Propaganda model

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The "Propaganda Model" is conceptual metaphor for the model of information distrubition. The "elite" media sets the socio-political agenda to which local media adapts. Users and consumers of this distribution system then are exposed to condition of the utlets. "Manufacture of Consent" develops the idea that through various techniques of media manipulation, Noam Chomsky suggests the public can be marginalized. Only intellectual and critical approaches to information media and "special interests" help citizens maintain and defend thier freedom. It is a theory of the measurement of trust in the sociological community are usually called theories of social capital, emphasizing Information's connection to economics, and the ability to measure outputs in the same manner

Information Filters

The "Propaganda Model" possesses a series of filters to shape the public’s view:

• Selection of topics
• Distribution of concerns
• Emphasis
• Framing of issues
• Filtering of information
• Bounding of debate
• "Create history"

According to the model the "elite media" determine, select, shape, control, and restrict the flow of information in order to serve the interests of thier dominant invested concerns. Noam Chomsky suggests the New York Times as a key example corporation.

Media outlets (in general, in todays markets) are corporate. Since the media is intertwined with business interests, the picture of the world that is created by these outlets are deliverables that satisfies the needs and interests of the sellers [i.e., capitalism]. Many large distributed newspapers are composed of sixty percent (60%) ads and fourty percent (40%) news.

Current media and information outlets can be classified as the following "filters":

green: advertise every week

yellow: infrequent advertising

red: do not advertise

Liberal Media

Liberal Media is, in the view of Chomsky and others, is a myth and is only an appearance (with the associated liberal bias) [to ultimately futher the "myth" of the free press].

Media and Information outlets ideally offer the public:

• A discussions of viewpoints ("marketplace of ideas")
• Issue forums
  • Especially war coverage (cf. The Gulf War).

Bounding debate

There are suggesions that in a "Propaganda Model", there is no input nor any open decision-making processes since the idea marketplace and ratification system in which it exists is "stage-managed". As political parties move towards the center, they offer the public less choice. The concept suggests that information and it's presentation is entertainment and less relevant content.

See also

• Social reality