]<br / />[[Computer hardware]]<br />[[Console game|Video games]]| products = [[Microsoft Windows]]<br />[[Microsoft Office]]<br />[[Microsoft Servers]]<br />[[Microsoft Visual Studio|Developer Tools]]<br />[[Microsoft Dynamics|Business Solutions]]<br />[[Xbox|Games and Xbox]]<br />[[Windows Live]]<br />[[Windows Mobile]]<br />[[Zune]]
| revenue = {{profit}} [[United States dollar|US $]]44.3 [[1000000000 (number)|billion]] (2006)<ref name="2006financials">{{cite pressrelease | title= Microsoft Reports Fourth Quarter Results and Announces Share Repurchase Program | url= http://www.microsoft.com/msft/earnings/FY06/earn_rel_q4_06.mspx | publisher = Microsoft | date = [[2006-07-20]] | accessdate = 2007-03-30 }}</ref>
| operating_income = {{profit}} US $16.5 billion (2006)<ref name="2006financials" />
| net_income = {{profit}} US $12.6 billion (2006)<ref name="2006financials" />
| num_employees = 71,172 (2006)<ref name="fastfacts">{{cite web | title=Fast Facts about Microsoft | url= http://www.microsoft.com/presspass/inside_ms.mspx | publisher = Microsoft | date = [[June 30]], [[2006]] | accessdate= March 30| accessyear = 2007 }}</ref>
| slogan = ''Your potential. Our passion.''
| homepage = [http://www.microsoft.com/worldwide/ www.microsoft.com]
}}
'''Microsoft Corporation''' ({{nasdaq|MSFT}}) is an [[United States|American]] [[multinational corporation|multinational]] [[computer]] technology [[corporation]] with 76,000 employees in 102 countries and global annual [[revenue]] of [[United States dollar|US $]]44.28 [[1000000000 (number)|billion]]. It develops, manufactures, licenses and supports a wide range of [[computer software|software]] products for computing devices.<ref name="2005annual">{{cite web | title= Microsoft Corporation Annual Report 2005 | url= http://www.microsoft.com/msft/ar05/downloads/MS_2005_AR.doc | publisher = Microsoft | format = doc | accessdate= 1 October | accessyear=2005 }}</ref><ref name="fastfacts" /><ref name="2006financials" /> Headquartered in [[Redmond, Washington|Redmond]], [[Washington]], [[United States|USA]], its best selling products are the [[Microsoft Windows]] [[operating system]] and the [[Microsoft Office]] suite of productivity software. These products have prominent positions in the [[desktop computer]] market, with [[market share]] estimates as high as 90% or more as of 2003 for Microsoft Office and 2006 for Microsoft Windows, in line with the company's original mission of "a computer on every desk and in every home, running Microsoft software".<ref>{{cite news | url= http://blog.seattlepi.nwsource.com/microsoft/archives/003469.html | title= The rest of the motto | date= [[September 23]], [[2004]] | accessdate= 2007-01-22 | publisher= [[Seattle Post-Intelligencer]]| first= Todd | last= Bishop | work= Todd Bishop's Microsoft Blog}}</ref><ref name="findingsoffact">{{cite web | author = Thomas Penfield Jackson, U.S. District Judge | url= http://www.usdoj.gov/atr/cases/f3800/msjudgex.htm | title= U.S. vs. Microsoft findings of fact | publisher = U.S. Department of Justice | date = [[1999-11-05]] | accessdate=2006-05-18}}</ref><ref>{{cite web | url=http://seattlepi.nwsource.com/business/235169_vistatest04.html | title=Beta version of Microsoft's Vista shows a lot of potential | publisher=Associated Press | author=Matthew Fordahl | date=[[2005-08-05]] | accessdate=2006-09-02}}</ref><ref>{{cite web | url=http://in.tech.yahoo.com/061130/137/69vp5.html | title=Microsoft launches Vista version of Windows | publisher=Reuters | author=Daisuke Wakabayashi | date=[[2006-12-01]] | accessdate=2007-07-11}}</ref><ref>{{cite web | url=http://news.com.com/PC+market+surged+in+2005,+will+settle+in+2006/2100-1003_3-6028454.html | title=PC market surged in 2005, will settle in 2006 | author=Michael Kanellos | publisher=CNET News.com | date=[[2006-01-18]] | accessdate=2007-07-11}}</ref><ref>{{cite web | url=http://seattlepi.nwsource.com/business/144528_msftoffice20.html | title=Microsoft unveils Office 2003 | publisher=Seattle Post-Intelligencer Reporter | author=Todd Bishop | date=[[2003-10-20]] | accessdate=2007-07-11}}</ref><ref>{{cite web|url=http://www.pcworld.com/article/id,98003-page,1/article.html|title=Can StarOffice Steal Users From Microsoft?|publisher=PC World|author=Patrick Thibodeau|date=[[2002-05-02]]|accessdate=2007-07-11}}</ref>


Originally founded to develop and sell [[BASIC programming language|BASIC]] [[interpreter (computer software)|interpreters]] for the [[Altair 8800]], Microsoft rose to dominate the [[home computer]] operating system market with [[MS-DOS]] in the mid-1980s. The company released an [[IPO|initial public offering (IPO)]] in the [[stock market]], which, due to the ensuing rise of the stock price, has made four billionaires and an estimated 12,000 millionaires from Microsoft employees.<ref>Chapman, Merrill R., ''In search of stupidity: over 20 years of high-tech marketing disasters'' (2nd Edition), Apress, ISBN 1-59059-721-4</ref><ref name="stockrich">{{cite news | url=http://www.nytimes.com/2005/05/29/business/yourmoney/29millionaire.html?ex=1275019200&en=de3d71cbbb7e06f8&ei=5090&partner=rssuserland&emc=rss | title=The Microsoft Millionaires Come of Age | author= Julie Bick | date=[[2005-05-29]] | publisher= [[The New York Times]] | accessdate=2006-07-03}}</ref><ref name="MVP">{{cite web | url=http://www.boston.com/business/globe/articles/2005/06/13/somehow_usenet_lumbers_on/ | title=Somehow, Usenet lumbers on | author=Hiawatha Bray | date=[[2005-06-13]] | accessdate=2006-07-03 | publisher=[[The Boston Globe]]}}<br/>* {{cite web | url= http://mvp.support.microsoft.com/mvpfaqs | title= Microsoft Frequently Asked Questions | publisher = Microsoft (Most Valued Professional) | accessdate=2006-07-01}}</ref> Throughout its history the company has been the target of criticism for various reasons, including [[monopoly|monopolistic]] business practices—both the [[United States Department of Justice|U.S. Justice Department]] and the [[European Commission]], among others, brought Microsoft to court for [[antitrust]] violations and software bundling.<ref name="usvms">{{cite web | title= United States v. Microsoft | url= http://www.usdoj.gov/atr/cases/ms_index.htm | publisher = U.S. Department of Justice | accessdate= August 5 | accessyear=2005 }} homepage at the [[United States Department of Justice]]</ref><ref>http://europa.eu/rapid/pressReleasesAction.do?reference=IP/04/382&format=HTML&aged=1&language=EN&guiLanguage=en</ref>
Apple had worldwide annual sales in its fiscal year 2006 (ending [[September 30]] [[2006]]) of [[United States dollar|US$]]19.3 [[1000000000 (number)|billion]].<ref name=morningstar/>


Microsoft has footholds in other markets besides operating systems and office suites, with assets such as the [[MSNBC]] [[cable television]] network, the [[MSN]] [[Web portal|Internet portal]], and the [[Encarta|Microsoft Encarta]] multimedia encyclopedia. The company also markets both [[computer hardware]] products such as the [[IntelliPoint|Microsoft mouse]] and [[home entertainment]] products such as the [[Xbox]], [[Xbox 360]], [[Zune]] and [[MSN TV]].<ref name="2005annual" /> Known for what is generally described as a developer-centric business culture, Microsoft has historically given customer support over [[Usenet]] newsgroups and the [[World Wide Web]], and awards [[Microsoft MVP]] status to volunteers who are deemed helpful in assisting the company's customers.<ref name="bb">{{cite journal | first=John | last=Charles | title= Indecent proposal? Doing Business With Microsoft | journal= IEEE Software | issue= January/February 1998 | pages=113–117}}<br/>* {{cite book | author=Jennifer Edstrom | coauthors= Marlin Eller | title= Barbarians Led by Bill Gates: Microsoft from inside | year=1998 | publisher=N.Y. Holt | id=ISBN 0-8050-5754-4}}<br/>* {{cite book | author=Fred Moody | title=I Sing the Body Electronic: A Year With Microsoft on the Multimedia Frontier | publisher=Viking | year=1995 | id=ISBN 0-670-84875-1}}<br/>* {{cite book | author=Michael A. Cusumano | coauthors=Richard W. Selby | title=Microsoft Secrets: How the World's Most Powerful Software Company Creates Technology, Shapes Markets and Manages People | publisher=Free Press | year=1995 | id=ISBN 0-684-85531-3}}</ref><ref name="MVP"/> <!-- BOOK SOURCES Need Page numbers -->
The company, incorporated [[January 3]] [[1977]],<ref name=orgincpr/> was known as "Apple Computer, Inc." for its first 30 years. On [[January 9]] [[2007]], the company dropped "Computer" from its corporate name to reflect that Apple, once best known for its computer products, now offers a broader array of consumer electronics products.<ref>[http://phx.corporate-ir.net/phoenix.zhtml?c=107357&p=irol-SECText&TEXT=aHR0cDovL2NjYm4uMTBrd2l6YXJkLmNvbS94bWwvZmlsaW5nLnhtbD9yZXBvPXRlbmsmaXBhZ2U9NDU4OTEyNiZhdHRhY2g9T04= SEC filing]</ref> The name change followed Apple's announcement of its new iPhone [[smartphone]] and Apple TV digital video system and is representative of the company's ongoing expansion into the [[consumer electronics]] market in addition to its traditional focus on personal computers.<ref>Markoff, John. [http://www.nytimes.com/2007/01/09/technology/09cnd-iphone.html?_r=1&ref=technology&oref=slogin New Mobile Phone Signals Apple’s Ambition], ''[[The New York Times]]'', [[2006-01-09]]. Retrieved on [[2006-01-09]].</ref>


== History ==
Apple also operates 183 (as of June 2007) [[Apple Store (retail)|retail stores]] in the [[United States]], the [[United Kingdom]], [[Japan]], [[Canada]], and [[Italy]].<ref name=usstores>[http://www.apple.com/retail/storelist/ Apple Store &mdash; Store List]</ref> The stores carry most of Apple's products as well as many third-party products and offer on-site support and repair for Apple hardware and software. Apple employs over 20,000 permanent and temporary workers worldwide.<ref>[http://www.apple.com/jobs/us/index.html Apple &mdash; Job Opportunities]</ref>
{{main|History of Microsoft}}
{{seealso | History of Microsoft Windows}}


=== 1975–1985: Founding ===
For a variety of reasons, ranging from its philosophy of comprehensive [[aesthetics|aesthetic]] [[industrial design|design]] to its [[counterculture|countercultural]], even [[indie (culture)|indie]] roots, as well as their [[Apple Inc. advertising|advertising campaigns]], Apple has engendered a distinct reputation in the [[consumer electronics]] industry and has cultivated a customer base that is unusually devoted to the company and its brand.<ref>[http://www.macnn.com/articles/06/07/11/apple.google.find.loyalty/ Apple, Google tops in loyalty survey], ''MacNN'', [[2006-07-11]]. Retrieved on [[2007-07-10]].</ref>
[[Image:Microsoft-Staff-1978.jpg|thumb|335px|right|'''Microsoft staff photo''' from Dec 7, [[1978]]. From left to right:<br /><small>'''Top:''' [[Steve Wood (entrepreneur)|Steve Wood]], [[Bob Wallace]], [[Jim Lane (Microsoft)|Jim Lane]].<br />'''Middle:''' [[Bob O'Rear]], [[Bob Greenberg]], [[Marc McDonald]], [[Gordon Letwin]].<br />'''Bottom:''' [[Bill Gates]], [[Andrea Lewis (Microsoft)|Andrea Lewis]], [[Marla Wood]], [[Paul Allen]].</small>]]


Following the launch of the [[Altair 8800]], [[Bill Gates]] called the creators of the new [[microcomputer]], [[Micro Instrumentation and Telemetry Systems]] (MITS), offering to demonstrate an implementation of the [[BASIC programming language]] for the system. After the demonstration, MITS agreed to distribute [[Altair BASIC]].<ref name="keyevents">{{cite web | title= Information for Students: Key Events In Microsoft History | url= http://www.microsoft.com/visitorcenter/student.mspx | publisher=Microsoft Visitor Center Student Information | accessdate=1 October | accessyear=2005 | format=doc}}</ref> [[Bill Gates|Gates]] left [[Harvard University]], moved to [[Albuquerque, New Mexico]] where MITS was located, and founded Microsoft there. The company's first international office was founded on [[November 1]], [[1978]], in Japan, entitled "[[ASCII]] Microsoft" (now called "[[Microsoft Japan]]").<ref name="keyevents" /> On [[January 1]], [[1979]], the company moved from Albuquerque to a new home in [[Bellevue, Washington]].<ref name="keyevents" /> [[Steve Ballmer]] joined the company on [[June 11]], [[1980]], and later succeeded Bill Gates as [[CEO]].<ref name="keyevents" />
==History==
{{main|History of Apple Inc.}}
The company introduced the [[Apple II]] [[microcomputer]] in 1977. A few years later, in 1983, it introduced the [[Apple Lisa|Lisa]], the first commercial personal computer to employ a [[graphical user interface]] (GUI), which was influenced in part by the [[Xerox Alto]]. Lisa was also the first personal computer to have the [[mouse (computing)|mouse]]. In 1984, the [[Macintosh]] was introduced, which arguably advanced the concept of a new user-friendly graphical user interface. Apple's success with the Macintosh became a major influence in the development of graphical interfaces elsewhere, with major computer [[operating system]]s, such as the [[Commodore International|Commodore]] [[Amiga]], and [[Atari ST]], appearing on the market within two years of the introduction of the Macintosh.


[[DOS]] ([[Disk storage|Disk]] Operating System) was the operating system that brought the company its real success. On [[August 12]], [[1981]], after negotiations with [[Digital Research]] failed, [[International Business Machines|IBM]] awarded a contract to Microsoft to provide a version of the [[CP/M]] operating system, which was set to be used in the upcoming [[IBM Personal Computer]] (PC). For this deal, Microsoft purchased a [[CP/M]] clone called [[86-DOS]] from [[Seattle Computer Products]], which IBM renamed to [[PC-DOS]]. Later, the market saw a flood of IBM PC clones after [[Columbia Data Products]] successfully cloned the IBM [[BIOS]], and by aggressively marketing [[MS-DOS]] to manufacturers of IBM-PC clones, Microsoft rose from a small player to one of the major software vendors in the home computer industry.<ref>{{cite web | url= http://www.smartcomputing.com/editorial/article.asp?article=articles/archive/r0304/09r04/09r04.asp&guid= | title= Booting Your PC: Getting Up Close & Personal With A Computer’s BIOS | publisher= Smart Computing | date=November 1999 | accessdate=2006-09-02}}<br/>* {{cite web | url=http://www.smartcomputing.com/editorial/article.asp?article=articles/1994/july94/pcn0713/pcn0713.asp&articleid=5360&guid= | title=What Is The BIOS? | date=July 1994 | publisher=Smart Computing | accessdate=2006-09-02}}<br/>* {{cite web | url= http://www.extremetech.com/article2/0,1697,1151907,00.asp | title= Everything You Want or Need to Know About Your BIOS | publisher=Extreme Tech | accessdate=2006-09-02}}<br/>* {{cite book |last = Lemley | first = Mark | coauthors = Peter S. Menell and Robert P. Merges | title= Intellectual Property in the New Technological Age | chapter= Appendix B: Introduction to Computer Technology | publisher = Aspen Publishers | chapterurl= http://www.law.berkeley.edu/institutes/bclt/pubs/ipnta/appenb.pdf | format=PDF | id=ISBN 0-7355-3652-X | date = 2006 | location = New York | edition = 4th | accessdate=2006-09-02}}<br/>* {{cite web | url=http://www.computermuseum.li/Testpage/MSDOS-PCDOS.htm | title=MS DOS and PC DOS | work=Lexikon's History of Computing | accessdate=2006-07-05}}<br/>* {{cite news | url= http://www.smartcomputing.com/editorial/article.asp?article=articles/1994/june94/pcn0608/pcn0608.asp&articleid=5103&guid= | title= When It Comes To DOS, You Now Have A Choice | publisher=Smart Computing | date=June 1994 | accessdate=2006-07-05}}<br/>* {{cite news | url= http://www.smartcomputing.com/editorial/article.asp?article=articles/archive/r0603/09r03/09r03.asp | title=Microsoft to Microsoft disk operating system (MS-DOS) | publisher=Smart Computing | date=March 2002 | accessdate=2006-07-05}}</ref> The company expanded into new markets with the release of the ''Microsoft Mouse'' in [[1983]], as well as a publishing division named [[Microsoft Press]].<ref name="keyevents" />
In 1991, Apple introduced the [[PowerBook]] line of [[portable computer]]s. The 1990s also saw Apple's market share fall as competition from Microsoft Windows and the comparatively inexpensive [[IBM PC compatible]] computers that would eventually dominate the market. In the 2000s, Apple expanded its focus on software to include professional and [[prosumer]] video, music, and photo production solutions, with a view to promoting their products as a "digital hub". It also introduced the [[iPod]], the most popular digital music player in the world.<ref>Cantrell, Amanda. [http://money.cnn.com/2006/03/29/technology/apple_anniversary/?cnn=yes Apple's remarkable comeback story], ''[[CNN]]'', [[2006-04-29]]. Retrieved on [[2007-03-02]].</ref>


===1976 to 1980: The early years===
=== 1985–1995: OS/2 and Windows ===
On [[November 20]], [[1985]], Microsoft released its first retail version of [[Microsoft Windows]], originally a graphical extension for its MS-DOS operating system.<ref name="keyevents" /> In August, Microsoft and IBM partnered in the development of a different operating system called [[OS/2]].<ref>{{cite web | author= Manek Dubash | title= Techworld Article:OS/2 users must look elsewhere | work= Techworld |publisher= [[IDG]] | url= http://www.techworld.com/applications/features/index.cfm?featureid=1603&Page=1&pagePos=5 | date = [[2005-07-19]] | accessdate= 2005-07-05}}</ref> On [[March 13]], the company went public with an IPO, priced at US $28.00 by the end of the trading day. In 1987, Microsoft eventually released their first version of OS/2 to [[Original equipment manufacturer|OEMs]].<ref>{{cite web | title= Microsoft Systems Journal — 1986–1994 Index | publisher=Microsoft |url= http://www.microsoft.com/msj/backissues86.aspx | accessdate=2007-03-31}} See May 1987 releases.</ref>
[[Image:Apple I.jpg|thumb|right|The [[Apple I]], Apple's first product. Sold as an assembled circuit board, it lacked basic features such as a keyboard, monitor, and case. The owner of this unit added a keyboard and a wooden case.]]Apple was founded on [[April 1]] [[1976]] by [[Steve Jobs]], [[Steve Wozniak]], and [[Ronald Wayne]]<ref>Ehrenfried, Marcus. [http://www.markusehrenfried.de/mac/applehistory.html History of the Apple Mac], April 2004. Retrieved on [[2007-03-02]].</ref> (and later incorporated [[January 3]] [[1977]]<ref name=orgincpr>[http://phx.corporate-ir.net/phoenix.zhtml?c=107357&p=irol-faq#corpinfo1 Apple Investor Relations FAQ], ''Apple''. Retrieved on [[2007-03-02]].</ref> without Wayne, who sold his share of the company back to Jobs and Wozniak) to sell the [[Apple I]] personal computer kit. They were hand-built by Steve Wozniak<ref>http://www.ioltechnology.co.za/article_page.php?iSectionId=2892&iArticleId=3456594</ref><ref>http://www.npr.org/templates/story/story.php?storyId=6167297</ref> in the living room of Jobs' parents' home, and the Apple I was first shown to the public at the [[Homebrew Computer Club]].<ref>[[Steve Wozniak|Wozniak, Stephen]]. [http://www.atariarchives.org/deli/homebrew_and_how_the_apple.php Homebrew and How the Apple Came to Be], ''Digital Deli''. Retrieved on [[2007-03-02]].</ref> Eventually 200 computers were built. The Apple I was sold as a motherboard (with CPU, RAM, and basic textual-video chips) &mdash; not what is today considered a complete personal computer.<ref>Kahney, Leander. [http://www.wired.com/news/mac/0,2125,56426,00.html Rebuilding an Apple From the Past], ''[[Wired (magazine)|Wired]]'', [[2002-11-19]].</ref> The user was required to provide two different AC input voltages (the manual recommended specific transformers), wire an ASCII keyboard (not provided with the computer) to a DIP connector (providing logic inverter and alpha lock chips in some cases), and to wire the video output pins to a monitor or to an RF modulator if a TV set was used.


