Jump to content

Lassi: Difference between revisions

From Wikipedia, the free encyclopedia
Content deleted Content added
adding details of 2008 HSBC ad campaign
Line 49: Line 49:


{{cookbook}}
{{cookbook}}
[[Category:Yogurts]]


==References==
==References==

Revision as of 23:41, 28 October 2008

Lassi is a popular and traditional Indian drink originating from the Punjab region. It is made by blending yogurt with water, salt, pepper, ice and spices until frothy. Traditional lassi is sometimes flavored with ground roasted cumin. Lassi is also available as sweet with sugar.

Yogurt sweetened with honey is used in rituals. Less common is lassi served with milk and is topped with a thin layer of Devonshire cream. Lassis are enjoyed chilled as a hot-weather refreshment, mostly taken with lunch. The most traditional form of lassi is only available in villages of Northern India and part of Pakistan; it contains raw milk and is made manually by women. With a little turmeric powder mixed in, it is also used as a folk remedy for gastroenteritis. [citation needed].

Variations

A cool glass of Lassi

Sweet lassi

Sweet lassi is a form of lassi flavored with sugar, rosewater and/or lemon, mango, strawberry or other fruit juices. Saffron lassis, which are particularly rich, are a specialty of Sindh in Pakistan and Jodhpur and Rajasthan in India. Makhaniya lassi is simply lassi with lumps of butter in it (makhan is the Punjabi, Hindi, Gujarati and Urdu word for butter). It is usually creamy like a milkshake.

Mango lassi

In various parts of the world, mango lassi is a cold drink consisting of sweetened kesar mango pulp mixed with yogurt, cream, or ice cream. It is served in a tall glass with a straw, often with ground pistachio nuts sprinkled on top.

Bhang lassi

Bhang lassi is a special lassi that contains bhang, a liquid derivative of cannabis, which has effects similar to other eaten forms of marijuana. It is legal in many parts of India and mainly used for religious purposes, particularly during Holi, when pakoras containing bhang are also sometimes eaten. Rajasthan is known to have licensed bhang shops, and in many places one can buy bhang products and drink bhang lassis.[citation needed]

On his No Reservations television program, celebrity chef Anthony Bourdain visited a "Govt Authorised" Bhang Shop in Jaisalmer Fort, Rajasthan. The proprieter offered him three varieties of the drink: "normally strong, super duper sexy strong, and full power 24 hour, no toilet, no shower."

Chaas

  • In Gujarat region, a drink like lassi is drunk but without the mango flavoring. This is called Chaas. Salt and Jeera is normally added for taste.

Ayran

A drink in Turkey is similar tasting to Lassi called Ayran. It is made with yogurt and water and bland compared to Lassi.

Cultural References

A 2008 print[1] and television[2] ad campaign for HSBC tells a tale of a Polish washing machine manufacturer's representative sent to India to discover why their sales are so high there. On arriving, the rep investigates to a Lassi parlour, where he is warmly welcomed, and finds several machines being used to mix Lassi. The owner tells him he is able to "make ten times as much Lassi as I used to!"

See also

References

  1. ^ "Can This Lassi Ad Really Be True?". indiablogs.searchindia.com. 2008-10-04. Retrieved 2008-10-19.
  2. ^ "HSBC Bank : Washing Machine and Lassi". Adoholik. 2008-09-27. Retrieved 2008-10-19.