Baby Phat: Difference between revisions
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Revision as of 15:00, 14 March 2008
| Company type | Private |
|---|---|
| Industry | Fashion |
| Founded | 1991(Phat Farm);1998 |
| Headquarters | East Brunswick, New Jersey, United States of America |
Key people | Kimora Lee Simmons, creative director |
| Products | Clothing, Footwear, Cell Phones, Handbags, Jewelry, Jeans, Purses, Hair Asc. and many other products |
| Revenue |  $800 Million |
| Website | Official site |
Baby Phat is an urban fashion line of clothing and other items for women and girls designed by Kimora Lee Simmons. Besides clothing, the brand also includes accessories for phones, jewelry, shoes and clothes. It is the corporate "sibling" of the clothing brand Phat Farm created by Russell Simmons.
Baby Phat uses a sleek cat as the brand logo which has been inspired by the Egyptian goddess Bast[citation needed].
There is also a division of Baby Phat called Baby Phat Scrubs . The line sells medical uniforms such as scrubs and lab coats in various prints and designs featuring the infamous Baby Phat cat logo.
The clothing line has come under fire many times for its use of fur and fur trim. While Baby Phat uses animal products such as wool, leather, and rabbit fur in their items, PETA seems to overlook this decision. The reason might be as PETA's press release says; "Simmons has donated more than $20,000 to PETA." Creative Director Kimora Lee Simmons has refused to cease using fur in the line.
External links
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