[[Image:Microsoft sign closeup.jpg|left|thumb|200px|The sign at a main entrance to the Microsoft corporate campus. The Redmond Microsoft campus today includes more than 8 million square feet (approx. 750,000&nbsp;m²) and over 30,000 employees.<ref>{{cite news |url= http://seattlepi.nwsource.com/local/224768_microsoft18.html |title= Redmond council OKs Microsoft expansion |publisher= Seattle Post-Intelligencer |author= Seattle Post-Intelligencer Staff |date=[[2005-05-18]] | accessdate=2006-07-04}}</ref>]]
Jobs approached a local computer store, ''The Byte Shop'', which ordered fifty units and paid US$500 for each unit after much persuasion from Jobs. He then ordered components from Cramer Electronics, a national electronic parts distributor. Using a variety of methods, including borrowing space from friends and family and selling various items including a [[Volkswagen Type 2|Volkswagen Type 2 bus]], Jobs managed to secure the parts needed while Wozniak and Ronald Wayne assembled the Apple I.<ref name=acmillionairemadness>{{citation|last=Linzmayer|first=Owen W.|title=Apple Confidential: The Real Story of Apple Computer, Inc.|place=San Francisco|publisher=No Starch Press|year=1999|edition=1st|url=http://www.appleconfidential.com/|pages=37-38|isbn=1-886411028-X}}</ref>
In [[1989]], Microsoft introduced its most successful office product, [[Microsoft Office]]. This was a bundle of separate office productivity applications, such as [[Microsoft Word]] and [[Microsoft Excel]].<ref name="keyevents" /> On [[May 22]], [[1990]] Microsoft launched [[Windows 3.0]].<ref>{{cite press release | title= Windows 3.0 is Here |format=PDF | publisher= Microsoft | url=http://www.windows-now.com/files/folders/21092/download.aspx | date = 1990 | accessdate=2007-03-31}}</ref> The new version of Microsoft's operating system boasted such new features as streamlined [[user interface]] graphics and improved [[protected mode]] capability for the [[Intel 80386|Intel 386]] processor; it sold over 100,000 copies in two weeks.<ref>{{cite web | url= http://www.microsoft.com/windows/WinHistoryDesktop.mspx | title= Windows History |publisher= Microsoft | date = [[2002-06-30]] | accessdate=2006-07-03}}</ref> Windows at the time generated more revenue for Microsoft than OS/2, and the company decided to move more resources from OS/2 to Windows.<ref name="OS/2 history">{{cite web | author = David Both | url= http://www.os2bbs.com/os2news/OS2History.html | title= OS/2 History | publisher = OS/2 VOICE | accessdate=2006-07-03}}</ref> In the ensuing years, the popularity of OS/2 declined, and Windows quickly became the favored PC platform.


During the transition from MS-DOS to Windows, the success of Microsoft's product [[Microsoft Office]] allowed the company to gain ground on application-software competitors, such as [[WordPerfect]] and [[Lotus 1-2-3]].<ref name="thocp2">{{cite web | title= Microsoft Company 15 September 1975 | publisher = The History of Computing Project | url= http://www.thocp.net/companies/microsoft/microsoft_company_part2.htm | accessdate=August 11 | accessyear=2005 }}</ref><ref>{{cite web | url=http://www.vnunet.com/computing/analysis/2073923/behind-pearly-gates |author= Steve Masters| publisher= [[VNU]] Business Publications |date= [[1998-02-13]] | title= Behind the Pearly Gates | accessdate=2006-07-04}}</ref> According to [[The Register]], Novell, an owner of WordPerfect for a time, alleged that Microsoft used its inside knowledge of the DOS and Windows kernels and of undocumented [[Application Programming Interface]] features to make Office perform better than its competitors.<ref>{{cite web | author = Andrew Orlowski | url= http://www.theregister.co.uk/2004/11/16/novell_microsoft_wordperfect_analysis/ | title= Novell's MS complaint: we wuz robbed | work=[[The Register]] |publisher= Situation Publishing Ltd | date = [[2004-11-16]] | accessdate=2006-07-04}}</ref> Eventually, Microsoft Office became the dominant business suite, with a [[market share]] far exceeding that of its competitors.<ref>{{cite news | url= http://www.pcworld.com/news/article/0,aid,18462,pg,1,00.asp | title= A Peek at Office Upgrade | publisher= PCWorld.com | date= 2000-09-13 | author= Harry McCracken | accessdate=2006-07-04}}</ref>
The [[Apple II series|Apple II]] was introduced on [[April 16]] [[1977]] at the first [[West Coast Computer Faire]]. Despite a price higher than competitors, it quickly pulled away from its two main rivals, the [[TRS-80]] and [[Commodore PET]], to become the market leader (and the symbol of the personal computing phenomenon) in the late 70s due to its color graphics, high build quality, and open [[computer architecture|architecture]]. While early models used ordinary cassette tapes as storage devices, this was quickly superseded by the introduction of a 5&nbsp;1/4&nbsp;inch [[floppy disk]] drive and interface, the [[Disk II]].


In 1993, Microsoft released [[Windows NT 3.1]], a server-based operating system with a similar user interface to consumer versions of the operating system, but with an entirely different kernel.<ref name="thocp2" /> In 1995, Microsoft released [[Windows 95]], a new version of the company's flagship operating system which featured a completely new user interface, including a novel [[Start menu|start button]]; more than a million copies of Microsoft Windows 95 were sold in the first four days after its release.<ref name="thocp2" /> The company later released its [[web browser]], [[Internet Explorer]], with the Windows 95 Plus! Pack in August 1995 and subsequent Windows versions.<ref>{{cite web| author = Sandi Hardmeier | date = [[2005-08-25]] | url= http://www.microsoft.com/windows/ie/community/columns/historyofie.mspx| publisher= Microsoft| title= Microsoft - The History of Internet Explorer| accessdate= 2007-02-06}}</ref>
Another key to business for Apple was software. The [[Apple II]] was chosen by programmers [[Dan Bricklin]] and [[Bob Frankston]] to be the desktop platform for the first "[[killer application|killer app]]" of the business world&mdash;the [[VisiCalc]] [[spreadsheet]] program.<ref name=lemvc>Hormby, Thomas. [http://lowendmac.com/orchard/06/0922.html VisiCalc and the rise of the Apple II], ''Low End Mac'', [[2006-09-22]]. Retrieved on [[2007-03-02]].</ref> VisiCalc created a business market for the Apple II, and the corporate market attracted many more software and hardware developers to the machine, as well as giving home users an additional reason to buy one&mdash;compatibility with the office.<ref name=lemvc/> (See the timeline for dates of [[Apple II family]] model releases&mdash;the 1977 Apple II and its younger siblings the II+, IIe, IIc, and II<small>GS</small>.)


=== 1995–2005: Internet and legal issues ===
According to Brian Bagnall's book, "On the Edge" (pg. 109-112), Apple exaggerated their sales figures and that Apple was a distant 3rd place until VisiCalc came along. VisiCalc was first released on Apple II because Commodore and Tandy computers were tied up in VisiCalc's software development office due to their popularity. VisiCalc's association with Apple was thus pure happenstance, not a technical decision. And even after VisiCalc, Apple II didn't surpass the [[TRS-80|Tandy TRS-80]], whose sales were helped by the large number of [[Radio Shack]] stores. However, VisiCalc did put Apple ahead of Commodore's PET, at least in the US. (Commodore later regained the lead for a while with the [[Commodore 64]] in the mid 80s, the best selling specific model of computer to date.)<ref>[http://www.pegasus3d.com/total_share.html Personal Computer Market Share: 1975-2004] The figures show Mac higher, but that is not a single model.</ref>
In the mid-90s, Microsoft began to expand its product line into [[computer network]]ing and the [[World Wide Web]]. On [[August 24]] [[1995]], it launched a major [[online service]], [[MSN]] (Microsoft Network), as a direct competitor to [[AOL]]. MSN became an umbrella service for Microsoft's online services.<ref name="keyevents" /><ref name="thocp2" /><ref>{{cite web | url= http://www.microsoft.com/presspass/press/2002/nov02/11-08MSN8GlobalTimeLine.mspx | title= MSN Historical Timeline: A brief history of milestone events in the life of MSN from the past ten years | publisher= Microsoft | date = June 2005 | accessdate=2006-07-03}}</ref> The company continued to branch out into new markets in 1996, starting with a joint venture with [[NBC]] to create a new 24/7 cable news station, [[MSNBC]].<ref name="thocp2" /><ref>{{cite web | url= http://marketplace.publicradio.org/shows/1996/07/15_mpp.html | title= Marketplace: News Archives for July 15, 1996 | publisher = American Public Media | accessdate= 2006-07-03}}</ref> Microsoft entered the personal digital assistant (PDA) market in November with [[Windows CE 1.0]], a new built-from-scratch version of their flagship operating system, specifically designed to run on low-memory, low-performance machines, such as handhelds and other small computers.<ref name="cehistory">{{cite web | url= http://www.hpcfactor.com/qlink/?linkID=20 | title= The History of Microsoft Windows CS | publisher = HPC:Factor | accessdate= 2006-07-03}}</ref> Later in 1997, [[Internet Explorer 4.0]] was released for both [[Mac OS]] and Windows, marking the beginning of the takeover of the browser market from rival [[Netscape]]. In October, the Justice Department filed a motion in the Federal [[District court|District Court]] in which they stated that Microsoft had violated an agreement signed in 1994, and asked the court to stop the bundling of Internet Explorer with Windows.<ref name="keyevents" />


[[Image:Windows XP Luna.png|thumb|right|[[Windows XP]] introduced a [[Luna (theme)|new interface]], along with many other [[Features new to Windows XP|new features]]. This screenshot shows Windows XP Professional.]]The year 1998 was significant in Microsoft's history, with Bill Gates appointing [[Steve Ballmer]] as president of Microsoft but remaining as Chair and CEO himself.<ref name="keyevents" /> The company released [[Windows 98]], an update to Windows 95 that incorporated a number of Internet-focused features and support for new types of devices.<ref name="keyevents" /> On [[April 3]] [[2000]], a judgment was handed down in the case of [[United States v. Microsoft]],<ref name="usvms" /> calling the company an "abusive monopoly"<ref name="findingsoffact" /> and forcing the company to split into two separate units. Part of this ruling was later overturned by a federal [[Appeal|appeals court]], and eventually settled with the U.S. Department of Justice in 2001.
By the end of the 1970s, Jobs and his partners had a staff of computer designers and a [[production line]]. The Apple II was succeeded by the [[Apple III]] in May 1980 as the company struggled to compete against [[IBM]] and [[Microsoft]] in the lucrative business and corporate computing market. The designers of the Apple III were forced to comply with Jobs' request to omit the cooling fan, and this ultimately resulted in thousands of recalled units due to overheating.<ref>Coventry, Joshua. [http://lowendmac.com/coventry/06/0901.html Apple III Chaos: What Happened When Apple Tried to Enter the Business Market], ''Low End Mac'', [[2006-09-01]]. Retrieved on [[2007-03-02]].</ref> An updated version, the Apple III+, was introduced in 1983, but it was also a failure due to bad press and wary buyers.


In 2001, Microsoft released [[Windows XP]], the first version that encompassed the features of both its business and home product lines. XP introduced a new [[graphical user interface]], the first such change since Windows 95.<ref name="keyevents" /><ref>{{cite web | date = [[2004-08-25]] | url= http://www.microsoft.com/windowsxp/pro/evaluation/features.mspx | title= Windows XP Professional Features | publisher= Microsoft | accessdate= 2006-07-03}}</ref> Later, with the release of the [[Xbox]] Microsoft entered the multi-billion-dollar [[game console]] market dominated by [[Sony]] and [[Nintendo]].<ref name="keyevents" /> Microsoft encountered more turmoil in March 2004 when antitrust legal action was brought against it by the [[European Union]] for allegedly abusing its market dominance (see [[European Union Microsoft antitrust case]]), eventually resulting in a judgement to produce a new version of its Windows XP platform—called Windows XP Home Edition N—that did not include its [[Windows Media Player]].<ref>{{cite news | url= http://www.cnn.com/2004/BUSINESS/03/24/microsoft.eu/ | title= Microsoft hit by record EU fine | publisher=[[CNN]] | date=[[2004-03-25]] | accessdate= 2006-05-19}}</ref><ref name="euantitrust">{{cite web | title= Commission Decision of 24.03.2004 relating to a proceeding under Article 82 of the EC Treaty (Case COMP/C-3/37.792 Microsoft) | publisher = Commission of the European Communities | url= http://ec.europa.eu/comm/competition/antitrust/cases/decisions/37792/en.pdf | date = [[2004-04-21]] | accessdate=August 5 | accessyear=2005 | format=[[PDF]]}} (from the official EU website)</ref>
In the early 1980s, IBM and Microsoft continued to gain market share at Apple's expense in the personal computer industry. A fundamentally different business model evolved, once cloners forced-open the [[IBM PC]] hardware standard against IBM's will. The IBM compatible hardware market became highly competitive, with clones running a bundled Microsoft [[MS-DOS]] OS, or running a competing [[DOS|IBM-style DOS]] such as [[DR DOS]].


=== 2005–Present: Vista and other transitions ===
Apple's sustained growth during the early 1980s was partly due to its leadership in the education sector, attributed to their adaptation of the programming language [[Logo (programming language)|LOGO]], used in many schools with the Apple II. The drive into education was accentuated in [[California]] with the donation of one Apple II and one Apple LOGO software package to each public school in the state. The deal concluded between Steve Jobs and Jim Baroux of [[LCSI]], and having required the support of [[Sacramento]], established a strong and pervasive presence for Apple in all schools throughout California. The initial conquest of education environments was critical to Apple's acceptance in the home where the earliest purchases of computers by parents was in support of children's continued learning experience.
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[[Image:Windows_Vista_Desktop.png|thumb|right|[[Windows Vista]] had major changes, mostly notable within its interface.]]


In 2006, Bill Gates announced a two year transition period from his role as Chief [[Software architect|Software Architect]], which would be taken by [[Ray Ozzie]], and planned to remain the company's chairman, head of the Board of Directors and act as an adviser on key projects.<ref>{{cite press release | url= http://www.microsoft.com/presspass/press/2006/jun06/06-15CorpNewsPR.mspx | title= Microsoft Announces Plans for July 2008 Transition for Bill Gates | publisher= Microsoft | date = [[2006-06-15]]| accessdate=2006-06-16}}</ref> As of July 2007, [[Windows Vista]] is Microsoft's latest operating system, released in January 2007. [[Microsoft Office 2007]] was released at the same time; its "[[Ribbon (computing)|Ribbon]]" user interface is a significant departure from its predecessors.
===1981 to 1989: Lisa and Macintosh===
[[Image:Ad apple 1984.jpg|left|thumb|The rebel from Apple's [[1984 (television commercial)|1984 ad]], set in a [[dystopia]]n future modeled after the [[George Orwell|Orwell]] novel ''[[1984 (novel)|Nineteen Eighty-Four]]'', set the tone for the introduction of the Macintosh]]Jobs and several other Apple employees including [[Jef Raskin]] visited [[Xerox PARC]] in December 1979 to see the [[Xerox Alto|Alto computer]]. Xerox granted Apple engineers three days of access to the PARC facilities in return for selling them US$1 million in pre-[[IPO]] Apple stock (approximately US$18 million net).


== Product divisions ==
It is said that Jobs was immediately convinced that all future computers would use a [[GUI]], and decided to take over design of Apple's first project, the [[Apple Lisa]], to produce such a device. The Lisa was named after Jobs' daughter (however, a [[backronym]],<ref name=lemlisa>Hormby, Thomas. [http://lowendmac.com/orchard/05/1005.html A history of Apple's Lisa, 1979-1986], ''Low End Mac'', [[2005-10-06]].| Retrieved on [[2007-03-02]].</ref> Local Integrated Software Architecture, was coined). He was eventually pushed from the group due to infighting, and instead took over Jef Raskin's low-cost computer project, the [[Macintosh]]. Branding the new effort as the product that would "save Apple", an intense [[turf war]] broke out between the Lisa's "corporate shirts" and Jobs' Macintosh "pirates", both teams claiming they would ship first and be more successful. In 1983 the Lisa team won the race and Apple introduced the first personal computer to be sold to the public with a GUI. However, the Lisa was a commercial failure as a result of its high price tag (US$9,995) and limited software titles.<ref name=lemlisa/>
<!-- Generally we stick to products that are in the current annual report here - if you wish to add one that is not you probably need to provide a reference for it -->


To be more precise in tracking performance of each unit and delegating responsibility, Microsoft reorganized into seven core business groups—each an independent financial entity—in April 2002. Later, on [[September 20]] [[2005]], Microsoft announced a rationalization of its original seven business groups into the three core divisions that exist today: the Windows Client, MSN and Server and Tool groups were merged into the ''Microsoft Platform Products & Services Division''; the Information Worker and Microsoft Business Solutions groups were merged into the ''Microsoft Business Division''; and the [[Mobile and Embedded Devices]] and Home and Entertainment groups were merged into the ''Microsoft Entertainment and Devices Division''.<ref>{{cite web | title= Our Commitment to Our Customers: Microsoft's Business| url= http://www.microsoft.com/mscorp/articles/business.asp | publisher= Microsoft | date = [[2005-09-20]] | accessdate=2007-03-31 }}</ref><ref>{{cite press release | title= Microsoft Realigns for Next Wave of Innovation and Growth: CEO Ballmer appoints presidents of three core divisions; Allchin announces retirement plan | url= http://www.microsoft.com/presspass/press/2005/sep05/09-20ExecChangesPR.mspx | date = [[2005-09-20]] | accessdate=September 26 | publisher= Microsoft | accessyear=2005 }}</ref>
In 1984, drawing upon its experience with the Lisa, Apple next launched the Macintosh. Its debut was announced by a single national broadcast of the now famous US$1.5 million television commercial, "[[1984 (television commercial)|1984]]", based on [[George Orwell]]'s novel ''[[1984 (novel)|Nineteen Eighty-Four]]''. The commercial was directed by [[Ridley Scott]] and aired during [[Super Bowl XVIII]] on [[January 22]] [[1984]]. Jobs' intention with the ad was to represent the IBM PC as [[Big Brother (1984)|Big Brother]], and the Macintosh as a nameless female action hero portrayed by [[Anya Major]]. While the Macintosh initially sold well, follow-up sales were not particularly strong.<ref name=lem1985>Hormby, Thomas. [http://lowendmac.com/orchard/06/1002.html Good-bye Woz and Jobs: How the first Apple era ended in 1985], ''Low End Mac'', [[2006-10-02]]. Retrieved on [[2007-03-02]].</ref> The machine's fortunes changed with the introduction of the [[LaserWriter]], the first [[laser printer]] to be offered at a reasonable price point, and [[PageMaker]], an early [[desktop publishing]] (DTP) package. The Mac was particularly powerful in this market due to its advanced graphics capabilities, which were already necessarily built-in to create the Macintosh GUI. It has been suggested that the combination of these three products was responsible for the creation of the DTP market.<ref>[http://desktoppub.about.com/cs/beginners/f/when_dtp.htm When was desktop publishing invented?] Retrieved on [[2007-04-30]].</ref> As DTP became widespread, Apple's sales reached a series of new highs.


=== Platform Products and Services ===
In anticipation of the Macintosh launch, [[Bill Gates]], co-founder and chairman of [[Microsoft]], was given several Macintosh prototypes in 1983 to develop software. While the company was indeed ready with its [[BASIC]] and the [[MultiPlan]] spreadsheet at the Macintosh's launch,<ref name=lem1985/> in 1985 Microsoft launched Windows, its own GUI for IBM PCs. Although sales started slow, by the mid 1990s it became the most commonly-used desktop operating system, cutting deeply into the Macintosh's sales.
[[Image:Windows logo.png|thumb|The current logo of [[Microsoft Windows]], one of the company's best-known products.]]


This division produces Microsoft's [[flagship]] product, the Windows operating system. It has been produced in many versions, including [[Windows 3.1]], [[Windows 95]], [[Windows 98]], [[Windows 2000]], [[Windows 2000 server]], [[Windows Me]], [[Windows Server 2003]], [[Windows XP]] and [[Windows Vista]]. Almost all [[IBM PC compatible|IBM compatible]] [[personal computers]] come with Windows preinstalled. The current desktop version of Windows is Windows Vista. The [[online service]] MSN, the cable television station [[MSNBC]] and the Microsoft online magazine ''Slate'' are all part of this division. (''Slate'' was acquired by ''[[The Washington Post]]'' on [[December 21]], [[2004]].) At the end of 1997, Microsoft acquired [[Hotmail]], the most popular [[webmail]] service, which it rebranded as "MSN Hotmail". In 1999, Microsoft introduced [[MSN Messenger]], an [[instant messaging]] client, to compete with the popular [[AOL Instant Messenger]]. Along with Windows Vista, MSN Messenger is to become [[Windows Live Messenger]].<ref name="2005annual" />
An internal power struggle developed between Jobs and new CEO [[John Sculley]] in 1985.<ref name=lemsculley>Hormby, Thomas. [http://lowendmac.com/orchard/06/0222.html Growing Apple with the Macintosh: The Sculley years], ''Low End Mac'', [[2006-02-22]]. Retrieved on [[2007-03-02]].</ref> Apple's [[board of directors]] sided with Sculley and Jobs was removed from his managerial duties.<ref name=lem1985/> Jobs later resigned from Apple and founded [[NeXT|NeXT Inc.]], a computer company that built machines with futuristic designs and ran the UNIX-derived [[NeXTStep]] operating system. Although powerful, NeXT computers never caught on with buyers, due in part to their high purchase price.


