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Revision as of 07:09, 24 December 2008

MediaCorp TV12 Central
CountrySingapore Singapore
NetworkMediaCorp TV12
HeadquartersBestway Building
Ownership
OwnerMediaCorp

MediaCorp TV12 Central (Chinese: 聚点频道) was a TV channel in Singapore, launched on 30 January 2000, replacing Premiere 12.

The channel was a combination of 3 distinct programming belts: Kids Central (Chinese: 儿童聚点), Vasantham Central (Template:Lang-ta; Chinese: 淡米尔聚点) and Arts Central (Chinese: 艺术聚点). Previously, Indian programming was broadcasted together with Malay programming in Prime 12, while Premiere 12 consists of Arts, Documentary, and Kids programming.

On 19 October 2008, Kids Central and Arts Central was merged to form okto, while Vasantham Central became a full-fleged channel as Vasantham, occupying the original Central channel and effectively making the channel defunct.

Kids Central

File:Mediacorp kids central logo.png
1st Logo of Kids Central
File:Kc.jpg
Poster of Kids Central with new logo

Kids Central was the most-watched kids channel in Singapore. It aimed to bring fun and intelligent television to children aged 4 to 12 years, and aimed to appeal to the 'kid' in all of us. It was a kids' channel that educates, informs and entertains with local and international kids programmes. Some of the international programmes were bought from other channels, such as Disney Channel. Examples of such programmes include: The Suite Life of Zack and Cody, Hannah Montana, etc. By providing kids programming 58.5 hours every week, the highest commitment from any free-to-air channel to kids, Kids Central created a ‘prime time’ for all pre-schoolers, school children and preteens. It featured shows such as Mickey Mouse Clubhouse , Hi-5, etc.

Children's shows

Original Productions

Transmission Hours

Weekdays
9am - 6.30pm

Weekends
8am - 4pm (Sat)
8am - 1pm (Sun)

Vasantham Central

File:Mediacorp vasantham central logo.png
Logo of Vasantham Central

Vasantham (The Season "Spring") Central catered to the Indian community in Singapore, providing them with Indian dramas, variety, news, information and entertainment programmes. The station offers 12.5 hours of programming on weekdays and 17.5 hours on weekends, with approximately 25% local programming.

With the strategic goal of nurturing Vasantham Central into a global brand name, the programmes had attained regional and international acclaim in recent years. Ie. The Children's Day Telemovie Special, Matchstick was awarded the Certificate of Distinction at the New York Festivals this year. The channel was determined to build a perennial link with the Indian community by conducting acting workshops, training and ground events like Mother's Day celebrations in Tekka Mall.

Showcasing the best in local and international talents, Vasantham Central's programming permeated a wide spectrum of genres and appealed to the mass Indian market.

Transmission Hours

Weekdays
6.30pm to 9pm

Weekends
4pm - 1am (Sat)
1pm - 9pm (Sun)

Drama Series on Vasantham Central

  • Saradha
  • Gauravam
  • Dreams(2007)
  • Mudivu
  • Sandhya

Arts Central

File:Mediacorp arts central logo.png
Logo of Arts Central

Arts Central positioned itself as an alternative channel for the masses. Reflecting the vibrant and diverse world of arts and culture, Arts Central aimed to stimulate the cultural adrenalin in the masses through magazine programmes, in-depth documentaries, performances, art-house movies, adult animation and short films. Arts Central offered a total of 20 hours of programming per week. In 2007, it revamped its image and introduced a new slogan, Life Begins @ 9.

Having forged a strong alliance with the arts community, Arts Central had established itself as the proud supporter of the arts. Arts Central's bold and stimulating programmes not only raised awareness of the arts in Singapore, it also helped promote the local arts scene. This was apparent in our locally produced programme Art Nation.

The locally produced programmes had received international recognition for their quality. In 2001, both 'Hanging By The Thread' and 'AlterAsian' received a Finalist status at the New York Festival, and in 2007, the I-Collector series won the Runners-Up position in the Asian TV Awards.

Transmission Hours

Weekdays
9pm - 12am (Mon-Fri)

Weekends
No Transmission (Sat)
9 pm - 12am (Sun)

See also

References

  • MediaCorp TV12 Website [1]