2(X)IST: Difference between revisions
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key_people = [[Gregory Sovell]] | |
key_people = [[Gregory Sovell]] | |
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industry = [[fashion]] | |
industry = [[fashion]] | |
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products = [[men's underwear]] - [[briefs]], [[boxer-briefs]], [[boxers]], [[tank tops]], [[T-shirt|T-shirts]] [[mens thongs|thongs]] and [[trunks]] |
products = [[men's underwear]] - [[briefs]], [[boxer-briefs]], [[boxers]], [[jock strap|jock straps]], [[tank tops]], [[T-shirt|T-shirts]], [[mens thongs|thongs]] and [[trunks]] | |
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Revision as of 11:16, 25 February 2008
| File:2(x)ist logo.gif | |
| Company type | Private |
|---|---|
| Industry | fashion |
| Founded | 1991 |
| Headquarters |  New York, NY, USA |
Key people | Gregory Sovell |
| Products | men's underwear - briefs, boxer-briefs, boxers, jock straps, tank tops, T-shirts, thongs and trunks |
ist_logo.gif){kind=link}
2(x)ist is an American manufacturer of men's underwear. The brand was founded by Gregory Sovell, who in 2005 left the company to start C-IN2, a competing underwear brand. Both companies have a large homosexual clientele.
Soy Underwear
In spring 2006 the company introduced the first line of soy underwear ever created. "The whole world seems to be going soy," said Jason Scarlatti, the design director for 2(x)ist. "Look at soy milk and soy lattes. We wanted to be on the pulse on what's going on."
The release party was broadcast on the reality TV show the Janice Dickinson Modeling Agency, which provided the event with male models.