[[Microsoft Visual Studio]] is the company's set of [[programming]] tools and [[compilers]]. The software product is GUI-oriented and links easily with the [[Windows API]]s, but must be specially configured if used with non-Microsoft libraries. The current version is [[Visual Studio 2005]]. The previous version, [[Visual Studio]].Net 2003, was named after the .NET initiative, a Microsoft marketing initiative covering a number of technologies. Microsoft's definition of .NET continues to evolve. As of 2004, .NET aims to ease the development of Microsoft Windows-based applications that use the Internet, by deploying a new Microsoft communications system, [[Indigo (disambiguation)|Indigo]] (now renamed [[Windows Communication Foundation]]). This is intended to address some issues previously introduced by Microsoft's DLL design, which made it difficult, even impossible in some situations, to manage, install multiple versions of complex [[software package]]s on the same system (see [[DLL-hell]]), and provide a more consistent development platform for all Windows applications (see [[Common Language Infrastructure]]). In addition, the Company established a set of certification programs to recognize individuals who have expertise in its software and solutions. Similar to offerings from [[Cisco Systems|Cisco]], [[Sun Microsystems]], [[Novell]], IBM, and [[Oracle Corporation]], these tests are designed to identify a minimal set of proficiencies in a specific role; this includes developers ([[MCSD|"Microsoft Certified Solution Developer"]]), system/network analysts ([[MCSE|"Microsoft Certified Systems Engineer"]]), trainers ("[[MCT|Microsoft Certified Trainers]]") and administrators ([[MCSA|"Microsoft Certified Systems Administrator"]] and [[MCDBA|"Microsoft Certified Database Administrator"]]).<ref name="2005annual" />
===1989 to 1991: The Golden Age===
[[Image:Macintosh portable.jpg|thumb|right|The [[Macintosh Portable]] was Apple's first "portable" Macintosh computer, released in 1989.]]Having learned several painful lessons after introducing the bulky [[Macintosh Portable]] in 1989, Apple turned to industrial designers and adopted a product strategy based in three portable devices. One portable was built by [[Sony]], which had a strong reputation for designing small, durable and functional electronics devices. Sony took the specs of the Mac Portable, put in a smaller two-hour battery, a much smaller (physically) 20&nbsp;[[megabyte|MB]] [[hard disk|hard drive]] and a smaller nine-inch [[liquid crystal display|passive matrix screen]].<ref name=lempb>Hormby, Thomas. [http://lowendmac.com/orchard/05/1123.html Birth of the PowerBook: How Apple took over the portable market in 1991], ''Low End Mac'', [[2005-11-23]]. Retrieved on [[2007-03-02]].</ref>


Microsoft offers a suite of [[Server (computing)|server]] software, entitled [[Windows Server System]]. [[Windows Server 2003]], an operating system for network servers, is the core of the Windows Server System line. Another server product, [[Systems Management Server]], is a collection of tools providing remote-control abilities, patch management, software distribution and a hardware/software inventory. Other server products include:
Called the [[PowerBook 100]], this landmark product was introduced in 1991 and established the modern form and [[ergonomics|ergonomic]] layout of the [[laptop computer]].<ref name=lempb/> This solidified Apple's reputation as a quality manufacturer, both of desktop and now portable machines.<ref>[http://onlypunjab.com/fullstory2k5-insight--status-10-newsID-14130.html Apple's Powerbook laptop voted best gadget of all time!] Retrieved on [[2007-04-20]].</ref> The same year, Apple introduced a massive upgrade to the Mac OS, in the form of [[System 7 (Macintosh)|System 7]]. Although resource-hungry (for the era), System 7 dramatically improved the Macintosh experience, adding color to the interface, simplifying common operations, and introducing a number of powerful new networking capabilities. System 7 would be the basis for the Mac OS until 2001.
* [[Microsoft SQL Server|SQL Server]], a [[relational database]] management system;
* [[Microsoft Exchange Server|Exchange Server]], for certain business-oriented [[e-mail]] features;
* [[Small Business Server]], for messaging and other small business-oriented features; and
* [[Microsoft BizTalk Server|BizTalk Server]], for employee integration assistance and other functions.<ref name="2005annual" />


===Business===
The success of the PowerBook and several other Apple products during this period led to increasing revenue.<ref name=lemsculley/> The computer press listened to Apple press releases with rapt attention and speculation was rife about what projects from Apple's famed Advanced Technology Group would next come to market. Apple merely had to mention a technology, [[Taligent]] for instance, for people to christen it the "new standard".<ref name=lempink>Hormby, Thomas. [http://lowendmac.com/orchard/05/1026.html Pink: Apple's first stab at a modern operating system], ''Low End Mac'', [[2005-10-26]]. Retrieved on [[2007-03-02]].</ref> For some time, it appeared that Apple could do no wrong, introducing fresh new products and generating increasing profits in the process. The [[magazine]] ''[[MacLife|MacAddict]]'' named the period between 1989 to 1991 the "first golden age" of the Macintosh.
[[Image:Microsoft_building_17_front_door.jpg|thumb|245px|left|Front entrance to building 17 on the main campus of the Company's Redmond campus.]]


The Microsoft Business Division produces [[Microsoft Office]], which is the company's line of office software. The software product includes [[Microsoft Office Word|Word]] (a word processor), [[Microsoft Access|Access]] (a personal relational database application), [[Microsoft Excel|Excel]] (a [[spreadsheet]] program), [[Microsoft Office Outlook|Outlook]] (Windows-only [[collaborative software|groupware]], frequently used with [[Microsoft Exchange Server|Exchange Server]]), [[Microsoft PowerPoint|PowerPoint]] (presentation software), and [[Microsoft Publisher|Publisher]] ([[desktop publishing software]]). A number of other products were added later with the release of Office 2003 including [[Microsoft Visio|Visio]], [[Microsoft Project|Project]], [[Microsoft MapPoint|MapPoint]], [[Microsoft InfoPath|InfoPath]] and [[Microsoft Office OneNote|OneNote]].<ref name="2005annual" />
The continuing development of [[Microsoft Windows]] had given birth to an interface that was competitive with Apple's. Combined with a huge base of low-cost computers and peripherals and an improving software suite, an increasing number of potential customers turned to the "[[Wintel]]" standard.


The division focuses on developing financial and business management software for companies. These products include products formerly produced by the Business Solutions Group, which was created in April 2001 with the acquisition of [[Great Plains (accounting)|Great Plains]]. Subsequently, [[Microsoft Navision|Navision]] was acquired to provide a similar entry into the European market, resulting in the planned release of [[Microsoft Dynamics NAV]] in 2006. The group markets [[Axapta]] and Solomon, catering to similar markets, which is scheduled to be combined with the Navision and Great Plains lines into a common platform called [[Microsoft Dynamics]].<ref name="2005annual" />
Apple, relying on high profit margins to maintain their massive R&D budget, never developed a clear response. Instead they sued [[Microsoft]] for [[theft]] of [[intellectual property]].<ref name=lemms>Hormby, Thomas. [http://lowendmac.com/orchard/06/0825.html The Apple vs. Microsoft GUI lawsuit], ''Low End Mac'', [[2006-08-25]]. Retrieved on [[2007-03-02]].</ref> The lawsuit dragged on for years before finally being thrown out of court. Worse, the lawsuit distracted management while a deep rot developed within the engineering ranks, which became increasingly unmanageable. At first there was little outward sign of the problem, but a series of major product flops and missed deadlines destroyed Apple's reputation of invincibility.


=== Entertainment and Devices ===
At about the same time, Apple branched out into consumer electronics. One example of this product diversification was the [[Apple QuickTake]] digital camera, one of the first digital cameras brought to the consumer market. A more famous example was the [[Apple Newton|Newton]], [[neologism|termed]] a "[[Personal digital assistant]]" or "PDA" by Sculley, that was introduced in 1993. Though it failed commercially, it defined and launched a new category of computing and was a forerunner of devices such as [[Palm Pilot]], [[PocketPC]], and eventually the [[iPhone]].
[[Image:Xbox 360.png|thumb|200px|right|The [[Xbox 360]], Microsoft's second system in the gaming console market.]]


Microsoft has attempted to expand the Windows brand into many other markets, with products such as [[Windows CE]] for [[Personal Digital Assistant|PDAs]] and its "Windows-powered" Smartphone products. Microsoft initially entered the mobile market through Windows CE for [[handheld device]]s, which today has developed into [[Windows Mobile]] 6. The focus of the operating system is on devices where the OS may not directly be visible to the end user, in particular, appliances and cars. The company produces [[MSN TV]], formerly [[WebTV]], a television-based [[Internet appliance]]. Microsoft used to sell a set-top [[Digital Video Recorder]] (DVR) called the [[UltimateTV]], which allowed users to record up to 35 hours of television programming from a [[Direct-To-Home|direct-to-home]] [[satellite television]] provider [[DirecTV]]. This was the main competition in the UK for [[British Sky Broadcasting]]'s (BSkyB) SKY + service, owned by [[Rupert Murdoch]]. UltimateTV has since been discontinued, with DirecTV instead opting to market DVRs from [[TiVo]] Inc. before later switching to their own [[Digital video recorder|DVR]] brand.<ref name="2005annual" />
During the 1990s, Apple greatly expanded its computer lineup. It offered a multitude of models ("[[Macintosh Quadra|Quadra 840av]]", "[[Macintosh Performa|Performa 6116]]"), but many felt Apple failed to adequately differentiate one model from another and the cost of supporting so many products adversely affected profitability. Apple lost market share to Microsoft Windows, particularly [[Windows 95]] &mdash; a major turning point in the history of the rival Windows operating system.


Microsoft sells [[computer games]] that run on Windows PCs, including titles such as ''[[Age of Empires]]'', ''[[Halo (video game series)|Halo]]'' and the ''[[Microsoft Flight Simulator]]'' series. It produces a line of [[reference work]]s that include [[encyclopedia]]s and [[atlas (cartography)|atlases]], under the name Encarta. [[Microsoft Zone]] hosts free premium and retail games where players can compete against each other and in tournaments. Microsoft entered the multi-billion-dollar [[game console]] market dominated by [[Sony]] and [[Nintendo]] in late 2001,<ref>{{cite web | title = NPD Reports Annual 2001 U.S. Interactive Entertainment Sales Shatter Industry Record | publisher = Business Wire | date = [[February 7]] [[2002]] | url = http://www.findarticles.com/p/articles/mi_m0EIN/is_2002_Feb_7/ai_82604922 | accessdate = 2007-03-31}}</ref> with the release of the [[Xbox]]. The company develops and publishes its own video games for this console, with the help of its [[Microsoft Game Studios]] subsidiary, in addition to [[third-party developer|third-party]] Xbox [[video game publisher]]s such as [[Electronic Arts]] and [[Activision]], who pay a license fee to publish games for the system. The Xbox also has a successor in the [[Xbox 360]], released on [[2005-11-22]] in [[North America]] and other countries.<ref>{{cite web | author = Alexander Wolfe | url=http://informationweek.com/story/showArticle.jhtml?articleID=174401045 | work= Information Week | publisher=[[CMP Media]] | title= Midnight Madness Hypes Xbox 360 Launch | date = [[November 22]] [[2005]] | accessdate=2006-07-03}}</ref><ref>{{cite web | date = [[December 2]] [[2005]] | url= http://news.bbc.co.uk/2/hi/technology/4491804.stm | title= Xbox 360 sells out within hours | publisher=[[BBC]] | accessdate=2006-07-03}}</ref> With the [[Xbox 360]], Microsoft hopes to compensate for the losses incurred with the original [[Xbox]]. However, Microsoft made some decisions considered controversial in the video [[Gaming Community|gaming community]], such as selling two different versions of the system, as well as providing [[backward compatibility]] with only particular Xbox titles.<ref>{{cite web | url= http://www.gamespot.com/news/6139702.html | title= 360 to play 200-plus Xbox games | author= Tor Thorsen | publisher= GameSpot | date= [[2005-11-11]] | accessdate=2006-07-14}}</ref><ref>{{cite web | url= http://www.gamespot.com/news/6140998.html | title=360 backward-compatibility update rereleased | author=Tor Thorsen | publisher=GameSpot | date=[[2005-12-09]] | accessdate=2006-07-14}}</ref> In addition to the Xbox line of products, Microsoft also markets a number of other computing-related hardware products as well, including [[computer mouse|mice]], [[Computer keyboard|keyboards]], [[joystick]]s, and [[gamepad]]s, along with other [[game controller]]s, the production of which is [[outsourced]] in most cases.<ref name="2005annual" />
===1994 to 1997: Attempts at reinvention===
[[Image:Newton-IMG 0320 cleanup.JPG|thumb|right|The [[Apple Newton]] was Apple's first foray into the [[PDA]] markets, as well as one of the first in the industry. A financial flop, it helped pave way for the [[Palm Pilot]] and Apple's own [[iPhone]] in the future.]]By the mid-90s, Apple realized that it had to reinvent the Macintosh in order to stay competitive in the market. The needs of both computer users and computer programs were becoming, for a variety of technical reasons, harder for the existing hardware and operating system to address.


== Business culture ==
In 1994 Apple surprised its loyalists by allying with its long-time competitor IBM and CPU maker [[Motorola]] in the so-called [[AIM alliance]]. This was a bid to create a new computing platform (the [[PowerPC Reference Platform]] or PReP), which would use IBM and Motorola hardware coupled with Apple's software. The AIM alliance hoped that PReP's performance and Apple's software would leave the PC far behind, thus countering Microsoft, which had become Apple's chief competitor.
[[Image:On_Microsoft_Campus.jpg|left|thumbnail|300px|Photo of Microsoft's RedWest campus.]]
[[Image:Microsoft RedWest Landscaping.JPG|left|thumbnail|300px|Landscaping at Microsoft's RedWest campus]]


Microsoft has often been described as having a developer-centric business culture. A great deal of time and money is spent each year on recruiting young university-trained [[software developer]]s and on keeping them in the company. For example, while many software companies often place an entry-level software developer in a cubicle desk within a large office space filled with other cubicles, Microsoft assigns a private or semiprivate closed office to every developer or pair of developers. In addition, key [[decision making|decision makers]] at every level are either developers or former developers. In a sense, the software developers at Microsoft are considered the "stars" of the company in the same way that the sales staff at IBM are considered the "stars" of their company.<ref name="bb" />
As the first step toward launching the PReP platform, Apple started the [[Power Macintosh]] line in 1994, using IBM's [[PowerPC]] processor. This processor utilized a [[RISC]] architecture, which differed substantially from the Motorola [[68k]] series that had been used by all previous Macs. Apple's OS was rewritten so that most software for the older Macs could run on the PowerPC series (in [[emulation]]).


Within Microsoft the expression [[eat one's own dog food|"eating our own dog food"]] is used to describe the policy of using the latest Microsoft products inside the company in an effort to test them in "real-world" situations. Only prerelease and beta versions of products are considered dog food.<ref name="dogfood">{{cite web | author=CNET News.com Staff | title=Microsoft tests its own 'dog food' | url=http://news.zdnet.com/2100-3513_22-5047467.html | date=[[2003-07-21]] | work=ZDNet| publisher=[[CNET Networks]] |accessdate=2005-10-09 }}</ref> This is usually shortened to just "dog food" and is used as noun, verb, and adjective. The company is also known for their hiring process, dubbed the "[[Microsoft interview]]", which is notorious for off-the-wall questions such as "Why is a [[manhole cover]] round?" and is a process often mimicked in other organizations, although these types of questions are rarer now than they were in the past.<ref>{{cite web | author=William Poundstone | date=[[2003-05-21]] | url=http://www.g4tv.com/screensavers/features/6282/Square_Manhole_Covers_and_Crazy_Questions.html | title=Square Manhole Covers and Crazy Questions | work=G4TV| publisher=[[G4 Media]] | accessdate=2006-07-01}}</ref> For fun, Microsoft also hosts the [[Microsoft Puzzle Hunt]], an annual [[puzzle hunt]] (a live puzzle game where teams compete to solve a series of puzzles) held at the Redmond campus.
Throughout the mid to late 1990s, Apple tried to improve its operating system's multitasking and memory management. After first attempting to modify its existing code, Apple realized that it would be better to start with an entirely new operating system and then modify it to fit the Macintosh interface. Apple did some preliminary work with IBM towards this goal with the Taligent project, but that project never produced a replacement operating system. A new internal effort, [[Copland (operating system)|Copland]], ran afoul of Apple's now uncontrollable engineering and became a massive failure. A fresh attempt was made with the [[Gershwin operating system]].


As of 2006, Microsoft employees, not including Bill Gates, have given over $2.5bn dollars to [[non-profit organization]]s worldwide, making Microsoft the worldwide top company in per-employee donations.<ref>{{cite press release | title=Microsoft and Its Employees Surpass $2.5 Billion Mark Through Charitable Donations: Culture of volunteerism and philanthropy encourages company and 70,000 employees to make a difference | url= http://www.microsoft.com/presspass/press/2006/sep06/09-21CharitableDonationsPR.mspx | publisher= Microsoft | date = [[September 21]] [[2006]] | accessdate= 2006-09-22 }}</ref> Starting around 2005, a blogger claiming to be an employee of Microsoft, dubbing itself [[Mini-Microsoft]], claims that the company has become a "passionless, process-ridden, lumbering idiot," due in part to ineffective management, and calls for the company to be downsized.<ref>{{cite news | title= Microsoft's mystery insider | url= http://seattletimes.nwsource.com/html/localnews/2003024110_danny28.html | author= Danny Westneat | publisher=Seattle Times| date=[[2006-05-28]] | accessdate=2007-06-30}}</ref><ref>{{cite news | title=A Rendezvous With Microsoft's Deep Throat | url=http://www.businessweek.com/magazine/content/05_39/b3952009.htm | author= Jay Greene et al. | publisher=BusinessWeek| date=[[2005-09-26]] | accessdate=2007-06-30}}</ref> In January 2007, the Harris Interactive/The Wall Street Journal Reputation Quotient survey came to the conclusion that Microsoft had the world's best corporate reputation, citing strong financial performance, vision & leadership, workplace environment rankings, and the charitable deeds of the [[Bill & Melinda Gates Foundation]].<ref>{{cite news | title= How Boss's Deeds Buff a Firm's Reputation | url= http://online.wsj.com/article_print/SB117019715069692873.html | author= Ron Alsop | publisher=The Wall Street Journal | date=[[2007-01-31]] | accessdate=2007-01-31}}</ref>
In 1995 Apple made a break into the gaming industry with the [[Apple Pippin]]. Despite the success of competing game consoles like [[Sony PlayStation]], [[Nintendo 64]], and [[Sega Saturn]], Pippin experienced very limited success and as little as 5000 units were sold worldwide<ref>[http://darkwatcher.psxfanatics.com/console/pippin.htm Bandai Pippin]</ref> and there was a very small variety of games available for those who did own a console. Overall this was a failure for Apple; its scope was more general in purpose than serious gaming, leaving the console expensive and underpowered compared with its rivals.


== User culture ==
Next, the company considered its options for an [[operating system]], investigating [[Be Inc.]]'s [[BeOS]], [[NeXT]]'s [[NeXTSTEP]] OS, and also Microsoft's [[Windows NT]]. NeXTSTEP was chosen, and this supplied the platform for the modern [[Mac OS X]]. On [[February 7]] [[1997]], Apple completed its purchase of NeXT and its NeXTSTEP operating system, in the process bringing Steve Jobs back to Apple.<ref>[http://web.archive.org/web/*/product.info.apple.com/pr/press.releases/1997/q2/970207.pr.rel.next.html Apple Computer, Inc. Finalizes Acquisition of NeXT Software Inc.], ''Apple Inc.'', [[1997-02-07]]. Retrieved on [[2006-06-25]].</ref> On [[July 9]] [[1997]], [[Gil Amelio]] was ousted as CEO of Apple by the board of directors after overseeing a 12-year record-low stock price and crippling financial losses. Jobs stepped in as the interim CEO and began a critical restructuring of the company's product line.
<!-- Note that we could really use more here about the user culture as the expected bahaviur - i.e. how apple tends to generate advocates while Microsoft users mainly see its products as tools, for example -->
Technical reference for developers and articles for various Microsoft magazines such as ''Microsoft Systems Journal'' (or MSJ) are available through the Microsoft Developer Network, often called [[MSDN]]. MSDN also offers subscriptions for companies and individuals, and the more expensive subscriptions usually offer access to pre-release beta versions of Microsoft software.<ref>{{cite web | url= http://msdn.microsoft.com/subscriptions/faq/default.aspx | publisher=Microsoft| title= MSDN Subscription FAQ |accessdate=2006-07-03}}</ref><ref>{{cite web | url= http://www.microsoft.com/msj/ | title= Microsoft Systems Journal Homepage | publisher= Microsoft| date = [[April 15]] [[2004]] | accessdate=2006-07-03}}</ref> In recent years, Microsoft launched a community site for developers and users, entitled [[Channel9]], which provides many modern features such as a [[wiki]] and an [[Internet forum]].<ref>{{cite web | author = Neville Hobson | url= http://www.webpronews.com/news/webdevelopmentnews/wpn-42-20050411MicrosoftsChannel9andCulturalRules.html | title= Microsoft's Channel 9 And Cultural Rules | work= WebProNews |publisher=[[iEntry Inc]] | date = [[2005-04-11]] | accessdate=2006-07-03}}</ref> Another community site that provides daily [[videocast]]s and other services, ''On10.net'', launched on March 3, 2006.<ref>{{cite web | url= http://www.On10.net | title= On10.net homepage | accessdate= 2006-05-04}}</ref>


Most free technical support available through Microsoft is provided through online [[Usenet]] [[newsgroups]] (in the early days it was also provided on [[CompuServe]]). There are several of these newsgroups for nearly every product Microsoft provides, and often they are monitored by Microsoft employees. People who are helpful on the newsgroups can be elected by other peers or Microsoft employees for [[Microsoft Most Valuable Professional]] (MVP) status, which entitles people to a sort of special social status, in addition to possibilities for awards and other benefits.<ref name="MVP" />
At the 1997 [[Macworld Expo]], [[Steve Jobs]] announced that Apple would be entering into partnership with [[Microsoft]]. Settlement discussions regarding Apple's [[Apple Computer, Inc. v. Microsoft Corp.|"Look and Feel" lawsuit]] and the [[San Francisco Canyon Company|"QuickTime piracy" lawsuit]] resulted in a five-year commitment from Microsoft to release [[Microsoft Office]] for Macintosh as well as a US$150 million investment in non-voting Apple stock. (This event is often inaccurately described as a "bailout" of Apple by Microsoft. At the time Apple had a little over US$1 billion in [[cash and cash equivalents]] according to their [[Form 10-Q|10-Q]] statement.<ref>[http://yahoo.brand.edgar-online.com/fetchFilingFrameset.aspx?FilingID=251804&Type=HTML APPLE INC 10-Q 8/11/1997], ''[[EDGAR]]'', [[1997-08-11]]. Retrieved on [[2007-05-04]].</ref> Microsoft later sold its shares for a tidy profit.) Jobs also announced that [[Internet Explorer for Mac|Internet Explorer]] would be shipped as the default browser on the Macintosh. Microsoft chairman [[Bill Gates]] appeared at the expo on the large screen, explaining Microsoft's plans for the software they were developing for the Macintosh, and saying that he was very excited to be helping Apple. This was met with a less than positive response from the audience. Steve Jobs said:{{quote|If we want to move forward and see Apple healthy and prospering again, we have to let go of a few things here. We have to let go of this notion that for Apple to win, Microsoft has to lose. We have to embrace a notion that for Apple to win, Apple needs to do a really good job. And if others are going to help us that's great, because we need all the help we can get, and if we screw up and don't do a good job, it's not somebody else's fault, it's our fault. So I think that is a very important perspective. If we want Microsoft Office on the Mac, we should treat the company that puts it out with a little bit of gratitude; we like their software.<br><br>So, the era of setting this thing up as a competition between Apple and Microsoft is over as far as I'm concerned. This is about getting Apple healthy, this is about Apple being able to make incredibly great contributions to the industry and to get healthy and prosper again.<ref>[http://video.google.com/videoplay?docid=-3896484412928227820 Macworld 1997: The Microsoft Deal], ''[[Google Video]]'', [[1997-02-07]]. Retrieved on [[2007-01-04]].</ref>}}


