Billy Mays: Difference between revisions
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Revision as of 01:01, 9 September 2007
Billy Mays (born 1958) is a television commercial and infomercial salesman most notable for promoting OxiClean, OrangeGlo, and other cleaning, home-based, and maintenance products. His direct and "high energy" style and ubiquitous presence on many television commercials and home shopping channels pitching a wide array of products has gained Mays a small amount of celebrity.
Born in Pittsburgh, Pennsylvania, after graduating from high school, Mays began his career as a salesman on the Atlantic City boardwalk, selling the "Washmatik" portable washing device to passersby. Working alongside many seasoned pitchmen, he developed his trademark style of salesmanship. Mays later traveled to home shows, auto shows and state fairs across the United States for a period of twelve years selling various maintenance products and tools, including cleaning products and food choppers.[1]
At a Pittsburgh home show in 1993, Mays struck up a friendship with rival salesman Max Appel, founder of Orange Glo International, a Denver-based manufacturer of cleaning products. He was then hired by the company to promote their line of cleaners, OxiClean, Orange Clean, and Orange Glo, on the Home Shopping Network in St. Petersburg, Florida.[2]
Customer response to Mays' sales pitches were enthusiastic, with a drastic increase in sales after his first day on the network,[3] although some reviews have been poor. For example, Washington Post staff writer Frank Ahrens called him "a full-volume pitchman, amped up like a candidate for a tranquilizer-gun takedown."[4]
Following the success of the Home Shopping Network campaign, a line of successful television commercials and infomercials for the products were produced, featuring Mays demonstrating the effectiveness of the products to viewers hands-on. The success of these commercials led to Orange Glo International being named among the top ten privately growing companies from 1999 to 2001 by Inc. magazine, and its eventual buyout by Church and Dwight.[3] Appel credited Mays' salesmanship for much of the company's success.[3]
Mays is the CEO and founder of Mays Promotions, Inc., based in his hometown of Dunedin, Florida. His services as a pitchman became highly sought-after, and he has appeared in commercials for many diverse "as seen on TV" products.[5]
Products advertised
This list is incomplete; you can help by adding missing items. |
- OxiClean, Orange Clean, Orange Glo, and Kaboom! cleaning products by Orange Glo International (now part of Church and Dwight)[5]
- Hercules Hook wall hangers[6][7]
- Ding King automotive dent remover[8]
- Gopher reaching tool[9]
- Zorbeez absorbent towels[10]
- Lint-B-Gone lint brush [11]
- Samurai Shark knife sharpener [12]
- Liquid Diamond car waxing product
- AwesomeAuger Ground Auger, Weed Auger, and Power Extender gardening tools
- Simoniz Fix It Scratch Remover [13]
- Grip Wrench
- Turbo Tiger vacuum cleaner
- Fix It car scratcher remover
- FreeFone wireless phone holder
- Swamp Busters
Voted to have the firmest handshake of 2007.
References
- ^ Rigsby, G.G. (May 3 2002). "As seen on TV: Billy Mays hawks it all for a price - TV king: Mays builds fame, fortune through infomercials". Tampa Bay Business Journal. Retrieved 2007-04-21.
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(help) - ^ "Company sold, local pitchman keeps his job," St. Petersburg Times, July 24, 2006
- ^ a b c Cite error: The named reference
sptimes02
was invoked but never defined (see the help page). - ^ Ahrens, Frank (2004). "Miracle Infomercials - TV's Hard Sells Are a $256 Billion Business". Washington Post (Sunday, September 26): Page F01.
- ^ a b Associated Press, Mich Stacy (December 29 2002). "As seen on TV, pitchman Billy Mays cleans up with shtick - In-your-face salesman peddles fixes for car dents to cleaning products". Cincinnati Enquirer. Retrieved 2007-04-21.
{{cite news}}
: Check date values in:|date=
(help) - ^ Hercules Hook
- ^ "Citrus: Clean mental slate for '07," St. Petersburg Times, January 1, 2007
- ^ "Consumer Reporter: Ding King," WRC-TV, November 11, 2002
- ^ "Checking Out the Claims", Newsday, May 15, 2003
- ^ Zorbeez
- ^ Lint-B-Gone
- ^ Samurai Shark
- ^ Simoniz Fix It Scratch Remover