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==Jewish National Fund involvement==
==Jewish National Fund involvement==


Prigat has also been involved with the non-profit [[Jewish National Fund]].<ref name=nature>{{cite web|url=http://www.nfc.co.il/Archive/0020-D-111979-00.html?tag=17-15-13&au=True|title=Prigat returns love to nature {{he icon}}|accessdate=2006-10-31|work=nfc.co.il}}</ref> As of 2006, Prigat spent a total of ₪3 million [[Israeli new sheqel|NIS]] on [[treeplanting]], of which 2 million square [[metres]] of [[orchard]]s were planted in the [[Negev]] area.<ref name=nature /> Following the [[2006 Israel-Lebanon conflict]], Prigat sent the company's employees to restore the [[Biria]] forest after numerous [[Katyusha]] falls in the area.<ref name=nature />
Prigat has also been involved with the non-profit [[Jewish National Fund]].<ref name=nature>{{cite web|url=http://www.nfc.co.il/Archive/0020-D-111979-00.html?tag=17-15-13&au=True|title=Prigat returns love to nature {{he icon}}|accessdate=2006-10-31|work=nfc.co.il}}</ref> As of 2006, Prigat spent a total of ₪3 million [[Israeli new sheqel|NIS]] on [[treeplanting]], of which 2 million square [[metres]] of [[orchard]]s were planted in the [[Negev]] area.<ref name=nature /> Following the [[2006 Israel-Lebanon conflict]], Prigat sent the company's employees to restore the [[Birya]] forest after numerous [[Katyusha]] falls in the area.<ref name=nature />


==References==
==References==

Revision as of 12:59, 24 October 2007

Prigat's logo

Prigat (Template:Lang-he) (originally called Gat) is a juice and syrup manufacturer in Israel owned by Gat Foods and Israel Beer Breweries. Prigat's headquarters are located in two kibbutzim, Givat Haim (Meuhad) and Givat Haim (Ichud), near Hadera.[1] Prigat is Israel's second largest manufacturer in the juice industry, with 280 employees as of 2006.[2][3]

Prigat's Apple Juice

Timeline of company history

1940s and 1950s

A grapefruit juice product of Prigat, while under the "Gat" trademark.
  • Prigat was founded in 1940 when the leaders of the Givat Chaim kibbutz decided to build a factory for canned fruit and vegetable products.
  • In 1941, the factory was named "Gat" and quickly began the marketing of the company's first products, which were jams, tomato puree and applesauce.
  • In 1943, the British Army in Palestine ordered 775,000 syrup bottles for 55,000 Land of Israel pounds (the Israeli currency at the time of the order).
  • Starting from 1947, the company began using mechanical juice extraction based on the FMC citrus juice extractor, which finished developing the same year.[4]
  • In 1957, Prigat began marketing sweetcorn seeds in tin cans.
  • In 1958, Golda Meir, who was a foreign minister at the time, approved the "Jaffa Champion" company trademark for marketing outside of Israel.
  • In 1959, the company's peanut factory was established. The peanut factory was later separated from Prigat's juice activities and is not handled by Prigat today.

1960s and 1970s

  • In 1962, the company's frozen juice and vegetables department was established.
  • In 1972, Gat won the best exporter award for 1971.
  • In 1976, a plastic factory for the 6oz frozen juice and vegetables boxes was established.
  • In 1977, the "Prigat" trademark was first used referring to the frozen food department of the company.

1980s and 1990s

  • In 1982, Prigat's production line for juice in small bags was established.
  • In 1987, Prigat's production line for juice in cardboards was established.
  • In 1993, Prigat began marketing in Romania.
  • In 1995, Prigat's production line for squeezed juice was established.

2000s

  • In 2003, Prigat's merge with Israel Beer Breweries was completed.

International activity

Prigat primarily markets in Israel; however, it contains products and/or exports to 15 other countries as well: Australia, Austria, Belgium, Bulgaria, Canada, England, France, Ghana, Hungary, Kenya, the Republic of Macedonia, Romania, South Africa, Spain and the US.[5][6] Prigat overseas export revenue is estimated at US$65.5 million as of 2006,[3] 59.5% of their total revenue.[3]

In 2003, Prigat held 37% of the non-carbonated soft drinks market in Romania, according to market research quoted by the company.[7]

Jewish National Fund involvement

Prigat has also been involved with the non-profit Jewish National Fund.[8] As of 2006, Prigat spent a total of ₪3 million NIS on treeplanting, of which 2 million square metres of orchards were planted in the Negev area.[8] Following the 2006 Israel-Lebanon conflict, Prigat sent the company's employees to restore the Birya forest after numerous Katyusha falls in the area.[8]

References

  1. ^ "Prigat emphasizes the differences among the soft drinks category [[:Template:He icon]]". nfc.co.il. Retrieved 2006-10-27. {{cite web}}: URL–wikilink conflict (help)
  2. ^ "At the first time in the juice market: "orange juice with refined sourness"! [[:Template:He icon]]". nfc.co.il. Retrieved 2006-10-27. {{cite web}}: URL–wikilink conflict (help)
  3. ^ a b c "Largest Kibbutz Industry Companies". duns100.dundb.co.il. Retrieved 2006-10-27.
  4. ^ "FMC citrus juice extractor". asme.org. Retrieved 2006-10-27.
  5. ^ "Prigat worldwide". prigat.com. Retrieved 2006-11-12.
  6. ^ "Export". prigat.com. Retrieved 2006-11-12.
  7. ^ "Prigat gets half of QAB's investments". business-Romania.blogspot.com. Retrieved 2006-10-27.
  8. ^ a b c "Prigat returns love to nature [[:Template:He icon]]". nfc.co.il. Retrieved 2006-10-31. {{cite web}}: URL–wikilink conflict (help)