Ad-ID: Difference between revisions
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Ad-ID is the industry standard identifier for all forms of media. It replaced the [[ISCI]]® system in 2003. |
Ad-ID is the industry standard identifier for all forms of media. It replaced the [[ISCI]]® system in 2003. <ref>[https://www.ad-id.org/]</ref> |
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Advertising Digital Identification, Ad-ID, is a Web-based system that generates a unique identifying code for each advertising asset, enabling advertisers, agencies and the media to improve upon current ad-related processes and capitalize on emerging technologies and marketing opportunities. |
Advertising Digital Identification, Ad-ID, is a Web-based system that generates a unique identifying code for each advertising asset, enabling advertisers, agencies and the media to improve upon current ad-related processes and capitalize on emerging technologies and marketing opportunities. |
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Ad-ID codes are computer generated through a secure, Web-accessible database, located at www.ad-id.org. Ad-ID codes are 12 digits in length, four alpha and eight alphanumeric characters. The first four alpha characters are company identification prefixes. All existing ISCI® prefixes are grandfathered into the Ad-ID system. Advertisers without an ISCI prefix will need to obtain a new Ad-ID company prefix. |
Ad-ID codes are computer generated through a secure, Web-accessible database, located at www.ad-id.org. Ad-ID codes are 12 digits in length, four alpha and eight alphanumeric characters. The first four alpha characters are company identification prefixes. All existing ISCI® prefixes are grandfathered into the Ad-ID system. Advertisers without an ISCI prefix will need to obtain a new Ad-ID company prefix. |
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Ad-ID is a collaborative database of ad information. |
Ad-ID is a collaborative database of ad information. |
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Critical information about each ad and campaign can be entered into Ad-ID. Details of the ad, where and when it will run, clearance status, usage restrictions, related executions, and other vital information can be accessed by authorized users 24/7. The collaborative system enables real-time communications of data across offices and resources. Advertisers and agencies control their secure Ad-ID accounts and permit users to create codes, input data, and/or view ad information. Only those individuals who are authorized to use Ad-ID for specific brands are given access to the system. Ad-ID is easy to use, accounts are highly confidential, and advertising codes and vital data about each ad can be accessed, shared, and analyzed for years to come. |
Critical information about each ad and campaign can be entered into Ad-ID. Details of the ad, where and when it will run, clearance status, usage restrictions, related executions, and other vital information can be accessed by authorized users 24/7. The collaborative system enables real-time communications of data across offices and resources. Advertisers and agencies control their secure Ad-ID accounts and permit users to create codes, input data, and/or view ad information. Only those individuals who are authorized to use Ad-ID for specific brands are given access to the system. Ad-ID is easy to use, accounts are highly confidential, and advertising codes and vital data about each ad can be accessed, shared, and analyzed for years to come. |
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==References== |
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{{reflist}} |
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Revision as of 21:32, 29 February 2008
Ad-ID
Ad-ID is the industry standard identifier for all forms of media. It replaced the ISCI® system in 2003. [1]
Advertising Digital Identification, Ad-ID, is a Web-based system that generates a unique identifying code for each advertising asset, enabling advertisers, agencies and the media to improve upon current ad-related processes and capitalize on emerging technologies and marketing opportunities.
Developed by the American Association of Advertising Agencies (AAAA) and the Association of National Advertisers, Inc., (ANA), Ad-ID uses the TV standard, ISCI® commercial coding system as the foundation and replaces all other methods used to identify advertising assets.
With Ad-ID there is one standard code that works across all industry systems bringing consistency to asset identification and enabling the digital exchange of information, e-business, and other industry advancements.
Ad-ID codes are computer generated through a secure, Web-accessible database, located at www.ad-id.org. Ad-ID codes are 12 digits in length, four alpha and eight alphanumeric characters. The first four alpha characters are company identification prefixes. All existing ISCI® prefixes are grandfathered into the Ad-ID system. Advertisers without an ISCI prefix will need to obtain a new Ad-ID company prefix.
Ad-ID is a collaborative database of ad information.
Critical information about each ad and campaign can be entered into Ad-ID. Details of the ad, where and when it will run, clearance status, usage restrictions, related executions, and other vital information can be accessed by authorized users 24/7. The collaborative system enables real-time communications of data across offices and resources. Advertisers and agencies control their secure Ad-ID accounts and permit users to create codes, input data, and/or view ad information. Only those individuals who are authorized to use Ad-ID for specific brands are given access to the system. Ad-ID is easy to use, accounts are highly confidential, and advertising codes and vital data about each ad can be accessed, shared, and analyzed for years to come.