Pepsi Max: Difference between revisions
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The product remained unavailable in the [[United States]] (PepsiCo's native market, and the largest consumer of carbonated [[soft drink]]s), where one of its principle ingredients had not yet been approved by the [[Food and Drug Administration]]. The ingredient in question — [[acesulfame potassium]] — is combined with [[aspartame]] to provide the beverage's sweetness. Some people claim that this results in a better taste than that of other diet colas (most of which are sweetened with aspartame alone). |
The product remained unavailable in the [[United States]] (PepsiCo's native market, and the largest consumer of carbonated [[soft drink]]s), where one of its principle ingredients had not yet been approved by the [[Food and Drug Administration]]. The ingredient in question — [[acesulfame potassium]] — is combined with [[aspartame]] to provide the beverage's sweetness. Some people claim that this results in a better taste than that of other diet colas (most of which are sweetened with aspartame alone). |
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In early [[2005]], Pepsi Max Twist (with added [[lemon]]-[[Lime (fruit)|lime]] flavour) was |
In early [[2005]], Pepsi Max Twist (with added [[lemon]]-[[Lime (fruit)|lime]] flavour) was added to the [[United Kingdom|UK]] product line. |
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In autumn 2005, Pepsi Max Punch was introduced in the UK for the festive season. Containing ginger and cinnamon, the product is similar in flavour to Pepsi Holiday Spice, a sugar-sweetened variety of Pepsi that was marketed in the US one year earlier. |
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Just recently a new type of Pepsi Max called Pepsi Max Punch, (with Cinnamon & Ginger) has been released for the festive season. It has an orange bottle lid, and snowflakes on the label. Also, the fizz from it is slightly red. |
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==Pepsi ONE== |
==Pepsi ONE== |
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==Canada's Pepsi Max== |
==Canada's Pepsi Max== |
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Beginning in early 1994, an entirely different "Pepsi Max" was marketed in [[Canada]]. Now regarded as a precursor to [[Pepsi Edge]], it was sweetened with a combination of aspartame and [[Corn syrup|high fructose corn syrup]] (sugar). As a result, it contained 2/3 fewer calories than full-sugar colas (including regular Pepsi), but more calories than conventional diet/light colas (or the version of Pepsi Max sold elsewhere). The Canadian product was discontinued in [[2002]]. |
Beginning in early 1994, an entirely different "Pepsi Max" was marketed in [[Canada]]. Now regarded as a precursor to [[Pepsi Edge]], it was sweetened with a combination of aspartame and [[Corn syrup|high fructose corn syrup]] (sugar). As a result, it contained 2/3 fewer calories than full-sugar colas (including regular Pepsi), but more calories than conventional diet/light colas (or the version of Pepsi Max sold elsewhere). The Canadian product was discontinued in [[2002]]. |
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==Reference== |
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*Kotabe, M. and Helsen, K. ''Global Marketing Management'', John Wiley & Sons, 2004. ISBN 0-471-23062-6 |
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==External links== |
==External links== |
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Revision as of 17:15, 19 October 2005
Pepsi Max is a low-calorie, sugar-free cola, marketed by PepsiCo as an alternative to regular Pepsi and Diet Pepsi / Pepsi Light.
History
Pepsi Max debuted in Great Britain and Italy in April of 1993. The rollout was expanded to Ireland the following September, and to France, the Netherlands and Australia the following December. By the end of 1994, Pepsi Max was sold in approximately twenty countries. By the end of 1995, that figure had more than doubled.
The product remained unavailable in the United States (PepsiCo's native market, and the largest consumer of carbonated soft drinks), where one of its principle ingredients had not yet been approved by the Food and Drug Administration. The ingredient in question — acesulfame potassium — is combined with aspartame to provide the beverage's sweetness. Some people claim that this results in a better taste than that of other diet colas (most of which are sweetened with aspartame alone).
In early 2005, Pepsi Max Twist (with added lemon-lime flavour) was added to the UK product line.
In autumn 2005, Pepsi Max Punch was introduced in the UK for the festive season. Containing ginger and cinnamon, the product is similar in flavour to Pepsi Holiday Spice, a sugar-sweetened variety of Pepsi that was marketed in the US one year earlier.
Pepsi ONE
On June 30, 1998, acesulfame potassium finally received FDA approval. PepsiCo responded within one hour, announcing the introduction of Pepsi ONE (which reached store shelves the following October). This new variety contained the same sweeteners as Pepsi Max, but not an identical formula or flavour. Interestingly enough, "Pepsi ONE" was among the twelve brand names that were considered and rejected when creating Pepsi Max.
In early 2005, Pepsi ONE was revised, with Splenda brand sucralose replacing the aspartame ingredient.
Canada's Pepsi Max
Beginning in early 1994, an entirely different "Pepsi Max" was marketed in Canada. Now regarded as a precursor to Pepsi Edge, it was sweetened with a combination of aspartame and high fructose corn syrup (sugar). As a result, it contained 2/3 fewer calories than full-sugar colas (including regular Pepsi), but more calories than conventional diet/light colas (or the version of Pepsi Max sold elsewhere). The Canadian product was discontinued in 2002.
Reference
- Kotabe, M. and Helsen, K. Global Marketing Management, John Wiley & Sons, 2004. ISBN 0-471-23062-6