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==Show airtime==
==Show airtime==
''The Rush Limbaugh Show'' airs on a network (dubbed the "Excellence in Broadcasting (EIB) Network") of approximately 590 [[AM broadcasting|AM]] and [[FM broadcasting|FM]] [[radio syndication|affiliate]] stations nationwide, including radio stations that simultaneously broadcast audio streams on the [[Internet]]. Limbaugh also hosts his own Internet streaming audio and video broadcast at http://www.rushlimbaugh.com. This broadcast is ostensibly restricted to members of Limbaugh's “Rush 24/7” service, but can also be heard live through various radio stations online such as [[New York City|New York's]] [[WABC (AM)|WABC]]. <ref>http://streamingradioguide.com/streaming-radio-stations.php?formatid=1</ref>. [[Premiere Radio Networks]], a division of [[Clear Channel Communications]], owns distribution rights to the program.
''The Rush Limbaugh Show'' airs on the "Excellence in Broadcasting (EIB) Network" of approximately 590 [[AM broadcasting|AM]] and [[FM broadcasting|FM]] [[radio syndication|affiliate]] stations nationwide, including radio stations that simultaneously broadcast audio streams on the [[Internet]]. Limbaugh also hosts his own Internet streaming audio and video broadcast at http://www.rushlimbaugh.com. This broadcast is ostensibly restricted to members of Limbaugh's “Rush 24/7” service, but can also be heard live through various radio stations online such as [[New York City|New York's]] [[WABC (AM)|WABC]]. <ref>http://streamingradioguide.com/streaming-radio-stations.php?formatid=1</ref>. [[Premiere Radio Networks]], a division of [[Clear Channel Communications]], owns distribution rights to the program.


The show airs live on weekdays from noon to 3 p.m. [[North American Eastern Time Zone|ET]] (though a small number stations air it on tape delay; for example, [[WISN]] in the [[Milwaukee, Wisconsin]] area airs it one hour late). It is aired from wherever Limbaugh happens to be, either from [[WABC (AM)|WABC]] in [[New York City]] (the traditional flagship) or from a studio in his home in [[Palm Beach County, Florida]] (near Clear Channel radio station [[WJNO]]). Rush also produces a "Morning Update," a 90-second monologue recorded after the show that airs on many of Rush's stations the next morning.
The show airs live on weekdays from noon to 3 p.m. [[North American Eastern Time Zone|ET]] (though a small number stations air it on tape delay; for example, [[WISN]] in the [[Milwaukee, Wisconsin]] area airs it one hour late). It is aired from wherever Limbaugh happens to be, either from [[WABC (AM)|WABC]] in [[New York City]] (the traditional flagship) or from a studio in his home in [[Palm Beach County, Florida]] (near Clear Channel radio station [[WJNO]]). Rush also produces a "Morning Update," a 90-second monologue recorded after the show that airs on many of Rush's stations the next morning.

Revision as of 02:16, 5 January 2008

The Rush Limbaugh Show
GenreTalk show
Running time3 hours
Country of originUnited States USA
Original release1988 –
Present
Opening themeMy City Was Gone
Websiterushlimbaugh.com

The Rush Limbaugh Show is an American radio show hosted by conservative commentator Rush Limbaugh on Premiere Radio Networks. Since its inception in 1988, The Rush Limbaugh Show has become the highest-rated talk-radio show in the US.

Show airtime

The Rush Limbaugh Show airs on the "Excellence in Broadcasting (EIB) Network" of approximately 590 AM and FM affiliate stations nationwide, including radio stations that simultaneously broadcast audio streams on the Internet. Limbaugh also hosts his own Internet streaming audio and video broadcast at http://www.rushlimbaugh.com. This broadcast is ostensibly restricted to members of Limbaugh's “Rush 24/7” service, but can also be heard live through various radio stations online such as New York's WABC. [1]. Premiere Radio Networks, a division of Clear Channel Communications, owns distribution rights to the program.

The show airs live on weekdays from noon to 3 p.m. ET (though a small number stations air it on tape delay; for example, WISN in the Milwaukee, Wisconsin area airs it one hour late). It is aired from wherever Limbaugh happens to be, either from WABC in New York City (the traditional flagship) or from a studio in his home in Palm Beach County, Florida (near Clear Channel radio station WJNO). Rush also produces a "Morning Update," a 90-second monologue recorded after the show that airs on many of Rush's stations the next morning.