== Corporate affairs ==
On [[November 10]] [[1997]], Apple announced a new online [[Apple Store (online)|retail store]], based upon the [[WebObjects]] application server the company had acquired in its purchase of [[NeXT]]. The new direct sales outlet was also tied to a new build-to-order manufacturing strategy and announced at the same time as new machines using the G3 [[PowerPC]] processor.
=== Corporate structure ===
The company is run by a Board of Directors consisting of ten people, made up of mostly company outsiders (as is customary for [[publicly traded]] companies). Current members of the [[board of directors]] are: [[Steve Ballmer]], [[James Cash, Jr.]], [[Dina Dublon]], [[Bill Gates]], [[Raymond Gilmartin]], [[Reed Hastings]], [[David Marquardt]], [[Charles Noski]], [[Helmut Panke]], and [[Jon Shirley]].<ref>{{cite press release |url= http://www.microsoft.com/presspass/bod/default.mspx| title= Microsoft Board of Directors| work=PressPass| publisher=Microsoft |accessdate=2007-03-26}}</ref> The ten board members are elected every year at the annual [[shareholder]]s' meeting, and those who do not get a majority of votes must submit a [[resignation]] to the board, which will subsequently choose whether or not to accept the resignation. There are five committees within the board which oversee more specific matters. These committees include the Audit Committee, which handles accounting issues with the company including auditing and reporting; the Compensation Committee, which approves compensation for the CEO and other employees of the company; the Finance Committee, which handles [[financial]] matters such as proposing mergers and acquisitions; the Governance and Nominating Committee, which handles various corporate matters including nomination of the board; and the Antitrust Compliance Committee, which attempts to prevent company practices from violating [[antitrust]] laws.<ref>{{cite web | title=Microsoft Corporation Corporate Governance Guidelines | url= http://www.microsoft.com/mscorp/governance/guidelines.mspx | publisher=Microsoft |accessdate=9 October | accessyear=2005 }}</ref><ref>{{cite web | title= Microsoft 2005 Proxy Statement |publisher= Microsoft |url= http://www.microsoft.com/msft/reports/proxy2005.mspx | accessdate=2006-07-03 }}</ref>


There are several other aspects to the corporate structure of Microsoft. For worldwide matters there is the Executive Team, made up of sixteen company officers across the globe, which is charged with various duties including making sure employees understand Microsoft's culture of business. The sixteen officers of the Executive Team include the Chairman and [[Software architecture|Chief Software Architect]], the CEO, the [[General Counsel]] and Secretary, the [[CFO]], senior and group vice presidents from the business units, the CEO of the Europe, the Middle East and Africa regions; and the heads of Worldwide Sales, Marketing and Services; [[Human resources|Human Resources]]; and Corporate Marketing. In addition to the Executive Team there is also the Corporate Staff Council, which handles all major staff functions of the company, including approving corporate policies. The Corporate Staff Council is made up of employees from the Law and Corporate Affairs, Finance, Human Resources, Corporate Marketing, and Advanced Strategy and Policy groups at Microsoft. Other [[Executive Officers]] include the Presidents and Vice Presidents of the various product divisions, leaders of the marketing section, and the [[Chief technical officer|CTO]], among others.<ref>{{cite web | title= Microsoft 2004 Citizenship Report | url= http://www.microsoft.com/citizenship/default.mspx | publisher= Microsoft| accessdate=9 October | accessyear=2005 }}</ref><!-- The previous source link is out of date, but it did verify the text as if the access date; needs to be updated or link fixed though--><ref name="2005annual" />
===1998 to 2005: New beginnings===
On [[August 15]] [[1998]], Apple introduced a new all-in-one Mac computer reminiscent of the original [[Macintosh 128K]]: the [[iMac]]. The iMac design team was led by [[Jonathan Ive]], who would come later to design the [[iPod]] and the [[iPhone]].<ref name=levgrossman>Grossman, Lev. [http://www.time.com/time/magazine/article/0,9171,1576854,00.html The Apple Of Your Ear], ''[[Time (magazine)|TIME]], [[2007-01-12]]. Retrieved on [[2007-02-01]].</ref><ref>Wilson, Greg. [http://www.nydailynews.com/business/story/488512p-411422c.html Private iCreator is genius behind Apple's polish], ''[[New York Daily News]]'', [[2007-01-14]]. Retrieved on [[2007-02-01]].</ref> While not groundbreaking from a technological standpoint, the iMac featured an innovative new translucent plastic exterior, originally in [[Bondi blue (color)|Bondi Blue]], but later many other colors. The iMac proved phenomenally successful, selling close to 800,000 units in its first five months and significantly boosting the company's revenue and profitability. Thanks in part to the iMac; fiscal 1998 was Apple's first profitable year since 1993. Some consider the iMac an industrial design icon of the late 90s, and its designer, Jonathan Ive, has won awards for its innovation.<ref>[http://news.bbc.co.uk/1/hi/technology/2958950.stm Apple design guru honoured], ''[[BBC News]]'', [[2003-06-03]]. Retrieved on [[2007-05-09]].</ref>


=== Stock ===
At the [[National Association of Broadcasters]] convention, Apple purchased the Final Cut software from [[Macromedia]], beginning its entry into the [[digital video]] editing market, and signaling a return to application development after a decade long policy of delegating non-system software to its [[Claris]] subsidiary. [[iMovie]] was released in 1999 for consumers, and [[Final Cut Pro]] was released for professionals in the same year. Final Cut Pro has gone on to be a significant video-editing program. Similarly, in 2000 Apple bought [[Astarte]]'s DVDirector software, which morphed into [[iDVD]] (for consumers) and [[DVD Studio Pro]] (for professionals) at the [[Macworld Conference and Expo]] of 2001.
When the company debuted its [[IPO]] in [[March 13]], [[1986]], the [[stock]] price was US $21.<ref name="stockfaq">{{cite web | title= Microsoft Stock and Shareholder Frequently Asked Questions
| url= http://www.microsoft.com/msft/FAQ/stock.mspx | publisher = Microsoft | accessdate=2006-07-03 }}</ref><ref name="stocksheet">{{cite web | title= Microsoft stock price spreadsheet from Microsoft investor relations | url= http://download.microsoft.com/download/d/a/7/da7e8eca-4410-4475-a211-03327408b655/msftpricehist.xls | publisher = Microsoft | accessdate=2006-07-04 }} ([[Microsoft Excel]] format)</ref> By the close of the first [[trading day]], the stock had closed at twenty-eight dollars, equivalent to 9.7 cents when adjusted for the company's first nine [[stock split|splits]].<ref name="stocksheet" /> The initial close and ensuing rise in subsequent years made several Microsoft employees millions.<ref name="stockrich" /> The stock price peaked in 1999 at around US $119 (US $60.928 adjusting for splits).<ref name="stocksheet" /> While the company has had nine stock splits, the first of which was in [[September 18]] [[1987]], the company did not start offering a [[dividend]] until [[January 16]] [[2003]].<ref name="stocksheet" /><ref name="dividendfaq">{{cite web | title= Dividend Frequently Asked Questions | url= http://www.microsoft.com/msft/FAQ/dividend.mspx | publisher = Microsoft | accessdate= 2006-07-03 }}</ref> The dividend for the 2003 [[fiscal year]] was eight cents per [[share (finance)|share]], followed by a dividend of sixteen cents per share the subsequent year.<ref name="dividendfaq" /> The company switched from yearly to quarterly dividends in 2005, for eight cents a share per quarter with a [[Special dividend|special one-time payout]] of three dollars per share for the second quarter of the fiscal year.<ref name="dividendfaq" />


Around 2003 the stock price began a slow descent. Despite the company's ninth split on [[February 2]] [[2003]] and subsequent increases in dividend payouts, the price of Microsoft's stock continued to fall for the next several years.<ref name="dividendfaq" /><ref>{{cite web | title=Yahoo MSFT stock chart | url= http://finance.yahoo.com/q/bc?s=MSFT&t=my | publisher = Yahoo Finance | accessdate=9 October | accessyear=2005 }}<br/>* {{cite web | title= MSN Money MSFT chart with dividend and split info | url=http://moneycentral.msn.com/investor/charts/chartdl.asp?Symbol=MSFT&CP=0&PT=8&C5=10&C6=2005&C7=10&C8=2005&C9=2&CE=0&CompSyms=&CF=1&D9=1&D0=1&D4=1&D5=0&D7=&D6=&D3=0&ShowChtBt=Refresh+Chart | publisher = MSN Money | accessdate=9 October | accessyear=2005 }}<br/>* {{cite web | author = Ina Fried and Scott Ard | url=http://news.zdnet.com/2100-9595_22-6084396.html?tag=st.prev | title= Gates stepping down from full-time Microsoft role, page 2 | date = [[June 15]] [[2006]] | publisher = ZDNet News | accessdate= 2006-07-04}}</ref>
In 2001, Apple introduced [[Mac OS X]], the operating system based on NeXT's [[OPENSTEP]] and [[BSD]] Unix. Aimed at consumers and professionals alike, Mac OS X aimed to marry the stability, reliability and security of the [[Unix]] operating system with the ease of use afforded by a completely overhauled user interface. To aid users in moving their applications from [[Mac OS 9]], the new operating system allowed the use of OS 9 applications through Mac OS X's [[Classic (Mac OS X)|Classic environment]]. Apple's [[Carbon (API)|Carbon]] API also allowed developers to adapt their OS 9 software to use Mac OS X's features often with a simple recompile.


=== Diversity ===
[[Image:Applecomputerheadquarters.jpg|left|thumb|Company headquarters on [[Infinite Loop (street)|Infinite Loop]] in [[Cupertino]], [[California]].]]On [[May 19]] [[2001]], after much speculation, Apple announced the opening of the first official [[Apple Store (retail)|Apple Retail Stores]], to be located in major U.S. consumer locations. These stores were designed for two purposes: to stem the tide of Apple's declining share of the computer market and to counter a poor record of marketing Apple products by third-party retail outlets. The company faced challenges to balance the deployment of its own retail stores with its dependence on, and the demands of, its existing channel partners and dealers. Apple slowly built up the number of stores in the U.S., (now totaling 183 as of June 2007)<ref name=usstores/><ref>[http://www.ifoapplestore.com/stores/chronology.html ifo Apple Store - Apple Stores Now & In The Future] Retrieved on [[2007-06-22]].</ref> later opening stores in [[Canada]], [[Japan]], [[United Kingdom]], and recently [[Italy]]. These efforts in retail succeeded and proved to be very profitable, averaging annual returns of US$4,032 per square foot of every store, the most in retail. These returns bested retail favorites such as [[Best Buy]] and [[Tiffany's]].<ref>[http://www.redherring.com/Article.aspx?a=20332&hed=How+Apple+Stores+Beat+Tiffany&sector=Industries&subsector=Computing RED HERRING - How Apple Stores beat Tiffany] Retrieved on [[2007-04-08]].</ref>
In 2005, Microsoft received a 100% rating in the Corporate Equality Index from the [[Human Rights Campaign]], a ranking of companies by how progressive the organization deems their policies concerning [[LGBT]] ([[lesbian]], [[homosexuality|gay]], [[bisexuality|bisexual]] and [[transsexual]]) employees. Partly through the work of the [[Gay and Lesbian Employees at Microsoft]] (GLEAM) group, Microsoft added [[gender expression]] to its anti-discrimination policies in April 2005, and the Human Rights Campaign upgraded Microsoft's Corporate Equality Index from its 86% rating in 2004 to its current 100% rating.<ref>{{cite web | title= Corporate Equality Index: A Report Card on Gay, Lesbian, Bisexual and Transgender Equality in Corporate America | date = 2005 | url= http://www.hrc.org/TemplateRedirect.cfm?Template=/ContentManagement/ContentDisplay.cfm&ContentID=28841 | publisher= Human Rights Campaign Foundation | accessdate= October 13 | accessyear=2005 | format=PDF }} </ref><ref>{{cite web | title= Gay and Lesbian Employees at Microsoft (GLEAM) | url= http://www.microsoft.com/citizenship/diversity/inside/dac/gleam.asp | publisher= Microsoft | accessdate=2006-06-26}}</ref>


In April 2005, Microsoft received wide criticism for withdrawing support from Washington state's H.B. 1515 bill that would have extended the state's current anti-discrimination laws to people with alternate [[sexual orientation]]s.<ref>{{cite press release | title= HRC Expresses profound disappointment with Microsoft's withdrawal of support for H.B. 1515 | url= http://www.hrc.org/Template.cfm?Section=Press_Room&CONTENTID=26588&TEMPLATE=/ContentManagement/ContentDisplay.cfm | publisher= Human Rights Campaign Foundation | date = [[April 22]] [[2005]] | accessdate=August 11 | accessyear=2005 }}</ref> Microsoft was accused of bowing to pressure from local evangelical pastor [[Ken Hutcherson]] who met with a senior Microsoft executive and threatened a national boycott of Microsoft's products. <ref>[http://www.thestranger.com/seattle/Content?oid=21105 Microsoft Caves on Gay Rights]</ref> Microsoft also revealed they were paying evangelical conservative [[Ralph Reed]]'s company Century Strategies a $20,000 monthly fee.<ref>[http://seattlepi.nwsource.com/jamieson/221805_robert27.html Payments to Reed Sully Microsoft]</ref> Over 2,000 employees signed a petition asking Microsoft to reinstate support for the bill. <ref name="changemind">{{cite news | url= http://www.businessweek.com/technology/content/may2005/tc20050512_7358_tc024.htm | title= How Microsoft Changed Its Mind | publisher=[[BusinessWeek]] | date=[[2005-05-12]] | accessdate=2006-07-01}}</ref> Under harsh criticism from both outside and inside the company's walls, Microsoft decided to support the bill again in May 2005.<ref>{{cite press release | title= Microsoft makes right decision renewing support for workplace fairness | url= http://www.hrc.org/Template.cfm?Section=Press_Room&CONTENTID=26803&TEMPLATE=/ContentManagement/ContentDisplay.cfm | publisher= Human Rights Campaign Foundation | date = [[May 6]] [[2005]] | accessdate=August 11 | accessyear=2005 }}</ref><ref name="changemind" />
On [[October 23]] [[2001]] Apple introduced its first [[iPod]] portable [[digital audio player]] and released it on [[November 10]] of that year. The product has proven phenomenally successful; over 100 million units have been sold.<ref>[http://news.bbc.co.uk/2/hi/business/4625262.stm Apple enjoys ongoing iPod demand], ''[[BBC News]]'', [[2006-01-18]]. Retrieved on [[2007-04-27]].</ref> Apple's [[iTunes Store]] was introduced soon after, offering online music downloads for US 99¢ a song and integration with the iPod. The service quickly became the market leader in online music services, with over 2 billion downloads by January 2007.<ref>[http://www.apple.com/pr/library/2007/01/09itunes.html iTunes Store Tops Two Billion Songs], ''Apple Inc.'',[[2007-01-09]]. Retrieved on [[2007-03-02]].</ref>


Microsoft hires many foreign workers as well as domestic ones, and is an outspoken opponent of the cap on [[H1B visa]]s, which allow companies in the United States to employ certain foreign workers. Bill Gates claims the cap on H1B visas make it difficult to hire employees for the company, stating "I'd certainly get rid of the H1B cap."<ref>{{cite web |url= http://www.internetnews.com/bus-news/article.php/3500986 |title= Gates Rakes Congress on H1B Visa Cap| author= Roy Mark |publisher= internetnews.com| date= [[2005-04-27]] | accessdate= 2007-02-26}}</ref>
In 2002 Apple purchased [[Nothing Real]] and their advanced digital compositing application [[Shake (software)|Shake]], raising Apple's professional commitment even higher. In the same year they also acquired [[Emagic]], and with it, obtained their professional-quality music productivity application [[Logic Pro|Logic]], which led to the development of their consumer-level [[GarageBand]] application. With [[iPhoto]]'s release in 2002, this completed Apple's collection of consumer and professional level creativity software, with the consumer-level applications being collected together into the [[iLife]] suite.


=== Logos and slogans ===
Apple progressively abandoned flashy colors in favor of white [[polycarbonate]] for consumer lines such as the [[iMac]] and [[iBook]], as well as the educational [[eMac]], and metal enclosures for the professional lines. This began with the 2001 release of the [[titanium]] PowerBook and was followed by the 2001 white iBook, the 2002 flat-panel iMac, the 2003 [[Power Mac G5]], and the 2004 Apple Cinema Displays. Divergent to this consumer/professional identity, the low-cost [[Mac mini]] has an aluminum case while featuring the distinctive white polycarbonate top.
In 1987, Microsoft adopted its current logo, the so-called "[[Pacman]] Logo" designed by [[Scott Baker (Microsoft)|Scott Baker]]. According to the March 1987 ''Computer Reseller News Magazine'', "The new logo, in Helvetica italic typeface, has a slash between the ''o'' and ''s&nbsp;'' to emphasize the "soft" part of the name and convey motion and speed." Dave Norris, a Microsoft employee, ran an internal joke campaign to save the old logo, which was green, in all uppercase, and featured a fanciful letter ''O'', nicknamed the ''blibbet'', but it was discarded.<ref>{{cite web | url= http://blogs.msdn.com/larryosterman/archive/2005/07/14/438777.aspx | title= Remember the blibbet | publisher= Larry Osterman's WebLog | author=Larry Osterman | date= [[July 14]] [[2005]] | accessdate= 2006-07-04}}</ref>


Microsoft's logo with the "''Your potential. Our passion.''" tagline below the main corporate name, is based on the slogan Microsoft had as of 2006. In 2002, the company started using the logo in the United States and eventually started a TV campaign with the slogan, changed from the previous tagline of ''"Where do you want to go today?."''<ref name="wherego1" /><ref name="potentialpassion1" /><ref>{{cite web | url= http://arstechnica.com/news.ars/post/20060123-6031.html | title= Microsoft set to launch new marketing campaign | publisher= Ars Technica | author= Jeremy Reimer | date=[[2006-01-23]] | accessdate= 2006-09-02}}</ref>
===2005 to present: The Intel partnership===
[[Image:MacBook Pro.jpg|right|thumb|Targeted at a professional audience, the [[MacBook Pro]] (15.4" widescreen) was Apple's first laptop with an Intel microprocessor. It was announced in January 2006, and hit the shelves around March. The less expensive [[MacBook]] (13.3" widescreen) caters to the consumer market.]]{{main|Apple Intel transition}}
In the [[Worldwide Developers Conference]] (WWDC) keynote address on [[June 6]] [[2005]], Steve Jobs officially announced that Apple would begin producing Intel-based Mac computers beginning in 2006.<ref name=printel>[http://www.apple.com/pr/library/2005/jun/06intel.html Apple to Use Intel Microprocessors Beginning in 2006], ''Apple Inc.'', [[2005-06-06]]. Retrieved on [[2007-03-02]].</ref> Jobs confirmed [[Mac rumors community|rumors]] that the company had secretly been producing versions of its current operating system Mac OS X for both PowerPC and Intel processors for the previous five years and that the transition to Intel processor systems would last until the end of 2008.<ref name=nytintel>Markoff, John; Lohr, Steve. [http://www.nytimes.com/2005/06/06/technology/06apple.html?ex=1172984400&en=d724f5ef05b0cda3&ei=5070 Apple Plans to Switch from I.B.M. to Intel Chips], ''[[New York Times]]'', [[2005-06-05]].</ref>


<div align="center">
On [[January 10]] [[2006]], Apple released its first Intel chip computers, a new [[notebook computer]] known as the [[MacBook Pro]] (with a 15.4" screen) and a new (though cosmetically identical) iMac with purportedly two to three times faster performance compared with its predecessor. Both used Intel's [[Intel Core|Core Duo]] chip technology. Later in February, Apple introduced the new Intel-based Mac mini, running up to four times faster and also featuring [[Front Row]], available with a Core Duo or Core Solo (single core) processor. The Apple online store sold out of 17" iMac G5 computers in February 2006, Apple ended the life of its 15" PowerBook G4 on [[February 22]] [[2006]], and the G4 Mac mini was removed from the Apple online store on [[February 28]] [[2006]] and replaced with the Intel Core Mac mini. On [[March 10]] [[2006]] Apple retired the iMac G5 and on [[May 16]] [[2006]], replaced the [[iBook|iBook G4]] and the 12" [[PowerBook G4]] with the [[MacBook]]. On [[August 7]] [[2006]], the PowerMac was replaced with the [[Mac Pro]], completing the transition of all Mac computers, well in advance of their original prediction. On [[September 6]] [[2006]], Apple updated its iMac line to include new [[Intel Core 2 Duo]] processors, and adding a model with a 24" screen to the line-up, as well as quietly bumping the speeds of their [[Mac mini]]. The [[Xserve]] was transitioned in mid-November 2006. On [[October 24]] [[2006]] the MacBook Pros were fitted with Intel Core 2 Duo processors as well, running up to 39% faster than the original Intel Core Duo MacBook Pros. The MacBooks were fitted with the Core 2 Duo processors on [[November 8]], and run up to 25% faster than the Core Duo ones according to Apple's tests.<ref>[http://www.apple.com/macbook/intel.html Apple – Macbook – Intel Core 2 Duo], ''Apple Inc.''. Retrieved on [[2007-05-09]].</ref>
<gallery>
Image:Mslogohistorical.png|Microsoft "blibbet" logo, mid-1980s.
Image:Microsoft - Where do you want to go today.svg|Microsoft logo with the 1994–2002 slogan ''"Where do you want to go today?"''<ref name="wherego1">{{cite web|url=http://www.wired.com/wired/archive/6.12/redmond.html|title=The Rise and Rise of the Redmond Empire|publisher=Wired|date=December 1998|accessdate=2006-09-02}}</ref><ref name="potentialpassion1">{{cite news|url=http://www.vnuemedia.com/aw/login/login_subscribe.jsp?id=zf1eaW8N0UQ6/I7ScH8pMBa0vvBdIda7Co4SD6hXb+3YurLHGiElVKfMCKLSDvhMfcWYNjLTbIp5AaUu4URhUaFftYJBpPT7jwY6KH8vjzYvjVSV2x+gdxcTLL4+tmQ2Z5tb84fvTveHEbebObdFah1P+29WbIGTxFtp+/aekDByqf0fbIC4bPDrIVMwdstxi+4MyyvXbRwq0uaWMzTesw7be966TpBoUMjnkuRLrNTx2p8wkW6SQ83Q+90D6V4q4ClrnGOk7MloSfykn7IREg==|title=McCann Thinks Local for Global Microsoft|author=Randi Schmelzer|publisher=[[Adweek]] | date=[[2006-01-09]] | accessdate=2006-05-18}}</ref>
Image:Microsoft logo slogan.png|Microsoft logo as of 2006, with the slogan ''"Your potential. Our passion."''<ref name="potentialpassion1" />
</gallery>
</div>


