Push vs. pull: Difference between revisions
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Term originated in the marketing and advertising world, but is all so applicable in the world of electronic |
Term originated in the marketing and advertising world, but is all so applicable in the world of electronic content. Both terms, Push or Pull, refer to users or consumers interaction with the data. |
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Revision as of 11:47, 7 September 2005
Push vs. Pull
Term originated in the marketing and advertising world, but is all so applicable in the world of electronic content. Both terms, Push or Pull, refer to users or consumers interaction with the data.
Push: In a push system the user, or consumer, does not request the content the content is sent, "Pushed at", the user. An example of this is a network television commercial, the television watcher does not request to see the car advertisment by the commercial is pushed at the watcher.
Pull: In a pull sysetem the user, or comsumer request the content. The usere pulled the content through the channel. An example of this would be a web search using a search engine, the user preforms a search for a specific car and the content is retunred.