An official weekend edition of the program, consisting of "best of" clips from the weekday show entitled The Rush Limbaugh Week in Review, is set for launch in January 2008. (Several stations already air a similar format at their own discretion.)

Notable guests

In 1992, President George H. W. Bush made an appearance on Limbaugh's show.

In 2004, President George W. Bush “called in” to a live broadcast during the week of the 2004 Republican National Convention to give a preview of his nomination acceptance speech.

In 2006, President George W. Bush made an appearance on Limbaugh's show.

Vice President Dick Cheney has made more than one appearance.

In 2007, California Governor Arnold Schwarzenegger called in to a live broadcast of the show a day after having called Limbaugh "irrelevant;" adding, "I'm not his servant. I'm the peoples' servant of California," on an appearance of the Today Show.[2]

Other notable individuals who have been a guest on Limbaugh's show include former Secretary of Defense Donald Rumsfeld, Secretary of State Condoleezza Rice, legal scholar Robert Bork, economist Thomas Sowell, and television writer Joel Surnow, who took calls about events in his show, 24. In December 2006, Sylvester Stallone made an appearance on the show to discuss the upcoming movie Rocky Balboa. On February 27, 2004, actor Jim Caviezel called into the program to discuss the Passion of the Christ film, in which Caviezel played the role of Jesus Christ. Rush has also had author and Washington Times columnist Bill Gertz on his show to discuss Gertz's books as well as national security issues. In 2007, Limbaugh (among numerous other hosts) interviewed Supreme Court Justice Clarence Thomas and was the first to interview Tony Snow after his departure from his post as White House press secretary.

Theme song issue

Almost from the start of his program, Limbaugh used an edited and looped version of the powerful instrumental riff from The Pretenders' “My City Was Gone” as the theme to his show. This song was written by Chrissie Hynde to bemoan the effects of overdevelopment on her native Akron, Ohio.

When a landmark copyright case was decided in the 1990s, musical artists gained control over their works when performed thematically. Briefly in 1999, Limbaugh was forced to suspend playing the song while negotiating with Hynde. Hynde eventually decided to allow Limbaugh to use it, with Limbaugh paying Hynde approximately $500,000/year which she donates to the animal rights organization PETA. Hynde explained that she doesn't agree with Limbaugh but her parents are big fans.[3]

Parodies

Sometimes The Rush Limbaugh Show will air political parodies from voice humorist Paul Shanklin, in conjunction with a variety of political news examined on the show. These satires range from parodies of well known songs to audio skits in which the voices of politicians are imitated by Shanklin. Such contributions from Paul Shanklin have been aired on the show since 1993. From 1993 through 1997 over 36 parodies by attorney/writer/musician Paul Silhan, including take-offs on Bob Dylan tunes referred to by Rush as the "Bob Zimmerman" songs, were also played on Rush's show. Bob Zimmerman is the birth name of Bob Dylan. Paul Silhan created his parodies by writing and then recording all the voices and instruments himself using simul-synch recording techniques. The six albums of Silhan's Limbaugh parodies are available on the Web.

As with most commercial radio programming, The Rush Limbaugh Show has slots allotted for the local affiliates to fill with news segments, weather, and local commercials. The “Rush 24/7” live internet broadcast of the show usually fills these time slots with Shanklin's parodies.

Voiced by Johnny Donovan, these are mock commercials that parody left wing 527 groups like Moveon.org by launching absurd and humorous attacks against conservatives already targeted by such organizations. They are almost always ended by “Paid for by George Soros and crazy friends of Nancy Pelosi.” A few of them have the ending "Paid for by George Soros and longshoremen that walk like Hillary Clinton." The most recent of this is a "Public Service Announcement" mocking conservative voters who planned to stay home during the 2006 midterm elections, and ends by saying "Paid for by George Soros. If I had known this would work, I wouldn't have wasted my money on Sheehan."