== Criticism ==
Apple's current operating system, [[Mac OS X v10.4]] "Tiger", runs natively on the new Intel machines, as do the [[Darwin (operating system)|Darwin]] [[open source]] underpinnings. Many applications, such as iLife '06, also run natively on Intel chips. Other applications (including Microsoft Office) which have not been updated to run on the Intel architecture, run using a technology known as [[Rosetta (software)|Rosetta]]. Because Rosetta is a translation software that allows PowerPC programs to run on Intel processors, these PowerPC programs run slower than native applications. Programs compiled only for the PowerPC must be recompiled to run at full speed on the new Intel machines. Programs that have been designed to run on both PowerPC and Intel chips can be certified by Apple as "Universal".<ref>[http://developer.apple.com/softwarelicensing/agreements/maclogo.html Software Licensing Agreements: Mac Logo Program], ''Apple Inc.''. Retrieved on [[2006-10-22]].</ref> The Intel-based machines also do not support Classic, which allows Mac OS X to run applications written for OS 9 and earlier, so applications that require this environment will not run on these machines. Apple currently has no plans to bring Classic support to the Intel platform.
{{see also | Criticism of Microsoft}}


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The Intel chip also allows the new machines to run the Windows operating system. On [[March 16]] [[2006]] a bootloader CD image and a how-to for getting XP on your MacBook Pro, iMac, or mini was released to the Internet as an entry into a US$13,000 contest. Many hackers attempted over three months to win the prize by becoming the first to run Windows natively on a new Intel Mac. The Intel-based Macs are now the only computers officially capable of running both Mac OS X and Windows without emulation (a pre-release version of Mac OS X for Intel was patched to run on non-Apple PCs through the [[OSx86]] community; however such procedure is not permitted by the Apple [[EULA]]). Further, on [[April 5]] [[2006]], Apple announced a new piece of software called [[Boot Camp]] that helps users install Windows XP on their Intel Mac alongside Mac OS X. Apple has said that Boot Camp will be included, as standard, in Apple's next OS release ([[Mac OS X v10.5|10.5, “Leopard”]]).
=== Corporate ===
Since the 1980s, Microsoft has been the focus of much controversy in the computer industry. Most criticism has been for its business tactics, often described with the motto "[[embrace, extend and extinguish]]". Microsoft initially embraces a competing standard or product, then extends it to produce their own incompatible version of the software or standard, which in time extinguishes competition that does not or cannot use Microsoft's new version.<ref name="eee">{{cite web | url= http://news.zdnet.com/2100-9595_22-512681.html | title=Intel exec: MS wanted to 'extend, embrace and extinguish' competition | author= Will Rodger | publisher=[[ZDNet]] News | date=[[1998-11-08]] | accessdate=2006-05-18}}</ref> These and other tactics have led to various companies and governments filing lawsuits against Microsoft.<ref>{{cite press release | url= http://www.burst.com/new/newsevents/pressrelease007.htm | title= Microsoft Corp. Licenses Burst.com Patents & Settles Suit | publisher= Burst.com Inc. | date = [[March 11]] [[2005]] | accessdate=2006-05-18}}<br/>* {{cite web | author= Andrew Orlowski | date= [[2004-03-05]] | publisher= theregister.co.uk | url= http://www.theregister.co.uk/2004/03/05/eolas_web_patent_nullified/ | title= Eolas' web patent nullified | accessdate=2006-05-18}}<br/>* {{cite web | author= Tony Dennis | url= http://www.theinquirer.net/?article=6905 | title= Sendo & Microsoft — it all ends in tears | date= [[2002-12-24]] | publisher= TheInquirer.net | accessdate=2006-05-18}}<br/>* {{cite news | url= http://www.infoworld.com/article/05/12/07/HNmicrosoftfined_1.html | title= Update: Microsoft fined $32M by South Korea | author=Dan Nystedt | publisher= IDG News Service | date=[[2005-12-07]] | accessdate= 2006-05-19}}</ref><ref name="euantitrust" /><ref name="usvms" /> Microsoft has been called a "velvet sweatshop" in reference to allegations of the company working its employees to the point where it might be bad for their health. The first instance of "velvet sweatshop" in reference to Microsoft originated from a ''[[Seattle Times]]'' article in 1989, and later became used to describe the company by some of Microsoft's own employees.<ref>{{cite news | last=Andrews | first=Paul | title=A 'Velvet Sweatshop' or a High-Tech Heaven? | date=[[23 April]] [[1989]] | publisher= The Seattle Times | url= http://www.krsaborio.net/research/1980s/89/890423.htm | accessdate= 2007-03-30}}</ref><ref>{{cite web | title= Editor's note |date=August 1997 | publisher= Microsoft Systems Journal | url= http://www.microsoft.com/msj/0897/ednote0897.aspx | accessdate= September 27 | accessyear=2005 }}</ref>


[[Free software]] proponents point to the company's joining of the [[Trusted Computing Platform Alliance]] (TCPA) as a cause of concern. A group of companies that seek to implement an initiative called [[Trusted Computing]] (which is claimed to set out to increase security and privacy in a user's computer), the TCPA is decried by critics as a means to allow software developers to enforce any sort of restriction they wish over their software.
[[Image:Imac17pouces.png|left|thumb|The first Intel-based Macintosh desktop: The [[iMac]]]]The Apple/Intel partnership coined several [[catch phrase]]s among Apple fans and technology reporters. Some of the most widespread ones include "Mactel" and "Macintel", a response to the phrase "[[Wintel]]", which is an informal [[moniker]] that describes all Intel-powered systems running the Microsoft Windows operating system. Another is "ICBM", for "Intel-chip-based Mac." Apple itself has not publicly used these terms.


{{"|Large media corporations, together with computer companies such as Microsoft and [[Intel]], are planning to make your computer obey them instead of you |[[Richard Stallman]], founder of the [[Free Software Foundation]]<ref> {{cite web |url= http://news.com.com/2009-1001-964628.html |title= Trust or treachery? Security technologies could backfire against consumers |publisher= [[CNet]] [[news.com]] |author= Robert Lemos |date= [[2002-11-07]] |accessdate= 2006-05-18}}</ref>}}
Apple's success during this period, beginning in 1997 (the first year the company turned a profit after losses through 1995 and 1996),<ref>Hormby, Thomas. [http://lowendmac.com/orchard/05/1115.html NeXT, OpenStep, and the triumphant return of Steve Jobs], ''Low End Mac'', [[2005-11-15]]. Retrieved on [[2007-03-02]].</ref> but accelerating between 2003 to 2005, was evident in its skyrocketing stock. Between early 2003 and January 2006, the price of a share of Apple's stock increased more than tenfold, from a little more than US$6 per share (split-adjusted) to more than US$80 per share. On [[January 13]] [[2006]], Apple's [[market cap]] surpassed that of [[Dell]].<ref name=modell>Gamet, Jeff. [http://www.macobserver.com/stockwatch/2006/01/16.1.shtml Apple Passes Dell's Market Cap], ''MacObserver'', [[2006-01-16]]. Retrieved on [[2007-03-02]].</ref> Nearly ten years prior, in 1997, Dell's CEO, [[Michael Dell]], had asserted that if he ran Apple he would "shut it down and give the money back to the shareholders."<ref>Singh, Jal. [http://news.com.com/Dell+Apple+should+close+shop/2100-1001_3-203937.html Dell: Apple should close shop], ''[[CNET|CNET News]]'', [[1997-10-06]]. Retrieved on [[2007-03-02]].</ref>


Advocates of free software also take issue with Microsoft's promotion of [[Digital Rights Management]] (DRM), and the company's [[total cost of ownership]] (TCO) comparisons with its "Get the facts" campaign. Digital Rights Management is a technology that gives digital content and software providers the ability to put restrictions on how their products are used on their customers' machines; these restrictions are seen by the technology's detractors as an infringement on [[fair use]] and other rights.<ref>{{cite web |url= http://www.informit.com/articles/article.asp?p=465447 |publisher= Informit.com | title=
Delivering his keynote at Macworld 2007 ([[January 9]] [[2007]]), Steve Jobs announced a change of name: Apple Computer Inc. would from that point be known as Apple Inc. The event also saw the announcement of the [[iPhone]], and the [[Apple TV]]. The following day, Apple shares hit US$97.80, then an all-time high. In May 2007, Apple's share price passed the US$100 mark.<ref>[http://www.macnn.com/articles/07/04/26/analyst.raised.aapl.target/ AAPL surges past $100, target at $140], ''MacNN'', [[2007-04-26]]. Retrieved on [[2007-07-10]].</ref>
DRM: Digital Rights or Digital Restrictions? | author= David Chisnall |date= [[2006-05-04]] | accessdate= 2006-05-18}}</ref> DRM restricts even legal uses, for example, re-mixing or playing in a slideshow. The "Get the facts" campaign argues that Windows Server has a lower TCO than Linux and lists a variety of studies in order to prove its case.<ref>{{cite web | url= http://www.microsoft.com/windowsserversystem/facts/default.mspx | title= Get the facts home | publisher= Microsoft | accessdate=2006-05-19}}</ref> Proponents of Linux unveiled their own study arguing that, contrary to one of Microsoft's claims, Linux has lower management costs than Windows Server.<ref>{{cite web | url= http://www.vnunet.com/vnunet/news/2150210/linux-fans-hit-back-microsoft | title= Linux fans hit back at Microsoft TCO claims | author= Robert Jaques | publisher= vnunet.com | date=[[2006-02-13]] | accessdate=2006-05-19}}</ref> Another study by the [[Yankee Group]] claims that Windows Server costs less than Linux for those with legacy systems and more for those without.<ref>{{cite news | url= http://www.eweek.com/article2/0,1895,1553727,00.asp | title= Yankee Independently Pits Windows TCO vs. Linux TCO | author= Mary Jo Foley | publisher= eWeek.com | date=[[2004-03-24]] | accessdate=2006-05-19}}</ref>


=== Technical ===
On [[February 7]] [[2007]], Apple indicated that it would be willing to sell music on the iTunes store without [[digital rights management|Digital Rights Management]] (DRM) protection (allowing tracks to be played on any compatible player) if major record labels would agree to drop that anti-piracy technology.<ref name=NewsMax>[[Steve Jobs|Jobs, Steve]]. [http://www.apple.com/hotnews/thoughtsonmusic/ Thoughts on Music], ''Apple Inc.'', [[2007-02-06]]. Retrieved on [[2007-03-02]].</ref> On [[April 2]] [[2007]], Apple and record label [[EMI]] jointly-announced the removal of anti-piracy technology from EMI's catalog in the iTunes Store, effective in May.<ref>Dalrymple, Jim. [http://playlistmag.com/news/2007/04/02/drmfree/index.php Apple, EMI offer higher-quality DRM free downloads], ''Playlist Magazine'', [[2007-02-06]]. Retrieved on [[2007-04-07]].</ref>
Older versions of Microsoft Windows were often characterized as being unstable—versions of Windows based on MS-DOS, and later the [[Windows 95]] kernel from the mid 1990s to early 2000s, were widely panned for their instability, displaying the "[[Blue Screen of Death]]", when Windows abruptly terminates an application—usually due to malfunctioning drivers or hardware. In Windows NT/2000/XP Professional, the blue screen is also known as the ''Windows Stop Message''.<ref name="bluescreenqa">{{cite news|url=http://tech2.nytimes.com/mem/technology/techreview.html?res=9C03E6DD1E31F936A15750C0A96F958260|title=Q & A; Blue Screen: Not 'Death,' But Annoying|author=J. D. Biersdorfer|publisher=New York Times|date=[[1999-03-25]]|accessdate=2006-05-19}}</ref><ref>{{cite web | url=http://www.pcstats.com/articleview.cfm?articleID=1647 | title=Beginners Guides: Crash Recovery - Dealing with the Blue Screen Of Death | publisher=pcstats.com | accessdate=2006-05-19}}</ref> While less frequent, Windows 2000 and XP are still susceptible to Blue Screens of Death.<ref>{{cite web |author= Richard Richtmyer | url= http://money.cnn.com/2001/08/23/technology/windowsxp/index.htm | title= Opening up Windows XP: New features are nice, but compatibility could be a problem | publisher= CNN | date=[[2001-08-23]] | accessdate= 2006-05-26}}</ref> Blue Screens of Death in Windows NT/2000/XP and later Windows systems are the equivalent of [[kernel panic]]s in [[Unix-like]] systems whereas BSODs in Windows 95 or 98 could be for much less severe problems and usually didn't require a reboot. As an effort to enforce the usage of signed drivers (which must pass a compatibility test), Microsoft announced that they will disallow unsigned drivers in the [[64-bit]] editions of Windows Vista.<ref>{{cite web | url= http://www.microsoft.com/whdc/system/platform/64bit/kmsigning.mspx | title= Digital Signatures for Kernel Modules on x64-based Systems Running Windows Vista | publisher= microsoft.com | date = [[December 6]] [[2006]] | accessdate= 2007-05-23}}</ref> However, [[Peter Gutmann (computer scientist)|Peter Gutmann]] claims that an analysis of the certification process and its criteria demonstrate that the signed driver requirement's first priority is not functionality or performance standards, but mandatory support for [[Digital_rights_management|DRM]] technology, which he claims actually lowers performance.<ref>{{cite web|url=http://www.cs.auckland.ac.nz/~pgut001/pubs/vista_cost.html#thoughts|title=A Cost Analysis of Windows Vista Content Protection|author=Peter Gutmann|date=[[2007-04-07]]|accessdate=2007-06-24}}</ref>


The security of Microsoft products is also often a target for critics. Rob Pegoraro, writing for the [[Washington Post]], says that due to Windows leaving five Internet ports open for various running services, malware has an easier time compromising the system.<ref name="insecurebydesign">{{cite news | url= http://www.washingtonpost.com/ac2/wp-dyn/A34978-2003Aug23?language=printer | title= Microsoft Windows: Insecure by Design | first= Rob | last= Pegoraro | publisher= Washington Post | date=[[2003-08-24]] | accessdate=2006-05-19}}</ref> In an article for [[SecurityFocus]], [[Scott Granneman]] said that as of [[2004-06-17]] there were 153 accumulated security holes since [[2001-04-18]] and that Internet Explorer "is a buggy, insecure, dangerous piece of software."<ref>{{cite web | url= http://www.securityfocus.com/columnists/249 | title=Time to Dump Internet Explorer | author= Scott Granneman | publisher=securityfocus.com | date=[[2004-06-17]] | accessdate= 2006-05-19}}</ref> Mike Nash, a Microsoft Corporate Vice President, responded to Internet Explorer security concerns in a 2005 interview by stating that the version of Internet Explorer shipped with Windows XP Service Pack 2 gives it security on the same level as its competition.<ref>{{cite web | url= http://www.microsoft.com/presspass/features/2005/feb05/02-15Updates.mspx | title=Q&A: How Microsoft Is Keeping Pace with an Ever-Changing Security Landscape | publisher= Microsoft | accessdate= 2006-05-19}}</ref> The current version, [[Internet Explorer 7]], has a security overhaul with anti-phishing and malware prevention technology.<ref>{{cite web | url= http://www.microsoft.com/windows/ie/community/columns/securityupgrade.mspx | title=Internet Explorer 7: Security gets an upgrade | publisher= Microsoft | accessdate=2006-05-19}}</ref>
==Current products==
{{seealso|List of products discontinued by Apple Inc.}}
===Hardware===
{{seealso|Timeline of Apple Macintosh models|List of Macintosh models grouped by CPU type|List of Apple Macintosh models by case type}}
[[Image:Mac mini Intel Core.jpg|thumb|left|The [[Mac mini]], Apple's low-cost desktop computer.]]
[[Image:Apple-iPhone.jpg|150px|thumb|right|[[iPhone]] is Apple's [[multi-touch]] [[smartphone]], released on [[June 29]] [[2007]] for [[AT&T Mobility]].]]Apple introduced the Apple Macintosh family in 1984 and today makes consumer, professional, and educational computers. The Mac mini is the company's consumer sub-desktop computer, introduced in January 2005 and designed to motivate Windows users to switch to the Mac computer platform. The [[iMac]] is a consumer desktop computer that was first introduced by Apple in 1998, and its popularity helped save the company. The iMac is similar in concept to the original Macintosh in that the monitor and computer are housed in a single unit. It is now in its third major design iteration, and has been upgraded many times (including a switch to Intel processors) using the same design. The Power Mac brand was replaced in 2006 with the [[Mac Pro]], featuring two 64-bit [[multi-core (computing)|dual-core]] [[Xeon]] "Woodcrest" processors, available in speeds of 2, 2.66, and 3&nbsp;[[GHz]]. The Mac Pro is capable of supporting up to four 750&nbsp;GB hard drives for a total of 3&nbsp;[[terabytes|TB]] of internal hard disk space and has 8 [[DIMM]] slots for up to 16&nbsp;GB of [[random access memory|RAM]]. On its promotional website, Apple says that the "Mac Pro not only completes the Mac transition to Intel processors but delivers advanced performance, workstation graphics, and up to 4.9 million possible configurations." Apple's server range includes the [[Xserve]], a dual core, dual processor 1U server, and the [[Xserve RAID]] for server storage options.


== Microsoft.com ==
Apple introduced the [[iBook]] consumer portable computer as a companion to the iMac; it is Apple's lowest-cost portable computer. The iBook brand was replaced on [[May 16]] [[2006]] with the [[MacBook]] featuring the Intel Core Duo processor, 13&nbsp;inch widescreen, and available black color on the high-end model. The MacBook Pro is the professional portable computer alternative to the MacBook. The MacBook Pro is marketed as being intended for professional and creative users and replaced the PowerBook models, which were introduced in 1991.
<code>Microsoft.com</code> is one of the most popular destinations on the Internet, receiving more than 100 million hits per day. According to Alexa.com, Microsoft.com is ranked 13th amongst all websites for Traffic Rank as on [[May 11]], [[2007]].<ref>{{cite web | url= http://www.alexa.com/data/details/main?url=Microsoft.com | title= Related info for: Microsoft.com | publisher = Alexa.com | accessdate=2007-05-11}}</ref>
<gallery>
Image:Microsoft starmap.png|One of the first Microsoft.com [[homepage]]s, from April 1994 to August 1995.<ref name="Microsoft.com">{{cite web | last= Kramer | first= Dave | url= http://www.microsoft.com/misc/features/features_flshbk.htm | title= A Brief History of Microsoft on the Web – Reflections on microsoft.com from Birth to 'Middle Age' | publisher= Microsoft Corporation | date = [[1999-12-24]] | accessdate= 2007-02-05}}</ref>
Image:Microsoft website 1999.png|The Microsoft.com homepage as of December 1999.<ref name="Microsoft.com"/>
Image:Microsoft.com 2006 screenshot.png|The Microsoft.com homepage as of November 2006.
Image:Microsoft.co.uk.png|The current Microsoft.com [[UK]] homepage design. Screenshot as of June 2007.
</gallery>


== See also ==
In 2001, Apple introduced the [[iPod]] digital music player and currently sells the iPod (with video), available in 30 and 80&nbsp;GB models; the [[iPod nano]], available in 2, 4, and 8&nbsp;GB models; and the [[iPod shuffle]], available in a 1&nbsp;GB model. Apple also re-released the [[U2]] Special Edition [[iPod]] in a 30&nbsp;GB capacity on [[June 6]] [[2006]] with a distinctive all black enclosure, a red clickwheel, and engraved band members autographs on the back. On [[July 13]] [[2006]], Apple partnered with [[Nike, Inc.|Nike]] to introduce the [[Nike+iPod]] Sports Kit enabling runners to sync and monitor their runs with [[iTunes]] and the [http://www.nikeplus.com/ Nike+ website]. The 100 millionth iPod was sold on April 9, 2007.<ref>{{cite news
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|last=Reardon
{{portal}}
|first=Marguerite
{{Portal|Companies|Factory.svg}}
|url=http://news.com.com/2100-1041_3-6174435.html
|title=Apple ships 100 millionth iPod
|work=[[CNET]]
|date=2007-04-09
|accessdate=2007-07-17
}}</ref>


'''General'''
At the [[Macworld Conference & Expo]] in January 2007, Steve Jobs revealed the long anticipated [[iPhone]], a convergence of an Internet-enabled [[smartphone]] and video iPod. The iPhone combines a 2.5G [[quad band]] [[Global System for Mobile Communications|GSM]] and [[Enhanced Data Rates for GSM Evolution|EDGE]] cellular phone with features found in hand held devices, running a scaled-down versions of Apple's Mac OS X, with various applications such as [[Safari (web browser)|Safari]] [[web browser]], e-mail, and [[Google Maps|navigation]]. The iPhone features a 3.5&nbsp;inch touch screen display, [[Bluetooth]], [[WiFi]] (both "b" and "g"), and comes in 4 and 8&nbsp;GB models. The iPhone first became available on [[June 29]] [[2007]].
* ''[[Pirates of Silicon Valley]]'' − A movie based on the rise of Apple and Microsoft.


