Distributed presence: Difference between revisions
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Distributed Presence is a [[digital marketing]] term that means distributing a brand's presence through multiple communications channels to effectively reach target consumers. Brands have an arsenal of tactics today to reach and communicate with consumers, some of which include: video, audio, email, websites and [[microsites]], paid media, [[search engine optimization]] and [[search engine marketing]], [[blogging]], [[social media]], social influence programs, [[web content syndication]] and distribution, [[widgets]], [[gadgets]], [[word-of-mouth]] and [[viral]] programs, mobile media, mobile text marketing, mobile applications, convergent media, etc. |
Distributed Presence is a [[digital marketing]] term that means distributing a brand's presence through multiple communications channels to effectively reach target consumers. Brands have an arsenal of tactics today to reach and communicate with consumers, some of which include: video, audio, email, websites and [[microsites]], paid media, [[search engine optimization]] and [[search engine marketing]], [[blogging]], [[social media]], social influence programs, [[web content syndication]] and distribution, [[widgets]], [[gadgets]], [[word-of-mouth]] and [[viral]] programs, mobile media, mobile text marketing, mobile applications, convergent media, etc. |
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Revision as of 16:08, 23 December 2008
Distributed Presence is a digital marketing term that means distributing a brand's presence through multiple communications channels to effectively reach target consumers. Brands have an arsenal of tactics today to reach and communicate with consumers, some of which include: video, audio, email, websites and microsites, paid media, search engine optimization and search engine marketing, blogging, social media, social influence programs, web content syndication and distribution, widgets, gadgets, word-of-mouth and viral programs, mobile media, mobile text marketing, mobile applications, convergent media, etc.
The term itself was first coined by Keith Rhodes, a digital marketing industry veteran, in his blog Distributed Presence. The term Distributed Presence is now a widely searched and generally accepted digital marketing industry term.
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