Dairylea (cheese): Difference between revisions
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Revision as of 13:11, 29 August 2007
Kraft Foods Dairylea Triangles and Dairylea Lunchables are popular in the United Kingdom and the Republic of Ireland, particularly amongst school children.
Dairylea cheese is usually in the form of a thick, spreadable soft cheese style paste. Famous for the slogan "Kids will do anything for Dairylea" and a series of adverts on UK TV showing children trading toys and other items of value for Dairylea Triangles, while at school.
Dairylea now comes in the standard form and a light one labelled "light in fat" which has only 7% fat. It is credited with getting children more interested in cheese.
Recently though, despite advertising Dairylea lunchables as "full of good stuff", it turned out that the product contained high amounts of salt and saturated fats [1] and was reformulated [2]. The new formulation reduces salt content by 30%.
References
- ^ "Dairylea formulation reviewed".
{{cite web}}: Unknown parameter|Access date=ignored (help) - ^ "Kraft foods salt reduction initiatives".
{{cite web}}: Unknown parameter|Access date=ignored (help)
External links
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