Environmentalist wacko picks

Limbaugh will occasionally perform a comedic bit called “environmentalist wacko picks” on his last show prior to the weekend during the NFL season. He predicts the outcome of upcoming football games based on how an "environmentalist wacko" would assess the teams' mascots. The mascot that is the least offensive to an "environmentalist wacko" is the projected winner. For example, the Philadelphia Eagles would always be favored over the New York Jets, the Denver Broncos would always be favored over the Pittsburgh Steelers, the Carolina Panthers would always be favored over the New England Patriots and Chicago Bears would always be favored over the Kansas City Chiefs.

Program staff

"Bo" Snerdly
The official "program observer." His real name is James Golden, and his exact duties with the program are unclear. From comments Limbaugh has made on the air, it would seem he assists with research as part of preparation for the show and is in the control booth as the show is being broadcast. He co-hosted a Sunday night talk show, James and Joel, on WABC-AM with Joel Santisteban from 1992 to 1998. He is also the former call screener for The Rush Limbaugh Show. Snerdley is a pseudonym Limbaugh invented for his call screeners in general, and several have been called so over the years, both male and female. During a show in 2004, Rush was not at the microphone for the last segment of the second hour (it was only about ten seconds), and Snerdly came on instead: "This is Bo Snerdly, Rush will be right back on the EIB network". It was one of the very rare times his voice has been heard on the program. "Bo" Snerdly screens callers at the Palm Beach Florida broadcasting location and in New York City (when "H.R." is unavailable to screen calls in NYC).
Koko
The Rush 24/7 Internet site webmaster. This is a nickname, given by Limbaugh when Koko put a gorilla suit on for a gag on Limbaugh's TV show. His real name is George Prayias.
Brian
EIB network broadcast engineer, replaced Altamont.
Dawn
Transcribes caller comments onto a computer screen to aid Limbaugh, who hears via a cochlear implant and therefore can sometimes have difficulties clearly understanding callers
Haldeman R. “Kit” Carson
“Chief of staff”. Also known as “H.R.”. Screens calls when Rush Limbaugh broadcasts from New York City.
Altamont
Apparently new to the EIB Network, his duties consist of call screening and board operations, and serving as backup when the others are out or unavailable. Left the show in Spring 2006.
Johnny Donovan
Program announcer. He sometimes voices some of Paul Shanklin's parodies.

Stand-ins for Limbaugh

Every so often, Limbaugh is absent from his show, whether for various personal reasons or because of extended trips. For instance, in early 2005, Limbaugh took a week-long trip to Afghanistan to report on postwar conditions; he's also participated in various celebrity pro-am golf events, especially when he represents his parent company, Clear Channel. On those occasions, Limbaugh allows “EIB certified talkshow hosts” to fill in for him. Typically, these hosts are well-known conservatives, and since Clear Channel acquired the program, they have usually been Clear Channel radio hosts.

Recent substitute hosts

Jason Lewis
Host of Radio Free Minnesota, a radio show on KTLK-FM 100.3 in the Twin Cities, Minnesota. He first substituted as host of the show on August 30, 2007 and has since become one of the most frequently used substitute hosts.
Mark Belling
Host of The Mark Belling Late Afternoon show, a radio show on WISN in Milwaukee.
Mike Rosen
Host of a radio show on KOA in Denver during the University of Colorado at Boulder controversy with former professor Ward Churchill.
Paul W. Smith
Talk show host from WJR in Detroit, Michigan. He first substituted as host of the show on December 13, 2005.
Mark Steyn
A Canadian journalist, columnist, and film and theatre critic.
Dr. Walter E. Williams
Economics professor, strong proponent of laissez-faire capitalism, and former chair of the Economics Department at George Mason University in Virginia. He normally only hosts on Fridays, likely due to schedule conflicts and is a fan favorite.

Former substitute hosts

By general rule, a person who currently has a national radio show is not eligible to substitute host on the program. (An exception to this was when Matt Drudge guest hosted during Limbaugh's stay in rehab.)

