Antirom

Antirom screen

The Antirom art collective was formed in 1994 as a "protest against ill-conceived point-and-click 3D interfaces grafted onto re-purposed old content - video, text, images, audio and so on - and repackaged as multimedia". Its initial and most notable project, the Antirom CD-ROM, was funded by Arts Council of Great Britain and focussed on exploring interactivity in its own right, rather than being an interface to existing content such as video, audio and text. The group's process included producing many small interactive 'toys' that revolved around a single idea such as sound mixing, bouncing or scrolling elements. In the context of multimedia at the time this was a very different approach to the dominant "encyclopaedia" format such as Encarta. Antirom influenced several other designers such as Brendan Dawes who said of the group, "these guys changed things. Nothing was the same in the world of so called multimedia ever again. I remember seeing the amazing, different work for Levi's which had a massive impact on me."

Co-founders were Andy Cameron, Andy Allenson, Rob LeQuesne, Luke Pendrell, Sophie Pendrell, Andy Polaine, Nicolas Roope, Tom Roope, Joe Stephenson. Anthony Rogers, Joel Baumann and Jason Tame joined the group later.

Aside from continued experimental work and research, the collective produced commercial work for clients such as The Science Museum, the BBC and Levi Strauss & Co.. The group finally disbanded in 1999 and its members continue to work in other studios and academia.

External links

• Official site
• ANTI-rom founding statement, February '95

References

• Brendan Dawes Amazon.com profile. (2006-12-09). "Polarizing Opinion". Retrieved 2007-05-31. {{cite web}}: Check date values in: |date= (help)