'''Microsoft'''
Additionally at the conference, Jobs demonstrated the [[Apple TV]], (previously known as the iTV), a set-top video device intended to bridge the sale of content from iTunes with high-definition televisions. The device links up to a user's TV and syncs, either via WiFi or a wired network, with one computer's [[iTunes]] library and streams from an additional four. The Apple TV incorporates a 40&nbsp;GB hard drive for storage, includes outputs for [[HDMI]] and [[component video]], and plays video at a maximum resolution of [[720p]]. It was later updated to include a 160&nbsp;GB drive for even more space for media.
* [[Actimates]] − Set of toys developed by Microsoft.
* [[Pcsafety]] − Part of Microsoft's technical support that deals with malware and virus issues.
* [[Trustworthy Computing]] − Microsoft's initiative for increasing security and reliability on PCs.
* [[Ultra Mobile PC]] − Joint specification by Microsoft and others for a small form factor [[tablet PC]].
* [[Microsoft Studios]] − A division responsible for the creation of video content for Microsoft and its partners.
* [[Microsoft Research]] − A division responsible for the research of computer sciences.


'''Lists'''
Apple sells a variety of computer accessories for Mac computers including the [[AirPort]] wireless networking products, [[Apple Cinema Display|Apple Cinema HD Display]] and [[Apple Displays]] computer displays, [[Apple Mighty Mouse|Mighty Mouse]] and [[Apple Wireless Mouse]] computer mice, the [[Apple Wireless Keyboard]] computer keyboard, and the [[Apple USB Modem]]. The Apple wireless mouse was replaced by the wireless Mighty Mouse.[[Image:Ipod 5th Generation white.jpg|thumb|left|The [[iPod]], shown here, is Apple's most successful product line. This is the most recent iPod model; it is currently available in 30 and 80&nbsp;[[gigabyte|GB]] models and is capable of playing video files as well as audio files.]]
* [[List of assets owned by Microsoft Corporation]]
* [[List of companies acquired by Microsoft Corporation]]
* [[List of Microsoft software applications]]
* [[List of Microsoft topics]]


== Notes and references ==
====Environmental issues====
<div style="height: 220px; overflow: auto; padding: 3px; border:1px solid #AAAAAA; reflist4" >
Since 2004, [[Greenpeace]] has attacked Apple for not setting a timeline to remove [[Polyvinyl chloride|PVC]], which still exists in recent products such as the [[iPod nano]] and [[MacBook]]; and for not promoting a global end-of-life take back plan for Apple hardware (although it does within [[Europe]] and [[Japan]] where it is required by law); as well as for not having reusable components.<ref>[http://www.greenpeace.org/apple/itox.html iTox + iWaste], ''A greener Apple''. Retrieved on [[2006-11-05]].</ref> As of December 2006, Greenpeace ranked Apple last out of ten electronics companies in dealing with toxic substances in their products, mostly due to a lack of relevant documentation and timelines.<ref>Greenpeace Press Release [http://www.greenpeace.org/international/press/reports/greener-electronics-apple-rank-2 Greener electronics Apple ranking: Second Edition], [[2006-12-06]].</ref> On [[May 2]] [[2007]], Steve Jobs released an open letter named ''A Greener Apple'',<ref name=agreenerapple>[[Steve Jobs|Jobs, Steve]]. [http://www.apple.com/hotnews/agreenerapple/ A Greener Apple], ''Apple Inc.'', [[2007-05-02]]. Retrieved on [[2007-05-02]].</ref> responding to some of the allegations. In his letter, Jobs stated:{{quote|"In one environmental group’s recent scorecard, Dell, HP and Lenovo all scored higher than Apple because of their plans (or “plans for releasing plans” in the case of HP). In reality, Apple is ahead of all of these companies in eliminating toxic chemicals from its products."<ref name=agreenerapple/>}}
{{reflist|2}}
</div>


==External links==
A study in January 2006 by the U.S. [[Environmental Protection Agency]] found that Apple's hardware compares favorably with that of its major competitors on environmental friendliness.<ref name=redgreenpeace>[http://arstechnica.com/journals/apple.ars/2007/1/6/6507 EPA information should make GreenPeace red-faced over Apple targeting], ''[[Ars Technica]]''. Retrieved on [[2007-01-08]].</ref>
<!---
Please
1) Follow the [[WP:EL]] guideline if you can, and consider discussing on the talk page
2) Do not turn these bullets into headers! They expand the TOC and make the FAC people rather unhappy
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{{Sisterlinks|Microsoft}}
*[http://www.microsoft.com/ Microsoft] — ''Official website''


{{Microsoft products}}
On [[June 5]] [[2007]], Apple updated their MacBook Pro product line. This hardware update is environmentally notable because [[LED]]s fully replaced [[cold cathode]] lamps in the 15-inch MacBook Pro's display backlighting,<ref>[http://www.apple.com/macbookpro/graphics.html Apple: MacBook Pro Graphics]. Retrieved on [[2007-06-08]].</ref> a first for Apple laptops (the iPod has had LED backlighting since its creation in 2001). This ameliorates Apple's environmental stance, as cold cathode lamps do contain [[mercury (element)|mercury]], whereas LEDs do not.
{{IT giants}}
{{DJIA}}
{{Seattle Corporations}}


<!-- Categorization, interwiki stuff.
Apple has also been given very low ratings on their commitment to fighting global warming. In an ongoing study being conducted by a group called "Climate Counts," companies are rated on 22 separate criteria<ref>{{citeweb|url=http://www.climatecounts.org/scorecard.php/|title=22 Criteria for Fighting Global Warming|work=ClimateCounts|date=2007|accessdate=2007-06-20}}</ref> to determine whether or not they have (1) measured their climate footprint, (2) reduced their impact on global warming, (3) supported progressive climate legislation, and (4) disclosed their cilmate actions clearly and comprehensively to the public. On a scale from 1 to 100, Apple scored 2, placing it at the very bottom of a list of twelve top technology firms.<ref>{{citeweb|url=http://www.climatecounts.org/scorecardlist.php?c=13|title=Comparing Companies on Their Commitment to Tackling Global Warming|work=ClimateCounts|date=2007|accessdate=2007-06-20}}</ref> The organization gave the reason for its low score as "Climate Counts found no public information"; many question the value of ratings based on such a factor.
!!!!!!!!!!!!!DO NOT ADD ANY CATEGORIES HERE!!!!!!!!!!
!!!!!!!!!!!!!ADD THEM TO THE MICROSOFT CATEGORY INSTEAD!!!!!!!!!
-->
[[Category:Microsoft|Microsoft]]


{{featured article}}
Former [[Vice President of the United States]] and [[environmentalism|environmentalist]] [[Al Gore]] is a member of Apple's [[board of directors]].
{{Link FA|he}}


{{sprotect2}}
===Software===
[[Image:TigerDesk.png|thumb|253px|right|[[Mac OS X]] "[[Mac OS X v10.4|Tiger]]" is the latest version of one of Apple's major software products.]]{{seealso|List of Macintosh software}}
Apple develops its own [[operating system]] to run on Macs, [[Mac OS X]]. Apple also independently develops computer software titles for its Mac OS X operating system. Much of the software Apple develops is bundled with its computers. An example of this is the consumer-oriented iLife software package which bundles [[iDVD]], [[iMovie|iMovie HD]], [[iPhoto]], [[iTunes]], [[GarageBand]], and [[iWeb]]. For presentation and page layout, [[iWork]] is available, which includes [[Keynote (software)|Keynote]] and [[Pages]]. iTunes, [[QuickTime]] media player, and [[Safari (web browser)|Safari]] [[web browser]] are available as free downloads for both Mac OS X and Windows.

Apple also offers a range of professional software titles. Their range of server software includes the operating system [[Mac OS X Server]]; [[Apple Remote Desktop]], a remote systems management application; [[WebObjects]], [[Java 2 Platform, Enterprise Edition|Java]] [[World Wide Web|Web]] [[application server]]; and [[Xsan]], a [[Storage Area Network]] file system. For the professional creative market, there is [[Aperture (software)|Aperture]] for professional [[RAW image format|RAW]]-format [[photo]] processing; [[Final Cut Studio]], a video production suite; [[Logic Pro|Logic]], a comprehensive music toolkit and [[Shake (software)|Shake]], an advanced effects composition program.

Apple also offers online services with [[.Mac]] which bundles [[Web page|.Mac HomePage]], [[E-mail|.Mac Mail]], .Mac Groups [[social network service]], [[iDisk|.Mac iDisk]], [[Backup (backup software)|.Mac Backup]], [[iSync|.Mac Sync]], and Learning Center online tutorials.

==Corporate affairs==
Critics of Apple commonly point to their [[vertical integration|vertically-integrated]] business model, where all the hardware and operating system software comes from one company. Although the Apple II was very open, the Macintosh was originally closed and proprietary, and during the Mac's early history Apple generally refused to adopt prevailing industry standards for hardware, instead creating and implementing their own (for example, [[Apple Desktop Bus|ADB]] and [[NuBus]]).

This trend was largely reversed in the late 1990s beginning with Apple's adoption of the [[Peripheral Component Interconnect|PCI]] bus in the [[Power Macintosh 7500|7500]]/[[Power Macintosh 8500|8500]]/[[Power Macintosh 9500|9500]] [[Power Macintosh|Power Macs]]. Apple has since adopted [[USB]], [[AGP]], [[HyperTransport]], [[Wi-Fi]], and other industry standards in its computers and was in some cases a leader in the adoption of such standards. [[FireWire]] is an Apple-originated standard which has seen widespread industry adoption after it was standardized as [[IEEE 1394]].

However, the iPod remains a mostly closed and vertically-integrated platform. Although Apple provides documented interfaces for hardware accessories, developers have no supported way to add features to the software (such as decoding of additional formats). Although the iPod supports the mainstream [[MP3]] and [[advanced audio coding|AAC]] formats, there is not support for other proprietary formats, like [[Windows Media Audio|Windows Media]] (this can be converted to AAC with iTunes on Windows), [[RealAudio]] and the open [[Vorbis|Ogg Vorbis]] format. Apple has refused to license its [[FairPlay]] [[Digital Rights Management|DRM]] system to other online music vendors.<ref name=NewsMax/> The company added Windows PC support with their second generation iPod series.

Ever since the first Apple store opened, Apple has wanted third parties to sell their products and software inside their stores. This allows, for instance, Nikon and Canon to sell their Mac-compatible digital cameras and camcorders inside the store. Adobe, the largest Apple software partner, also sells its Mac-compatible software, as does Microsoft, who sells Microsoft Office for the Mac. A notable exception are books published by [[John Wiley & Sons]]. The publisher's line of books were banned from [[Apple Store (retail)|Apple Stores]] in 2005 because Steve Jobs disagreed with their editorial policy.<ref>Hafner, Katie: [http://www.nytimes.com/2005/04/30/technology/30apple.html?ex=1272513600&en=7cc0ad54117bc197&ei=5090&partner=rssuserland&emc=rss Steve Jobs's Review of His Biography: Ban It], ''[[The New York Times]]'', [[2005-04-30]].</ref>

===Mission Statement===
"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings."

===Headquarters===
[[Image:Apple_Headquarters_Sign_ByDay.jpg|right|thumb|Apple Inc., [[Infinite Loop (street)|1 Infinite Loop]], [[Cupertino]], [[California|CA]].]]Apple Inc.'s world corporate headquarters are located in the middle of [[Silicon Valley]], at 1 [[Infinite Loop (street)|Infinite Loop]], [[Cupertino, California|Cupertino]], [[California]] (coordinates: {{coor dms|37|19|55|N|122|01|47|W|type:landmark}}). This Apple campus has six buildings which total 850,000 sq ft. and was built in 1993 by Sobrato Development Cos.<ref>http://sanjose.bizjournals.com/sanjose/stories/2005/10/03/story4.html</ref>

In 2006, Apple announced its intention to build a second campus on 50 acres assembled from various contiguous plots. The new campus, also in Cupertino, will be about one mile east of the current campus.<ref>{{Dlw-inline|url=http://www.mercurynews.com/mld/mercurynews/business/technology/14422699.htm|title=The Mercury News|date=April 2007}}</ref>

===CEOs===
*1977–1981: [[Michael Scott (Apple)|Michael "Scotty" Scott]]
*1981–1983: [[Mike Markkula|A. C. "Mike" Markkula]]
*1983–1993: [[John Sculley]]
*1993–1996: [[Michael Spindler]]
*1996–1997: [[Gil Amelio]]
*1997–present: [[Steve Jobs]] (interim CEO 1997-2000)

===Current board of directors===
*[[Bill Campbell (CEO)|Bill Campbell]], chairman of [[Intuit Inc.]]
*[[Millard Drexler]], chairman and CEO of [[J.Crew]]
*[[Al Gore]], former [[Vice President of the United States]]
*[[Steve Jobs]], CEO and co-founder of Apple; also a director of [[The Walt Disney Company]]
*[[Arthur D. Levinson]], chairman and CEO of [[Genentech]]
*[[Eric E. Schmidt]], chairman and CEO of [[Google]]
*[[Jerry York (businessman)|Jerry York]], chairman, president and CEO of [[Harwinton Capital]]

===Current executives===
*[[Steve Jobs]], [[chief executive officer]]
*[[Timothy D. Cook]], [[chief operating officer]]
*[[Peter Oppenheimer]], [[chief financial officer]]
*[[Philip W. Schiller]], senior vice president of worldwide [[product marketing]]
*[[Tony Fadell]], senior vice president of [[iPod]] division
*[[Jonathan Ive]], senior vice president of [[industrial design]]
*[[Bertrand Serlet]], senior vice president of [[software engineering]]
*[[Ron Johnson (Apple)|Ron Johnson]], senior vice president of [[retail]]
*[[Sina Tamaddon]], senior vice president of [[software application|applications]]
*[[Scott Forstall]], vice president of [[platform (computing)|platform]] experience
*[[Donald Rosenberg]], senior vice president, [[general counsel]] and secretary

===Advertising===
{{main|Apple Inc. advertising}}
Since the introduction of the Macintosh in 1984 with the [[1984 (television commercial)|1984 Super Bowl commercial]] to the more modern '[[Get a Mac]]' adverts, Apple has been recognized for its efforts towards effective advertising and marketing for its products, though it has been [[Apple Inc. advertising#Criticism|criticized]] for the content of more recent campaigns.

====Logos====
[[Image:Apple first logo.png|147px|thumb|right|The original Apple logo featuring [[Isaac Newton]] under the fabled apple tree.]][[Image:Apple Computer Logo.svg|147px|thumb|right|The rainbow Apple logo, used from late 1976 to early 1999.]][[Image:Apple store Chicago.jpg|147px|thumb|right|The plain white Apple logo, used from 1999 to present]]
:''See also: [[U+F8FF]] or ''[[|<span style="font-family: Lucida Grande, monotype"></span>]]'', seen as the Apple logo in [[Typography of Apple Inc.|some fonts]].''
Apple’s first logo, designed by Jobs and Wayne, depicts [[Sir Isaac Newton]] sitting under an apple tree. Almost immediately, though, this was replaced by [[Rob Janoff]]’s “rainbow Apple,” the now-familiar [[rainbow]]-colored silhouette of an apple with a bite taken out of it, possibly as a tribute to [[Isaac Newton]]'s discoveries of the gravity (the apple), and the separation of light by prisms (the colors). This was one of several designs Janoff presented to Jobs in 1976.<ref>[http://wired-vig.wired.com/news/mac/0,2125,60597,00.html Wired News: Apple Doin' the Logo-Motion]</ref>

In 1999, Apple began enforcing the use of a strictly [[monochrome]] logo—supposedly at the insistence of a newly re-inaugurated Jobs—nearly identical in shape to its previous rainbow incarnation. However, no specific color is prescribed; for example, it is grey on the Power Mac G5, Mac Mini, and iMac, blue (by default) in Mac OS X, chrome on the 'About this Mac' panel and the boot screen in Mac OS X 10.3 and 10.4, red on many software packages, and white on the iBook, PowerBook G4, PowerBook G3 (late models), MacBook, and MacBook Pro. The logo's shape is one of the most recognized brand symbols in the world, identifies all Apple products and retail stores (the name "Apple" is usually not even present), and notably included as [[label|stickers]] in nearly all Macintosh and iPod packages through the years.

====Slogans====
{{main|List of Apple Inc. slogans}}
Apple's first slogan, "[[Byte]] into an Apple", was coined in the late 1970s. Once Apple started selling more than just computers, slogans were created for each individual product, rather than for the company itself. For example, the slogan "iThink, therefore iMac", was used in 1998 to promote the iMac. Several company-directed slogans are marketed today; however Apple tends to focus mainly on marketing its products individually.

===Litigation===
{{main|Notable litigation of Apple Inc.}}
Apple's earliest court action dates to 1978 when [[Apple Records]], [[The Beatles]]-founded record label, [[Apple Corps v. Apple Computer|filed suit against Apple Computer]] for [[trademark]] infringement. The suit settled in 1981 with an amount of US$80,000 being paid to [[Apple Corps]]. As a condition of the settlement, Apple Computer agreed to stay out of the music business. The case arose in 1989 again when Apple Corps sued over the Apple II<small>GS</small>, which included a professional synthesizer chip, claiming violation of the 1981 settlement agreement. In 1991 another settlement of around US$26.5 million was reached.<ref>[http://news.com.com/Apple+vs.+Apple+Perfect+harmony/2100-1027_3-5378401.html news.com: Apple vs. Apple: Perfect harmony?]</ref> In September 2003 Apple Computer was sued by Apple Corps again, this time for introducing the iTunes Music Store and the iPod, which Apple Corps believed was a violation of the previous agreement by Apple Computer not to distribute music.<ref>[http://www.legalzoom.com/articles/article_content/article11325.html legalzoom.com: Apple v Apple: What is at the core of The Beatles’ Apple Records vs. Apple Ipod…]</ref> The trial in the UK ended on [[May 8]] [[2006]] with victory for Apple Computer. The judge ruled the company's iTunes Music Store did not infringe on the trademark of Apple Corps and ordered Apple Corps to pay the legal costs.<ref>''[http://www.hmcourts-service.gov.uk/judgmentsfiles/j4226/apple_v_apple_hc03c02428_0506.htm Apple Corps Ltd. v. Apple Computer, Inc.]'', [[Royal Courts of Justice]]</ref> A new settlement was announced on [[February 5]] [[2007]] giving Apple, Inc. control over the Apple mark with Apple Corps licensed to use it. Portions of the settlement are confidential, but each side will pay its own legal costs. As the Beatles' songs are not available for download from any legal music download sites, including the iTunes Music Store, Jobs' highly public nod to the Beatles (playing "[[Lovely Rita]]" on the iPhone) during his [[January 9]] [[2007]] Macworld keynote fueled widespread speculation about a deal to sell Beatles songs on iTunes. A spokewoman for Apple Corps said the settlement had no bearing on any such matter.<ref>{{cite news|url=http://www.nytimes.com/2007/02/06/business/06apple.html|title=2 Apples End a Long-Running Trademark Fight|work=[[The New York Times]]|date=[[2007-02-06]]|last=Pfanner|first=Eric|accessdate=2007-02-05}}</ref>

Of the matter, Steve Jobs said "We love the Beatles, and it has been painful being at odds with them over these trademarks. It feels great to resolve this in a positive manner, and in a way that should remove the potential of further disagreements in the future."<ref>{{cite news|url=http://www.foxnews.com/story/0,2933,250291,00.html|title=Steve Jobs' Apple Inc. Wins Control of 'Apple' Brand From Beatles' Apple Corps|work=[[FoxNews]]|date=[[2007-02-06]]|accessdate=2007-05-09}}</ref>

In a more recent previously unrelated lawsuit, Apple entered into a [[class action]] settlement,<ref>http://www.appleipodsettlement.com</ref> upheld on [[December 20]] [[2005]] following an appeal, regarding the battery life of [[iPod]] music players sold prior to May 2004. Eligible members of the class are entitled to extended warranties, store credit, cash compensation, or battery replacement.

[[Creative Technology|Creative]] also recently filed a patent dispute alleging that Apple infringed on one of Creative's patents for their [[Creative Zen|Zen]] player with the iPod and iPod nano.<ref>http://www.appleinsider.com/article.php?id=1743</ref> On [[August 23]] [[2006]], Apple and Creative settled their patent disputes by paying [[Creative Technology|Creative]] US$100 million.