Matt Drudge
Editor of the Drudge Report and (at the time) host of his own Sunday night Clear Channel talk program. He hosted only twice during the 2003 drug controversy. His recent retirement from his Sunday night show makes him eligible to guest host the show again, and Drudge has stated that he will do substitute hosting in the future, although he has not specifically cited Limbaugh's show.
Sean Hannity
Co-host of Fox News' political debate show Hannity and Colmes, but Hannity has not subbed since his radio show became nationally syndicated in 2001.
Roger Hedgecock
Former mayor of San Diego, California, and a talk radio host at Clear Channel talk station KOGO there. He was, as of 2007, the most used stand-in, and was also a fan favorite. The launch of Hedgecock's national show officially brings an end to Hedgecock's guest hosting for Limbaugh's show.[4]
Tony Snow
Former White House Press Secretary for President George W. Bush. He sometimes guest hosted during the 1990s before launching his own show on Fox News Talk. Snow, like Drudge, is once again eligible to return as a guest host if he does not return to a national radio show. Limbaugh, in his interview with Snow in 2007, has invited him to guest host.
Tom Sullivan
Talk show host on KFBK in Sacramento, California, who is also a financial advisor for Wachovia Securities, and the business news editor for KFBK. Rush hosted his talk show locally on KFBK before going to New York City. He has not hosted in several years; the fact that he has taken his KFBK show national with Fox News Radio would prevent him from guest hosting on the show for the forseeable future.

Holidays

When Limbaugh is absent and no substitute is available, most frequently on major holidays such as Thanksgiving or Christmas, a "Best of" show will air.

In addition, a portion of the show on the day before each Thanskgiving" is always set aside for what Limbaugh has dubbed "The Real Story of Thanksgiving." During this segment, Limbaugh reads from a section of his book "See, I Told You So" regarding the first few years of the Mayflower crew in Plymouth Colony. Limbaugh asserts, based upon excerpts from the personal journal of William Bradford, that the pilgrims had attempted to set up an early form of communism in the colony but failed, and when the colony went to a free enterprise system the colony began to thrive. Limbaugh claims that the Indians were largely irrelevant to the situation. In addition, Limbaugh also reads from President George Washington's 1789 National Thanksgiving Proclamation.

In the event that Limbaugh cannot broadcast on the day before Thanksgiving (as occurred in 2006), a substitute host will read the excerpt.

Callers

According to Limbaugh, the purpose of the talk show caller is, “to make the host look good.” Usually, the callers are used to introduce a topic which Limbaugh had decided before the show started was newsworthy.

In earlier years the show frequently aired callers who disagreed with Limbaugh's points of view. When it came time to end the call, Limbaugh would play his “caller abortion” sound effect: the sound of a vacuum cleaner together with a woman screaming. Later, caller abortions were dropped as a device due to increasing controversy over their use and after Rush pointed out that people should direct their outrage towards real abortions instead of "made-up" ones. One caller even suggested (according to Rush's book The Way Things Out to Be) that the calls should be "put up for adoption" instead of aborted.

Subsequently, opposing callers became harder to find and Limbaugh would attempt to recruit them over the air, saying “Anyone who disagrees, call and you'll go to the front of the line.” Due to the broad reach of his program, he gets callers from all points in the political spectrum, but the majority of his callers are his supporters, nicknamed “dittoheads”.

One famous opposing caller to the show was nicknamed “Rita X”. During the administration of the first President Bush, she declaimed on numerous conspiracy theories, including claims that Bush and his administration were going to use a fleet of UFOs to destroy England and commit genocide on African Americans.[5]

On Fridays, Limbaugh relaxes the screening of callers and calls it “Open Line Friday”. On other days of the week, Limbaugh's screeners restrict callers to those discussing topics that Limbaugh has been talking about that day. Or, as Rush himself puts it, "Mondays thru Thursdays are about what interest meeeeee." The criteria are reduced down to “make it sound interesting to the call screener”.

One caller to “Open Line Friday” who drew a lot of attention was a teen by the name of Justin Higgins, who called in on December 23, 2005. A Conservative child growing up in a Democratic household, Justin sought advice on how to handle the friction between him and his parents. This call drew a lot of attention from Freepers and was a relatively long call, taking up the majority of the program's third hour.

Limbaugh occasionally grants complimentary Rush 24/7 subscriptions and sometimes merchandise such as sleep-number beds or Allen Brothers meat to callers who (in his judgment) provide particularly insightful commentary, are impressive, or could (in Rush's view) benefit greatly from such a donation.

