Earned media: Difference between revisions
Content deleted Content added
No edit summary |
|||
| Line 8: | Line 8: | ||
{{politics-stub}} |
{{politics-stub}} |
||
matt is cool |
|||
Revision as of 17:58, 5 November 2007
Earned media (or free media) is publicity for political campaigns gained through newspaper articles, TV news stories, web news, letters to the editor, op-ed pieces, and "fast polls" on TV and the Internet, as opposed to paid media, which is publicity gained through advertising. Earned media often refers to publicity gained through editorial influence, whereas social media refers to publicity gained through grassroots action, particularly on the Internet.
References
- http://www.nhtsa.dot.gov/people/outreach/SafeSobr/19qp/sect1/page4.html
- http://www.wordspy.com/words/earnedmedia.asp
 | This article about politics is a stub. You can help Wikipedia by expanding it. |
matt is cool