On [[January 10]] [[2007]], [[Cisco]] sued Apple for the iPhone, since Cisco has held the trademark on the name "iPhone" since 2000. Cisco had refused rights to use the name "iPhone" on multiple occasions. Apple and Cisco had been in talks for a while about use of the name, though Apple had been denied the use of the name on several occasions leading up through [[January 9]]. Cisco alleged that Apple created a front company to attempt to acquire the name through other means, but failed also. During the 2007 Macworld Expo, Apple used Cisco's "iPhone" name anyway.<ref>[http://news.com.com/2100-1047-6149285.html?tag=yt "Cisco sues Apple over use of iPhone trademark"], ''[[CNET]]'', [[2007-01-10]].</ref> On [[February 22]] [[2007]] Cisco and Apple announced an agreement under which both companies would be allowed to use the iPhone name worldwide.<ref>[http://news.yahoo.com/s/nm/20070222/bs_nm/apple_cisco_dc_5 "Cisco and Apple can both use iPhone name"], ''[[Yahoo! News]]'', [[2007-02-22]].</ref>

In July 2007, Colorado-based photographer Louis Psihoyos filed suit against Apple for allegedly ripping his "wall of videos" imagery to advertise for Apple TV. According to Psihoyos, Apple had been negotiating with Psihoyos for rights to the imagery, but backed out and promptly used the imagery anyway. <ref>[http://www.engadget.com/2007/07/04/apple-facing-two-lawsuits-for-alleged-copyright-violations/ Apple Faces Two Lawsuits for Alleged Copyright Violations], ''[[Engadget]]''.</ref>

====Stock option backdating investigation====
On [[June 29]] [[2006]], Apple announced that an internal investigation "discovered irregularities related to the issuance of certain stock option grants made between 1997 and 2001."<ref>[http://www.apple.com/pr/library/2006/jun/29stock.html Apple to Investigate Stock Option Grants], ''Apple Inc.'', [[2006-06-29]]. Retrieved on [[2007-05-08]].</ref> A Special Committee reported the findings of the stock backdating investigation three months later on [[October 4]] [[2006]], stating "the investigation found no misconduct by any member of Apple's current management team", … "the most recent evidence of irregularities relates to a January 2002 grant", and "stock option grants made on 15 dates between 1997 and 2002 appear to have grant dates that precede the approval of those grants". The Special Committee also reported that "in a few instances, Apple CEO Steve Jobs was aware that favorable grant dates had been selected, but he did not receive or otherwise benefit from these grants and was unaware of the accounting implications."<ref>[http://www.apple.com/pr/library/2006/oct/04investigation.html Apple’s Special Committee Reports Findings of Stock Option Investigation], ''Apple Inc.'', [[2006-10-04]]. Retrieved on [[2007-05-08]].</ref> Documents were subsequently faked to indicate a special board meeting had occurred and that the options had been granted on that day.<ref>Mintz, Howard; Wolverton, Troy. [http://www.mercurynews.com/ci_5722967 Apple's Steve Jobs likely to avoid criminal charges in options probe], ''[[San Jose Mercury News]]'', [[2007-04-21]]. Retrieved on [[2007-05-08]].</ref> The backdating gave Jobs a potential net gain of more than US$20 million had he exercised his options.<ref>Gullo, Karen; Guglielmo, Connie. [http://www.bloomberg.com/apps/news?pid=conewsstory&refer=conews&tkr=AAPL:US&sid=aowKK9wOkWZw Apple's Jobs Questioned in Options Probe, Lawyers Say (Update3)], ''[[Bloomberg L.P.]]'', [[2007-01-23]]. Retrieved on [[2007-05-08]].</ref>

On [[April 24]] [[2007]], the SEC announced it had filed charges against former Apple chief financial officer [[Fred D. Anderson]] and former Apple general counsel [[Nancy R. Heinen]] for their alleged roles in backdating Apple options.<ref name=options>[http://www.sec.gov/news/press/2007/2007-70.htm SEC Charges Former Apple General Counsel for Illegal Stock Option Backdating], ''[[United States Securities and Exchange Commission|SEC]]'', [[2007-04-24]]. Retrieved on [[2007-05-08]].</ref> Anderson immediately settled the charges for a payment of a civil penalty of US$150,000 and disgorgement of "ill-gotten gains" of approximately US$3.49 million.<ref name=options/> Heinen was charged with, among other things, violating the anti-fraud provisions of the [[Securities Act of 1933]] and the [[Securities Exchange Act of 1934]], lying to Apple's auditors, and violating prohibitions on circumventing internal controls, based on the options awarded to Steve Jobs (dated [[October 19]] [[2001]] but allegedly granted in December 2001) and also option grants awarded to top company executives, including Heinen (dated [[January 17]] [[2001]], but allegedly granted in February 2001.<ref name=options/> The SEC is seeking injunctive relief, disgorgement, and money penalties against Heinen, in addition to an order barring her from serving as an officer or director of a public company.<ref name=options/> The charges against Heinen remain pending.<ref name=options/>

In late April 2007, the SEC announced that it would not bring action against Apple due to its "swift, extensive, and extraordinary cooperation in the Commission's investigation." Most analysts took this statement to mean that Apple was in the clear, and Steve Jobs personally read the statement to concerned shareholders at a meeting.

===Culture===
Apple has a long tradition of emphasizing the user experience, rather than the technology involved in delivering that experience. This attitude is reflected in the casual manner the company switches the Mac from architecture to architecture every decade or so, presenting this to users and developers alike as an affair that changes not at all the essential character of the Mac, while industry observers and trade magazines become highly concerned over what they perceive as an enormous change in direction.{{fact|date=February 2007}}

Apple was one of several highly successful companies founded in the 1970s that bucked the traditional notions of what a corporate culture should look like in terms of organizational hierarchy (flat versus tall, casual versus formal attire, et cetera). Other highly successful firms with similar cultural aspects from the same time period include [[Southwest Airlines]] and [[Microsoft]], and the relative success of these firms (whether a result of their cultural differences or not) resulted in the widespread adoption of informal corporate culture within the technology industry.{{Fact|date=January 2007}} Originally, the company stood in opposition to staid competitors like IBM more or less by default, thanks to the influence of its founders; Steve Jobs often walked around the office barefoot even after Apple was a [[Fortune 500]] company. By the time of the [[1984 (television commercial)|"1984" TV ad]], this trait had become a key way the company differentiated itself from its competitors.<ref>[[ValueWiki:AAPL#Corporate Culture|Apple Corporate Culture]]</ref>

====Apple Fellows====
As the company has grown and been led by a series of chief executives, each with his own idea of what Apple should be, some of its original character has arguably been lost, but Apple still has a reputation for fostering individuality and excellence that reliably draws talented people into its employ, especially after Jobs' return. To recognize the best of its employees, Apple created the Apple Fellows program. Apple Fellows are those who have made extraordinary technical or leadership contributions to [[personal computing]] while at the company. The Apple Fellowship has so far been awarded to a few individuals including [[Bill Atkinson]],<ref name=hertzfeld>[[Andy Hertzfeld|Hertzfeld, Andy]]. [http://www.folklore.org/StoryView.py?project=Macintosh&story=Credit_Where_Due.txt Credit Where Due],''Folklore.org'', January 1983. Retrieved on [[2006-05-26]].</ref> [[Steve Capps]],<ref>http://www.msu.edu/~luckie/hallofame.htm</ref> [[Rod Holt]],<ref name=hertzfeld/> [[Alan Kay]],<ref name=yoyow>Eisenhart, Mary. [http://www.yoyow.com/marye/mtstories/kawasaki.html Fighting Back For Mac], ''MicroTimes'', 1997. Retrieved on [[2006-05-26]].</ref><ref>[[Andy Hertzfeld|Hertzfeld, Andy]]. [http://www.folklore.org/StoryView.py?project=Macintosh&story=Leave_Of_Absence.txt Leave of Absence],''Folklore.org'', March 1984. Retrieved on [[2006-05-26]].</ref> [[Guy Kawasaki]],<ref name=yoyow/><ref>Kawakami, John. [http://www.mactech.com/articles/mactech/Vol.11/11.09/Sep95Newsbits/index.html Apple Taps Guy Kawasaki For Apple Fellows Program], ''[[MacTech]]'', September 1995. Retrieved on [[2006-05-26]].</ref> [[Don Norman]],<ref name=yoyow/> [[Rich Page]],<ref name=hertzfeld/> and [[Steve Wozniak]].<ref name=hertzfeld/>

==Users==
{{seealso|Cult of Mac}}
According to surveys by [[J. D. Power]], Apple has the highest brand and repurchase loyalty of any computer manufacturer. While this brand loyalty is considered unusual for any product, Apple appears not to have gone out of its way to create it. At one time, [[Apple evangelist]]s were actively engaged by the company, but this was after the phenomenon was already firmly established. Apple evangelist [[Guy Kawasaki]] has called the brand fanaticism "something that was stumbled upon".<ref>Huba, Jackie; McConnell, Ben. [http://www.creatingcustomerevangelists.com/resources/evangelists/guy_kawasaki.asp The father of evangelism marketing].</ref> Apple has, however, supported the continuing existence of a network of [[user group|Mac User Groups]] in most major and many minor centers of population where Mac computers are available.

Mac users meet at the European [[Apple Expo]] and the San Francisco [[Macworld Conference & Expo]] trade shows where Apple introduces new products each year to the industry and public. Mac developers in turn gather at the annual Apple [[Worldwide Developers Conference]].

[[Apple Store (retail)|Apple Store]] openings can draw crowds of thousands, with some waiting in line as much as a day before the opening or flying in from other countries for the event.<ref>http://www.wired.com/news/culture/mac/0,61513-0.html</ref> The [[New York City]] [[Fifth Avenue]] "Cube" store had a line as long as half a mile; a few Mac fans took the opportunity of the setting to propose marriage.<ref>http://ifostore.cachefly.net/fifth_avenue/index.html</ref> The Ginza opening in Tokyo was estimated in the thousands with a line exceeding eight city blocks.<ref>http://www.japanconsuming.com/news/040828.html</ref>

John Sculley told ''[[The Guardian]]'' newspaper in 1997: "People talk about technology, but Apple was a marketing company. It was the marketing company of the decade."<ref>[http://www.wired.com/news/culture/mac/0,56677-0.html Wired News: Apple: It's All About the Brand]</ref>

Market research indicates that Apple draws its customer base from an unusually artistic, creative, and well-educated population, which may explain the platform’s visibility within certain youthful, avant-garde subcultures.<ref>[[Ian Fried (writer)|Fried, Ian]]. [http://news.com.com/2100-1040-943519.html Are Mac users smarter?], ''[[news.com]]'', [[2002-07-12]]. Retrieved on [[2006-04-24]].</ref> Furthermore, [[conventional wisdom]] holds that the platform appeals especially to the politically [[liberal]]-minded;{{fact|date=April 2007}} even Steve Jobs speculates that “maybe a little less” than half of Apple’s customers are [[Republican Party (United States)|Republicans]], “maybe more Dell than ours.” However [[American conservatism|conservative]] [[talk radio]] host [[Rush Limbaugh]] is a staunch Apple customer.<ref>[[Walt Mossberg|Mossberg, Walt]]. [http://www.alwayson-network.com/comments.php?id=5090_0_1_0_C Politics Beyond Platform and Browser for Apple CEO?], ''AlwaysOn Network, LLC'', [[2004-08-24]]. Retrieved on [[2006-06-01]].</ref> Moreoever, in his biography of conservative Australian politician [[Joh Bjelke Petersen]] entitled Jigsaw, [[Derek Townsend]] specifically makes mention on his book jacket that there is an Apple Computer behind him on the desk. An otherwise irrelevant fact, this reference to Apple can only be seen as further proof of the popularity of Apple computers across the entire political spectrum. Accurate or not, this perception can only be reinforced by the company's pattern of political donations,<ref>[http://www.buyblue.org/node/251/view/summary Apple Computer, Inc], ''BuyBlue.org''. Retrieved on [[2006-06-01]]</ref> by [[Al Gore]]’s membership on the board,<ref>[http://www.apple.com/pr/library/2003/mar/19gore.html Former Vice President Al Gore Joins Apple's Board of Directors], ''Apple Inc.'', [[2003-03-19]]. Retrieved on [[2006-06-01]].</ref> and surely not least by Jobs’ own personal history.<ref>[http://quote.bloomberg.com/apps/news?pid=10000103&sid=aIzb2nc.YIIE Berkshire's Buffett, Apple's Jobs Join Kerry Advisers], ''[[Bloomberg L.P.]]''. Retrieved on [[2006-06-01]].</ref>

==Criticism==
{{criticism-section}}
Apple Inc. received criticism from present and past Microsoft employees, for blaming Microsoft for some video iPods released with a Windows virus. An article published in PC World/Infoworld stated:<ref name="InfoworldIpodVirus">Roberts, Paul. [http://www.infoworld.com/article/06/10/18/HNipodvirusupdate_1.html Update: Excuses on iPod virus not credible], ''[[InfoWorld]]'', [[2006-10-18]]. Retrieved on [[2007-05-12]].</ref><blockquote>"... The number of affected iPods is small--less than 1 percent of all video iPods available for purchase after September 12, 2006, the company said in its statement, adding "as you might imagine, we are upset at Windows for not being more hardy against such viruses, and even more upset with ourselves for not catching it." That statement drew criticism from security experts, including Jonathan Poon, the man in charge of scanning Microsoft products for viruses before they ship."<br><br>"That Apple would blame Microsoft demonstrates a lack of understanding of remedial security and manufacturing processes. Virus was <nowiki>[</nowiki>''[[sic]]''<nowiki>]</nowiki> only a symptom of the problem. Apple didn't know what they were shipping,"</blockquote>

Apple has also been criticized for allegedly having a relaxed attitude towards security issues, and in particular for promoting the idea that Macs are not vulnerable to security problems. In February 2007, Kevin Finisterre, an independent researcher, was interviewed by the [[BBC]]:<ref>[http://news.bbc.co.uk/2/hi/technology/6378541.stm 10 Mac users 'still lax on security'], ''[[BBC]]'', [[2007-02-20]]. Retrieved on [[2007-05-10]].</ref><blockquote>Apple recently plugged holes in Mac software such as iChat and Finder and a flaw in the user notification process that could potentially grant system privileges to malicious users.<br><br>Finisterre said: "Try calling any Apple store and ask any sales rep what you would do with regard to security, ask if there is anything you should have to worry about? They will happily reinforce the feeling of 'Security on a Mac? What? Me worry?'." He said the Month of Apple Bugs (MOAB) project had succeeded in its original aim of raising the level of awareness around Mac security. "I would really hope that people got the point that there are most definitely some things under the OSX hood that need a closer look," he said. He (also) said that Apple had in the past not been open to dialogue about security matters, but things were changing for the better... Mac experts have pointed out that none of the exploits have ever successfully been used to hijack an Apple computer.</blockquote>

Apple has also received criticism for not notifying users of system vulnerabilities until a fix is released,<ref>http://www.pcworld.com/article/id,128282/article.html</ref> and has been accused of pressuring journalists to release their sources, with regards to leaked information about new Apple products.<ref>[http://www.eff.org/Censorship/Apple_v_Does/ Apple v. Does], ''[[Electronic Frontier Foundation|EFF]]'', [[2006-05-26]]. Retrieved on [[2007-05-14]].</ref>

==References==
{{reflist|colwidth=30em}}
;History
*{{cite book|title="So Far: The First Ten Years of a Vision"|publisher=Apple Computer|author=Rob Price|date=1987|id=ISBN 1-55693-974-4}}
*{{cite web|url=http://www.microprocessor.sscc.ru/comphist|title=Chronology of Events in the History of Microcomputers|author=Ken Polsson|accessdate=2006-07-05}}
*{{cite web|url=http://www.oazoo.com|title=Apple III history|accessdate=2006-08-05}}
*{{cite web|url=http://apple2history.org/history/appy/ahb2.html|title=Apple II history|accessdate=2006-07-05}}</div>

==Further reading==
<div class=references-small>
*[[Gil Amelio]], William L. Simon (1999), ''On the Firing Line: My 500 Days at Apple'' ISBN 0-88730-919-4
*Jim Carlton, ''Apple: The Inside Story of Intrigue, Egomania and Business Blunders'' ISBN 0-88730-965-8
*Alan Deutschman (2000), ''The Second Coming of Steve Jobs'', Broadway, ISBN 0-76790-432-X
*Paul Kunkel, ''AppleDesign: The Work of the Apple Industrial Design Group'' ISBN 1-888001-25-9
*[[Steven Levy]] (1994), ''Insanely Great: The Life and Times of Macintosh, the Computer That Changed Everything'' ISBN 0-14-029177-6
*Owen Linzmayer (2004), ''[[Apple Confidential 2.0]]'', No Starch Press ISBN 1-59327-010-0
*[[Michael S. Malone]] (1999), ''Infinite Loop'' ISBN 0-385-48684-7
*[[Andy Hertzfeld]] (2004), ''Revolution in the Valley'', O'Reilly Books ISBN 0-596-00719-1
*Frank Rose (1990), ''West of Eden: The End of Innocence at Apple Computer'', [[Penguin Books]] ISBN 0-14-009372-9
*[[John Sculley]], John A. Byrne (1987) ''Odyssey: Pepsi to Apple'', Harpercollins, ISBN 0-06-015780-1
*[[Steve Wozniak]], Gina Smith (2006), ''[[iWoz: From Computer Geek to Cult Icon: How I Invented the Personal Computer, Co-Founded Apple, and Had Fun Doing It]]'', [[W. W. Norton & Company]], ISBN 0-393-06143-4
*Jeffrey S. Young (1988). ''Steve Jobs, The Journey is the Reward'', Lynx Books, ISBN 1-55802-378-X
*Jeffrey S. Young, William L. Simon (2005), ''iCon Steve Jobs: The Greatest Second Act in the History of Business'', [[John Wiley & Sons|Wiley]], ISBN 0-47172-083-6</div>

==External links==
{{Sisterlinks|Apple Inc.}}
*'''Apple, Inc.'''
**[http://www.apple.com/ Apple, Inc. Official Website]
**[http://www.apple.ca/ Apple Canada official website]
*'''General'''
**[http://hoovers.com/company-information/--ID__12644--/free-co-factsheet.xhtml Apple, Inc. Hoover's Factsheet]
**[http://finance.google.com/finance?q=AAPL Apple, Inc. company profile] &mdash; [[Google Finance]]
**[http://www.apple-history.com/ Apple History]
**[http://www.thoughtdifferent.com/ History of www.apple.com]
**[http://www.folklore.org/ Inside history by the original Mac team]
{{Apple}}
{{IT giants}}
<!--Please add relevant categories to Category:Apple Inc.-->
[[Category:Apple Inc.| ]]
[[Category:Companies established in 1976]]
[[Category:Steve Jobs]]

{{Link FA|he}}


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Revision as of 22:29, 17 July 2007

Microsoft Corporation
Company typePublic (Template:Nasdaq2)
ISINUS0378331005 Edit this on Wikidata
IndustryComputer software
Publishing
Research and development
Computer hardware
Video games
FoundedAlbuquerque, New Mexico, USA (April 4 1975)[1]
FounderRonald Wayne
Steve Jobs Edit this on Wikidata
Headquarters,
Key people
Bill Gates, Co-founder and Executive Chairman
Paul Allen, Co-founder
Steve Ballmer, CEO
Ray Ozzie, Chief Software Architect
ProductsMicrosoft Windows
Microsoft Office
Microsoft Servers
Developer Tools
Business Solutions
Games and Xbox
Windows Live
Windows Mobile
Zune
RevenueIncrease US $44.3 billion (2006)[2]
Increase US $16.5 billion (2006)[2]
Increase US $12.6 billion (2006)[2]
Total assets351,002,000,000 United States dollar (2021) Edit this on Wikidata
Number of employees
71,172 (2006)[3]
Websitewww.microsoft.com

Microsoft Corporation (NasdaqMSFT) is an American multinational computer technology corporation with 76,000 employees in 102 countries and global annual revenue of US $44.28 billion. It develops, manufactures, licenses and supports a wide range of software products for computing devices.[4][3][2] Headquartered in Redmond, Washington, USA, its best selling products are the Microsoft Windows operating system and the Microsoft Office suite of productivity software. These products have prominent positions in the desktop computer market, with market share estimates as high as 90% or more as of 2003 for Microsoft Office and 2006 for Microsoft Windows, in line with the company's original mission of "a computer on every desk and in every home, running Microsoft software".[5][6][7][8][9][10][11]

Originally founded to develop and sell BASIC interpreters for the Altair 8800, Microsoft rose to dominate the home computer operating system market with MS-DOS in the mid-1980s. The company released an initial public offering (IPO) in the stock market, which, due to the ensuing rise of the stock price, has made four billionaires and an estimated 12,000 millionaires from Microsoft employees.[12][13][14] Throughout its history the company has been the target of criticism for various reasons, including monopolistic business practices—both the U.S. Justice Department and the European Commission, among others, brought Microsoft to court for antitrust violations and software bundling.[15][16]

Microsoft has footholds in other markets besides operating systems and office suites, with assets such as the MSNBC cable television network, the MSN Internet portal, and the Microsoft Encarta multimedia encyclopedia. The company also markets both computer hardware products such as the Microsoft mouse and home entertainment products such as the Xbox, Xbox 360, Zune and MSN TV.[4] Known for what is generally described as a developer-centric business culture, Microsoft has historically given customer support over Usenet newsgroups and the World Wide Web, and awards Microsoft MVP status to volunteers who are deemed helpful in assisting the company's customers.[17][14]

History

1975–1985: Founding

Microsoft staff photo from Dec 7, 1978. From left to right:
Top: Steve Wood, Bob Wallace, Jim Lane.
Middle: Bob O'Rear, Bob Greenberg, Marc McDonald, Gordon Letwin.
Bottom: Bill Gates, Andrea Lewis, Marla Wood, Paul Allen.

Following the launch of the Altair 8800, Bill Gates called the creators of the new microcomputer, Micro Instrumentation and Telemetry Systems (MITS), offering to demonstrate an implementation of the BASIC programming language for the system. After the demonstration, MITS agreed to distribute Altair BASIC.[18] Gates left Harvard University, moved to Albuquerque, New Mexico where MITS was located, and founded Microsoft there. The company's first international office was founded on November 1, 1978, in Japan, entitled "ASCII Microsoft" (now called "Microsoft Japan").[18] On January 1, 1979, the company moved from Albuquerque to a new home in Bellevue, Washington.[18] Steve Ballmer joined the company on June 11, 1980, and later succeeded Bill Gates as CEO.[18]

DOS (Disk Operating System) was the operating system that brought the company its real success. On August 12, 1981, after negotiations with Digital Research failed, IBM awarded a contract to Microsoft to provide a version of the CP/M operating system, which was set to be used in the upcoming IBM Personal Computer (PC). For this deal, Microsoft purchased a CP/M clone called 86-DOS from Seattle Computer Products, which IBM renamed to PC-DOS. Later, the market saw a flood of IBM PC clones after Columbia Data Products successfully cloned the IBM BIOS, and by aggressively marketing MS-DOS to manufacturers of IBM-PC clones, Microsoft rose from a small player to one of the major software vendors in the home computer industry.[19] The company expanded into new markets with the release of the Microsoft Mouse in 1983, as well as a publishing division named Microsoft Press.[18]

1985–1995: OS/2 and Windows

On November 20, 1985, Microsoft released its first retail version of Microsoft Windows, originally a graphical extension for its MS-DOS operating system.[18] In August, Microsoft and IBM partnered in the development of a different operating system called OS/2.[20] On March 13, the company went public with an IPO, priced at US $28.00 by the end of the trading day. In 1987, Microsoft eventually released their first version of OS/2 to OEMs.[21]

The sign at a main entrance to the Microsoft corporate campus. The Redmond Microsoft campus today includes more than 8 million square feet (approx. 750,000 m²) and over 30,000 employees.[22]

In 1989, Microsoft introduced its most successful office product, Microsoft Office. This was a bundle of separate office productivity applications, such as Microsoft Word and Microsoft Excel.[18] On May 22, 1990 Microsoft launched Windows 3.0.[23] The new version of Microsoft's operating system boasted such new features as streamlined user interface graphics and improved protected mode capability for the Intel 386 processor; it sold over 100,000 copies in two weeks.[24] Windows at the time generated more revenue for Microsoft than OS/2, and the company decided to move more resources from OS/2 to Windows.[25] In the ensuing years, the popularity of OS/2 declined, and Windows quickly became the favored PC platform.