Jargon

Rush Limbaugh uses his own on-air jargon, some of which he invented and some of which he merely popularized.

Updates

Updates are comedy routines done by Rush Limbaugh on his radio program. Each discusses an issue about a different person or group with whom he disagrees. While still part of the program, they are featured much less frequently than in the early to mid-1990s. They should not be confused with the "Rush Limbaugh Morning Update," a ninety second commentary that airs weekday mornings on his affiliated stations.

Homeless Update: The earliest of updates has Clarence "Frogman" Henry sing "Ain't Got No Home" about a lonely homeless frog.

Global Warming Update: This is the most-recently added of the updates using "Fire" by Arthur Brown as the theme. This was the source of great controversy when the update was first introduced because of the popularity of other songs with "heat" or "fire" references. Limbaugh defended his decision citing the lyrics saying, "My favorite is still 'Fire' by The Crazy World of Arthur Brown. It has everything: Chaos, fear, threats, death. Burn, burn, burn!" More recently, he has used a pardoy of Johnny Cash's "Ring of Fire" called "Ball of Fire" featuring Paul Shanklin impersonating Al Gore.

John Edwards Update: This update is preceded by having former U.S. Senator John Edwards (known to listeners as "the Breck Girl") singing I Am Woman. A New York Sun columnist said that Edwards could be the first female president[1].

Animal Rights Update: Features the "Born Free" song mixed with gunfire and animal sounds.

Sexual Harassment Update: Features one of two songs. The first is "My Eyes Adored You" by Frankie Valli and the other is "Can't Take My Eyes Off You" by Frankie Valli and the Four Seasons. The first is referred to Rush as "My Hands Explored You" and the latter is referenced as "Can't Take My Hands Off You."

On a recent update on October 2, 2007, Rush commented during the song, "Who would ever pretend being married? The real thing is bad enough."

Feminist Update: Prefaced by The Forrester Sisters (who attended Wesleyan College in Macon, Georgia) singing, "Men" amid a progressively distorted voice saying, "We're fierce, we're feminists, and we're in your face", with accompanying laughter. The update theme has been changed three times; the original theme song was "Born a Woman" by Sandy Posey (see below). In 1991, in the midst of controversy with country singer Holly Dunn and allegations that her song "Maybe I Mean Yes" from her new release Milestones promoted date rape, Limbaugh began using the song as the update theme. In 1992, the current theme was adopted, and was used for both radio and television.

Gorbasm (Gorbachev Update): Another early update, using the "Imperial March / Darth Vader Theme" by John Williams from Star Wars. Updates were not only about Gorbachev, but also about the reaction of the American Left to Gorbachev - i.e., the "Gorbasm", that joyful feeling that Gorbachev's actions gave them. Apparently, the use of the "Imperial March/Darth Vader Theme" is used because of Ronald Reagan's referring to the Soviet Union as the evil empire.

Jerry Brown Update: Used heavily in 1992. Featured the Linda Ronstadt song "You're No Good". Ronstadt was once Jerry Brown's girlfriend.

Kennedy Update: Two different updates.

  • The first features an old Paul Shanklin song prefacing the update. Song is a parody of "The Wanderer" called "The Philanderer", done in Senator Ted Kennedy's voice. At one time (1998) a soap opera organ style instrumental prefaced this update directed at the Kennedy Clan.
  • Early in 2005, Limbaugh introduced a new Kennedy Update, featuring another Paul Shanklin song called "Osama Obama" set to the tune of the Mexican folk song "La Bamba" (the latter famously recorded by Ritchie Valens and Los Lobos). This was inspired by a news interview in which Kennedy inadvertently called Barack Obama "Osama Obama".

McCain Update: Moderate Republican Senator John McCain's update is prefaced by song by Paul Shanklin in John McCain's voice (2001) called "Double Talk on the Wild Side"

Barney Frank Update: Barney Frank was alleged to have been in a pedophilia-related scandal; thus "My Boy Lollipop" prefaces this.

Ross Perot Update: During Perot's political heyday in the 1990s, this update featured Shanklin impersonating Perot in a parody of the Napoleon XIV novelty song "They're Coming to Take Me Away Ha-Haaa!"

