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Mick Scott with Leonard W. Lanfranco’s assistance, opened the museum in 1986.<ref>McCarthy, Dennis. Former newspaper executive dies. ''[[The Oregonian]]'', [[May 5]] [[2002]].</ref> Homer P. Groening, [[Matt Groening]]’s father, was also one of the founding directors of the museum.<ref>[http://archive.southcoasttoday.com/daily/03-96/03-21-96/zobits.htm#XINDEX7 Homer P. Groening, father of 'The Simpsons' creator] SouthCoast Today. Retrieved on [[September 8]] [[2007]].</ref> It opened on June 26 of that year in the Erickson Saloon building and was initiated by the Portland Advertising Federation.<ref name=open>Mershon, Helen. Portland boasts world’s only museum devoted exclusively to advertising. ''[[The Oregonian]]'', [[September 13]] [[1988]].</ref> At the time it was the only museum in the world devoted solely to advertising.<ref name=open/> For a time from 1995 to 1996 the museum was located on the city’s Eastside.<ref name=move>Nicholas, Jonathan. Anything Cleveland can do we certainly can do better. ''[[The Oregonian]]'', [[December 17]] [[1995]].</ref>
Mick Scott with Leonard W. Lanfranco’s assistance, opened the museum in 1986.<ref>McCarthy, Dennis. Former newspaper executive dies. ''[[The Oregonian]]'', [[May 5]] [[2002]].</ref> Homer P. Groening, [[Matt Groening]]’s father, was also one of the founding directors of the museum.<ref>[http://archive.southcoasttoday.com/daily/03-96/03-21-96/zobits.htm#XINDEX7 Homer P. Groening, father of 'The Simpsons' creator] SouthCoast Today. Retrieved on [[September 8]] [[2007]].</ref> It opened on June 26 of that year in the Erickson Saloon building and was initiated by the Portland Advertising Federation.<ref name=open>Mershon, Helen. Portland boasts world’s only museum devoted exclusively to advertising. ''[[The Oregonian]]'', [[September 13]] [[1988]].</ref> At the time it was the only museum in the world devoted solely to advertising.<ref name=open/> For a time from 1995 to 1996 the museum was located on the city’s Eastside.<ref name=move>Nicholas, Jonathan. Anything Cleveland can do we certainly can do better. ''[[The Oregonian]]'', [[December 17]] [[1995]].</ref>


In 1996, the museum moved to a location in Portland’s [[Old Town Chinatown, Portland, Oregon|Old Town district]].<ref name=women>Turnquist, Kristi. She sells. ''[[The Oregonian]]'', [[March 9]] [[1996]].</ref> The [[PBS]] show [[Antiques Roadshow]] featured the museum in a 1999 episode.<ref>Schulberg, Pete. On-the-air collectibles: When “Antiques Roadshow” appraisers find a gem, PBS viewers are the richer for it. ''[[The Oregonian]]'', [[May 10]] [[1999]].</ref> In 2000, the [[William F. Eisner Museum of Advertising & Design]] museum opened in [[Milwaukee, Wisconsin]], and the AAM was no longer the only museum to focus exclusively on advertising.<ref name=new>Hajewski, Doris. Eisner museum ready to cut loose. The ''[[Milwaukee Journal Sentinel]]'', [[February 6]] [[2004]].</ref> The museum relocated to the Chinatown district in 2001.<ref name=via>Doyle, Brian. [http://www.viamagazine.com/top_stories/articles/ads_infinitum02.asp Ads Infinitum: The collections snap, crackle, and pop at the American Advertising Museum.] ''VIA'', May 2002.</ref> In 2003, the HMH ad agency won an [[Addy Awards|ADDY]] award for their design for the museum’s stationery.<ref>Marketing and advertising. ''[[The Oregonian]]'', [[June 17]] [[2003]].</ref> By February of 2004 the Eisner Museum acquired the AAM collections as an exchange for paying the debts owed by the American Advertising Museum.<ref name=new/> and the museum closed.<ref>Tims, Dana. Meet your neighbor: The mission: Preserve history. ''[[The Oregonian]]'', [[December 9]] [[2004]].</ref>
In 1996, the museum moved to a location in Portland’s [[Old Town Chinatown, Portland, Oregon|Old Town district]].<ref name=women>Turnquist, Kristi. She sells. ''[[The Oregonian]]'', [[March 9]] [[1996]].</ref> The [[PBS]] show [[Antiques Roadshow]] featured the museum in a 1999 episode.<ref>Schulberg, Pete. On-the-air collectibles: When “Antiques Roadshow” appraisers find a gem, PBS viewers are the richer for it. ''[[The Oregonian]]'', [[May 10]] [[1999]].</ref> In 2000, the [[William F. Eisner Museum of Advertising & Design]] museum opened in [[Milwaukee, Wisconsin]], and the AAM was no longer the only museum to focus exclusively on advertising.<ref name=new>Hajewski, Doris. Eisner museum ready to cut loose. The ''[[Milwaukee Journal Sentinel]]'', [[February 6]] [[2004]].</ref> The museum relocated to the Chinatown district in 2001.<ref name=via>Doyle, Brian. [http://www.viamagazine.com/top_stories/articles/ads_infinitum02.asp Ads Infinitum: The collections snap, crackle, and pop at the American Advertising Museum.] ''VIA'', May 2002.</ref> In 2003, the HMH ad agency won an [[Addy Awards|ADDY]] award for their design for the museum’s stationery.<ref>Marketing and advertising. ''[[The Oregonian]]'', [[June 17]] [[2003]].</ref> By February 2004 the Eisner Museum acquired the AAM collections as an exchange for paying the debts owed by the American Advertising Museum.<ref name=new/> and the museum closed.<ref>Tims, Dana. Meet your neighbor: The mission: Preserve history. ''[[The Oregonian]]'', [[December 9]] [[2004]].</ref>


