Keyword cloud: Difference between revisions
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[http://www.theseofiles.co.uk/keyword-research.php Keyword Research] is vital for an effective search engine optimisation campaign. Keyword research helps identify niche terms. A KEI or Keyword Effectiveness Index analysis determines the desireability of any given keyword. Ideally in keyword research we are looking for keywords that lots of people search for but that have little competition. This gives a KEI value and is a desireable keyword to target. |
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Revision as of 13:56, 25 June 2008
A keyword cloud is a search engine marketing (SEM) term that refers to a group of keywords that are relevant to a specific website. The term keyword in reference to SEM usually refers to a word or phrase (combination of words, such as 'San Francisco weather map') used to find relevant and useful web pages. Keyword clouds can be illustrated using web-based tools[1] as a group of keywords, displayed in different sizes to represent the frequency or weighting of each keyword within the cloud.
References
Keyword Research is vital for an effective search engine optimisation campaign. Keyword research helps identify niche terms. A KEI or Keyword Effectiveness Index analysis determines the desireability of any given keyword. Ideally in keyword research we are looking for keywords that lots of people search for but that have little competition. This gives a KEI value and is a desireable keyword to target.
- ^ SEO Chat's Keyword Cloud tool: http://www.seochat.com/seo-tools/keyword-cloud/
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