Timber Update: The Jackyl song "The Lumberjack", which features a chain saw solo, prefaces this.

Homosexual Community Update: Has an Eighties version of "You Don't Own Me" done by Klaus Nomi, one of the first celebrities to die of AIDS.

AIDS Update: Rush featured Dionne Warwick's rendition of "I Know I'll Never Love This Way Again" as his AIDS Update theme song.

Liberal Update: Rarely done, it has the song "Gimme Dat Ding" to characterize the Robin Hood attitude he believes that liberals have.

Hillary Update: Of Hillary Rodham Clinton, Senator of New York, it has "Born a Woman" by Sandy Posey from the Sixties. That was also the original Feminist Update theme, until it was replaced in 1991 by "Maybe I Mean Yes" (see above).

SUV Update: Paul Shanklin song "In a Yugo" (a sendup of the Elvis Presley classic "In the Ghetto") is used as a prelude to any news update involving sport utility vehicles, particularly if the news update in question seems to personify the SUV, such as the headline "SUV crashes into storefront".

Peace Update: Rush featured Slim Whitman's rendition of "Una Paloma Blanca" accompanied with explosions as his Peace Update theme. This was Mr. Limbaugh's first use of an Update Theme.

John Kerry Update: "Bad Vibrations" -- a take-off of the Beach Boys "Good Vibrations." One of Rush's newest updates. In response to Kerry's usage of the phrase "Help is on the way" during his nomination speech at the 2004 Democratic National Convention, Rush has started using the Mighty Mouse theme song, "Here I come to save the day!" and by the way, Hanoi John served in Vietnam.

Tom Daschle Update: A voice actor impersonates Tom Daschle as having his own radio show with limited advertisements. Often PSAs are heard along with whacky liberal callers.

Condom Update: "Up, Up and Away" (My Beautiful Balloon) by The Fifth Dimension

All updates started with Rush saying, "Daddalup Daddalup Daddalup" (borrowed from "Superjock" Larry Lujack, who preceded his "Klunk Letter of the Day" with the same verbal fanfare) which he states is a fanfare horn section. The song for the update came next with news particular to the associated genre.

Rush's "Caller Abortion" was not, strictly speaking, an update, as it had no fanfare, only the screams of the caller being aborted.

"Safe Talk", also not strictly an update, is another method with which Rush "illustrates absurdity by being absurd." He applies a condom to the microphone, claiming that once the condom is in place, the listeners are safe from hearing anything that could possibly offend them. He did this to illustrate the point that condoms do not provide absolute guaranteed protection from anything, however, abstinence does.

Show history

This section details only events which were primarily about the show and not about Limbaugh himself; of course, because Limbaugh and his show are so intertwined, it can be difficult to separate the two. Please see Rush Limbaugh for events in Limbaugh's life which may have impacted the show.

Radio syndication

In 1984 Rush Limbaugh started as a regular talk show host on AM radio station KFBK in Sacramento, California, after several years of employment with the Kansas City Royals and in the music radio business. He succeeded Morton Downey, Jr. in the time slot.

Based on his work in Sacramento, Limbaugh was signed to a contract by EFM Media Management, headed by former ABC Radio executive Edward McLaughlin. Limbaugh became syndicated on August 1, 1988 through EFM and his show was drawing five million listeners after two years of syndication.[6]

In 1997, EFM was acquired by Jacor Communications, a publicly traded company.[7] Later that year, Jacor merged with Premiere Radio Networks.[8] In 1999, Jacor merged with Clear Channel Communications.[9] Currently, Clear Channel Communications through its Premiere Radio Networks subsidiary is the syndicator for Limbaugh's radio show.

Allegations of advertising abuse

Limbaugh attracted widespread support and attention in 1998 when he complained that some radio stations were shortening his programs by cutting out his dramatic pauses to make room for more commercials.

Rushlimbaugh.com

In July 2000, Limbaugh launched the web site bearing his name, which includes brief overviews of the current show along with recent headlines from which Limbaugh drew content for his daily radio program. In the beginning, the Web site was a text commentary and transcript-only Web site that allowed his listeners to review the contents of the day's show from a news-based perspective.