During the transition from MS-DOS to Windows, the success of Microsoft's product Microsoft Office allowed the company to gain ground on application-software competitors, such as WordPerfect and Lotus 1-2-3.[26][27] According to The Register, Novell, an owner of WordPerfect for a time, alleged that Microsoft used its inside knowledge of the DOS and Windows kernels and of undocumented Application Programming Interface features to make Office perform better than its competitors.[28] Eventually, Microsoft Office became the dominant business suite, with a market share far exceeding that of its competitors.[29]

In 1993, Microsoft released Windows NT 3.1, a server-based operating system with a similar user interface to consumer versions of the operating system, but with an entirely different kernel.[26] In 1995, Microsoft released Windows 95, a new version of the company's flagship operating system which featured a completely new user interface, including a novel start button; more than a million copies of Microsoft Windows 95 were sold in the first four days after its release.[26] The company later released its web browser, Internet Explorer, with the Windows 95 Plus! Pack in August 1995 and subsequent Windows versions.[30]

In the mid-90s, Microsoft began to expand its product line into computer networking and the World Wide Web. On August 24 1995, it launched a major online service, MSN (Microsoft Network), as a direct competitor to AOL. MSN became an umbrella service for Microsoft's online services.[18][26][31] The company continued to branch out into new markets in 1996, starting with a joint venture with NBC to create a new 24/7 cable news station, MSNBC.[26][32] Microsoft entered the personal digital assistant (PDA) market in November with Windows CE 1.0, a new built-from-scratch version of their flagship operating system, specifically designed to run on low-memory, low-performance machines, such as handhelds and other small computers.[33] Later in 1997, Internet Explorer 4.0 was released for both Mac OS and Windows, marking the beginning of the takeover of the browser market from rival Netscape. In October, the Justice Department filed a motion in the Federal District Court in which they stated that Microsoft had violated an agreement signed in 1994, and asked the court to stop the bundling of Internet Explorer with Windows.[18]

Windows XP introduced a new interface, along with many other new features. This screenshot shows Windows XP Professional.

The year 1998 was significant in Microsoft's history, with Bill Gates appointing Steve Ballmer as president of Microsoft but remaining as Chair and CEO himself.[18] The company released Windows 98, an update to Windows 95 that incorporated a number of Internet-focused features and support for new types of devices.[18] On April 3 2000, a judgment was handed down in the case of United States v. Microsoft,[15] calling the company an "abusive monopoly"[6] and forcing the company to split into two separate units. Part of this ruling was later overturned by a federal appeals court, and eventually settled with the U.S. Department of Justice in 2001.

In 2001, Microsoft released Windows XP, the first version that encompassed the features of both its business and home product lines. XP introduced a new graphical user interface, the first such change since Windows 95.[18][34] Later, with the release of the Xbox Microsoft entered the multi-billion-dollar game console market dominated by Sony and Nintendo.[18] Microsoft encountered more turmoil in March 2004 when antitrust legal action was brought against it by the European Union for allegedly abusing its market dominance (see European Union Microsoft antitrust case), eventually resulting in a judgement to produce a new version of its Windows XP platform—called Windows XP Home Edition N—that did not include its Windows Media Player.[35][36]

2005–Present: Vista and other transitions

File:Windows Vista Desktop.png
Windows Vista had major changes, mostly notable within its interface.

In 2006, Bill Gates announced a two year transition period from his role as Chief Software Architect, which would be taken by Ray Ozzie, and planned to remain the company's chairman, head of the Board of Directors and act as an adviser on key projects.[37] As of July 2007, Windows Vista is Microsoft's latest operating system, released in January 2007. Microsoft Office 2007 was released at the same time; its "Ribbon" user interface is a significant departure from its predecessors.

Product divisions

To be more precise in tracking performance of each unit and delegating responsibility, Microsoft reorganized into seven core business groups—each an independent financial entity—in April 2002. Later, on September 20 2005, Microsoft announced a rationalization of its original seven business groups into the three core divisions that exist today: the Windows Client, MSN and Server and Tool groups were merged into the Microsoft Platform Products & Services Division; the Information Worker and Microsoft Business Solutions groups were merged into the Microsoft Business Division; and the Mobile and Embedded Devices and Home and Entertainment groups were merged into the Microsoft Entertainment and Devices Division.[38][39]

Platform Products and Services

The current logo of Microsoft Windows, one of the company's best-known products.

This division produces Microsoft's flagship product, the Windows operating system. It has been produced in many versions, including Windows 3.1, Windows 95, Windows 98, Windows 2000, Windows 2000 server, Windows Me, Windows Server 2003, Windows XP and Windows Vista. Almost all IBM compatible personal computers come with Windows preinstalled. The current desktop version of Windows is Windows Vista. The online service MSN, the cable television station MSNBC and the Microsoft online magazine Slate are all part of this division. (Slate was acquired by The Washington Post on December 21, 2004.) At the end of 1997, Microsoft acquired Hotmail, the most popular webmail service, which it rebranded as "MSN Hotmail". In 1999, Microsoft introduced MSN Messenger, an instant messaging client, to compete with the popular AOL Instant Messenger. Along with Windows Vista, MSN Messenger is to become Windows Live Messenger.[4]

Microsoft Visual Studio is the company's set of programming tools and compilers. The software product is GUI-oriented and links easily with the Windows APIs, but must be specially configured if used with non-Microsoft libraries. The current version is Visual Studio 2005. The previous version, Visual Studio.Net 2003, was named after the .NET initiative, a Microsoft marketing initiative covering a number of technologies. Microsoft's definition of .NET continues to evolve. As of 2004, .NET aims to ease the development of Microsoft Windows-based applications that use the Internet, by deploying a new Microsoft communications system, Indigo (now renamed Windows Communication Foundation). This is intended to address some issues previously introduced by Microsoft's DLL design, which made it difficult, even impossible in some situations, to manage, install multiple versions of complex software packages on the same system (see DLL-hell), and provide a more consistent development platform for all Windows applications (see Common Language Infrastructure). In addition, the Company established a set of certification programs to recognize individuals who have expertise in its software and solutions. Similar to offerings from Cisco, Sun Microsystems, Novell, IBM, and Oracle Corporation, these tests are designed to identify a minimal set of proficiencies in a specific role; this includes developers ("Microsoft Certified Solution Developer"), system/network analysts ("Microsoft Certified Systems Engineer"), trainers ("Microsoft Certified Trainers") and administrators ("Microsoft Certified Systems Administrator" and "Microsoft Certified Database Administrator").[4]

Microsoft offers a suite of server software, entitled Windows Server System. Windows Server 2003, an operating system for network servers, is the core of the Windows Server System line. Another server product, Systems Management Server, is a collection of tools providing remote-control abilities, patch management, software distribution and a hardware/software inventory. Other server products include:

Business

Front entrance to building 17 on the main campus of the Company's Redmond campus.

The Microsoft Business Division produces Microsoft Office, which is the company's line of office software. The software product includes Word (a word processor), Access (a personal relational database application), Excel (a spreadsheet program), Outlook (Windows-only groupware, frequently used with Exchange Server), PowerPoint (presentation software), and Publisher (desktop publishing software). A number of other products were added later with the release of Office 2003 including Visio, Project, MapPoint, InfoPath and OneNote.[4]

The division focuses on developing financial and business management software for companies. These products include products formerly produced by the Business Solutions Group, which was created in April 2001 with the acquisition of Great Plains. Subsequently, Navision was acquired to provide a similar entry into the European market, resulting in the planned release of Microsoft Dynamics NAV in 2006. The group markets Axapta and Solomon, catering to similar markets, which is scheduled to be combined with the Navision and Great Plains lines into a common platform called Microsoft Dynamics.[4]

Entertainment and Devices

File:Xbox 360.png
The Xbox 360, Microsoft's second system in the gaming console market.

Microsoft has attempted to expand the Windows brand into many other markets, with products such as Windows CE for PDAs and its "Windows-powered" Smartphone products. Microsoft initially entered the mobile market through Windows CE for handheld devices, which today has developed into Windows Mobile 6. The focus of the operating system is on devices where the OS may not directly be visible to the end user, in particular, appliances and cars. The company produces MSN TV, formerly WebTV, a television-based Internet appliance. Microsoft used to sell a set-top Digital Video Recorder (DVR) called the UltimateTV, which allowed users to record up to 35 hours of television programming from a direct-to-home satellite television provider DirecTV. This was the main competition in the UK for British Sky Broadcasting's (BSkyB) SKY + service, owned by Rupert Murdoch. UltimateTV has since been discontinued, with DirecTV instead opting to market DVRs from TiVo Inc. before later switching to their own DVR brand.[4]

Microsoft sells computer games that run on Windows PCs, including titles such as Age of Empires, Halo and the Microsoft Flight Simulator series. It produces a line of reference works that include encyclopedias and atlases, under the name Encarta. Microsoft Zone hosts free premium and retail games where players can compete against each other and in tournaments. Microsoft entered the multi-billion-dollar game console market dominated by Sony and Nintendo in late 2001,[40] with the release of the Xbox. The company develops and publishes its own video games for this console, with the help of its Microsoft Game Studios subsidiary, in addition to third-party Xbox video game publishers such as Electronic Arts and Activision, who pay a license fee to publish games for the system. The Xbox also has a successor in the Xbox 360, released on 2005-11-22 in North America and other countries.[41][42] With the Xbox 360, Microsoft hopes to compensate for the losses incurred with the original Xbox. However, Microsoft made some decisions considered controversial in the video gaming community, such as selling two different versions of the system, as well as providing backward compatibility with only particular Xbox titles.[43][44] In addition to the Xbox line of products, Microsoft also markets a number of other computing-related hardware products as well, including mice, keyboards, joysticks, and gamepads, along with other game controllers, the production of which is outsourced in most cases.[4]

Business culture

Photo of Microsoft's RedWest campus.
Landscaping at Microsoft's RedWest campus

Microsoft has often been described as having a developer-centric business culture. A great deal of time and money is spent each year on recruiting young university-trained software developers and on keeping them in the company. For example, while many software companies often place an entry-level software developer in a cubicle desk within a large office space filled with other cubicles, Microsoft assigns a private or semiprivate closed office to every developer or pair of developers. In addition, key decision makers at every level are either developers or former developers. In a sense, the software developers at Microsoft are considered the "stars" of the company in the same way that the sales staff at IBM are considered the "stars" of their company.[17]

Within Microsoft the expression "eating our own dog food" is used to describe the policy of using the latest Microsoft products inside the company in an effort to test them in "real-world" situations. Only prerelease and beta versions of products are considered dog food.[45] This is usually shortened to just "dog food" and is used as noun, verb, and adjective. The company is also known for their hiring process, dubbed the "Microsoft interview", which is notorious for off-the-wall questions such as "Why is a manhole cover round?" and is a process often mimicked in other organizations, although these types of questions are rarer now than they were in the past.[46] For fun, Microsoft also hosts the Microsoft Puzzle Hunt, an annual puzzle hunt (a live puzzle game where teams compete to solve a series of puzzles) held at the Redmond campus.

As of 2006, Microsoft employees, not including Bill Gates, have given over $2.5bn dollars to non-profit organizations worldwide, making Microsoft the worldwide top company in per-employee donations.[47] Starting around 2005, a blogger claiming to be an employee of Microsoft, dubbing itself Mini-Microsoft, claims that the company has become a "passionless, process-ridden, lumbering idiot," due in part to ineffective management, and calls for the company to be downsized.[48][49] In January 2007, the Harris Interactive/The Wall Street Journal Reputation Quotient survey came to the conclusion that Microsoft had the world's best corporate reputation, citing strong financial performance, vision & leadership, workplace environment rankings, and the charitable deeds of the Bill & Melinda Gates Foundation.[50]

User culture

Technical reference for developers and articles for various Microsoft magazines such as Microsoft Systems Journal (or MSJ) are available through the Microsoft Developer Network, often called MSDN. MSDN also offers subscriptions for companies and individuals, and the more expensive subscriptions usually offer access to pre-release beta versions of Microsoft software.[51][52] In recent years, Microsoft launched a community site for developers and users, entitled Channel9, which provides many modern features such as a wiki and an Internet forum.[53] Another community site that provides daily videocasts and other services, On10.net, launched on March 3, 2006.[54]

Most free technical support available through Microsoft is provided through online Usenet newsgroups (in the early days it was also provided on CompuServe). There are several of these newsgroups for nearly every product Microsoft provides, and often they are monitored by Microsoft employees. People who are helpful on the newsgroups can be elected by other peers or Microsoft employees for Microsoft Most Valuable Professional (MVP) status, which entitles people to a sort of special social status, in addition to possibilities for awards and other benefits.[14]

Corporate affairs

Corporate structure

The company is run by a Board of Directors consisting of ten people, made up of mostly company outsiders (as is customary for publicly traded companies). Current members of the board of directors are: Steve Ballmer, James Cash, Jr., Dina Dublon, Bill Gates, Raymond Gilmartin, Reed Hastings, David Marquardt, Charles Noski, Helmut Panke, and Jon Shirley.[55] The ten board members are elected every year at the annual shareholders' meeting, and those who do not get a majority of votes must submit a resignation to the board, which will subsequently choose whether or not to accept the resignation. There are five committees within the board which oversee more specific matters. These committees include the Audit Committee, which handles accounting issues with the company including auditing and reporting; the Compensation Committee, which approves compensation for the CEO and other employees of the company; the Finance Committee, which handles financial matters such as proposing mergers and acquisitions; the Governance and Nominating Committee, which handles various corporate matters including nomination of the board; and the Antitrust Compliance Committee, which attempts to prevent company practices from violating antitrust laws.[56][57]

There are several other aspects to the corporate structure of Microsoft. For worldwide matters there is the Executive Team, made up of sixteen company officers across the globe, which is charged with various duties including making sure employees understand Microsoft's culture of business. The sixteen officers of the Executive Team include the Chairman and Chief Software Architect, the CEO, the General Counsel and Secretary, the CFO, senior and group vice presidents from the business units, the CEO of the Europe, the Middle East and Africa regions; and the heads of Worldwide Sales, Marketing and Services; Human Resources; and Corporate Marketing. In addition to the Executive Team there is also the Corporate Staff Council, which handles all major staff functions of the company, including approving corporate policies. The Corporate Staff Council is made up of employees from the Law and Corporate Affairs, Finance, Human Resources, Corporate Marketing, and Advanced Strategy and Policy groups at Microsoft. Other Executive Officers include the Presidents and Vice Presidents of the various product divisions, leaders of the marketing section, and the CTO, among others.[58][4]

Stock

When the company debuted its IPO in March 13, 1986, the stock price was US $21.[59][60] By the close of the first trading day, the stock had closed at twenty-eight dollars, equivalent to 9.7 cents when adjusted for the company's first nine splits.[60] The initial close and ensuing rise in subsequent years made several Microsoft employees millions.[13] The stock price peaked in 1999 at around US $119 (US $60.928 adjusting for splits).[60] While the company has had nine stock splits, the first of which was in September 18 1987, the company did not start offering a dividend until January 16 2003.[60][61] The dividend for the 2003 fiscal year was eight cents per share, followed by a dividend of sixteen cents per share the subsequent year.[61] The company switched from yearly to quarterly dividends in 2005, for eight cents a share per quarter with a special one-time payout of three dollars per share for the second quarter of the fiscal year.[61]

Around 2003 the stock price began a slow descent. Despite the company's ninth split on February 2 2003 and subsequent increases in dividend payouts, the price of Microsoft's stock continued to fall for the next several years.[61][62]

Diversity

In 2005, Microsoft received a 100% rating in the Corporate Equality Index from the Human Rights Campaign, a ranking of companies by how progressive the organization deems their policies concerning LGBT (lesbian, gay, bisexual and transsexual) employees. Partly through the work of the Gay and Lesbian Employees at Microsoft (GLEAM) group, Microsoft added gender expression to its anti-discrimination policies in April 2005, and the Human Rights Campaign upgraded Microsoft's Corporate Equality Index from its 86% rating in 2004 to its current 100% rating.[63][64]

In April 2005, Microsoft received wide criticism for withdrawing support from Washington state's H.B. 1515 bill that would have extended the state's current anti-discrimination laws to people with alternate sexual orientations.[65] Microsoft was accused of bowing to pressure from local evangelical pastor Ken Hutcherson who met with a senior Microsoft executive and threatened a national boycott of Microsoft's products. [66] Microsoft also revealed they were paying evangelical conservative Ralph Reed's company Century Strategies a $20,000 monthly fee.[67] Over 2,000 employees signed a petition asking Microsoft to reinstate support for the bill. [68] Under harsh criticism from both outside and inside the company's walls, Microsoft decided to support the bill again in May 2005.[69][68]

Microsoft hires many foreign workers as well as domestic ones, and is an outspoken opponent of the cap on H1B visas, which allow companies in the United States to employ certain foreign workers. Bill Gates claims the cap on H1B visas make it difficult to hire employees for the company, stating "I'd certainly get rid of the H1B cap."[70]

Logos and slogans

In 1987, Microsoft adopted its current logo, the so-called "Pacman Logo" designed by Scott Baker. According to the March 1987 Computer Reseller News Magazine, "The new logo, in Helvetica italic typeface, has a slash between the o and to emphasize the "soft" part of the name and convey motion and speed." Dave Norris, a Microsoft employee, ran an internal joke campaign to save the old logo, which was green, in all uppercase, and featured a fanciful letter O, nicknamed the blibbet, but it was discarded.[71]

Microsoft's logo with the "Your potential. Our passion." tagline below the main corporate name, is based on the slogan Microsoft had as of 2006. In 2002, the company started using the logo in the United States and eventually started a TV campaign with the slogan, changed from the previous tagline of "Where do you want to go today?."[72][73][74]

Criticism

Corporate

Since the 1980s, Microsoft has been the focus of much controversy in the computer industry. Most criticism has been for its business tactics, often described with the motto "embrace, extend and extinguish". Microsoft initially embraces a competing standard or product, then extends it to produce their own incompatible version of the software or standard, which in time extinguishes competition that does not or cannot use Microsoft's new version.[75] These and other tactics have led to various companies and governments filing lawsuits against Microsoft.[76][36][15] Microsoft has been called a "velvet sweatshop" in reference to allegations of the company working its employees to the point where it might be bad for their health. The first instance of "velvet sweatshop" in reference to Microsoft originated from a Seattle Times article in 1989, and later became used to describe the company by some of Microsoft's own employees.[77][78]

Free software proponents point to the company's joining of the Trusted Computing Platform Alliance (TCPA) as a cause of concern. A group of companies that seek to implement an initiative called Trusted Computing (which is claimed to set out to increase security and privacy in a user's computer), the TCPA is decried by critics as a means to allow software developers to enforce any sort of restriction they wish over their software.

Large media corporations, together with computer companies such as Microsoft and Intel, are planning to make your computer obey them instead of you

Advocates of free software also take issue with Microsoft's promotion of Digital Rights Management (DRM), and the company's total cost of ownership (TCO) comparisons with its "Get the facts" campaign. Digital Rights Management is a technology that gives digital content and software providers the ability to put restrictions on how their products are used on their customers' machines; these restrictions are seen by the technology's detractors as an infringement on fair use and other rights.[80] DRM restricts even legal uses, for example, re-mixing or playing in a slideshow. The "Get the facts" campaign argues that Windows Server has a lower TCO than Linux and lists a variety of studies in order to prove its case.[81] Proponents of Linux unveiled their own study arguing that, contrary to one of Microsoft's claims, Linux has lower management costs than Windows Server.[82] Another study by the Yankee Group claims that Windows Server costs less than Linux for those with legacy systems and more for those without.[83]

Technical

Older versions of Microsoft Windows were often characterized as being unstable—versions of Windows based on MS-DOS, and later the Windows 95 kernel from the mid 1990s to early 2000s, were widely panned for their instability, displaying the "Blue Screen of Death", when Windows abruptly terminates an application—usually due to malfunctioning drivers or hardware. In Windows NT/2000/XP Professional, the blue screen is also known as the Windows Stop Message.[84][85] While less frequent, Windows 2000 and XP are still susceptible to Blue Screens of Death.[86] Blue Screens of Death in Windows NT/2000/XP and later Windows systems are the equivalent of kernel panics in Unix-like systems whereas BSODs in Windows 95 or 98 could be for much less severe problems and usually didn't require a reboot. As an effort to enforce the usage of signed drivers (which must pass a compatibility test), Microsoft announced that they will disallow unsigned drivers in the 64-bit editions of Windows Vista.[87] However, Peter Gutmann claims that an analysis of the certification process and its criteria demonstrate that the signed driver requirement's first priority is not functionality or performance standards, but mandatory support for DRM technology, which he claims actually lowers performance.[88]

The security of Microsoft products is also often a target for critics. Rob Pegoraro, writing for the Washington Post, says that due to Windows leaving five Internet ports open for various running services, malware has an easier time compromising the system.[89] In an article for SecurityFocus, Scott Granneman said that as of 2004-06-17 there were 153 accumulated security holes since 2001-04-18 and that Internet Explorer "is a buggy, insecure, dangerous piece of software."[90] Mike Nash, a Microsoft Corporate Vice President, responded to Internet Explorer security concerns in a 2005 interview by stating that the version of Internet Explorer shipped with Windows XP Service Pack 2 gives it security on the same level as its competition.[91] The current version, Internet Explorer 7, has a security overhaul with anti-phishing and malware prevention technology.[92]

Microsoft.com

Microsoft.com is one of the most popular destinations on the Internet, receiving more than 100 million hits per day. According to Alexa.com, Microsoft.com is ranked 13th amongst all websites for Traffic Rank as on May 11, 2007.[93]

See also

General

Microsoft

  • Actimates − Set of toys developed by Microsoft.
  • Pcsafety − Part of Microsoft's technical support that deals with malware and virus issues.
  • Trustworthy Computing − Microsoft's initiative for increasing security and reliability on PCs.
  • Ultra Mobile PC − Joint specification by Microsoft and others for a small form factor tablet PC.
  • Microsoft Studios − A division responsible for the creation of video content for Microsoft and its partners.
  • Microsoft Research − A division responsible for the research of computer sciences.

Lists

Notes and references

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