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==Competitive environment==
==Competitive environment==
The company's founders were quoted in 2002 as considering their main competition to be [[libraries]] and online book retailers, noting that each has drawbacks compared with Booksfree.<ref name="WashPost20021002" /> Comparisons between the services generally focus upon the availability of audiobooks from Booksfree and their decision to not carry [[hardcover]] books.<ref name="PW20070702">{{cite news | title=Netflix Book Model Draws Competitors | url=http://www.publishersweekly.com/article/CA6456823.html | first=Lynn | last=Andriani | publisher=[[Publishers Weekly]] | date=2007-07-02 | accessdate=2008-04-14}}</ref>
The company's founders were quoted in 2002 as considering their main competition to be [[libraries]] and online book retailers, noting that each has drawbacks compared with Booksfree.<ref name="WashPost20021002" /> Comparisons between the services generally focus upon the availability of audiobooks from Booksfree and their decision to not carry [[hardcover]] books.<ref name="PW20070702">{{cite news | title=Netflix Book Model Draws Competitors | url=http://www.publishersweekly.com/article/CA6456823.html | first=Lynn | last=Andriani | publisher=[[Publishers Weekly]] | date=2007-07-02 | accessdate=2008-04-14}}</ref>

In 2007 a similar service was launched called bookswim.


==References==
==References==

Revision as of 01:02, 18 July 2008

Booksfree
Company typePrivate
IndustryElectronic Commerce
FoundedSeptember 2000
FounderW. Douglas Ross & Andrew E. Bilinski
Headquarters,
ServicesOnline book rental
Websitewww.booksfree.com

Booksfree is an online book rental company, the first to offer flat rate rental-by-mail to customers in the United States[1][2]. Established in 2000 and headquarted in Vienna, Virginia, it boasts an inventory of over 100,000 titles and more than 13,000 subscribers[3]. On June 8 2007 the company announced that it had delivered its millionth book.[4]

Corporate history

The company was founded in 2000 by Douglas Ross, who had previously run a computer systems company, and Andrew Bilinski, who had worked for the US Air Force, EDS & BDM International. Ross originally come up with the idea for Booksfree in 1999, and after selling his company was looking at what to do next. US$1 million of start-up funding was provided by friends & associates.[3][5]

Business model

The company has been described as "the books version of Netflix",[6] and therefore has a similar business model to online DVD rental companies. Titles are offered in paperback, CD & MP3 CD audiobook formats. Separate monthly membership plans are offered for each medium starting at $9.99 for books, $12.99 for MP3-CD audiobooks & $22.49 for CD & MP3 CD audiobooks. A combination membership encompassing all media is also available. Each plan limits the number of items that can be checked out at any one time. Subscribers can pay a higher monthly fee in order to increase that limit. It is also possible to rent individual titles without having a membership.[7]

Memberships

Subscriptions to the site have grown from 4,000 in 2002[5] and 5,000 in 2003[8] to over 13,000 in 2007.[3] The vast majority of Bookfree's subscribers are women,[5] and the company has received coverage in many magazines aimed primarily at a female readership such as Woman's Day, First for Woman, and O, The Oprah Magazine.[9]

Competitive environment

The company's founders were quoted in 2002 as considering their main competition to be libraries and online book retailers, noting that each has drawbacks compared with Booksfree.[5] Comparisons between the services generally focus upon the availability of audiobooks from Booksfree and their decision to not carry hardcover books.[10]

References

  1. ^ "BOOKSFREE.COM". Washington Business Journal. 2000-09-29. Retrieved 2008-04-19.
  2. ^ Richards-Thomas, Kimberly (Fall 2001). "Hokies chase the dot-com dream". Virginia Tech Magazine. Retrieved 2008-04-19.
  3. ^ a b c Tayloe, Monty (2007-04-11). "Online lending library calls Vienna home". The Fairfax County Times. Retrieved 2008-04-14.
  4. ^ "Online Book Rental Service Reaches Milestone with Delivery of One Millionth Book". BooksFree. 2007-06-08. Retrieved 2008-04-14.
  5. ^ a b c d "The Bookmobile Reinvented; Va. Start-Up Booksfree.com Delivers Dime Novels, Adjusted for Inflation". The Washington Post. 2002-10-02. Retrieved 2008-04-14.
  6. ^ "Book Junkies, Rejoice!". O the Oprah Magazine. 2007-03-01. Retrieved 2008-04-14.
  7. ^ "Available Membership Plans". Booksfree. Retrieved 2008-04-14.
  8. ^ Licalzi O'Connell, Pamela (2003-05-08). "Online Diary - Rent A Book". New York Times. Retrieved 2008-04-14.
  9. ^ "Media Coverage". Booksfree. Retrieved 2008-04-14.
  10. ^ Andriani, Lynn (2007-07-02). "Netflix Book Model Draws Competitors". Publishers Weekly. Retrieved 2008-04-14.