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[[image:RIDGID logo.png|right|frame|RIDGID's logo with its current slogan.]]'''RIDGID''' is the popular name of the Ridge Tool Company of [[Elyria, OH]]. Founded in the 1920s <!-- I seem to remember 1922, but I'm not sure and have no means of verification, since it's not on their site... but I DO have a RIDGID pipe cutter from the 1930s--> as a manufacturer of professional [[plumbing]] and [[HVAC]] tools, they have relatively recently branched out into more general-purpose hand tools and power tools. They are now a division of [[Emerson Electric Company]].
[[image:RIDGID logo.png|right|frame|RIDGID's logo with its current slogan.]]'''RIDGID''' is a leading brand of professional tools. A subsidiary of St. Louis-based Emerson, RIDGID provides tools primarily to the [[plumbing]] and [[HVAC]] trades, though many products in the line appeal to a much wider range of professionals.


RIDGID began offering one product; the heavy duty pipe wrench. The performance and durability of the tool surpassed any of its time and is still considered the premier product in that category. While certainly a flagship, the pipe wrench is now in a line of more than 4,000 professional-grade tools. Over the last decade, RIDGID has introduced more tools that emphasize technology and relevant innovation. Examples of these products include Pressing Technology, Utility Locators and Visual Inspection Cameras.
Contrary to a relatively popular belief, they are not a Home Depot [[house brand]].


RIDGID was founded in 1923 (though there is a viable argument for 1922) as an Elyria, Ohio-based corporation. Emerson purchased the company in 1966. RIDGID today records sales in more than 130 countries through approximately 20,000 outlets.
All Home Depot stores with a [[National pipe thread|pipe threader]] use a RIDGID auto-chuck machine, usually either the RIDGID 535 or 1822 series. Most Home Depots also use RIDGID wet/dry vacuum cleaners ("[[Shop-Vac|shop vacs]]", to use a genericized trademark) to clean up sawdust in their lumber departments.


RIDGID primarily serves in the Industrial and Contractor segments. The men and women that use RIDGID tools are tasked with building, maintaining, and repairing the world's complex infrastructure. Through their efforts, helped by their quality tools, these people are strengthening the reputation of a proud industry.
The vast majority of RIDGID products, notably including some power tools, carry a lifetime warranty which covers everything except normal consumables (oil, drain cables and cutters, filters, cutting dies). Also notable, RIDGID's lifetime warranty covers wet/dry vacuum cleaners unless they have been used to vacuum [[drywall]] dust.


==Specialties==
==Specialties==
<!-- [[image:535A.jpg|right|300px|frame|RIDGID 535A auto-chuck pipe threader, a staple of the plumbing trade.]]
-->
* automatic-chuck pipe threading machines.
* automatic-chuck pipe threading machines.
* RIDGID ''SeeSnake'' video sewer and drain inspection systems.
* RIDGID ''SeeSnake'' video sewer and drain inspection systems.
* RIDGID ''SeekTech'' utilities locators.
* RIDGID ''SeekTech'' utilities locators
* RIDGID "micro" visual inspection cameras



==Hand Tools==
==Hand Tools==
* [[pipe wrench]]es, including premium lightweight [[aluminum]] models and RIDGID ''RapidGrip'' spring-loaded self-adjusting pipe wrenches.
* [[pipe wrench]]es, including premium lightweight [[aluminum]] models and RIDGID ''RapidGrip'' spring-loaded self-adjusting pipe wrenches
* manual pipe threaders.
* manual pipe threaders
* manual tubing cutters.
* manual tubing cutters
* manual drum [[Plumber's snake|augers]] ("hand spinners") from RIDGID/Kollman.
* manual drum [[Plumber's snake|augers]] ("hand spinners")
* basin wrenches and other plumbing speciality tools.
* basin wrenches and other plumbing speciality tools
* broad range of hand tools (recent).
* broad range of hand tools


==Power Tools==
==Power Tools==
* pipe threaders.
* pipe threaders
* drum augers and other powered drain snakes.
* drum augers and other powered drain snakes
* utility pumps.
* utility pumps
* wet/dry vacuum cleaners (recent).
* wet/dry vacuum cleaners
* common power tools (saws, drills, etc.) (recent).
* common power tools (saws, drills, etc.)
* air compressors and air tools (recent).
* air compressors and air tools


==Advertising Slogans==
==Advertising Slogans==
RIDGID primarily advertises through trade publications. However, products are often highlighted on television and through mainstream print.
As RIDGID has traditionally been a professional tool company, their advertising has been limited (their equipment stands on reputation in the plumbing trade) and was generally restricted to trade publications in the plumbing and HVAC fields. This author expects the situation to change now that RIDGID has broadened its offerings to more general tools.