==Features==
==Features==

Revision as of 23:35, 9 July 2008

American Advertising Museum
Established1986
LocationPortland, Oregon,
United States
Typeprivate: advertising
Visitors4,000-6,000
WebsiteClosed in 2004

The American Advertising Museum was a museum in downtown Portland, Oregon, United States. Founded in 1986, the museum displayed advertising from the 18th century to the present day. The museum featured both permanent and traveling exhibits on advertising campaigns, industry icons, and advertising in general. There was also a library and gift shop before it closed by the end of 2004.

History

Mick Scott with Leonard W. Lanfranco’s assistance, opened the museum in 1986.[1] Homer P. Groening, Matt Groening’s father, was also one of the founding directors of the museum.[2] It opened on June 26 of that year in the Erickson Saloon building and was initiated by the Portland Advertising Federation.[3] At the time it was the only museum in the world devoted solely to advertising.[3] For a time from 1995 to 1996 the museum was located on the city’s Eastside.[4]

In 1996, the museum moved to a location in Portland’s Old Town district.[5] The PBS show Antiques Roadshow featured the museum in a 1999 episode.[6] In 2000, the William F. Eisner Museum of Advertising & Design museum opened in Milwaukee, Wisconsin, and the AAM was no longer the only museum to focus exclusively on advertising.[7] The museum relocated to the Chinatown district in 2001.[8] In 2003, the HMH ad agency won an ADDY award for their design for the museum’s stationery.[9] By February 2004 the Eisner Museum acquired the AAM collections as an exchange for paying the debts owed by the American Advertising Museum.[7] and the museum closed.[10]

Features

The American Advertising Museum had a library, a rare books collection, manuscripts from national advertising campaigns, and a gallery of prints of historic ads.[3] Their exhibits included displays on icons from the advertising world, “Aunt Jemima Meets Mr. Peanut,” and displays from a permanent collection featuring advertising from as early as the 18th century.[11] Additionally, it had one of the six original Jantzen Diving Girls once featured at places such as Jantzen Beach Amusement Park and Portland’s PGE Park.[12] Last located on NW Fifth Avenue, the museum contained a gift shop featuring advertising themed merchandise.[13]

Exhibits included displays on Coca-Cola,[14] political campaigning, Cream of Wheat ads,[3] a homage to bad advertisements,[15] and women in advertisements among others.[5]

References

  1. ^ McCarthy, Dennis. Former newspaper executive dies. The Oregonian, May 5 2002.
  2. ^ Homer P. Groening, father of 'The Simpsons' creator SouthCoast Today. Retrieved on September 8 2007.
  3. ^ a b c d Mershon, Helen. Portland boasts world’s only museum devoted exclusively to advertising. The Oregonian, September 13 1988.
  4. ^ Nicholas, Jonathan. Anything Cleveland can do we certainly can do better. The Oregonian, December 17 1995.
  5. ^ a b Turnquist, Kristi. She sells. The Oregonian, March 9 1996.
  6. ^ Schulberg, Pete. On-the-air collectibles: When “Antiques Roadshow” appraisers find a gem, PBS viewers are the richer for it. The Oregonian, May 10 1999.
  7. ^ a b Hajewski, Doris. Eisner museum ready to cut loose. The Milwaukee Journal Sentinel, February 6 2004.
  8. ^ Doyle, Brian. Ads Infinitum: The collections snap, crackle, and pop at the American Advertising Museum. VIA, May 2002.
  9. ^ Marketing and advertising. The Oregonian, June 17 2003.
  10. ^ Tims, Dana. Meet your neighbor: The mission: Preserve history. The Oregonian, December 9 2004.
  11. ^ Family fun guide special events. The Oregonian, April 20 2001.
  12. ^ Anthony, Roger. Landmark comes down from the left-field fence. The Oregonian, September 7 2000.
  13. ^ McInerny, Vivian. Want a Hawaiian Punch? Ad museum ready. The Oregonian, May 2 2002.
  14. ^ Johnson, Barry. Museum show shares the ads that ‘created’ enduring Santa image. The Oregonian, November 15 1987.
  15. ^ Turnquist, Kristi. TV's worst ads provide commercial entertainment. The Oregonian, June 18 1997.
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