Kappa (brand): Difference between revisions
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* {{flagicon|DEU}} [[TSV_1860_M%C3%BCnchen|TSV 1860 Munich]] |
* {{flagicon|DEU}} [[TSV_1860_M%C3%BCnchen|TSV 1860 Munich]] |
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* {{flagicon|ITA}} [[A.S. Roma]] |
* {{flagicon|ITA}} [[A.S. Roma]] |
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* {{flagicon|ITA}} [[Brescia]] |
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* {{flagicon|ITA}} [[U.C. Sampdoria|Sampdoria]] |
* {{flagicon|ITA}} [[U.C. Sampdoria|Sampdoria]] |
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* {{flagicon|NED}} [[Feyenoord Rotterdam|Feyenoord Rotterdam]] |
* {{flagicon|NED}} [[Feyenoord Rotterdam|Feyenoord Rotterdam]] |
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* {{flagicon|ESP}} [[Real Betis]] |
* {{flagicon|ESP}} [[Real Betis]] |
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* {{flagicon|TUR}} [[Denizlispor]] |
* {{flagicon|TUR}} [[Denizlispor]] |
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* {{flagicon|BEL}} [[RC Genk]] |
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====Africa==== |
====Africa==== |
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Revision as of 04:51, 8 February 2008
| File:Logo Kappa.gif | |
| Company type | Private |
|---|---|
| Industry | Textile |
| Founded | 1916 |
| Headquarters |  Turin, Italy |
Key people | • Marco Daniele Boglione, Administration Council President and Massimo Boidi, President |
| Products | Footwear |
| Revenue | 16 millions |
| Website | www.basicnet.com |
Kappa is an Italian clothing company that started as a sock and underwear manufacturer in 1916 in Turin.
Logo
A silhouette of a relaxed man (left) and woman (right) sitting back to back in the nude.
Company structure
Kappa and its sister brands are owned by the holding company BasicNet.
Brands
- Kappa
- Robe di Kappa or RdK®
- Jesus Jeans
- Superga®
- K-Way®
Kappa is a corporate sponsor of world football; their boots are worn on many pitches by footballers throughout the world. The company also is the current kit supplier for the Italy national rugby union team.
Football teams who have Kappa as kit sponsor
National teams
Burkina Faso
Wales (Ends in 2008)
Club teams
Europe
SK Brann
Wacker Tirol
Rijeka
Baník Ostrava
Viljandi Tulevik
Maccabi Netanya
FC Metz- Le Mans
FC København
SV Werder Bremen- 1. FC Kaiserslautern
- TSV 1860 Munich
A.S. Roma- Brescia
- Sampdoria
Feyenoord Rotterdam
Pandurii Târgu-Jiu
Partizan Belgrade
Real Betis
Denizlispor
RC Genk
Africa
Americas
Club Atlético San Martín de Tucumán- Unión de Santa Fe
- CA Huracán
- Rosario Central
Botafogo- Avaí Futebol Clube
Deportivo Temuco
Deportivo Pereira
Olimpia Asunción- Cerro Porteño
Defensor Sporting
Asia
Oceania
Popular culture
In the United Kingdom, Kappa-brand clothing, and their distinctive white trainer, are associated with the chav subculture, so called Kappa Slappers. The term comes from British magazine Viz which includes a character called Tasha Slappa, an exaggerated teenage female chav. [1] (The character was originally called "Kappa Slappa" until the Kappa company filed a lawsuit against Viz, specifically because the strip implied their clothing was highly flammable.) The 'Vicky Pollard' character from Little Britain, whose catchphrase is "Yeah, but no, but yeah..." wears Kappa clothes. This links back in with the Chav connection.
In North America the brand is associated with Gino culture: young men (and women) of European descent who typically wear Kappa branded sweatsuits, a lot of baby blue, have Invicta backpacks and spike their hair. They also listen to "Ginobeats" - loud, pulsing club music.
Canadian singer Jason McCoy wears a beach hat with the Kappa logo on it as part of his gimmick with The Road Hammers.
Popular Glaswegian band Mogwai often wear Kappa clothing, recorded a song titled "Kappa" on the Album "Come On Die Young", and were rumored to have been sponsored by Kappa at one point.
See also
References
- ^ Billen, Andrew (2005-02-28). "Common problem" (HTML). New Statesman. Retrieved 2007-02-24.