⚫
* "I love a RIDGID tool" (obviously a [[double entendre]], a bumper sticker seen on plumbing company trucks during the late 1990s).
* "We Build Reputations" (Overall Brand Tagline)
* "Tools for the Professional" (current slogan).
* "See It. Find It. Solve It." (Visual Inspection Tagline)
⚫
* "I love a RIDGID tool" (obviously a [[double entendre]], a bumper sticker seen on plumbing company trucks during the late 1990s)
* The Ridgid Tool Calendar featuring women in alluring poses is notable. The calendars have been produced since 1935. The calendars are typically two year. The famed artist [[George Petty]] produced many of the illustrations in the 1950's.<ref>[http://www.animationarchive.org/2006/05/media-george-pettys-ridgid-tools.html ASIFA-Hollywood Animation Archive: Media: George Petty's Ridgid Tools Calendars<!-- Bot generated title -->]</ref>
* The Ridgid Tool Calendar featuring women in alluring poses is notable. The calendars have been produced since 1935. The calendars are typically two year. The famed artist [[George Petty]] produced many of the illustrations in the 1950's.<ref>[http://www.animationarchive.org/2006/05/media-george-pettys-ridgid-tools.html ASIFA-Hollywood Animation Archive: Media: George Petty's Ridgid Tools Calendars<!-- Bot generated title -->]</ref>


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* [http://www.ridgid.com RIDGID's website] (includes product demonstration videos community)
* [http://www.ridgid.com RIDGID's website] (includes product demonstration videos community)
* [http://www.ridgidforum.com RIDGID's Forum] (plumbing, construction, woodworking discussion)
* [http://www.ridgidforum.com RIDGID's Forum] (plumbing, construction, woodworking discussion)

* [http://www.ridgidtoolsonline.com Ridgid tools Online]


[[Category:Tool manufacturers]]
[[Category:Tool manufacturers]]

Revision as of 18:50, 8 May 2008

RIDGID's logo with its current slogan.

RIDGID is a leading brand of professional tools. A subsidiary of St. Louis-based Emerson, RIDGID provides tools primarily to the plumbing and HVAC trades, though many products in the line appeal to a much wider range of professionals.

RIDGID began offering one product; the heavy duty pipe wrench. The performance and durability of the tool surpassed any of its time and is still considered the premier product in that category. While certainly a flagship, the pipe wrench is now in a line of more than 4,000 professional-grade tools. Over the last decade, RIDGID has introduced more tools that emphasize technology and relevant innovation. Examples of these products include Pressing Technology, Utility Locators and Visual Inspection Cameras.

RIDGID was founded in 1923 (though there is a viable argument for 1922) as an Elyria, Ohio-based corporation. Emerson purchased the company in 1966. RIDGID today records sales in more than 130 countries through approximately 20,000 outlets.

RIDGID primarily serves in the Industrial and Contractor segments. The men and women that use RIDGID tools are tasked with building, maintaining, and repairing the world's complex infrastructure. Through their efforts, helped by their quality tools, these people are strengthening the reputation of a proud industry.

Specialties

  • automatic-chuck pipe threading machines.
  • RIDGID SeeSnake video sewer and drain inspection systems.
  • RIDGID SeekTech utilities locators
  • RIDGID "micro" visual inspection cameras


Hand Tools

  • pipe wrenches, including premium lightweight aluminum models and RIDGID RapidGrip spring-loaded self-adjusting pipe wrenches
  • manual pipe threaders
  • manual tubing cutters
  • manual drum augers ("hand spinners")
  • basin wrenches and other plumbing speciality tools
  • broad range of hand tools

Power Tools

  • pipe threaders
  • drum augers and other powered drain snakes
  • utility pumps
  • wet/dry vacuum cleaners
  • common power tools (saws, drills, etc.)
  • air compressors and air tools

Advertising Slogans

RIDGID primarily advertises through trade publications. However, products are often highlighted on television and through mainstream print.


  • "We Build Reputations" (Overall Brand Tagline)
  • "See It. Find It. Solve It." (Visual Inspection Tagline)
  • "I love a RIDGID tool" (obviously a double entendre, a bumper sticker seen on plumbing company trucks during the late 1990s)
  • The Ridgid Tool Calendar featuring women in alluring poses is notable. The calendars have been produced since 1935. The calendars are typically two year. The famed artist George Petty produced many of the illustrations in the 1950's.[1]

Trivia

  • The mascot for the University of Waterloo's Faculty of Engineering is a 60" (1.5 m) pipe wrench called The TOOL, formerly the RIDGID Tool, as it was donated by the Ridgid Tool Company in 1968.


References

  1. ^ ASIFA-Hollywood Animation Archive: Media: George Petty's Ridgid Tools Calendars
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