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'''Drugstore records''' or '''budget records''' were cheap [[LP album]]s records often sold in metal racks similar to the racks used for [[paperback]] books in [[drugstores]] or [[dimestores]] in the [[1960]]s for prices from half to a quarter of regular [[LP album]]s, some were as low as 99 cents U.S..

==Definition==
Drugstore records mostly comprised [[popular music]] played or sung by unknown orchestras or singers, or conversely, once famous singers or orchestras playing music or songs that were relatively unknown. In most cases the record album would have only one [[cover version]] of a famous song or tune but exciting [[album cover]] artwork and the low price would attract customers. The album would usually be filled out with music in the [[public domain]] or obscure music never recorded by anyone else. Sometimes the "[[orchestra]]s" comprised very few musicians, were performed by background music companies, or were recorded outside the United States by orchestras credited under different names.

==History and labels==
Drugstore records originated with [[Pickwick International]], founded by [[Cy Leslie]]. Leslie's first business was a prerecorded [[greeting card]] service that turned into children's records label Voco Records in 1946. In 1950 Leslie founded [[Pickwick Records]] and by 1953 Pickwick entered the [[LP]] market providing lower priced records.<ref>Hoffmann, Frank Editor & Ferstler, Howard Technical Editor ''Encyclopedia of Recorded Sound'' Routledge (2005)</ref>

In 1954 Pickwick entered into a licensing arrangement with [[Capitol Records]] giving Pickwick the rights to press and distribute Capitol's secondary and noncurrent titles on their label. Pickwick's records were mostly sold in stores other than record shops such as [[department stores]], [[dimestores]], [[drugstores]], and [[supermarkets]]. <ref>ibid</ref> Pickwick later had several subsidaries such as Bravo, Design, International Award, Hurrah, Grand Prix, and [[Hallmark Records]] in the U.K.

[[RCA]] Records soon came out with [[RCA Camden Records]] to do the same for their company.

Based on the impressive sales of these cheap items, some major labels brought out their own budget records.
*[[Cameo-Parkway]] created [[Wyncote Records]]
*[[MGM Records]] released [[Metro Records]]
*[[Liberty Records]] budget label was [[Sunset Records]]
*[[United Artists Records]] produced [[Unart Records]]

These mainstream [[offshoots]] often were older albums once released by the main company but due to the length of the album (on a cheaper and more brittle plastic than more expensive LP's) could only include 5 tracks on each side rather than 6.

Other budget record labels were Budget Sound, Inc with its labels being Somerset, Stereo Fidelity, Alshire, Audi Spectrum, Peter Rabbit (children's records) and Azteca, <ref>Pavlakis, Christopher ''the American Music Handbook" Collier-Macmillan (2005)</ref> [[Music for Pleasure]] a subsidary of [[EMI]], Score Records a subsidary of [[Aladdin Records]], [[Crown Records]] a subsidary of [[Modern Records]], Custom, and [[Diplomat Records (budget)]] a product of the [[Synthetic Plastics Company]] who made [[Peter Pan Records]] and Ambassador Records.

==Collectibles==

Initially Drugstore records may have been a source of disappointment when a well meaning parent or relative purchased a $1 budget record with a similar theme to the one the person actually wanted. However with many of the major artists being reissued in CD, the appearance and sometimes the [[camp (style)]] sound of the Drugstore record is an unusual change of pace.

Some artists such as [[Sun Ra]] and [[Al Kooper]] performed on Drugstore records under various names such as "Dan & Dale".

See [[List of record labels]]

[[Category: Gramophone record]]
[[Category: List of record labels]]

Revision as of 18:27, 14 February 2008

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