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'''Caffè Nero''' ([[Italian language|Italian]] for ''black coffee'') or '''Caffè Nero Group [[Public limited company|Plc]]''' is a [[United Kingdom|British]] [[Coffeehouse|coffee shop]] chain. It was established in [[1997]] and currently runs more than 270 shops nationwide.
'''Caffè Nero''' ([[Italian language|Italian]] for ''black coffee'') or '''Caffè Nero Group [[Public limited company|Plc]]''' is a [[United Kingdom|British]] [[Coffeehouse|coffee shop]] chain. It was established in [[1997]] and currently runs more than 270 shops nationwide.


== Caffé Nero As a Site of Psychogeographic Praxis ==

On July 27th 2007, a date marking the 50th anniversary of the foundation of the [[Situationist International]], a group of psychogeographers gathered as part of the Identikit Manchester Project. The project involved visiting every Caffé Nero in [[Manchester]]City Centre. A total of 9 were visited. The group included affiliates of the Materialist Psychogeographic Affiliation, Bored in the City, [[Urbis]]and [[Manchester Metropolitan University]]. The project was simple, but the subject was immense. Participants had no instructions or guidance other than each visit to a Caffé Nero will last approximately 10 mins. The gave the participants a freedom to examine the cafe from different angles. For example, some participants examined the back spaces, cellars, and staff only areas were hidden work takes place. Others took not of the funiture, social relations and created atmosphere in each cafe. Others simply sampled coffee.






Revision as of 10:12, 10 August 2007

Caffè Nero Group Plc.
Company typePublic Limited Company (LSE: CFN)
IndustryCoffee Shops
FoundedUnited Kingdom, 1997
Headquarters2nd Floor, 3 Neal Street, London, WC2H 9PU, United Kingdom
Key people
Gerry Ford, Chairman and CEO
Paul Ettinger, Commercial Director
Benedictine Price, Financial Director
Jonathan Hart, Managing Director
ProductsCoffee
Frappelatte
Espresso
Caffè Latte
Mocha
RevenueIncrease £43.4 million GBX (2005)
Websitewww.caffenero.com

Caffè Nero (Italian for black coffee) or Caffè Nero Group Plc is a British coffee shop chain. It was established in 1997 and currently runs more than 270 shops nationwide.


Caffé Nero As a Site of Psychogeographic Praxis

On July 27th 2007, a date marking the 50th anniversary of the foundation of the Situationist International, a group of psychogeographers gathered as part of the Identikit Manchester Project. The project involved visiting every Caffé Nero in ManchesterCity Centre. A total of 9 were visited. The group included affiliates of the Materialist Psychogeographic Affiliation, Bored in the City, Urbisand Manchester Metropolitan University. The project was simple, but the subject was immense. Participants had no instructions or guidance other than each visit to a Caffé Nero will last approximately 10 mins. The gave the participants a freedom to examine the cafe from different angles. For example, some participants examined the back spaces, cellars, and staff only areas were hidden work takes place. Others took not of the funiture, social relations and created atmosphere in each cafe. Others simply sampled coffee.


Along with traditional espresso based drinks, Caffè Nero stores also sell frappé latte (an iced latte) fruit booster (an iced fruit drink) and Hot Chocolate Milano, an extra sweet and thick hot chocolate drink. In summer 2006 Caffe Nero relaunched their iced drink range, the feature product being a range of premium milkshakes called Frappe-Milkshakes. The chain also has its own line of soup dishes, called Real Soup. Although Caffè Nero does not use Fairtrade labelling for their coffee and is not Fair trade Certified, the chain claims that it does trade fair, and purchases its coffee at premium prices for a better deal with the producers.[1]

The company has a reward scheme for customers. Each time a 'home-made' product is purchased, the customer's loyalty card is stamped. Once a card has nine stamps, the bearer is entitled to a free 'home-made' drink.

Spelling

There should be a grave accent over the "e" in Caffè Nero, but it is sometimes erroneously written with an acute accent, or with no accent at all.

The square "O" in the logo can sometimes be mistaken for a "D", giving the impression that the company is called "Caffè Nerd". A spoof website has popped up to accommodate this misconception - http://www.caffenerd.com.

Commercial success

Starting in London, the chain has expanded to over 290 branches throughout Britain. It is planning to expand to 450 over the next six years, and is also looking to take the brand abroad. As a result of the chain's rapid expansion, Caffè Nero has been named the twentieth fastest growing company in Europe in the 2004 Europe's 500. The chain continues to expand its product range, including a range of premium coffee based drinks.

References

  1. ^ "Fair Trade Coffee". Retrieved 2006-11-13.