DZMB

DZMB

Makati City
Broadcast area	Metro Manila
Frequency	90.7 MHz
Branding	TBA
Programming
Format	pop, oldies
Ownership
Owner	Manila Broadcasting Company
Sister stations	Yes! FM 101.1
History
First air date	1946 (AM Band) 1975 (FM Band)
Call sign meaning	DZ Manila Broadcasting
Technical information
Power	25,000 watts
Links
Website	http://www.mbcradio.net/

DZMB 90.7 MHz Metro Manila) is the flagship FM station of Manila Broadcasting Company in the Philippines, was the formerly brand as 90.7 Love Radio from (1975-2008). The station's studio is located at the Star City, CCP Complex, Pasay City.

History

Love Radio was previously known by its call letters DZMB when it began broadcasts on the FM band in 1973 from its first broadcast days on the AM band. Back then, it played mainstream pop, later gravitating to easy listening music. As DZMB, it also introduced and institutionalized the deep-voiced radio announcers.

On August 20, 2008 at exactly 7:00 pm, 90.7 Love Radio will departured for a final broadcast or abruptly discontinued by their radio format due to the continuous broadcast of Tambalang Balahura at Balasubas and True Love Conversations still on air. Chris Chuper and Nicole Hyala has a voice dubbing of the radio station was the slogan as "KAYO'Y NAKIKINIG SA 90.7" (YOU'RE LISTENING TO 90.7), "ABANGAN, ANG BAGONG TUNOG NG 90.7" (Coming soon, the new hit of 90.7) and "ITO ANG 90.7 ANG ISTASYON PARA SA KA-BISYO" (This is 90.7 the station for the addictives)

Personalities

Present disk jockeys

Most of the personalities/jocks' names are derived from common Filipino occupations (e.g. driver, vendor)

• Chris Chuper – a cross-between "Christopher" and "tsuper", a jeepney driver
• Nicole Hyala – lifted from "kolehiyala", a female college student
• Missy Hista - lifted from "masahista", a masseuse
• Papa Jack – lifted from the "padyak" boys, a bicycle with a sidecar
• Private Ryan as Capt. Sailor - lifted from "sailor"
• Nannie Dentista - lifted as "dentist" (formerly Nana/Christina of Hit FM/Campus 99.5)
• Claudine Kusinera - lifted as "chef"
• Rica Hera - lifted from "cashier"
• Rico Pañero – lifted from "compañero", a moniker used to describe an attorney
• Pinong Lagari (Kadyot Pinong) – The character behind "Kadyot lang! Kadyot lang", Cebuano for "Wait up!" which became one of the station's catchphrases. His story was recently immortalized in the TV anthology Magpakailanman.
• Kukurukuku – The chipmunk-sounding character who first popularized "Kailangan pa bang i-memorize 'yan!" (Does it have to be memorized?)

Former Disk Jockeys

90.7 Love Radio

• Matthew Dancer - lifted from "macho dancer"
• Bobby Guard – lifted from "bodyguard"
• Lala Banderas – lifted from "labandera"
• Monsieur Betero – lifted from "sorbetero"
• Tommy Tambay – lifted from "tumatambay"
• Johnny Thor - lifted from "janitor"
• Benjie Parak - lifted from "parak" (police)
• Sexy Terry – lifted from "secretary"
• Robin Siena - lifted from "probinsyana"

Love Radio 90.7 - DZMB

• Nikki Ballet
• Joe Fandango
• Bernie
• Reggie Valdez
• Baby Boogie
• Mike Lambada
• Ricky Mambo
• Andie
• Roy
• Sonny Swing
• Jessie Samba
• Gabby Tango †

90.7 DZMB

• Grace Cervantes
• Georgia
• Carlo Sanchez
• Jim River - former station manager
• Boyet Tamayo - former station voice-over
• John dela Peña
• Gerard Jambora - "Eye in the Sky" traffic reporter
• Reggie Valdez
• Bob Cruz
• Mighty Thor
• Archie Black
• Rod Santos
• Arlene - former newscaster
• May Arevalo - former newscaster

Post 90.7 DZMB

• Mike Enriquez
• Eddie Mercado
• Mel Tiangco

Format

Love Radio plays pop music Monday to Saturday. Quatro Cantos (Four Songs) is the daily music countdown of Love Radio featuring four songs voted by listeners via SMS. Every Sunday, Love Radio plays oldies. Aside from music, the station gives jokes from Kadyot Pinong and Kukurukuku (Kuru-kuro ni Kukurukuku / Kukurukuku's Thoughts).

Love Radio stations

Further information: Love Radio stations

Strengths and Criticisms

From strictly slow songs, the strong point of all Love Radio shows today has been its plain and simple grassroots entertainment . The jocks, despite earning criticisms from mostly educated listeners of higher income groups for their cheap jokes, senseless banter, and even its absurd and green jock names, were idolized to no end by the ordinary man on the street in every city that its stations are airing .

Another plus factor is the signal quality. Love Radio's signal involves a quadraphonic (4 channel) stereo sound that is heavy on the bass side of music, giving it an overwhelming presence. Its a sure come on even for radios of relatively weak quality, ensuring its popularity.

Love Radio programs

(currently)

• Tambalang Balahura at Balasubas
• True Love Conversations with Papa Jack
• Wild Confession with Papa Jack

(defunct)

• Love Sweep
• Morning Na Love
• Morning Love Drive
• Tanghali Na Love
• Afternoon Love Drive
• Hapon Na Love
• Love Trip
• Twilight Express
• Evening Love Drive
• Sunday Golden Mornings
• Jukebox Hits
• Sunday Showbiz
• Sunday Afternoon Special
• Afternoon Showdown

See also

• YES! FM
• DZRH
• Manila Broadcasting Company