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'''Yu Dong''' is a [[China|Chinese]] [[film producer]], and [[presenter]]. He is also the president of Beijing Polybona Film Publishing Co. Ltd., a [[production company]] and [[film distributor]], which has distributed and co-produced over 100 [[Chinese dialect]] films, such as ''[[Confession of Pain]]'', [[Dragon Tiger Gate]], and ''[[Initial D (film)]]''.
'''Yu Dong''' is a [[China|Chinese]] [[film producer]], and [[presenter]]. He is also the president of Beijing Polybona Film Publishing Co. Ltd., a [[production company]] and [[film distributor]], which has distributed and co-produced over 100 [[Chinese dialect]] films, such as ''[[Confession of Pain]]'', [[Dragon Tiger Gate]], and ''[[Flash Point (film)|Flash Point]]''.


==Career==
==Career==
A graduate of the [[Beijing Film Academy]], Yu went on to work at China's largest film complex, Beijing Film Studio. He was then in charge of domestic distribution at [[China Film Group]] for several years before he set up the Beijing Bona Culture Communication Co. in [[1999]].
A graduate of the [[Beijing Film Academy]], Yu went on to work at China's largest film complex, Beijing Film Studio. He was then in charge of domestic distribution at [[China Film Group]] for several years before he set up the Beijing Bona Culture Communication Co. in [[1999]]. <ref>http://www.varietyasiaonline.com/content/view/768/53/</ref>


He later established Polybona Films, which is one of the first private firms to be granted a [[distribution]] license by the China Film Bureau.
He later established Polybona Films, which is one of the first private firms to be granted a [[distribution]] license by the China Film Bureau. <ref>http://www.varietyasiaonline.com/content/view/768/53/</ref>


Yu's policy has been to build up good will among cinema managers in China, using screenings to show that PolyBona was capable of getting people into the cinemas and also of keeping piracy in check. His company is also involved in the distribution of film from [[Europe]] and throughout [[Asia]].
Yu's policy has been to build up good will among cinema managers in China, using screenings to show that PolyBona was capable of getting people into the cinemas without the worries of movie piracy. His company is also involved in the distribution of films from [[Europe]] and throughout [[Asia]]. <ref>http://www.varietyasiaonline.com/content/view/768/53/</ref>


Yu has also turned his attention to developing China's fledgling exhibitions, and he chairs the board of the PolyWanhe cinema chain group, which currently owns 70 screens. He has invested in building nine five-star multiplex cinemas in Chongqing in southwestern China and plans to build 15 more cinemas with more than 200 screens over the next five years. Yu has also established his own advertising firm and performance company.
Yu has also turned his attention to developing China's fledgling exhibitions, and he chairs the board of the PolyWanhe cinema chain group, which currently owns 70 screens. He has invested in building nine five-star multiplex cinemas in Chongqing in southwestern China and plans to build 15 more cinemas with more than 200 screens over the next five years. Yu has also established his own advertising firm and performance company. <ref>http://www.varietyasiaonline.com/content/view/768/53/</ref>


PolyBona has developed a reputation for being good at marketing and attracting worthwhile product, and Yu believes that as the biz becomes more market-oriented and international, the company's professionalism, standardized management and vision will help it to keep growing.
PolyBona has developed a reputation for being good at marketing and attracting worthwhile product, and Yu believes that as the biz becomes more market-oriented and international, the company's professionalism, standardized management and vision will help it to keep growing. <ref>http://www.varietyasiaonline.com/content/view/768/53/</ref>

==References==
{{reflist}}

[[Category:Hong Kong film producers]]
[[Category:Hong Kong people]]
[[Category:Living people]]
[[Category:Chinese film producers]]
[[Category:Chinese people]]

Revision as of 05:52, 27 December 2007

Yu Dong is a Chinese film producer, and presenter. He is also the president of Beijing Polybona Film Publishing Co. Ltd., a production company and film distributor, which has distributed and co-produced over 100 Chinese dialect films, such as Confession of Pain, Dragon Tiger Gate, and Flash Point.

Career

A graduate of the Beijing Film Academy, Yu went on to work at China's largest film complex, Beijing Film Studio. He was then in charge of domestic distribution at China Film Group for several years before he set up the Beijing Bona Culture Communication Co. in 1999. [1]

He later established Polybona Films, which is one of the first private firms to be granted a distribution license by the China Film Bureau. [2]

Yu's policy has been to build up good will among cinema managers in China, using screenings to show that PolyBona was capable of getting people into the cinemas without the worries of movie piracy. His company is also involved in the distribution of films from Europe and throughout Asia. [3]

Yu has also turned his attention to developing China's fledgling exhibitions, and he chairs the board of the PolyWanhe cinema chain group, which currently owns 70 screens. He has invested in building nine five-star multiplex cinemas in Chongqing in southwestern China and plans to build 15 more cinemas with more than 200 screens over the next five years. Yu has also established his own advertising firm and performance company. [4]

PolyBona has developed a reputation for being good at marketing and attracting worthwhile product, and Yu believes that as the biz becomes more market-oriented and international, the company's professionalism, standardized management and vision will help it to keep growing. [5]

References