By December 2000, major changes to the Web site were made, and new downloadable audio-links of daily highlights were available to internet users free of charge.

In spring 2001, the Web site had launched a brand-new subscriber based Web site to what would be called "Rush 24/7". Rush 24/7 was now making the entire commercial-free audio of the daily show available all day via streaming internet audio. The new subscriber Web site came to include Limbaugh editorials, commentaries from previous years, and reruns of Limbaugh's television show.

By the summer of 2002, a live streaming video feed (the "Ditto Cam") of the radio show was made available to Rush 24/7 subscribers.

By 2003, the rushlimbaugh.com Web site introduced a fully interactive Rush Limbaugh store, selling products that Limbaugh marketed (including a signature line of golf apparel, sporting equipment and novelties). The Rush 24/7 site now includes the Podcast feature, in which subscribers can have daily audio and video of the radio show downloaded directly to their iPod or other MP3 player.

In March 2007, rushlimbaugh.com underwent a major design overhaul. "Rush in a hurry", a free daily briefing of the show's events released a few hours after the broadcast, was also created, with those who signed up eligible to win a free video iPod.

Armed Forces Radio controversy

On May 26, 2004, the article “Rush's Forced Conscripts” appeared on the online news and opinion magazine Salon.com. The article discussed the controversy surrounding the fact that American Forces Radio and Television Service (AFRTS), (which describes itself as “[providing] stateside radio and television programming, 'a touch of home', to U.S. service men and women, DoD civilians, and their families serving outside the continental United States”), carries the first hour of Limbaugh's show. Melvin Russell, director of AFRTS, defended Limbaugh's presence, by pointing to Limbaugh's high ratings in the US: “We look at the most popular shows broadcast here in the United States and try to mirror that. [Limbaugh] is the No. 1 talk show host in the States; there's no question about that. Because of that we provide him on our service.” In addition, AFRTS produced a ballot of radio and television shows asking troops worldwide, "Who do you want that we don't at present carry?" The Rush Limbaugh Show was not listed on the ballot, but won the vote as a write-in by the troops. A later poll by Lund Media Research found that a majority of soldiers preferred that talk show programs be replaced by Hip Hop and Rap stations, bringing into question the future of content such as the Rush Limbaugh Show on AFRTS.[2]

Critics have pointed out that other programs, such as the eight-million listener per week Howard Stern show, are absent from AFRTS. (This statement was made before Stern left for satellite radio in 2006.) Other claims—for example, that there is no political counterbalance to Limbaugh on AFRTS—have been rebutted by Byron York, a columnist for the predominantly conservative National Review: “American military men and women abroad have access, for example, to the talk show of liberal host Diane RehmJim Hightower and CBS News anchorman Dan Rather.” Another possible political counterbalance to Limbaugh is Harry Shearer, who emphasizes his presence on AFRTS at the end of every episode of his satirical Le Show.

On June 14, 2004, U.S. Senator Tom Harkin (D-IA) introduced an amendment to the 2004 Defense Authorization bill that called for AFRTS to fulfill its stated goal of providing political balance in its news and public affairs programming. The amendment passed unanimously in the Senate. Limbaugh responded by calling the move “censorship”. On his June 17 radio show, he commented that: “This is a United States senator [Tom Harkin] amending the Defense appropriations bill with the intent being to get this program—only one hour of which is carried on Armed Forces Radio—stripped from that network.” The amendment never became law. As of 2005, the first hour of Limbaugh's show is still on AFRTS. Rush Limbaugh visited US forces in Afghanistan in 2005.

This treatment of The Rush Limbaugh Show proved to set a precedent for Congressional debate on AFRTS content. The Ed Schultz show, a liberal talk radio show with over one million listeners a week, was originally scheduled to be broadcast on AFRTS on October 17, 2005. It was subsequently pulled, with some alleging political motivation, which was later debated in Congress. A few weeks after this debate, AFRTS added Schultz to the line-up along with other talk show hosts: Al Franken and Sean Hannity.

Adopt-a-soldier program

On November 8, 2005, a caller to the program, who claimed to be a former National Guardsman who had been stationed in Egypt in 2003, suggested that Limbaugh start an “Adopt-a-Soldier” program. The concept was that people could buy a year's subscription to the Rush 24/7 premium website and send it to an overseas soldier.[10]

Two days later, Limbaugh announced that, starting on November 14, 2005, he would have an operational “Adopt-a-Soldier” program. U.S. military personnel “anywhere in the world” with a valid military address could register to receive a donated combination subscription to both the Rush 24/7 premium website and the Limbaugh Letter. Each listener could “adopt” as many soldiers as they wish, each of which would get a subscription. The donor pays the discounted price of $49.95. Limbaugh also claimed that he was matching each "adopt-a-soldier" subscription.[11]

Later in the same program, Limbaugh exhorted liberals to join the “Adopt-a-Soldier” program:

I've got an idea for you liberals. Liberals are always out there saying you “support the troops.” Well, then adopt a soldier! Join the Adopt-a-Soldier program at RushLimbaugh.com if you're a lib and you want to say you support the troops. This is a great way to prove it.[11]

This program has led to some minor controversy, as it has been pointed out that it would cost Limbaugh comparatively little to give soldiers a free subscription, and even less to give them a password to his premium website. Detractors have accused Limbaugh of profiteering from listeners' generosity toward U.S. soldiers, saying that money spent on the subscriptions could be better used to give the troops additional equipment or provide aid to their families.[12]

On November 21, Limbaugh devoted an entire segment of his show to counter the claims that he was profiteering on the Adopt-a-soldier program. He announced that he would match each donor subscription one-for-one. He said that one of the reasons for the donation program was to enable the soldiers to get the full show, since only the first hour was played on AFRTS, and he reminded people of the AFRTS controversy. He also said that one of the reasons for having donations was that, if Limbaugh donated the subscriptions directly, it just shows the soldiers that Limbaugh supports the troops, but the Adopt-a-soldier program allows the American people to show their support for the troops. Additionally, it would help the American people get in contact with the troops, which would also help troop morale.

See also

References

  1. ^ http://streamingradioguide.com/streaming-radio-stations.php?formatid=1
  2. ^ http://www.dailybreeze.com/news/nationworld/articles/6633537.html
  3. ^ "Really Randoms: Chrissie Hynde, Ricky Martin, Jimmy Page". Rolling Stone. Rolling Stone. 1999. Retrieved August 26. {{cite web}}: Check date values in: |accessdate= (help); Unknown parameter |accessyear= ignored (|access-date= suggested) (help)
  4. ^ Roger Hedgecock won't be guest hosting for Rush any more. Via Free Republic. 28 September 2007.
  5. ^ "The Triumphant Return of Rita X" (subscription only). Rush 24/7. Premier Radio Networks. 2002. Retrieved December 10. {{cite web}}: Check date values in: |accessdate= (help); Unknown parameter |accessyear= ignored (|access-date= suggested) (help)
  6. ^ Grossberger, Lewis (16 December 1990). "The Rush Hours". New York Times. {{cite news}}: Check date values in: |date= (help)
  7. ^ "Jacor buys `Rush' syndicator". Cincinnati Business Courier. March 18, 1997. {{cite news}}: Check date values in: |date= (help)
  8. ^ "Jacor Completes Acquisition of Premiere Radio Networks, Inc" (Press release). Jacor Communications, Inc. June 12, 1997. {{cite press release}}: Check date values in: |date= (help)
  9. ^ "Clear Channel Deal Backed, With Sales Set". New York Times. 1999-04-27. pp. C11. {{cite news}}: Check date values in: |date= (help)
  10. ^ "Rush 24/7 Adopt-A-Soldier?" (subscription only). Rush 24/4. Premier Radio Networks. 2005. Retrieved 2005. {{cite web}}: Check date values in: |accessdate= (help)
  11. ^ a b "Rush 24/7 Adopt-A-Soldier" (subscription only). Rush 24/4. Premier Radio Networks. 2005. Retrieved 2005. {{cite web}}: Check date values in: |accessdate= (help)
  12. ^ "Rush Limbaugh's Adopt a Solider Program and Exploitation". RushLimbaughOnline.com. 2005. Retrieved 2005. {{cite web}}: Check date values in: |accessdate= (help)

Criticism from Media Watchdogs